Pereira & O'Dell is an international award-winning advertising agency that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs and...read more
Pereira & O'Dell is an international award-winning advertising agency that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs and products that are in sync with how consumers behave today. We believe our industry’s traditional art of storytelling should be combined (not separated) with digital’s ability to create experiences worth living on-demand. And with PR’s ability of generating free media. And Design’s talents to create images that last for decades. When exactly these things ended up getting separated, we don’t know. But we are bringing them back together.
In 2014, Pereira & O'Dell was named in Fast Company's "Top 10 Most Innovative Companies in Advertising". The firm was recently named to both AdAge and Creativity’s 2014 A-Lists based on the company’s business performance, impact on clients’ businesses as well as industry leadership and innovation. Among the Pereira & O'Dell client roster are Skype, Intel, Qdoba, BevMo!, Fox Sports 1, Memorial Sloan Kettering and Henkel North America. The agency was named AdAge’s 2010 "Small Agency of the Year”. In June 2013, Pereira & O'Dell received an Emmy and three Grand Prixs for "The Beauty Inside", a social film presented by Intel and Toshiba.
Think like a marketer. Behave like an entertainer. Move like a tech startup.
We believe that we must Think Like A Marketer. This means putting ourselves in your shoes and taking a hard look at the specific business problems being addressed. It is not enough to just solve one communication challenge - we believe our solutions must be anchored much deeper than that. And we know we must Behave Like An Entertainer. We want everything we create to intentionally and joyfully blur the lines between traditional messaging and full-on entertainment. Let's surprise them. Let's delight them. Let's make them laugh, cry, and think. Let's bring them meaningful content that they want; and build a meaningful relationship with them in the process! Finally, we know that we need to Move Like A Tech Startup. The landscape is changing on a constant and continual basis; successful marketers no longer have the luxury of casually-paced planning, ideation, and production. We firmly believe in the tech startup mentality of bold ideation and in-market iteration. They listen to what their users are saying and they aren’t afraid to change. Let's be fast, fearless and fluid.