April 30, 2013
Pereira & O’Dell named a three-time Webby Winner at the 17th Annual Webby Awards
Agency to take home Webbys for Best Drama, Best Branded Entertainment Long Form and Best Entertainment on a mobile device
SAN FRANCISCO, CA, April 30, 2013 – Pereira & O’Dell announced today that the agency is a three-time Webby winner at the 17th Annual Webby Awards! The agency’s social film for Intel and Toshiba titled “The Beauty Inside” was name named the Best Drama as well as Best Branded Entertainment Long form in the online film & video category. Additionally, LEGO Super Heroes Movie Maker was named Best Entertainment (Handheld devices) in the Mobile category.
Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honoring excellence on the Internet. The IADAS, which nominates and selects The Webby Award Winners, is comprised of web industry experts, including media mogul Arianna Huffington, Skype CEO Tony Bates, Mozilla CEO and Chair Mitchell Baker, Instagram co-founder Kevin Systrom, mobile-phone inventor Martin Cooper, and StumbleUpon founder Garrett Camp.
'The Beauty Inside' (www.thebeautyinsidefilm.com), Webby winner for Best Drama and Best Branded Entertainment Long Form is an interactive social film presented by Intel and Toshiba where anyone can play the lead character of Alex. The film is directed by Sundance winner Drake Doremus (“Like Crazy”), and stars Topher Grace (“That ‘70s Show,” “Spider-Man 3”), Mary Elizabeth Winstead (“Abraham Lincoln: Vampire Hunter,” “Scott Pilgrim vs. The World”), and Matthew Gray Gubler (“500 Days of Summer”, “Criminal Minds”).
LEGO® DC Universe™ Super Heroes Movie Maker, is a Webby winner for Best Entertainment on a mobile device, The free mobile app allows you to create your own stop-motion videos on your iPhone. You can bring your LEGO minifigures to life using simple tools and guides that make it easy to shoot, edit, even score your movie with music. Add one of the customizable title cards and share your directorial debut online. The app can be downloaded at https://itunes.apple.com/us/app/lego-super-hero-movie-maker/id516001587?mt=8
"Pereira & O’Dell has set the standard for innovation and creativity on the Internet," said David-Michel Davies, Executive Director of The Webby Awards. "These Webby wins are a testament to the skill, ingenuity, and vision of its creators."
"The Webbys are the industry standard for digital marketing in popular culture. It's a great honor and responsibility to be three times on that list ourselves,” said PJ Pereira, Chief Creative Officer at Pereira O’Dell.
Pereira & O’Dell will be honored at the star-studded Webby Awards ceremony on Tuesday, May 21, 2013 at Cipriani Wall Street in New York City, where winners will have an opportunity to deliver one of The Webby Awards' famous 5-Word Speeches. Highlights from last year’s 5-Word Speeches include: Pinterest’s “Pinterest loves you Ryan Gosling”; Bjork’s "A.E.I.O.U"; and Holocaust survivor Tibor Sands for The United States Holocaust Museum "Thank you for remembering me." The show will be hosted by critically-acclaimed stand-up comedian, writer and actor, Patton Oswalt. Beginning at 9 a.m. on Wednesday, May 22, 2013, fans can watch the show in HD at watch.webbyawards.com. A full list of both The Webby Awards and People's Voice Winners can be found at winners.webbyawards.com.
About Pereira & O’Dell
Pereira & O’Dell (www.pereiraodell.com) is an international award-winning advertising agency that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs and products that are in sync with how consumers behave today. The agency was recently named to both Advertising Age and Creativity 2013 A-Lists based on the company’s business performance, impact on clients’ businesses as well as industry leadership and innovation. Among the Pereira & O'Dell client roster are Mattel, Intel, Skype, BevMo!, Corona and Henkel North America.
About The Webby Awards
Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps, and Social. Established in 1996, this year’s Webbys received over 11,000 entries from all 50 states and over 60 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: Microsoft, Google+, Citibank, Twitter, Vitamin T, Quantcast, MailChimp, Yext, Engine Yard, Funny or Die, MLB Advanced Media, Mashable, Business Insider, PricewaterhouseCoopers, Area17, Forsman & Bodenfors and Guardian News and Media.
For more information contact firstname.lastname@example.org