Pereira & O'Dell San Francisco, United States Advertising / Full Service / Integrated


Pereira & O'Dell Creative Work

Title ""I want to be" a stadium (15 sec)"
Agency Pereira & O'Dell
Campaign I want to be
Advertiser Ad Council
Brand Keep America Beautiful
Date of First Broadcast/Publication 7/2013

The national PSA campaign for the Ad Council and Keep America Beautiful titled "I want to be" lets you know that your garbage has dreams of a second life.

The fully integrated campaign is comprised of television, print, radio, outdoor and digital media, and running in space and time that is entirely donated. The campaign is supported by a comprehensive PR and social media program on Facebook,Twitter and YouTube. 

Tagline I want to be
Media Type Television
Length17 seconds
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