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Airbnb - "Airbnb #SochiProblems" - Pereira & O'Dell

  • Airbnb #SochiProblems
  • Airbnb
  • Airbnb
  • Pereira & O'Dell
  • United States
  • Airbnb #SochiProblems
Product CategoryTransport, Travel and Tourism
More Informationhttp://mashable.com/2014/02/07/airbnb-sochi-pr..
Date of First Broadcast/PublicationFebruary 6, 2014
Media TypeSocial Media
Length118 Seconds
Awards The Webby Awards, 2014 (Nominee) for Tourism & Leisure
The Webby Awards, 2014 (Nominee) for Online Guerilla & Innovation
Cannes Lions International Festival of Creativity, 2014 (Bronze Lion) for Targeted Conversations at Scale (including social listening and conversational insight)
Cannes Lions International Festival of Creativity, 2014 (Bronze Lion) for Targeted Conversations at Scale (including social listening and conversational insight)
Cannes Lions International Festival of Creativity, 2014 (Bronze Lion) for Response/Real-Time Activity (including crowdsourcing)

Story

When journalists began tweeting about the harsh accommodations in Sochi using the hashtag #SochiProblems. Airbnb was quick to react by tweeting directly to journalists with available Airbnb listings in Sochi.

Sochi 2014 has also been coined as the "Viral Games" and in this quick-thinking real time marketing effort on Twitter, Airbnb took the gold! Airbnb successfully made an impact around the Olympics with smart social media marketing tactics.