Sound never looked so good. The Sony W Series Walkman® MP3 brought player and headphones together to make music that’s wearable. No cords to untangle. No pod to carry. No ear buds to fall out. You just put the player on and listen. It was a new brand that was perfectly at home in a wireless world where people want to take their technology with them wherever they’re going, whatever they’re doing … without tying themselves in knots.
GyroHSR took Sony’s idea and ran with it in dramatic style—that you can clothe yourself just by wearing the music you love. We knew that our young, hip audience wouldn’t hear our message—their music was too loud—but they could certainly see it, so we convinced iPod users to take out their tangled ear buds by saturating streets and subways throughout Europe with these eye-catching posters.
Ready to wear.
Sony has reported significant increases in share against iPod’s overwhelming market presence in Europe.