Pereira & O'Dell San Francisco, United States Full Service

Pereira & O'Dell Creative Work

Title "I want to be a bench"
Agency Pereira & O'Dell
Campaign "I want to be" a bench
Advertiser Ad Council
Brand Keep America Beautiful
Date of First Broadcast/Publication 4/2013
Business Sector Waste Management

Did you know that your recycled plastic bottle could be transformed into a park bench?

While much progress has been made in raising environmental awareness since the initial Earth Day, we are still a consumer-driven society that generates 250+ tons of garbage annually. With a vast array of new products and packaging infused into the fabric of our daily lives, the challenges are profound. 


In this spot we give garbage a voice. The “I Want to be” campaign educates and rewards people at the same time. Park and curbside bins come with a message reinforcing what people can gain if they recycle. The plastic bottles collected from the community/parks are recycled into a reward: benches made from the very same bottles. 

Tagline recycle, ad council, waste, garbage, Keep America Beautiful
Media Type Television
Length112 seconds
More Information
Executive Creative Director Mr. Jaime Robinson
Associate Creative Director Eduardo Marques
Art Director Mr. Rafael Rizuto
Art Director Arnau Bosch
Chief Creative Officer Mr. PJ Pereira
Copywriter Earl Lee

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