‘The Beauty Inside’ Nominated for Daytime Entertainment Emmy® Award for Outstanding New Approach to Original Daytime Program or Series

Daytime Entertainment Emmy® Awards will be presented on June 16th, 2013 at the Beverly Hilton Hotel Broadcast Live on HLN

SAN FRANCISCO, CA, May 1, 2013 -- The National Academy of Television Arts & Sciences (NATAS) today announced the nominees for the 40th Annual Daytime Entertainment Emmy® Awards. The social web series, “The Beauty Inside”, presented by Intel and Toshiba and created by San Francisco-based Pereira & O’Dell, is nominated for Outstanding New Approach to Original Daytime Program or Series.

The Daytime Entertainment Emmy® Awards recognize outstanding achievement in all fields of daytime television production and are presented to individuals and programs broadcast from 2:00 a.m.-6:00 p.m. during the 2012 calendar year. This year’s gala will return to the prestigious Beverly Hilton Hotel in Beverly Hills, CA and be telecast on the Turner Broadcast Networks, HLN on Sunday evening, June 16, 2013.

“The Beauty Inside” (www.thebeautyinsidefilm.com) is an interactive web program presented by Intel and Toshiba where anyone can play the lead character of Alex. The film is directed by Sundance winner Drake Doremus (“Like Crazy”), and stars Topher Grace (“That ‘70s Show,” “Spider-Man 3”), Mary Elizabeth Winstead (“Abraham Lincoln: Vampire Hunter,” “Scott Pilgrim vs. The World”) and Matthew Gray Gubler (“500 Days of Summer”, “Criminal Minds”).

The series tells the story of a guy named Alex who wakes up every day as a different person. He is always the same person on the inside, but on the outside, he is somebody else. When he meets Leah and falls in love, everything changes for him. He knows he will see her again, but she will never see him. Because Alex's appearance changed every day, all fans—male or female—were invited to audition for the lead role of Alex. This underlying social component allowed the audience to engage and star alongside Hollywood big shots. Audience members also played Alex throughout the experience on his Facebook timeline via photos and videos, contributing to his narrative every step of the way.

This charming Facebook experience features an omnipresent character in the form of a Toshiba Portégé Ultrabook with Intel Inside, which Alex uses daily to chronicle his changing appearances and attempts at a meaningful relationship. The series gave Intel and Toshiba a chance to interact with and provide a branded entertainment experience to a younger generation of consumers engaged in social media.

A total of 26 Alexes were cast in the film from fans all over the world including Japan, France, German, Italy, Philippines, Canada and Spain. An additional 50+ Alexes were selected/featured on the Facebook timeline. Alexes were chosen from over 4,000 auditions on Facebook.

The first of six episodes began airing August 16 running each Thursday at 3pmPST/6pmEST. With 70MM views, 96,000 likes on Facebook and a remarkable 97% approval on YouTube, "The Beauty Inside" wowed and attracted new fans as well as auditions to play Alex throughout the 6 week series.

“We are honored to be nominated and that the NATAS is committed to showing love for interactive programming with the outstanding new approach category,” said PJ Pereira, Chief Creative Officer at Pereira & O’Dell.

“This will be a true celebration of the 40 years of Daytime Television focusing on the past, the present and the future of Daytime. Congratulations to all the nominees!” said David Michaels, Senior Executive Director, Daytime Entertainment Emmy Awards.

A full list of all nominees in all categories can be viewed at www.emmyonline.tv.

About Pereira & O’Dell

Pereira & O’Dell (www.pereiraodell.com) is an international award-winning advertising agency that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs and products that are in sync with how consumers behave today. The agency was recently named to both Advertising Age and Creativity 2013 A-Lists based on the company’s business performance, impact on clients’ businesses as well as industry leadership and innovation. Among the Pereira & O'Dell client roster are Mattel, Intel, Skype, BevMo!, Corona and Henkel North America.

About The National Academy of Television Arts & Sciences

The National Academy of Television Arts & Sciences (NATAS) is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy® Award for News & Documentary, Sports, Daytime Entertainment, Daytime Creative Arts & Entertainment, Public & Community Service, and Technology & Engineering. NATAS membership consists of broadcast and media professionals represented in 19 regional chapters across the country. Beyond awards, NATAS has extensive educational programs including Regional Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public. For more information, please visit the website at www.emmyonline.tv

For more information contact molly.parsley@pereiraodell.com

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FULL CAST & CREDITS: “The Beauty Inside”

___________________________________

Client: Intel

Johan Jervoe, VP, Sales and Marketing Group; Director, Partner Marketing
Ryan Baker, OEM Partner, Marketing Manager
Billie Goldman, Co-Marketing Manager, Partner Marketing
Arturo Litvin, Regional Market Development Manager

Client: Toshiba America Information Systems, Inc.

Carl Pinto, VP of Marketing
Ron Smith, VP of Content
Tom Hume,, Director of Communications
Michele Nguyen-Gueron, Advertising Manager

Lead Agency: Pereira & O’Dell

PJ Pereira, Chief Creative Officer
Jaime Robinson, Executive Creative Director
Jason Apaliski, Creative Director
Neil Ramanan, Copywriter
Chaz Whitworth, Art Director
Jeff Ferro, Executive Agency Producer
Elisa Moore, Film Producer
Erin Davis , Senior Interactive Producer
Gary Theut, Client Services Director
Henry Arlander, Management Supervisor
Lisl Schilperoort - Account Executive
Nick Chapman, Director of Strategy
Justin Cox, Strategy Director
Josh Brandau, Director of Media Strategy
Dan Beer, Media Supervisor
Liz Bell, Media Strategist
Pete Fishman, Media Strategist
Xandra Ess, Business Affairs Director
Angela Eddleman, Business Affairs Manager
Molly Parsley, Publicist
Corey Lenhart, Production Intern/Fan Consultant

B REEL

Digital Production: B-Reel
Film Director: Drake Doremus
Screenwriter- Richard Greenberg/Drake Doremus/B-Reel
Executive Producer Film- Susan Rued Anderson
Head of Production Film - James Okumura

LOST PLANET EDITORIAL

Trailer Editor- Tyler Higgins
Freelance Assistant Editor- Derek Drouin
Assistant Editor- Jason Dopko
Executive Producer- Gary Ward

Producer- Jaclyn Paris
Sound Design and Mixing by- Ravenswork
Mixer and Sound Designer- Robert Feist

LAUNDRY!

Creative Directors- PJ Richardson, Anthony Liu
Executive Producer- Michael Bennett
Head of Production- Eric Badros
Design and Animation- Yongmin Park

NTROPIC

Creative Director- Nathan Robinson
Flame Artist- Matthew Tremaglio
Head of Production- Melissa Warhaftig
Producer- Jenna Louie

FILM PRODUCTION TEAM

Line Producer- Richard Berman
Production Supervisor- Mark Aran
Director of Photography- Sean Stiegemeier
Communication Coordinator- Marcella Taylor
Film Editor: Annette Davey
Trailer Editor: Tyler Higgins
1st Assistant Director- Sean Vawter
2nd Assistant Director- Roger Udwin
3rd Assistant Director- John Jon Perez
Production Designer- Katie Byron
Music Composer- Dustin O’Halloran
Score Mixer- Francesco Donadello
Art Director- Linn Gelert
Set Decorator- Eric Troop
Prop Master- Bruce Corkum
Assistant Props- Spencer Rochfort
Leadman- Matthew Murphy
Driver- Kevin Morris
Set Dresser- Chad Axman
Set Dresser- Jonny Day
Set Dresser, Jack O'Brien
1st A Cam Operator, Joe Segura
2nd AC , Christine Hodinh
2nd AC - Jacqueline Stahl
Crane Operator- Connor Vandeer
DIT- Jamie Metzger
Gaffer- Chad Cohlmia
Best Boy Set Lighting Tech- Bobby Dechellis
Set Lighting Tech- Brandon Delgado
Set Lighting Tech- Joe Passarelli
Set Lighting Tech- Mike Woodside
SLT / Driver- Chris Neitzel
Key Grip- Mark Polanski
Best Boy Grip- Nathaniel "Spook" James
Grip- Rudy Covarrubias
Grip- Hector Canales
Grip- Jeff Baker
Grip- Jayson Rury
Grip- Ricky Rosales
Grip Driver- Will Gonzalez
Grip/Driver- Dane Harvey
Script Supervisor- Lori Grabowski
Script Supervisor- Erin Connarn
Sound Mixer- Monty Buckles
Boom Operator- Jon Orr
Boom Operator- Vince Shelley
VTR Operator- Michael Moretti

CAST

Episode 1-

Alex 1- Ben Jones
Girl in Bed- Amalia Holl
Alex 2- Bambadjan Bamba
Alex 3- Takayo Fischer
Alex 4- Kody Matchelor
Alex 5- Nathalie Love
Alex 6- Marshall Manesh
Alex 7- Mara LaFontaine
Alex 8- Corey Jay Lenhart
Alex 9- David Hoflin
Alex 10- Steve Zissis
Alex 11- Siena Goines
Alex 12- Daniela Garcia
Alex 13- Tylan Brock
Alex 14- Shingo Teshima
Alex 15- Kate Welbourn
Alex 16- Aaron Van Geem
Alex 17- Kelli Jackson
Alex 18- Jeff Ward
Alex 19- Jordan Masterson
Jessica from the Bar - Io Bottoms
Courtney from the Bar- Paget Kagy
Heather from the Bar- Heather Hahn
Alex 20- Darrell Lake
Woman from the Bar- Elaine Kagan
Alex 21- Rick Doremus
Alex 22- Stephen Young
Alex 23- Cris Casillas
Girl from the Bar- Sheila Carrasco
Alex 24- Luis Fernandezgil
Alex 25- Jack Axelrod

Episode 2-

Alex 26- Keeley Hazell
Alex 27- Oliver Muirhead
Doctor- Bruce French
Alex 28- Stephen Nettles

Episode 3-

Alex 29- Anna Akana
Alex 30- Matthew Gubler
Alex 31- Uehara Hiroyasu
Alex 32- Alex Smiley
Alex 33- Thaovy Van
Alex 34- Barbara Neto

Episode 4

Alex 35- Marcus Timmons
Alex 36- Eric Edelstein
Alex 37- Melvin Gregg
Alex 38- Zhao Wenhe
Alex 39- Alfonso Corter
Alex 40- Raphaël Largeron Azzuro
Alex 41- Tanja Von F
Alex 42- Rika Ooshiro
Alex 43- Angel Francisco Gonzalez Valdes
Alex 44- Marcus Griffin
Alex 45- Jolly Roger
Alex 46- Robert Miragliotta
Alex 47- Erika Lyn De Guzman
Alex 48- Julia Segui Ripoll
Alex 49- Mark Alessio
Alex 50- PJ Edwards

Episode 5

Alex 51- Caitriona Balfe
Alex 52- Michelle Porter
Alex 53- Tyler Tarver
Alex 54- Louisa Phung

Episode 6-

Alex 55- Brian Prisco
Man Mistaken for Alex- Robert Adler
Alex 56- Laurie Johnson
Alex 57- Justin Marshall Elias
Alex 58- Jesse Schonberg
Alex 59- Hector Gonzales

Story by- Pereira & O’Dell

Screenwriter- Richard Greenberg
Executive Producer- Pelle Nilsson
Executive Producer- Susan Rued Anderson
Head of Production- James Okumura
Line Producer- Richard Berman
Production Supervisor- Mark Aran
Director of Photography- Sean Stiegemeier
Communication Coordinator- Marcella Taylor
1st Assistant Director- Sean Vawter
2nd Assistant Director- Roger Udwin
2nd 2nd Assistant Director- John Jon Perez
Production Designer- Katie Byron
Music Composer- Dustin O’Halloran
Score Mixer- Francesco Donadello
Art Director- Linn Gelert
Set Decorator- Eric Troop
Prop Master- Bruce Corkum
Assistant Props- Spencer Rochfort
Leadman- Matthew Murphy
Driver- Kevin Morris
Set Dresser- Chad Axman
Set Dresser- Jonny Day
Set Dresser, Jack O'Brien
1st A Cam Operator, Joe Segura
2nd AC , Christine Hodinh
2nd AC - Jacqueline Stahl
Crane Operator- Connor Vandeer
DIT- Jamie Metzger
Gaffer- Chad Cohlmia
Best Boy Set Lighting Tech- Bobby Dechellis
Set Lighting Tech- Brandon Delgado
Set Lighting Tech- Joe Passarelli
Set Lighting Tech- Mike Woodside
SLT / Driver- Chris Neitzel
Key Grip- Mark Polanski
Best Boy Grip- Nathaniel "Spook" James
Grip- Rudy Covarrubias
Grip- Hector Canales
Grip- Jeff Baker
Grip- Jayson Rury
Grip- Ricky Rosales
Grip Driver- Will Gonzalez
Grip/Driver- Dane Harvey
Script Supervisor- Lori Grabowski
Script Supervisor- Erin Connarn
Sound Mixer- Monty Buckles
Boom Operator- Jon Orr
Boom Operator- Vince Shelley
VTR Operator- Michael Moretti
Wardrobe Stylist- Nola Roller
Wardrobe Asst.- Alana Morshead
Production Assistant- Diana Dillon
Make-Up- Stella Tzanidakis
Make-Up Asst.- Marianna Elias
Make-Up Asst.- Michele McKaig
Make-Up Asst.- Allasigga Jonsdottir
Make-Up Asst.- Noelle Shelley-Mup
Make-Up (Topher Grace) - Jorjee Douglass
Location Manager- Steve Woroniecki
Gangboss- Keeldar Hamilton
Moho Driver- Brandon Hernandez
Honeywagon Driver- Wayne Flowers
Talent Moho Driver- Chris King
Chef / Driver- Tyrone Melton
Van Driver- Bud Graves
Van Driver- Don Vos
Craft Service- Jimmy Campbell
Still Photographer- Derek Wood
Director's Assistant- Nicholas DeAcetis
Casting- Bright Daniel’s Casting
Interactive Casting- Maria O’Driscoll
Interactive Writer- Charlie Short
Casting Director- Maria O’Driscoll
Casting Associate- Noella Van de Voorde
Casting Associate- Ivan Nemergut
Casting Assistant- Aaron Rubin
Casting Assistant- Ariela Emery
Casting Assistant- Kady Kamakate
Casting Assistant- Kevin Marciano
Casting Assistant- Yvonne Ortiz
Production Assistants
Office- Amber Cannon
Production Truck Driver- Brayden Baird
Camera Truck- Jeremy Nickerson
Wardrobe- Stefan Vino-Figueroa
PA- Lawrence Dotson
PA- Andrew Janes
PA- Mary Beaven
PA- Shaine Meulmester
AD- Bola Ogun
Behind the Scenes- Guerilla Hollywood
Executive Producer- Justin Purser
Executive Producer- Michael Mihail
Producer- Sacha Smith
Camera Operator- Megan Woeppel
Audio Engineers- Ryan Canestro, Lawrence Fried
Color By - Hollywood Digital Imagination
Colorist- Aaron Peak

Music
Music Supervisor- Tiffany Anders

Trailer and First Look-

""Let’s Fall Asleep Together"
Written by Teen Daze
Performed by Teen Daze
Courtesy of Lefse Records"-

-

"Somebody's Baby"
Written by Sarah Assbring
Performed by El Perro Del Mar
Courtesy of The Control Group
By Arrangement with Bank Robber Music"-

Episode 1

“Better”
Written by Kristina Lieberson, Katherine Lieberson
Elizabeth Lieberson, Jane Herships, and Maia Ibar
Performed by TEEN
Courtesy of Carpark Records"-

"Drifting In and Out"
Written by Mauro Remiddi
Performed by Porcelain Raft
Courtesy of Secretly Canadian
By Arrangement with Bank Robber Music

Episode 4-
“Just Like Honey”
Written by James Reid, William Reid
Performed by The Jesus and Mary Chain
Courtesy of Warner Music U.K. Ltd.
By arrangement with Warner Music Group Film & TV Licensing"-

"Coastal Brake"
Written and Produced by Scott Hansen
Performed by Tycho
Licensed Courtesy Ghostly International"-

Episode 5-

"Brave World"
Written by Phil Moore and Beth Tacular
Performed by Bowerbirds
Courtesy of Dead Oceans
By Arrangement with Bank Robber Music"-

“Master Sigh”
Written by Andrew Bird
Performed by Andrew Bird
Courtesy of Wegawam Music Co./Fat Possum Records"-

“8th of June”
Written by Philip Ekström
Performed by The Mary Onettes
Courtesy of Labrador Records
By Arrangement with Natural Energy Lab"-

Episode 6-

"Manchester"
Written by K. Ishibashi
Performed by Kishi Bashi
Courtesy of Joyful Noise Recordings

Pereira & O’Dell named a three-time Webby Winner at the 17th Annual Webby Awards

Agency to take home Webbys for Best Drama, Best Branded Entertainment Long Form and Best Entertainment on a mobile device

SAN FRANCISCO, CA, April 30, 2013 – Pereira & O’Dell announced today that the agency is a three-time Webby winner at the 17th Annual Webby Awards! The agency’s social film for Intel and Toshiba titled “The Beauty Inside” was name named the Best Drama as well as Best Branded Entertainment Long form in the online film & video category. Additionally, LEGO Super Heroes Movie Maker was named Best Entertainment (Handheld devices) in the Mobile category.

Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honoring excellence on the Internet. The IADAS, which nominates and selects The Webby Award Winners, is comprised of web industry experts, including media mogul Arianna Huffington, Skype CEO Tony Bates, Mozilla CEO and Chair Mitchell Baker, Instagram co-founder Kevin Systrom, mobile-phone inventor Martin Cooper, and StumbleUpon founder Garrett Camp.

'The Beauty Inside' (www.thebeautyinsidefilm.com), Webby winner for Best Drama and Best Branded Entertainment Long Form is an interactive social film presented by Intel and Toshiba where anyone can play the lead character of Alex. The film is directed by Sundance winner Drake Doremus (“Like Crazy”), and stars Topher Grace (“That ‘70s Show,” “Spider-Man 3”), Mary Elizabeth Winstead (“Abraham Lincoln: Vampire Hunter,” “Scott Pilgrim vs. The World”), and Matthew Gray Gubler (“500 Days of Summer”, “Criminal Minds”).

LEGO® DC Universe™ Super Heroes Movie Maker, is a Webby winner for Best Entertainment on a mobile device, The free mobile app allows you to create your own stop-motion videos on your iPhone. You can bring your LEGO minifigures to life using simple tools and guides that make it easy to shoot, edit, even score your movie with music. Add one of the customizable title cards and share your directorial debut online. The app can be downloaded at https://itunes.apple.com/us/app/lego-super-hero-movie-maker/id516001587?mt=8

"Pereira & O’Dell has set the standard for innovation and creativity on the Internet," said David-Michel Davies, Executive Director of The Webby Awards. "These Webby wins are a testament to the skill, ingenuity, and vision of its creators."

"The Webbys are the industry standard for digital marketing in popular culture. It's a great honor and responsibility to be three times on that list ourselves,” said PJ Pereira, Chief Creative Officer at Pereira O’Dell.

Pereira & O’Dell will be honored at the star-studded Webby Awards ceremony on Tuesday, May 21, 2013 at Cipriani Wall Street in New York City, where winners will have an opportunity to deliver one of The Webby Awards' famous 5-Word Speeches. Highlights from last year’s 5-Word Speeches include: Pinterest’s “Pinterest loves you Ryan Gosling”; Bjork’s "A.E.I.O.U"; and Holocaust survivor Tibor Sands for The United States Holocaust Museum "Thank you for remembering me." The show will be hosted by critically-acclaimed stand-up comedian, writer and actor, Patton Oswalt. Beginning at 9 a.m. on Wednesday, May 22, 2013, fans can watch the show in HD at watch.webbyawards.com. A full list of both The Webby Awards and People's Voice Winners can be found at winners.webbyawards.com.

About Pereira & O’Dell

Pereira & O’Dell (www.pereiraodell.com) is an international award-winning advertising agency that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs and products that are in sync with how consumers behave today. The agency was recently named to both Advertising Age and Creativity 2013 A-Lists based on the company’s business performance, impact on clients’ businesses as well as industry leadership and innovation. Among the Pereira & O'Dell client roster are Mattel, Intel, Skype, BevMo!, Corona and Henkel North America.

About The Webby Awards

Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps, and Social. Established in 1996, this year’s Webbys received over 11,000 entries from all 50 states and over 60 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: Microsoft, Google+, Citibank, Twitter, Vitamin T, Quantcast, MailChimp, Yext, Engine Yard, Funny or Die, MLB Advanced Media, Mashable, Business Insider, PricewaterhouseCoopers, Area17, Forsman & Bodenfors and Guardian News and Media.

For more information contact molly.parsley@pereiraodell.com

Realtor.com® launches online ad campaign with “Find it First” video spots

SAN JOSE, Calif., April 18, 2013 – Realtor.com®, the leader in online real estate operated by Move, Inc. (NASDAQ: MOVE), announced the launch of the second installment of its “Find it First” advertising campaign. For the latest stage in the marketing and advertising initiative, realtor.com® partnered with award-winning advertising agency Pereira & O’Dell. Together, the companies conceived video ads depicting humorous scenarios of what happens when a consumer has their heart set on a property, only to realize that multiple buyers have discovered the same dream home.

Realtor.com® first launched “Find it First” in March with a comprehensive corporate re-brand that included a new website design, logo and the tagline, “Where Home Happens.” The new videos underscore the importance of timely and accurate data in the home buying process. With national inventory at record lows and home prices on the rise, the housing sector is shifting in favor of sellers. In light of these conditions, it’s more important than ever for buyers to have a leg up in the home search.

“Buyers’ competitive edge lies in the accuracy, comprehensiveness and timeliness of listing data,” said Barbara O’Connor, executive vice president of marketing at Move, Inc. “The foundation of ‘Find it First’ is that your perfect home is also someone else’s, especially in this tight housing market. We decided to use humor in these videos to highlight a surreal example of how important it is to find your dream house first, using the accurate and timely data from our realtor.com® desktop, tablet and mobile platforms, together with the expertise of a local REALTOR. ”

Online video ads for “Find it First” launched this week, and will run through June on platforms such as Yahoo!, Yelp and Curbed, as well as national newspaper network sites. To view the ads, please visit http://realtor.com/finditfirst/.

“Our aim with the new videos was to use humor to tell the story of just how competitive finding your perfect home can be,” said Dave Arnold, executive creative director at Pereira & O’Dell New York. “The home buying process is emotionally charged. By injecting a little bit of the absurd, we were able to play on the competitiveness of the market in a fun and entertaining way that we think will really resonate with consumers.”

Realtor.com® receives listings directly from more than 800 Multiple Listing Services (MLSs), more than any other real estate website. Through these connections, realtor.com® provides the most accurate and comprehensive data in the industry, enabling consumers to search 98 percent of all for-sale properties listed in the U.S.

http://realtor.com/finditfirst/

ABOUT realtor.com®

Operated by Move, Inc., (NASDAQ: MOVE), realtor.com® helps connect people with the content, tools and expertise they need to find their perfect home. As the official website of the National Association of REALTORS®, realtor.com® empowers consumers to make the smartest decisions when it comes to finding a home by leveraging direct connections with more than 800 MLSs to deliver the most accurate and up-to-date listing information in neighborhoods across the country, and by making timely and meaningful connections between consumers and REALTORS®. Whether through desktop, mobile, or tablet versions, realtor.com® is where home happens.

About Pereira & O’Dell

Pereira & O’Dell (www.pereiraodell.com) is an international award-winning advertising agency that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs and products that are in sync with how consumers behave today. The agency was recently named to both Advertising Age and Creativity 2013 A-Lists based on the company’s business performance, impact on clients’ businesses as well as industry leadership and innovation. Among the Pereira & O'Dell client roster are Mattel, Intel, Skype, BevMo!, Corona and Henkel North America.

“We are thrilled to have Cory join the agency and drive our growth in New York and the East Coast,” said Andrew O’Dell, Chief Executive Officer. “He's a New Yorker, comes from a terrific background, and is very ambitious and entrepreneurial. We knew he was a perfect fit for Pereira & O'Dell and a great match for Dave Arnold. I'm excited to see what they'll accomplish together - they're off to a fast start."

Berger comes to Pereira & O’Dell from digital and social agency Noise where he was VP of Business Development and Client Services. In two years at Noise he helped lead the agency to significant growth and industry awareness with wins from Unilever, GE, vitaminwater®, Intel and Chase. Prior to Noise, Berger spent time at leading agencies including Mother New York, where he was one of the agency's original ten employees, Momentum Worldwide and Euro RSCG. During that time he spearheaded integrated campaigns for clients such as the NBA, Target, American Express, Bacardi, Virgin Mobile and Madison Square Garden.

“Pereira & O’Dell is a world-class agency with great momentum and amazing people. I’m excited to join the team and look forward to further building the agency’s brand in New York, and creating culturally relevant work for our clients,” said Berger.

# # #

About Pereira & O’Dell

Pereira & O’Dell (www.pereiraodell.com) is an international award-winning advertising agency that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs and products that are in sync with how consumers behave today. The agency was recently named to both Advertising Age and Creativity 2013 A-Lists based on the company’s business performance, impact on clients’ businesses as well as industry leadership and innovation. Among the Pereira & O'Dell client roster are Mattel, Intel, Skype, BevMo!, Corona and Henkel North America.

THE 17TH ANNUAL WEBBY NOMINEES UNVEILED

Pereira & O’Dell receives six nominations, three honorees

NEW YORK, April 9, 2013 – Hailed as the “Internet’s Highest Honor” by The New York Times, this year’s Webby Awards received more than 11,000 entries from over 65 countries globally. From the thousands of entries submitted to The Webby Awards, only 7% – five in each category – are recognized as Nominees. There will be only one Webby winner in each category.

Pereira & O’Dell has an impressive six nominations in the 17th Annual Webby Awards:

1. Online Film & Video: Brand Entertainment Long Form – “The Beauty Inside” for Intel + Toshiba
2. Online Film & Video: Brand Entertainment Scripted – “The Beauty Inside” for Intel + Toshiba
3. Online Film & Video: Drama – “The Beauty Inside” for Intel + Toshiba
4. Social: Celebrity/Fan – “The Beauty Inside” for Intel + Toshiba
5. Mobile & Apps: Best Use of Mobile Video – LEGO Super Heroes Movie Maker
6. Mobile & Apps: Entertainment (Handheld Devices) – LEGO Super Heroes Movie Maker

Other Pereira & O’Dell projects receiving Honors include:

- “The Beauty Inside”: Social: Experimental & InnovationSkype Humoticons:
- Interactive Advertising & Media: Best Use of Social MediaYahoo! Tapjoint: Interactive Advertising & Media: Game or Application

This year’s winners will be announced and honored at the star-studded ceremony in New York City where winners will deliver five-word speeches in the tradition of past victors like Al Gore (“Please don’t recount this vote.”), Jimmy Fallon (“Thank God Conan got promoted”) and Anna Wintour (“Sometimes, Geeks Can Be Chic”). The show will be broadcast online on May 22. Host and venue for the 17th Annual Webby Awards will be announced April 16.

Many of this year’s nominees reflect the ever-growing roll social experiences play in helping consumers discover new content, videos, communities and brands. Others succeed by confirming the significant effect mobile and tablet devices have had in taking Internet access well beyond the typical confines of home and work. From Obama For America (Social Media Campaigns), NASA’s Curiosity Mars Rover (Best Overall Social Presence) and Red Bull Stratos (Branded Entertainment) to Netflix (Mobile Media Streaming) and MLB.com At Bat (Mobile Events), the profound impact of social curation and mobile devices on popular culture and business is strikingly evident in this year’s Webby Nominees.

“Every year we are constantly amazed by the innovations Webby Nominees push forward and this year is no exception,” said David-Michel Davies, Executive Director of The Webby Awards. “This year’s nominees reflect a new personal and pervasive Internet where friends and people we trust are our curators and mobile devices stretch the network into the most discreet places in our lives. It is truly an Internet made by everyone, accessed from anywhere.”

PEOPLE CHOICE VOTING OPEN

You can vote on Pereira & O’Dell’s Nominations in the People’s Choice voice that begins today at http://pv.webbyawards.com

The Art Directors Club (ADC) is the first global creative collective of its kind and longest standing organization championing the visual arts. The winners were presented with the Gold and Silver Cubes at the Awards Gala, marking the conclusion of the three-day ADC 92nd Annual Awards + Festival of Art and Craft in Advertising and Design in Miami Beach, FL.

GOLD

The Beauty Inside
Pereira & O'Dell
Intel + Toshiba
Online Content | Podcast / Web Series

The Beauty Inside
Pereira & O'Dell
Intel + Toshiba
Craft | Content/Copywriting

SILVER

The Beauty Inside
Pereira & O'Dell
Intel + Toshiba
Online Content | Nonbroadcast Media

Judged by an international panel of the world's most respected creative professionals, including Naked Creative Partner Fernanda Romano (Interactive Jury Chair), Droga5 Executive Creative Director Ted Royer (Advertising Jury Chair) and Founder, Prologue Films and co-Founder Imaginary Forces, Kyle Cooper (Motion Jury Chair), the ADC Annual Awards competition honors the best work from around the world in the interactive, advertising, design, motion, photography and illustration industries. This year's winners represented 23 countries, demonstrating the ADC's dedication to finding the best creative talent across the globe. Master of ceremonies for the 92nd Annual Awards Gala was advertising great and entrepreneur Cindy Gallop.

All of the winners will be featured in the award-winning Art Directors Annual, the oldest and most respected compendium of outstanding work in the industry. Additionally, following the awards ceremony, the Gold, Silver and Bronze work will be sent on a worldwide tour -- from New York to Sao Paolo and numerous venues in between -- through the ADC International Annual Awards Exhibition.

To view the complete list of all ADC 92nd Annual Awards Gold, Silver, Bronze, Merit, Student and ADC Designism winners, please visit http://www.adcawards.org/92ndgalawinners/.

Mobile has been part of the Lions for some years. The dedicated category reflects the importance of mobile in the media mix. Additionally, Aricio Fortes, Creative Director at Pereira & O'Dell's sister agency Africa, has been named to the Branded Content jury.

"Anyone winning a Cannes Lion in 2013 can bask in the knowledge that their work has been judged by not only some of the biggest names currently at work today, but by giants from the history of advertising and communications," said Philip Thomas, CEO of Lions Festivals.

Cannes Lions is taking place from 16-22 June. Entries are now being accepted into all categories including the new Innovation Lions. Further details on how to enter, as well as how to attend, can be found at www.canneslions.com.

Put this in your pipe and smoke it: Pereira & O'Dell are on Creativity's Agency A-List, in part, because of a song book that doubled up as a delivery method for your pot.

The 420-friendly tome was a promotional item for Snoop Lion, then known as Snoop Dogg, to advertise his Kingsize Slim Rolling Papers brand. Made out of the paper, the book features the rap star's lyrics written on them, and was made entirely out of hemp materials. People actually wanted to buy what was an ad -- and Pereira brought home its first Gold Lion at Cannes last year. The book was also requested by Harvard University for its permanent collection of modern books and manuscripts.

Beyond its unique inventions, the agency more importantly continued to help redefine storytelling and branded content for the social age, with the sequel to the successful "Inside" campaign, for Toshiba and Intel. "The Beauty Inside" revolved around a young 20-something who wakes up every day with an entirely new physical appearance -- a smart bit of writing that meant the main character could be played by just about anybody, letting the brand involve as many people as possible in the casting process. Directed by Drake Doremus (Like Crazy) the film's aesthetic had a softer tone than the thrilling "Inside," and reached 70 million views. The effort seamless blended entertainment, advertising and social media, setting a new standard for bringing consumers into the branding experience.

The agency also added to the creative fire of the passionate LEGO community with efforts like the "Super Hero Movie Maker,"a mobile app that let you create your own stop-motion animated movies starring the characters, to promote the brand's new DC Universe set.

Pereira also proved that it could do television, when for its new client, Mattel, it debuted a television campaign starring Scrabble letters "P," "Q," and "Blank." A set of charming commercials gave personalities to these oft- ignored squares, and the agency plans to release a documentary-style short film featuring all three characters in April.

Read the rticle online at: http://creativity-online.com/news/alist-pereira--odell-san-francisco/239417

Advertising Age – January 28, 2013

With clients that run from Intel to Snoop Dogg, five-year-old Pereira & O'Dell is growing a roster of top-tier marketers but maintaining the risk-taking culture of a startup. Still young, and small by Madison Avenue standards, the San Francisco-based shop's growth trajectory has big, established agencies looking over their shoulders. Last year Pereira & O'Dell's revenue was $20.4 million, a 40% increase over 2011, as it won new business from the likes of Mattel, Burger King, and Henkel North America's Dial. It performed so well on new business that when a big account, the University of Phoenix, went into review, it didn't hesitate (and declined) to defend.

OFFICES: 4

EMPLOYEES: 130

NEW CLIENTS: 8

The shop, a partnership between two former AKQA executives, CEO Andrew O'Dell, a native Tennessean, and Brazilian-born chief creative P.J. Pereira, expanded rapidly during the darkest days of the global recession and was named Ad Age's Small Agency of the Year in 2010. Its success and the heritage of Mr. Pereira attracted strategic investment from Brazilian marketing-services giant Grupo ABC.

The parent company's magnate, Nizan Guanaes, hopes to catapult Pereira & O'Dell into a global network, and there's good reason to believe in the shop's ability to work in global markets. Take, for instance, the 12 million impressions it generated through a PR stunt for mobile-tech company Jawbone last year after commissioning Snoop Dogg and Brazilian rapper Marcelo D2 to collaborate on a single using Jawbone's technology.

But much of the magic is still taking place in the U.S., where the shop staffs 130 across three offices -- San Francisco headquarters, which houses nearly 100 staffers (the "Barrel House" private bar and event space is adjacent to the San Francisco office), and at outposts in New York and Los Angeles. There's also a Sao Paulo office.

Some of Pereira & O'Dell's most innovative work last year was for two existing clients: Intel and Toshiba, which tapped the agency for a carefully plotted web series with viral hooks, a follow-up to a thriller it created in 2011. Starring Topher Grace, "The Beauty Inside" tells the story of a man who wakes up every day with a completely different body, which presents a big problem when he falls in love. Fans were courted on Facebook to try out for the protagonist's various incarnations, and more than 4,000 auditioned while the series was viewed 69 million times. While the heritage of the agency is digital, the partners intend for it not to be pigeonholed into any category. They note that some of their most-visible projects last year were as far removed from digital as could be, such as the smokable songbook of Snoop Dogg's greatest hits P&O created to promote the rapper's new line of rolling papers. Messrs. Pereira and O'Dell also point to the work on "Rolling Words" as an example of their determination to not become risk-averse even as they become more successful.

"There's an impulsiveness about this company that I think is very interesting, and we try to make sure that people are capable of working with that," said Mr. O'Dell.

Read the article in Advertising Age at http://adage.com/article/special-report-agency-alist-2013/pereira-o-dell-6-ad-age-s-agency-a-list/239313/

Published in Advertising Age on January 21, 2013

Jaime Robinson helped redesign storytelling for the social age, having steered major campaigns such as Intel/Toshiba's social film experiences "Inside" and "The Beauty Inside," viral hits that represent a new paradigm in branding and entertainment. Beyond that, she's made toys even more fun with Hasbro's recent Scrabble campaign, starring personified tiles; and in clever turns for Lego, including the "Click" community site and the accompanying short films "Click!" and "Brick Thief."

Prior to her current post, she honed her chops at other creatively inclined shops such as EVB, TBWA/Chiat/Day and Mad Dogs & Englishmen, and translated stories for brands such as Adidas and Ray-Ban. Challenge and innovation are built in to her M.O.: "These days, we find ourselves doing research in weird places, talking to highly unusual specialists to get stuff done," she said. "If we don't quite know how to get it produced, that's the work I personally want to do because that means it's new."

Did you know?

Ms. Robinson, an avid knitter and sewer, is a mom to two young girls and manages to make it home for dinner, bath and bedtime every night. "My daughters are really interested in my job and love our LEGO and Scrabble work… and even 'The Beauty Inside'.My four-year old just became obsessed with writing her own stories. They almost always involve unicorns and cake, but they are very compelling!"

Most recently, their work for Hellmann's titled "Recipe Receipt” was named by Creativity as one of the Best Integrated/Interactive Picks of 2012. Rafael and Eduardo join Pereira & O’Dell from Ogilvy Brazil and will be leading the Ad Council (San Francisco) and Fiat (San Francisco, Sao Paulo) accounts.

"We are thrilled with the addition of Eduardo and Rafael to our team. They are now one of the best and most awarded teams of the world ", celebrates PJ Pereira, Chief Creative Officer and co-founder of Pereira & O’Dell.

"Eduardo and Rafael have incredible energy and enthusiasm, and bring really charming, playful ideas to the table. We're really excited for their influence inthe creative direction of our agency, and our work,” said Jaime Robinson, Executive Creative Director.

With operations in San Francisco, New York and Sao Paulo, Pereira & O'Dell works seamlessly, sharing the talent of the team among all its customers. Thus, FIAT and ImóvelWeb also count on the participation of the Rizuto and Marques in their campaigns.

Pereira & O’Dell has been named the 2012 OMMA Agency of the Year for Social. The annual awards are published in the January 2013 issue.

Social Media is by far one of the most complex accolades to earn because it covers so many facets: Content, Engagement and Integration, connecting directly to the audience our clients want to reach and producing successful results. One of the year’s most successful projects was the social film titled The Beauty Inside for Intel and Toshiba which received over 70 million views, over 95,000 likes on Facebook and a remarkable 97% approval on YouTube.

OMMA's Agency of the Year Awards celebrate “the agencies that were able to rise above the rest over the past year, the shops that represented the best of class in the online advertising community. Gold and silver awards will be presented to the top two overall agencies, as well as awards recognizing the agencies responsible for the year’s best media planning and buying, search campaigns, Web design and site development, and creative.”

"This is an incredibly exciting opportunity for us. We have been doing lots of award winning work for the Brazilian market, with Fiat we can set up an established team on the ground there and our global clients Mattel, Henkel, Skype will also benefit from an advanced post in Sao Paulo," said Andrew O'Dell, CEO of Pereira & O'Dell.

Michel Lent is a seasoned executive with deep experience at his own shop 10Minutos, as well as global networks DM9DDB and Ogilvy. His most recent experience as head of PontoMobi, a mobile company linked to Brazilian Communications powerhouse Grupo RBS, attracted Pereira & O’Dell the burgeoning middle-class in Latin America has created a new wave of opportunities for marketers in mobile. A professor and international keynote speaker, Lent is a member of the International Academy of Digital Arts and Sciences and has been awarded in major creativity festivals including Cannes, The Clios and One Show.

“Fiat has been investing in digital platforms for 10 years now, as a way of helping consumers’ decision making. With the growth in Social Media, it is natural that we redirect part of our digital efforts to Facebook, Twitter, etc.,” said Joao Batista Ciaco, Fiat Latin America’s Director of Advertising and Marketing.

This established operation outside the United States for Pereira & O'Dell is the first step towards creating a global micro network. Pereira O'Dell Sao Paulo will work with sister agency Sunset which handles CRM duties for Fiat.

PHOTO [left to right]: Joao Batista Ciaco, Fiat Latin America’s Director of Advertising and Marketing, PJ Pereira, Chief Creative Officer, Pereira & O’Dell; Michel Lent, Managing Director, Pereira & O’Dell Sao Paulo.