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Pereira & O'Dell Creative Work

Title "Rerouted: A Skype Travel Challenge"
Agency Pereira & O'Dell
Campaign Rerouted: A Skype Travel Challenge
Advertiser Skype
Brand Skype
Date of First Broadcast/Publication 11/2013
Business Sector Interactive Production

Pereira & O'Dell has launched for Skype a travel challenge of clue-solving across Europe. Skype’s Travel Brand Ambassador, Mike Cory from Kick the Grind TV, was dropped off in Istanbul on November 12th and is relying on the audience to get him home by Thanksgiving. From Turkey to Turkey Day.

He is powered by only a Surface Pro 2, Windows 8.1, Skype and the audience. Mike will be using @SkypeMoments during his trip, so follow him there and keep your eyes on #SkypeRerouted to track his progress and help him get home. The audience can also Skype directly with Mike at mike.corey8 .

Go to for official rules. Crack the clues and send Mike the answer using Skype, Facebook or Twitter via #reroutedclue. It could net you Skype vouchers and some neat swag. 

Media Type Web Film
Length57 seconds
More Information
Social Agency 1000 Heads
Production Company Minivegas
Executive Creative Director Mr. Jaime Robinson
Creative Director Mr. Jonathan Woytek
Art Director Mr. Christopher Fairchild
Chief Creative Officer Mr. PJ Pereira
Copywriter Mr. Chris Baker
Line Producer Mr. Cliff Schumacher
Executive Producer Mr. Dominic Beranacchi
Account Director Ms. Ivy Truong
Account Director Ms. Roxanne Rahimi
Account Executive Mr. Michael Reardon
Account Supervisor Ms. Ali Forgeron
Editor Mr. Jerad Sloan
Editor Mr. Nate Gray
Designer Ms. Leila Moussaoui
Strategy Director Mr. Justin Cox
VP, Client Services Mr. Gary Theut
VP, Strategy Mr. Nick Chapman
VP, Media Strategy Mr. Joshua Brandau
Senior Strategist Ms. Janene Lin
Associate Strategy Director Ms. Jasmine Summerset
Media Strategist Ms. Liz Wood
Associate Media Strategist Ms. Katie McKinley
VP, Production Mr. Jeff Ferro
Senior Integrated Producer Ms. Kelsie Van Deman
Interactive Producer Ms. Kathy Zembera
Director of Business Affairs Ms. Kallie Halbach
Business Affairs Manager Jaime Szefc
Senior Community Executive Mr. Tom Hall
Relationships Manager Ms. Emily Todd
Director Mr. Luc Schurgers

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