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Gymboree - "Today We've Got to Play!" - Pereira & O'Dell

  • Today We've Got to Play!
  • Gymboree
  • Gym-Mark, Inc.
  • Pereira & O'Dell
  • United States
  • Today we've got to Play!
Product CategoryChildren's Clothing
More Informationhttp://youtu.be/k5p1-41Du1g
Date of First Broadcast/PublicationSeptember 13, 2013
Media TypeWeb Film / Viral
Length113 Seconds
Creative Director Robert Lambrechts
Art Director Brett Beaty
Chief Creative Officer PJ Pereira
Director Eric Alexander-Hughes
Director of Photography Wynn Padula
Account Supervisor Izzy Weberbauer
Editor Eric Alexander-Hughes
Chief Executive Officer Andrew O'Dell
VP, Director of Production Jeff Ferro
Integrated Producer Judy Kreiter
Business Affairs Director Kallie Halbach
Production Intern Hannah Levinson
Production Intern Alex Wrubel
#cherishchildhood

Story

"Today we've got to play!" tugs at the hearts of parents everywhere in this uplifting promo video. In a grow-up-too-fast world, Gymboree wants everyone to take a moment to inspire, celebrate and champion the pure joys of childhood. Featuring whimsical shots of children playing and enjoying being young, the video aims at showing parents that each moment of childhood should be savored. Gymboree thoughtfully applies their unique knowledge of how kids play and explore in every piece of clothing they make, ensuring the clothes have the comfort durability and innocent, yet fun style that work for kids and parents alike.

In addition to posting the video on Facebook, Twitter, and Instagram, they ask viewers to share their favorite cherished childhood moments using the hashtag #cherishchildhood.