|Agency||Pereira & O'Dell|
|Date of First Broadcast/Publication|
|Business Sector||Transport, Travel and Tourism|
When journalists began tweeting about the harsh accommodations in Sochi using the hashtag #SochiProblems. Airbnb was quick to react by tweeting directly to journalists with available Airbnb listings in Sochi.
Sochi 2014 has also been coined as the "Viral Games" and in this quick-thinking real time marketing effort on Twitter, Airbnb took the gold! Airbnb successfully made an impact around the Olympics with smart social media marketing tactics.
|Media Type||Social Media|