Pereira & O'Dell, San Francisco Follow Update

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Keep America Beautiful - "Journey (30 sec)" - Pereira & O'Dell

  • Journey (30 sec)
  • Keep America Beautiful
  • Ad Council
  • Pereira & O'Dell
  • United States
  • I want to be
Product CategoryEnvironmental & Ecological Issues
More Information
MarketUnited States
Date of First Broadcast/PublicationJuly 2013
Media TypeTelevision
Length32 Seconds


The national PSA campaign for the Ad Council and Keep America Beautiful titled "I want to be" lets you know that your garbage has dreams of a second life. 

The fully integrated campaign is comprised of television, print, radio, outdoor and digital media, and running in space and time that is entirely donated. The campaign is supported by a comprehensive PR and social media program on Facebook,Twitter and YouTube.