|Title||I want to be a bench|
|Agency||Pereira & O'Dell|
|Campaign||"I want to be" a bench|
|Brand||Keep America Beautiful|
|Date of First Broadcast/Publication|
|Business Sector||Waste Management|
|Tagline||recycle, ad council, waste, garbage, Keep America Beautiful|
Did you know that your recycled plastic bottle could be transformed into a park bench?
While much progress has been made in raising environmental awareness since the initial Earth Day, we are still a consumer-driven society that generates 250+ tons of garbage annually. With a vast array of new products and packaging infused into the fabric of our daily lives, the challenges are profound.
In this spot we give garbage a voice. The “I Want to be” campaign educates and rewards people at the same time. Park and curbside bins come with a message reinforcing what people can gain if they recycle. The plastic bottles collected from the community/parks are recycled into a reward: benches made from the very same bottles.
|Executive Creative Director||Mr. Jaime Robinson|
|Associate Creative Director||Eduardo Marques|
|Art Director||Mr. Rafael Rizuto|
|Art Director||Arnau Bosch|
|Chief Creative Officer||Mr. PJ Pereira|