[LONDON – October 16, 2012] gyro, the global ideas shop, has appointed Mike Shackle as Executive Creative Director for its London office.
Shackle, who has more than 20 years of award-winning experience, will continue to bolster the creative offering of one of gyro’s most decorated offices. He will work across all gyro London accounts which include Virgin Atlantic, FedEx and HP.
Shackle’s work has been globally recognized across all creative disciplines, including TV, print, digital, design and direct marketing at Cannes, D&AD, One Show and the CLIOs.
Shackle has overseen the creative for some of the world’s leading brands including Land Rover, Dell, Microsoft, Vaseline, Singapore Airlines, Standard Chartered Bank and Caltex (Chevron Texaco).
While Shackle was Creative Director at TBWA Singapore, it was named agency of the year four years running. At Y&R/Enfatico Beijing, Shackle brought home the agency’s first wins at Cannes and D&AD. He moved to New York in 2010 to join BBH as executive creative director.
“Mike is a true creative leader. As a Brit who has lived and worked in Asia, North America and Europe, he brings a truly international perspective to our global network,” said Nick Jefferson, Managing Director, gyro London. “With Mike, gyro London will reach its next level in its unstoppable pursuit of creative innovation and thought leadership for our clients.”
“In this day and age, it's even more important than ever to create work that ignites real human emotions,” said Mike Shackle, Executive Creative Director, gyro London. “After working in Asia and the States, it's exciting to come home to join an agency that has that belief ingrained into it's DNA.”
“London is a talent magnet for unconventional thinkers,” said Christoph Becker, ceo+cco gyro. “Mike is a creative leader who will continue to inspire and elevate London, which has long been a center for excellence for gyro. I look forward to the great work to come.”
We create ideas that ignite business decisions in a numb world. gyro is an Advertising Age Top 50 global agency deploying a 600-employee team of creative professionals in 17 offices in nine countries throughout the world. Globally gyro works with Abbott, Audi, FedEx, HP, John Deere, L'Oreal, USG and Virgin Atlantic. http://www.gyro.com