gyro, the global ideas shop, has tapped Steffan Postaer as executive creative director for its San Francisco office.
Postaer joins gyro at a time of rapid growth. In addition to helping launch Google brand pages; the San Francisco office handles VMware, Hewlett Packard Printing, Ryder Trucks and other top brands.
“Steffan is further proof that gyro has become a talent magnet for people who are interested in ideas, not bureaucracy,” said Christoph Becker, global CEO and Chief Creative Officer gyro. “He joins us at a time when we are elevating our global ideas shop to the next level. He is a proven creative leader with the drive to help us continue to build and succeed.”
Postaer will join Robert Ray, president, in jointly running the gyro San Francisco office. “gyro is a truly special place and Christoph and Bob are just two of the reasons why. Not only do they passionately seek transformative ideas for their clients, they also deeply believe in fostering a creative culture,” said Postaer. “I look forward to being a partner, collaborator and new business driver for the agency…Gyro wants and deserves to get to the next level and I look forward to helping them get there.”
"gyro San Francisco has been on a dramatic growth trajectory," said Ray. "Steffan's proven creative leadership will be an important contributor to continuing our successful journey."
Postaer was most recently Chairman and Chief Creative Officer of Euro RSCG Chicago. During his six years at the helm, the agency quadrupled in size and revenue, becoming a top performer in the network. Clients included Barilla, Beam Spirits, Kraft, Citibank, Sprint and Valspar Paint.
He is best known for his iconic work on Altoids, The Curiously Strong Mints. He is also co-wrote “Not Your Father’s Oldsmobile” and Heinz Ketchup’s “Worth the Wait.” Postaer has won virtually every major industry award ranging from Cannes Lions to One Show pencils, Addys, Obbies and the NY Festivals. He was also chosen as one of “40 under 40” by Crain’s Magazine.
Before Euro, he relaunched the business-to-business technology shop TFA as LBWorks at Leo Burnett. As Chief Creative Officer, he oversaw work for Altoids, Handspring, Lexmark and many business-to-business/technology brands such as StorageTek and Heidelberg.
Prior to that, he was Executive Vice President and Executive Creative Director at Leo Burnett USA.
Postaer has written three books including “The Happy Soul Industry.” He is an avid blogger at Gods of Advertising and an accomplished speaker having appeared at Cannes, AAAA, the University of Chicago, Northwestern School of Journalism, Kraft Marketing Conference and other high-profile engagements.