Pereira & O'Dell San Francisco, United States Full Service

Pereira & O'Dell Creative Work

Title "I want to be a bench"
Agency Pereira & O'Dell
Campaign "I want to be" a bench
Advertiser Ad Council
Brand Keep America Beautiful
Date of First Broadcast/Publication 4/2013
Business Sector Waste Management
Story

Did you know that your recycled plastic bottle could be transformed into a park bench?

While much progress has been made in raising environmental awareness since the initial Earth Day, we are still a consumer-driven society that generates 250+ tons of garbage annually. With a vast array of new products and packaging infused into the fabric of our daily lives, the challenges are profound. 

 

In this spot we give garbage a voice. The “I Want to be” campaign educates and rewards people at the same time. Park and curbside bins come with a message reinforcing what people can gain if they recycle. The plastic bottles collected from the community/parks are recycled into a reward: benches made from the very same bottles. 

Tagline recycle, ad council, waste, garbage, Keep America Beautiful
Media Type Television
Length112 seconds
More Information http://www.kab.org/
Executive Creative Director Mr. Jaime Robinson
Associate Creative Director Eduardo Marques
Art Director Mr. Rafael Rizuto
Art Director Arnau Bosch
Chief Creative Officer Mr. PJ Pereira
Copywriter Earl Lee

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