Pereira & O'Dell San Francisco, United States Advertising / Full Service / Integrated


Pereira & O'Dell Creative Work

Title "Airbnb #SochiProblems"
Agency Pereira & O'Dell
Campaign Airbnb #SochiProblems
Advertiser Airbnb
Brand Airbnb
Date of First Broadcast/Publication 2/2014
Business Sector Transport, Travel and Tourism

When journalists began tweeting about the harsh accommodations in Sochi using the hashtag #SochiProblems. Airbnb was quick to react by tweeting directly to journalists with available Airbnb listings in Sochi.

Sochi 2014 has also been coined as the "Viral Games" and in this quick-thinking real time marketing effort on Twitter, Airbnb took the gold! Airbnb successfully made an impact around the Olympics with smart social media marketing tactics. 

Media Type Social Media
Length118 seconds
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