GYRO SAN FRANCISCO APPOINTS DREW MEYERS PRESIDENT
January 14, 2013
SAN FRANCISCO — gyro, the global ideas shop, has appointed Drew Meyers as president of gyro San Francisco.
Meyers brings with him a strong blend of client services expertise, technological savvy and proven leadership skills. He leads the office with Executive Creative Director Steffan Postaer, who, along with the rest of the gyro team, has successfully elevated the San Francisco office’s creative output, thinking and culture.
Meyers brings with him over 15 years of experience at leading agencies including Publicis, MRM Worldwide/McCann Worldgroup, Digitas and most recently Organic.
He has led client engagements for numerous global technology brands such as Microsoft, Intel, Google, Brocade, Box and PayPal. Meyers has also applied his client relationship leadership skills to T-Mobile and LG Mobile in telecom; Chevy and Scion in automotive; and more recently to the likes of Nike, Quaker and Nature's Way in the consumer goods space.
Whether it's in the domain of digital, direct or brand work, Meyers’ trademark is to take a highly strategic approach to client services and to help inspire and ignite creativity and innovation on behalf of clients.
"The unique gyro culture and their ignition process combine to deliver an incredibly strong and differentiated value proposition for clients and agency talent,” said Meyers. “This business is about bringing the best people together to deliver superlative levels of creativity and innovation. Simply put, that's what gyro does — and I couldn't be more excited for the opportunity to build on the impressive momentum that Steffan and the current team have achieved."
“I’m overjoyed welcoming Drew Meyers into our fold,” said Postaer. “His pedigree and passion make him a perfect fit when it comes to executing humanly relevant ideas for all of gyro’s clients and the new ones to come. We have much to be excited about in 2013, especially with the addition of our new president.”
“Drew is a perfect fit. He has the true talent to inspire and he loves technology,” said Christoph Becker, global CEO and chief creative officer, gyro. “He and Steffan will make gyro San Francisco’s star shine even brighter.”
gyro San Francisco works with Cloudera, Dell Software Group, Google, Ryder, SMART Technologies, Turn and VMware.
GYRO TAKES SIX B2B MARKETING AWARDS
November 26, 2012
[London, UK] gyro, the global ideas shop, received six top honors at the B2B Marketing Awards making it one of the evening’s biggest winners.
Held at the HAC in London on November 22, 2012, the event brings together the biggest B2B agencies and showcases the year’s best work.
gyro was recognized in six of twenty five categories with four wins and two runner-up awards. gyro also received 13 shortlists.
Competition was fierce and gyro came out on top with the following awards:
WINNER: Best Use of live-event marketing for "You're On" for John Deere
WINNER: Best use of social media for "Luv the Nug" for Scotsman Ice Systems
WINNER: Best internal audience campaign for "The Healthy Workplace Project" for Kimberly-Clark Professional
WINNER: Best B2B product launch campaign for "The Weight Has Been Lifted 2.0" for USG
RUNNER-UP: Best SME-targeted campaign for "More Sense Than Money" for Powwownow
RUNNER-UP: Best use of creative for "The Healthy Workplace Project" for Kimberly-Clark Professional
See the entire list of winners here: http://www.b2bmarketing.net/awards/winners-2012
Read more about the B2B Marketing Awards here: http://www.b2bmarketing.net/blog/posts/2012/11/23/come-fly-me-b2b-marketing-awards-2012
AARON STERN JOINS GYRO DENVER AS EXECUTIVE CREATIVE DIRECTOR
November 15, 2012
gyro, the global ideas shop, has tapped Aaron Stern as executive creative director for its Denver office.
Stern joins gyro Denver at a time of strong growth. The Denver native will work to continue to expand the agency in terms of new business as well as creative excellence.
Stern has a strong history of pitching and winning top clients. Most recently, at TBWA\Chiat\Day, he led the team that pitched and won Accenture. He also worked on other clients including Skittles, Jameson and Vonage. Stern spent two years at the agency as a freelance creative director.
Early in his career, Stern was a writer at Black Rocket, working on Yahoo. Goodby Silverstein and Partners soon tapped him for a senior writing role, which he stayed with until Paul Venables and Greg Bell left to form their shop in 2001. He joined them as associate creative director.
After 10 years in San Francisco, Stern moved to New York to attend New York University’s MFA Writing Program, studying under E.L. Doctorow, Darrin Strauss and others.
He has since been a freelancer at many of the world’s top shops such as BBDO, Deutsch, Ogilvy, Y&R and others.
Stern’s work has won some of the industry’s biggest awards at Cannes, One Show, the Effie Awards, Mercury Awards, Kelley Awards and Communication Arts Annual.
Stern will partner with Denver General Manager Daphne Fink Taber, who said, “gyro Denver continues to expand into new and exciting territories. Aaron will help keep our strong momentum by working hand in hand on both the new business and creative fronts. He has a history of success in both areas. I look forward to the good things to come.”
Stern said, “Even though the rules of advertising are being rewritten almost daily, what remains unchanged is the need to connect with consumers on a real, emotional level. gyro truly understands that, and I'm looking forward to bringing my experience on both coasts to help lead the talented team in Denver.”
“With Aaron joining our team, it proves that gyro has ignition and is attracting top talent in the industry,” said Christoph Becker, global CEO and chief creative officer, gyro. “He comes to Denver at a perfect time. I know he will bring out only the best in our Denver office and our network.”
gyro Denver works with a variety of top accounts including WOW Cable Internet & Phone, Milliken & Co., DCP Midstream and Johns Manville.
FORBES DEBUTS 'CHANGE THE WORLD' CAMPAIGN FROM GYRO NEW YORK
November 7, 2012
Forbes is launching a new brand advertising campaign this month -- its first in five years. Created by gyro New York, it features entrepreneurs recently featured on Forbes covers who exemplify what it takes to be truly successful today. The first ad features the Internet entrepreneur Sean Parker who helped revolutionize the music business with his audio file-sharing site Napster. He was also president of Facebook during the social network’s formative years. The copy in the Parker ad reads: “Make more than money. Make history. Sean Parker, serial entrepreneur, Forbes cover October 2011." Read more here: http://www.mediapost.com/publications/article/185898/forbes-launches-new-tagline-brand-campaign.html#ixzz2AFjzfIHU
MIKE SHACKLE NAMED ECD GYRO LONDON
October 16, 2012
[LONDON – October 16, 2012] gyro, the global ideas shop, has appointed Mike Shackle as Executive Creative Director for its London office.
Shackle, who has more than 20 years of award-winning experience, will continue to bolster the creative offering of one of gyro’s most decorated offices. He will work across all gyro London accounts which include Virgin Atlantic, FedEx and HP.
Shackle’s work has been globally recognized across all creative disciplines, including TV, print, digital, design and direct marketing at Cannes, D&AD, One Show and the CLIOs.
Shackle has overseen the creative for some of the world’s leading brands including Land Rover, Dell, Microsoft, Vaseline, Singapore Airlines, Standard Chartered Bank and Caltex (Chevron Texaco).
While Shackle was Creative Director at TBWA Singapore, it was named agency of the year four years running. At Y&R/Enfatico Beijing, Shackle brought home the agency’s first wins at Cannes and D&AD. He moved to New York in 2010 to join BBH as executive creative director.
“Mike is a true creative leader. As a Brit who has lived and worked in Asia, North America and Europe, he brings a truly international perspective to our global network,” said Nick Jefferson, Managing Director, gyro London. “With Mike, gyro London will reach its next level in its unstoppable pursuit of creative innovation and thought leadership for our clients.”
“In this day and age, it's even more important than ever to create work that ignites real human emotions,” said Mike Shackle, Executive Creative Director, gyro London. “After working in Asia and the States, it's exciting to come home to join an agency that has that belief ingrained into it's DNA.”
“London is a talent magnet for unconventional thinkers,” said Christoph Becker, ceo+cco gyro. “Mike is a creative leader who will continue to inspire and elevate London, which has long been a center for excellence for gyro. I look forward to the great work to come.”
We create ideas that ignite business decisions in a numb world. gyro is an Advertising Age Top 50 global agency deploying a 600-employee team of creative professionals in 17 offices in nine countries throughout the world. Globally gyro works with Abbott, Audi, FedEx, HP, John Deere, L'Oreal, USG and Virgin Atlantic. http://www.gyro.com