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TitleRerouted: A Skype Travel Challenge
Campaign Rerouted: A Skype Travel Challenge
Advertiser Skype
Brand Skype
Date of First Broadcast/Publication
Business Sector Interactive Production

Pereira & O'Dell has launched for Skype a travel challenge of clue-solving across Europe. Skype’s Travel Brand Ambassador, Mike Cory from Kick the Grind TV, was dropped off in Istanbul on November 12th and is relying on the audience to get him home by Thanksgiving. From Turkey to Turkey Day.

He is powered by only a Surface Pro 2, Windows 8.1, Skype and the audience. Mike will be using @SkypeMoments during his trip, so follow him there and keep your eyes on #SkypeRerouted to track his progress and help him get home. The audience can also Skype directly with Mike at mike.corey8 .

Go to for official rules. Crack the clues and send Mike the answer using Skype, Facebook or Twitter via #reroutedclue. It could net you Skype vouchers and some neat swag. 

Media Type Web Film
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