Gyro

Gyro

London, United Kingdom

Full Service

TitleDrupa
Agency
Campaign Drupa
Advertiser Hewlett-Packard
Brand HP
Business Sector Printers & Scanners
Philosophy

We took HP’s leadership position in both digital print, and as a technology company, and build that into a vision for the future of print itself developing a fully integrated global campaign. This was to be used across multiple touch points, in multiple markets supported by OOH, email, website, press ads, events, banners, experiential and collateral. 

Problem

Build a campaign that would create awareness and increase brand equity within the Graphic Arts industry. 

Result

The campaign has just gone live and already the website has seen an uplift of 27% since the campaign started and has generated a 12% response rate. 

Media Type Promotion & Event

Featured Work