Pereira & O'Dell, San Francisco Follow Update

  • 215 2nd Street, Ste 100
  • San Francisco, California 94105
  • United States
  • Phone: (+1) 415-284-9916

Keep America Beautiful - "I want to be a bench" - Pereira & O'Dell

  • I want to be a bench
  • Keep America Beautiful
  • Ad Council
  • Pereira & O'Dell
  • United States
  • "I want to be" a bench
Product CategoryWaste Management
More Informationhttp://www.kab.org/
Date of First Broadcast/PublicationApril 2013
Media TypeTelevision
Length112 Seconds
Executive Creative Director Jaime Robinson
Associate Creative Director Eduardo Marques
Art Director Rafael Rizuto
Art Director Arnau Bosch
Chief Creative Officer PJ Pereira
Copywriter Earl Lee
recycle, ad council, waste, garbage, Keep America Beautiful

Story

Did you know that your recycled plastic bottle could be transformed into a park bench?

While much progress has been made in raising environmental awareness since the initial Earth Day, we are still a consumer-driven society that generates 250+ tons of garbage annually. With a vast array of new products and packaging infused into the fabric of our daily lives, the challenges are profound. 

 

In this spot we give garbage a voice. The "I Want to be" campaign educates and rewards people at the same time. Park and curbside bins come with a message reinforcing what people can gain if they recycle. The plastic bottles collected from the community/parks are recycled into a reward: benches made from the very same bottles.