FedEx - “Live to Deliver”
|Title||Live to Deliver|
|Product Category||Postal, Courier & Shipping Services|
|Country of Production||United Kingdom|
To promote the FedEx brand values of focus, commitment, dedication and preparation within the UK market; aligning the FedEx brand with the attributes associated with success in professional sport.
A multi-channel through the line brand campaign promoting FedEx with engaging concepts were produced for press, outdoor, TV, online and direct marketing materials.