MIAMI, FL, April 4, 2013 -- The Art Directors Club has released the winners of the prestigious ADC 92nd Annual Awards advertising, interactive, and motion categories and “The Beauty Inside” for Intel and Toshiba, is the recipient of three coveted cubes (2 Gold, 1 Silver)!

The Art Directors Club (ADC) is the first global creative collective of its kind and longest standing organization championing the visual arts. The winners were presented with the Gold and Silver Cubes at the Awards Gala, marking the conclusion of the three-day ADC 92nd Annual Awards + Festival of Art and Craft in Advertising and Design in Miami Beach, FL.

GOLD

The Beauty Inside
Pereira & O'Dell
Intel + Toshiba
Online Content | Podcast / Web Series

The Beauty Inside
Pereira & O'Dell
Intel + Toshiba
Craft | Content/Copywriting

SILVER

The Beauty Inside
Pereira & O'Dell
Intel + Toshiba
Online Content | Nonbroadcast Media

Judged by an international panel of the world's most respected creative professionals, including Naked Creative Partner Fernanda Romano (Interactive Jury Chair), Droga5 Executive Creative Director Ted Royer (Advertising Jury Chair) and Founder, Prologue Films and co-Founder Imaginary Forces, Kyle Cooper (Motion Jury Chair), the ADC Annual Awards competition honors the best work from around the world in the interactive, advertising, design, motion, photography and illustration industries. This year's winners represented 23 countries, demonstrating the ADC's dedication to finding the best creative talent across the globe. Master of ceremonies for the 92nd Annual Awards Gala was advertising great and entrepreneur Cindy Gallop.

All of the winners will be featured in the award-winning Art Directors Annual, the oldest and most respected compendium of outstanding work in the industry. Additionally, following the awards ceremony, the Gold, Silver and Bronze work will be sent on a worldwide tour -- from New York to Sao Paolo and numerous venues in between -- through the ADC International Annual Awards Exhibition.

To view the complete list of all ADC 92nd Annual Awards Gold, Silver, Bronze, Merit, Student and ADC Designism winners, please visit http://www.adcawards.org/92ndgalawinners/.

Michel Lent, Managing Director, Pereira & O'Dell Sao Paulo has been confirmed on the Mobile Jury at the 60th Cannes Lion International Festival of Creativity. A pioneer in the digital industry, Lent has a masters degree from the Interactive Telecommunications Program at New York University and most recently received the 2012 Digital Distinction Award from the Brazilian Advertising Association.

Mobile has been part of the Lions for some years. The dedicated category reflects the importance of mobile in the media mix. Additionally, Aricio Fortes, Creative Director at Pereira & O'Dell's sister agency Africa, has been named to the Branded Content jury.

"Anyone winning a Cannes Lion in 2013 can bask in the knowledge that their work has been judged by not only some of the biggest names currently at work today, but by giants from the history of advertising and communications," said Philip Thomas, CEO of Lions Festivals.

Cannes Lions is taking place from 16-22 June. Entries are now being accepted into all categories including the new Innovation Lions. Further details on how to enter, as well as how to attend, can be found at www.canneslions.com.

Agency redefines stories for the social age

Put this in your pipe and smoke it: Pereira & O'Dell are on Creativity's Agency A-List, in part, because of a song book that doubled up as a delivery method for your pot.

The 420-friendly tome was a promotional item for Snoop Lion, then known as Snoop Dogg, to advertise his Kingsize Slim Rolling Papers brand. Made out of the paper, the book features the rap star's lyrics written on them, and was made entirely out of hemp materials. People actually wanted to buy what was an ad -- and Pereira brought home its first Gold Lion at Cannes last year. The book was also requested by Harvard University for its permanent collection of modern books and manuscripts.

Beyond its unique inventions, the agency more importantly continued to help redefine storytelling and branded content for the social age, with the sequel to the successful "Inside" campaign, for Toshiba and Intel. "The Beauty Inside" revolved around a young 20-something who wakes up every day with an entirely new physical appearance -- a smart bit of writing that meant the main character could be played by just about anybody, letting the brand involve as many people as possible in the casting process. Directed by Drake Doremus (Like Crazy) the film's aesthetic had a softer tone than the thrilling "Inside," and reached 70 million views. The effort seamless blended entertainment, advertising and social media, setting a new standard for bringing consumers into the branding experience.

The agency also added to the creative fire of the passionate LEGO community with efforts like the "Super Hero Movie Maker,"a mobile app that let you create your own stop-motion animated movies starring the characters, to promote the brand's new DC Universe set.

Pereira also proved that it could do television, when for its new client, Mattel, it debuted a television campaign starring Scrabble letters "P," "Q," and "Blank." A set of charming commercials gave personalities to these oft- ignored squares, and the agency plans to release a documentary-style short film featuring all three characters in April.

Read the rticle online at: http://creativity-online.com/news/alist-pereira--odell-san-francisco/239417

Five-Year-Old Shop Grows Roster of Top Marketers While Maintaining Risk-Taking Culture of a Startup

Advertising Age – January 28, 2013

With clients that run from Intel to Snoop Dogg, five-year-old Pereira & O'Dell is growing a roster of top-tier marketers but maintaining the risk-taking culture of a startup. Still young, and small by Madison Avenue standards, the San Francisco-based shop's growth trajectory has big, established agencies looking over their shoulders. Last year Pereira & O'Dell's revenue was $20.4 million, a 40% increase over 2011, as it won new business from the likes of Mattel, Burger King, and Henkel North America's Dial. It performed so well on new business that when a big account, the University of Phoenix, went into review, it didn't hesitate (and declined) to defend.

OFFICES: 4

EMPLOYEES: 130

NEW CLIENTS: 8

The shop, a partnership between two former AKQA executives, CEO Andrew O'Dell, a native Tennessean, and Brazilian-born chief creative P.J. Pereira, expanded rapidly during the darkest days of the global recession and was named Ad Age's Small Agency of the Year in 2010. Its success and the heritage of Mr. Pereira attracted strategic investment from Brazilian marketing-services giant Grupo ABC.

The parent company's magnate, Nizan Guanaes, hopes to catapult Pereira & O'Dell into a global network, and there's good reason to believe in the shop's ability to work in global markets. Take, for instance, the 12 million impressions it generated through a PR stunt for mobile-tech company Jawbone last year after commissioning Snoop Dogg and Brazilian rapper Marcelo D2 to collaborate on a single using Jawbone's technology.

But much of the magic is still taking place in the U.S., where the shop staffs 130 across three offices -- San Francisco headquarters, which houses nearly 100 staffers (the "Barrel House" private bar and event space is adjacent to the San Francisco office), and at outposts in New York and Los Angeles. There's also a Sao Paulo office.

Some of Pereira & O'Dell's most innovative work last year was for two existing clients: Intel and Toshiba, which tapped the agency for a carefully plotted web series with viral hooks, a follow-up to a thriller it created in 2011. Starring Topher Grace, "The Beauty Inside" tells the story of a man who wakes up every day with a completely different body, which presents a big problem when he falls in love. Fans were courted on Facebook to try out for the protagonist's various incarnations, and more than 4,000 auditioned while the series was viewed 69 million times. While the heritage of the agency is digital, the partners intend for it not to be pigeonholed into any category. They note that some of their most-visible projects last year were as far removed from digital as could be, such as the smokable songbook of Snoop Dogg's greatest hits P&O created to promote the rapper's new line of rolling papers. Messrs. Pereira and O'Dell also point to the work on "Rolling Words" as an example of their determination to not become risk-averse even as they become more successful.

"There's an impulsiveness about this company that I think is very interesting, and we try to make sure that people are capable of working with that," said Mr. O'Dell.

Read the article in Advertising Age at http://adage.com/article/special-report-agency-alist-2013/pereira-o-dell-6-ad-age-s-agency-a-list/239313/

Published in Advertising Age on January 21, 2013

Jaime Robinson helped redesign storytelling for the social age, having steered major campaigns such as Intel/Toshiba's social film experiences "Inside" and "The Beauty Inside," viral hits that represent a new paradigm in branding and entertainment. Beyond that, she's made toys even more fun with Hasbro's recent Scrabble campaign, starring personified tiles; and in clever turns for Lego, including the "Click" community site and the accompanying short films "Click!" and "Brick Thief."

Prior to her current post, she honed her chops at other creatively inclined shops such as EVB, TBWA/Chiat/Day and Mad Dogs & Englishmen, and translated stories for brands such as Adidas and Ray-Ban. Challenge and innovation are built in to her M.O.: "These days, we find ourselves doing research in weird places, talking to highly unusual specialists to get stuff done," she said. "If we don't quite know how to get it produced, that's the work I personally want to do because that means it's new."

Did you know?

Ms. Robinson, an avid knitter and sewer, is a mom to two young girls and manages to make it home for dinner, bath and bedtime every night. "My daughters are really interested in my job and love our LEGO and Scrabble work… and even 'The Beauty Inside'.My four-year old just became obsessed with writing her own stories. They almost always involve unicorns and cake, but they are very compelling!"