Pereira & O'Dell, San Francisco Follow Update

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‘The Beauty Inside’ Wins Daytime Entertainment Emmy® Award

May 1, 2013


SAN FRANCISCO, CA, June 16, 2013 -- The National Academy of Television Arts & Sciences (NATAS) has announced the winners of the 40th Annual Daytime Entertainment Emmy® Awards. The social web series, “The Beauty Inside”, presented by Intel and Toshiba and created by San Francisco-based Pereira & O’Dell, won an Emmy for Outstanding New Approach to Original Daytime Program or Series.

The Daytime Creative Arts Emmy® Awards recognize outstanding achievement in all fields of daytime television production and are presented to individuals and programs broadcast from 2:00 a.m.-6:00 p.m. during the 2012 calendar year.

The series tells the story of a guy named Alex who wakes up every day as a different person. He is always the same person on the inside, but on the outside, he is somebody else. When he meets Leah and falls in love, everything changes for him. He knows he will see her again, but she will never see him. Because Alex's appearance changed every day, all fans—male or female—were invited to audition for the lead role of Alex. This underlying social component allowed the audience to engage and star alongside Hollywood big shots. Audience members also played Alex throughout the experience on his Facebook timeline via photos and videos, contributing to his narrative every step of the way.

This charming Facebook experience features an omnipresent character in the form of a Toshiba Portégé Ultrabook with Intel Inside, which Alex uses daily to chronicle his changing appearances and attempts at a meaningful relationship. The series gave Intel and Toshiba a chance to interact with and provide a branded entertainment experience to a younger generation of consumers engaged in social media.

A total of 26 Alexes were cast in the film from fans all over the world including Japan, France, German, Italy, Philippines, Canada and Spain. An additional 50+ Alexes were selected/featured on the Facebook timeline. Alexes were chosen from over 4,000 auditions on Facebook.

The first of six episodes began airing August 16 running each Thursday at 3pmPST/6pmEST. With 70MM views, 97,000 likes on Facebook and a remarkable 97% approval on YouTube, "The Beauty Inside" wowed and attracted new fans as well as auditions to play Alex throughout the 6 week series.

“We are thrilled with this win and that the NATAS is committed to showing love for interactive programming with the outstanding new approach category,” said PJ Pereira, Chief Creative Officer at Pereira & O’Dell.

The 40th Annual Daytime Entertainment Emmy® Awards is a presentation of the National Academy of Television Arts & Sciences in cooperation with the Academy of Television Arts and Sciences.

A full list of all winners in all categories can be downloaded from our website at www.emmyonline.tv.

About Pereira & O’Dell

Pereira & O’Dell (www.pereiraodell.com) is an international award-winning advertising agency that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs and products that are in sync with how consumers behave today. The agency was recently named to both Advertising Age and Creativity 2013 A-Lists based on the company’s business performance, impact on clients’ businesses as well as industry leadership and innovation. Among the Pereira & O'Dell client roster are Mattel, Intel, Skype, BevMo!, Corona and Henkel North America.

About The National Academy of Television Arts & Sciences

The National Academy of Television Arts & Sciences (NATAS) is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy® Award for News & Documentary, Sports, Daytime Entertainment, Daytime Creative Arts & Entertainment, Public & Community Service, and Technology & Engineering. NATAS membership consists of broadcast and media professionals represented in 19 regional chapters across the country. Beyond awards, NATAS has extensive educational programs including Regional Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public. For more information, please visit the website at www.emmyonline.tv

For more information contact molly.parsley@pereiraodell.com

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FULL CAST & CREDITS: “The Beauty Inside”

___________________________________

Client: Intel

Johan Jervoe, VP, Sales and Marketing Group; Director, Partner Marketing
Ryan Baker, OEM Partner, Marketing Manager
Billie Goldman, Co-Marketing Manager, Partner Marketing
Arturo Litvin, Regional Market Development Manager

Client: Toshiba America Information Systems, Inc.

Carl Pinto, VP of Marketing
Ron Smith, VP of Content
Tom Hume,, Director of Communications
Michele Nguyen-Gueron, Advertising Manager

Lead Agency: Pereira & O’Dell

PJ Pereira, Chief Creative Officer
Jaime Robinson, Executive Creative Director
Jason Apaliski, Creative Director
Neil Ramanan, Copywriter
Chaz Whitworth, Art Director
Jeff Ferro, Executive Agency Producer
Elisa Moore, Film Producer
Erin Davis , Senior Interactive Producer
Gary Theut, Client Services Director
Henry Arlander, Management Supervisor
Lisl Schilperoort - Account Executive
Nick Chapman, Director of Strategy
Justin Cox, Strategy Director
Josh Brandau, Director of Media Strategy
Dan Beer, Media Supervisor
Liz Bell, Media Strategist
Pete Fishman, Media Strategist
Xandra Ess, Business Affairs Director
Angela Eddleman, Business Affairs Manager
Molly Parsley, Publicist
Corey Lenhart, Production Intern/Fan Consultant

B REEL

Digital Production: B-Reel
Film Director: Drake Doremus
Screenwriter- Richard Greenberg/Drake Doremus/B-Reel
Executive Producer Film- Susan Rued Anderson
Head of Production Film - James Okumura

LOST PLANET EDITORIAL

Trailer Editor- Tyler Higgins
Freelance Assistant Editor- Derek Drouin
Assistant Editor- Jason Dopko
Executive Producer- Gary Ward

Producer- Jaclyn Paris
Sound Design and Mixing by- Ravenswork
Mixer and Sound Designer- Robert Feist

LAUNDRY!

Creative Directors- PJ Richardson, Anthony Liu
Executive Producer- Michael Bennett
Head of Production- Eric Badros
Design and Animation- Yongmin Park

NTROPIC

Creative Director- Nathan Robinson
Flame Artist- Matthew Tremaglio
Head of Production- Melissa Warhaftig
Producer- Jenna Louie

FILM PRODUCTION TEAM

Line Producer- Richard Berman
Production Supervisor- Mark Aran
Director of Photography- Sean Stiegemeier
Communication Coordinator- Marcella Taylor
Film Editor: Annette Davey
Trailer Editor: Tyler Higgins
1st Assistant Director- Sean Vawter
2nd Assistant Director- Roger Udwin
3rd Assistant Director- John Jon Perez
Production Designer- Katie Byron
Music Composer- Dustin O’Halloran
Score Mixer- Francesco Donadello
Art Director- Linn Gelert
Set Decorator- Eric Troop
Prop Master- Bruce Corkum
Assistant Props- Spencer Rochfort
Leadman- Matthew Murphy
Driver- Kevin Morris
Set Dresser- Chad Axman
Set Dresser- Jonny Day
Set Dresser, Jack O'Brien
1st A Cam Operator, Joe Segura
2nd AC , Christine Hodinh
2nd AC - Jacqueline Stahl
Crane Operator- Connor Vandeer
DIT- Jamie Metzger
Gaffer- Chad Cohlmia
Best Boy Set Lighting Tech- Bobby Dechellis
Set Lighting Tech- Brandon Delgado
Set Lighting Tech- Joe Passarelli
Set Lighting Tech- Mike Woodside
SLT / Driver- Chris Neitzel
Key Grip- Mark Polanski
Best Boy Grip- Nathaniel "Spook" James
Grip- Rudy Covarrubias
Grip- Hector Canales
Grip- Jeff Baker
Grip- Jayson Rury
Grip- Ricky Rosales
Grip Driver- Will Gonzalez
Grip/Driver- Dane Harvey
Script Supervisor- Lori Grabowski
Script Supervisor- Erin Connarn
Sound Mixer- Monty Buckles
Boom Operator- Jon Orr
Boom Operator- Vince Shelley
VTR Operator- Michael Moretti

CAST

Episode 1-

Alex 1- Ben Jones
Girl in Bed- Amalia Holl
Alex 2- Bambadjan Bamba
Alex 3- Takayo Fischer
Alex 4- Kody Matchelor
Alex 5- Nathalie Love
Alex 6- Marshall Manesh
Alex 7- Mara LaFontaine
Alex 8- Corey Jay Lenhart
Alex 9- David Hoflin
Alex 10- Steve Zissis
Alex 11- Siena Goines
Alex 12- Daniela Garcia
Alex 13- Tylan Brock
Alex 14- Shingo Teshima
Alex 15- Kate Welbourn
Alex 16- Aaron Van Geem
Alex 17- Kelli Jackson
Alex 18- Jeff Ward
Alex 19- Jordan Masterson
Jessica from the Bar - Io Bottoms
Courtney from the Bar- Paget Kagy
Heather from the Bar- Heather Hahn
Alex 20- Darrell Lake
Woman from the Bar- Elaine Kagan
Alex 21- Rick Doremus
Alex 22- Stephen Young
Alex 23- Cris Casillas
Girl from the Bar- Sheila Carrasco
Alex 24- Luis Fernandezgil
Alex 25- Jack Axelrod

Episode 2-

Alex 26- Keeley Hazell
Alex 27- Oliver Muirhead
Doctor- Bruce French
Alex 28- Stephen Nettles

Episode 3-

Alex 29- Anna Akana
Alex 30- Matthew Gubler
Alex 31- Uehara Hiroyasu
Alex 32- Alex Smiley
Alex 33- Thaovy Van
Alex 34- Barbara Neto

Episode 4

Alex 35- Marcus Timmons
Alex 36- Eric Edelstein
Alex 37- Melvin Gregg
Alex 38- Zhao Wenhe
Alex 39- Alfonso Corter
Alex 40- Raphaël Largeron Azzuro
Alex 41- Tanja Von F
Alex 42- Rika Ooshiro
Alex 43- Angel Francisco Gonzalez Valdes
Alex 44- Marcus Griffin
Alex 45- Jolly Roger
Alex 46- Robert Miragliotta
Alex 47- Erika Lyn De Guzman
Alex 48- Julia Segui Ripoll
Alex 49- Mark Alessio
Alex 50- PJ Edwards

Episode 5

Alex 51- Caitriona Balfe
Alex 52- Michelle Porter
Alex 53- Tyler Tarver
Alex 54- Louisa Phung

Episode 6-

Alex 55- Brian Prisco
Man Mistaken for Alex- Robert Adler
Alex 56- Laurie Johnson
Alex 57- Justin Marshall Elias
Alex 58- Jesse Schonberg
Alex 59- Hector Gonzales

Story by- Pereira & O’Dell

Screenwriter- Richard Greenberg
Executive Producer- Pelle Nilsson
Executive Producer- Susan Rued Anderson
Head of Production- James Okumura
Line Producer- Richard Berman
Production Supervisor- Mark Aran
Director of Photography- Sean Stiegemeier
Communication Coordinator- Marcella Taylor
1st Assistant Director- Sean Vawter
2nd Assistant Director- Roger Udwin
2nd 2nd Assistant Director- John Jon Perez
Production Designer- Katie Byron
Music Composer- Dustin O’Halloran
Score Mixer- Francesco Donadello
Art Director- Linn Gelert
Set Decorator- Eric Troop
Prop Master- Bruce Corkum
Assistant Props- Spencer Rochfort
Leadman- Matthew Murphy
Driver- Kevin Morris
Set Dresser- Chad Axman
Set Dresser- Jonny Day
Set Dresser, Jack O'Brien
1st A Cam Operator, Joe Segura
2nd AC , Christine Hodinh
2nd AC - Jacqueline Stahl
Crane Operator- Connor Vandeer
DIT- Jamie Metzger
Gaffer- Chad Cohlmia
Best Boy Set Lighting Tech- Bobby Dechellis
Set Lighting Tech- Brandon Delgado
Set Lighting Tech- Joe Passarelli
Set Lighting Tech- Mike Woodside
SLT / Driver- Chris Neitzel
Key Grip- Mark Polanski
Best Boy Grip- Nathaniel "Spook" James
Grip- Rudy Covarrubias
Grip- Hector Canales
Grip- Jeff Baker
Grip- Jayson Rury
Grip- Ricky Rosales
Grip Driver- Will Gonzalez
Grip/Driver- Dane Harvey
Script Supervisor- Lori Grabowski
Script Supervisor- Erin Connarn
Sound Mixer- Monty Buckles
Boom Operator- Jon Orr
Boom Operator- Vince Shelley
VTR Operator- Michael Moretti
Wardrobe Stylist- Nola Roller
Wardrobe Asst.- Alana Morshead
Production Assistant- Diana Dillon
Make-Up- Stella Tzanidakis
Make-Up Asst.- Marianna Elias
Make-Up Asst.- Michele McKaig
Make-Up Asst.- Allasigga Jonsdottir
Make-Up Asst.- Noelle Shelley-Mup
Make-Up (Topher Grace) - Jorjee Douglass
Location Manager- Steve Woroniecki
Gangboss- Keeldar Hamilton
Moho Driver- Brandon Hernandez
Honeywagon Driver- Wayne Flowers
Talent Moho Driver- Chris King
Chef / Driver- Tyrone Melton
Van Driver- Bud Graves
Van Driver- Don Vos
Craft Service- Jimmy Campbell
Still Photographer- Derek Wood
Director's Assistant- Nicholas DeAcetis
Casting- Bright Daniel’s Casting
Interactive Casting- Maria O’Driscoll
Interactive Writer- Charlie Short
Casting Director- Maria O’Driscoll
Casting Associate- Noella Van de Voorde
Casting Associate- Ivan Nemergut
Casting Assistant- Aaron Rubin
Casting Assistant- Ariela Emery
Casting Assistant- Kady Kamakate
Casting Assistant- Kevin Marciano
Casting Assistant- Yvonne Ortiz
Production Assistants
Office- Amber Cannon
Production Truck Driver- Brayden Baird
Camera Truck- Jeremy Nickerson
Wardrobe- Stefan Vino-Figueroa
PA- Lawrence Dotson
PA- Andrew Janes
PA- Mary Beaven
PA- Shaine Meulmester
AD- Bola Ogun
Behind the Scenes- Guerilla Hollywood
Executive Producer- Justin Purser
Executive Producer- Michael Mihail
Producer- Sacha Smith
Camera Operator- Megan Woeppel
Audio Engineers- Ryan Canestro, Lawrence Fried
Color By - Hollywood Digital Imagination
Colorist- Aaron Peak

Music
Music Supervisor- Tiffany Anders

Trailer and First Look-

""Let’s Fall Asleep Together"
Written by Teen Daze
Performed by Teen Daze
Courtesy of Lefse Records"-

-

"Somebody's Baby"
Written by Sarah Assbring
Performed by El Perro Del Mar
Courtesy of The Control Group
By Arrangement with Bank Robber Music"-

Episode 1

“Better”
Written by Kristina Lieberson, Katherine Lieberson
Elizabeth Lieberson, Jane Herships, and Maia Ibar
Performed by TEEN
Courtesy of Carpark Records"-

"Drifting In and Out"
Written by Mauro Remiddi
Performed by Porcelain Raft
Courtesy of Secretly Canadian
By Arrangement with Bank Robber Music

Episode 4-
“Just Like Honey”
Written by James Reid, William Reid
Performed by The Jesus and Mary Chain
Courtesy of Warner Music U.K. Ltd.
By arrangement with Warner Music Group Film & TV Licensing"-

"Coastal Brake"
Written and Produced by Scott Hansen
Performed by Tycho
Licensed Courtesy Ghostly International"-

Episode 5-

"Brave World"
Written by Phil Moore and Beth Tacular
Performed by Bowerbirds
Courtesy of Dead Oceans
By Arrangement with Bank Robber Music"-

“Master Sigh”
Written by Andrew Bird
Performed by Andrew Bird
Courtesy of Wegawam Music Co./Fat Possum Records"-

“8th of June”
Written by Philip Ekström
Performed by The Mary Onettes
Courtesy of Labrador Records
By Arrangement with Natural Energy Lab"-

Episode 6-

"Manchester"
Written by K. Ishibashi
Performed by Kishi Bashi
Courtesy of Joyful Noise Recordings

Attachments

  • Title: The Beauty Inside
  • Brand: Intel + Toshiba