Pereira & O'Dell San Francisco, United States Advertising / Full Service / Integrated

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Pereira & O'Dell Creative Work

Title "Today We've Got to Play!"
Agency Pereira & O'Dell
Campaign Today we've got to Play!
Advertiser Gym-Mark, Inc.
Brand Gymboree
Date of First Broadcast/Publication 9/2013
Business Sector Children's Clothing
Story

“Today we’ve got to play!” tugs at the hearts of parents everywhere in this uplifting promo video. In a grow-up-too-fast world, Gymboree wants everyone to take a moment to inspire, celebrate and champion the pure joys of childhood. Featuring whimsical shots of children playing and enjoying being young, the video aims at showing parents that each moment of childhood should be savored. Gymboree thoughtfully applies their unique knowledge of how kids play and explore in every piece of clothing they make, ensuring the clothes have the comfort durability and innocent, yet fun style that work for kids and parents alike.

In addition to posting the video on Facebook, Twitter, and Instagram, they ask viewers to share their favorite cherished childhood moments using the hashtag #cherishchildhood. 

Tagline #cherishchildhood
Media Type Web Film / Viral
Length113 seconds
More Information http://youtu.be/k5p1-41Du1g
Creative Director Mr. Robert Lambrechts
Art Director Brett Beaty
Chief Creative Officer Mr. PJ Pereira
Director Mr. Eric Alexander-Hughes
Director of Photography Wynn Padula
Account Supervisor Izzy Weberbauer
Editor Mr. Eric Alexander-Hughes
Chief Executive Officer Andrew O'Dell
VP, Director of Production Mr. Jeff Ferro
Integrated Producer Ms. Judy Kreiter
Business Affairs Director Ms. Kallie Halbach
Production Intern Hannah Levinson
Production Intern Alex Wrubel

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