We took HP’s leadership position in both digital print, and as a technology company, and build that into a vision for the future of print itself developing a fully integrated global campaign. This was to be used across multiple touch points, in multiple markets supported by OOH, email, website, press ads, events, banners, experiential and collateral. 

Build a campaign that would create awareness and increase brand equity within the Graphic Arts industry. 

The campaign has just gone live and already the website has seen an uplift of 27% since the campaign started and has generated a 12% response rate.