Pereira & O'Dell San Francisco, United States Full Service

Pereira & O'Dell Creative Work

TitleToday We've Got to Play!
Agency
Campaign Today we've got to Play!
Advertiser Gym-Mark, Inc.
Brand Gymboree
Date of First Broadcast/Publication
Business Sector Children's Clothing
Tagline #cherishchildhood
Story

“Today we’ve got to play!” tugs at the hearts of parents everywhere in this uplifting promo video. In a grow-up-too-fast world, Gymboree wants everyone to take a moment to inspire, celebrate and champion the pure joys of childhood. Featuring whimsical shots of children playing and enjoying being young, the video aims at showing parents that each moment of childhood should be savored. Gymboree thoughtfully applies their unique knowledge of how kids play and explore in every piece of clothing they make, ensuring the clothes have the comfort durability and innocent, yet fun style that work for kids and parents alike.

In addition to posting the video on Facebook, Twitter, and Instagram, they ask viewers to share their favorite cherished childhood moments using the hashtag #cherishchildhood. 

Media Type Web Film
Length
More Information http://youtu.be/k5p1-41Du1g
Creative Director
Art Director
Chief Creative Officer
Director
Director of Photography
Account Supervisor
Editor
Chief Executive Officer
VP, Director of Production
Integrated Producer
Business Affairs Director
Production Intern
Production Intern

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