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Skype Debuts “The Born Friends Family Portrait” in Stay Together Series

November 1, 2013


Video chronicles the introduction of a lifetime between two friends

SAN FRANCISCO, Nov 1, 2013 – This summer, Pereira & O’Dell introduced for Skype three short stories for its “Stay Together” campaign that focus on family and friends keeping in touch over long distances. Their accounts are wildly different, heartfelt approaches to living apart from loved ones.

The fourth of the series, titled “The Born Friends Family Portrait,” comes from an online call for real stories at skype.com/staytogether that asked people to share their stories of how they stay together with Skype. The most remarkable was that of Sarah from Nappanee, Indiana, about her unique friendship with Paige from Auckland, New Zealand.

When Sarah's mom was pregnant, she discovered that Sarah would be born without a left arm and searched for other families with the same situation. After she connected with Paige’s mother, who also had a baby girl without a left arm, the two became fast friends over email through shared support and information. When Sarah was a little girl, she reached out to Paige and soon they started using Skype for hours, nearly every day. For over eight years, the two have been able to talk face-to-face, and it has been life-changing for each of them to have someone who could help them through adolescence.

Growing up together on opposite ends of the world, Sarah and Paige are as close as sisters but have never met in person until this year. The video chronicles an introduction of a lifetime when the two girls and their mothers meet in person in Paige’s hometown of Auckland.

“We received over 1,000 heartfelt stories of how people stay together on Skype,” said Elisa Steele, Chief Marketing Officer at Skype. “Sarah and Paige’s story was not only unique but incredibly inspirational, and we wanted to bring them together in real life.”

“This campaign shows the human side of the technology behind Skype. Stay Together is about how Skype allows people to create and share those little moments that make life special,” said PJ Pereira, Chief Creative Officer at Pereira & O’Dell.

The first of the Stay Together portraits launched in June 2013 and highlights the technology’s ability to affect lives. For each story, photographer John Clang captures portraits where everyone is able to pose side by side through a Skype projection on the wall, literally bringing digital and physical worlds together.

"The Born Friends Family Portrait” first aired on the nationally syndicated daytime talk show "Katie" on October 30th and featured Sarah and Paige as special guests on the show. The full video is currently running online, accompanied by a social media campaign, and the 60-second version will run on-air as part of a partnership with The Oprah Winfrey Network.

Watch “The Born Friends Family Portrait” - at http://bit.ly/17y7MpS.

See Sarah & Paige on the Katie Show - http://bit.ly/1crBAs8

View Skype “Stay Together” Family Portraits - skype.com/staytogether

CREDITS:

Lead Agency: Pereira & O’Dell

Chief Creative Officer - PJ Pereira

Executive Creative Director - Jaime Robinson

Creative Director - Jonathan Woytek

Senior Art Director - Tim Delger

Senior Copywriter - Katie Brinkworth

VP, Client Services - Gary Theut

Account Director - Ivy Truong

Account Supervisor - Ali Forgeron

Account Executive - Michael Reardon

VP, Strategy - Nick Chapman

VP, Media Strategy - Joshua Brandau

Strategy Director - Justin Cox

Associate Strategy Director - Jasmine Summerset

Media Strategist - Liz Wood

VP, Production - Jeff Ferro

Senior Integrated Producer - Victoria Whitlow

Senior Broadcast Producer - Elisa Moore

Senior Integrated Producer - Erin Davis

Print Producer - James Sablan

Filming was shot by directors Peking (Gregory Mitnick and Nat Livingston Johnson) via Station Film with executive producer Caroline Gibney and producer Sarah McMurray.

Photographer/Artist: John Clang

Editor Jessica Congdon at Umlaut Films with assistant editors Peter Geiger and Michael Pavoni, colorist Ivan Miller, executive producer Gina Locurio and producer Kelly Gibbs.

Music for “The Born Friends Family Portrait”, “The Animal Family Portrait”, and “The Growing Up Family Portrait” is an original composition by Future Perfect. Music for “The Impossible Portrait” is an original composition from Human Worldwide.

Sound was mixed at One Union by mixer Matt Zipkin and executive producer Lauren Mask.