NEW MD AT BMA B2B AGENCY OF THE YEAR, GYRO LONDON
September 10, 2012
[London – September 10, 2012] gyro, the global ideas shop, has appointed a new managing director for its London office.
Nick Jefferson has joined gyro London today; a role made vacant by Claire Wright’s decision, in June 2012, to leave and pursue new opportunities. Jefferson will report to gyro's global chief executive and chief creative officer, Christoph Becker.
Jefferson is the former CEO of Corporate Edge, the branding and creative agency who work with EDF Energy, Shell and Aramco Overseas Company, which he successfully refreshed and contemporised.
Prior to Corporate Edge, Jefferson was the head of corporate communication agency, Likemind. In 2010, owners The Photon Group (now Enero, who in the UK also own Naked Communications and Frank PR) asked him to drive the merger between Likemind and Corporate Edge and then to lead the combined enterprise.
Christoph Becker, “London is home to some of gyro’s largest and most iconic global accounts. Nick’s energy, unique experience and understanding of our UNO culture and how it’s propelled gyro forward over the past 12 months makes him the perfect managing director of gyro London”.
Nick Jefferson said, “In my experience gyro has the most focused vision, direction and culture of any agency I’ve encountered. gyro has built itself around its UNO culture. It has a commitment to creating humanly relevant ideas and has hired some of the brightest minds in our industry. I can't wait to get cracking.'
Outside of North America, London is gyro’s largest office, and heads up the global accounts for FedEx, HP and Virgin Atlantic.
NEW ECD APPOINTMENT AT GYRO DUBAI
July 2, 2012
[DUBAI – 02 July, 2012] - Guilherme Rangel has taken on the role of executive creative director at gyro Dubai. Rangel brings with him over 15 years of award-winning industry experience and will help to strengthen the creative offering in Dubai.
Rangel began his career in Brazil at local powerhouses such as Fischer America, Brazil’s then 3rd largest agency, and TBWA/BR, before moving to Dubai to work with agencies such as Impact BBDO, Young & Rubicam and DraftFCB.
Some of the clients Rangel has worked with in his career include; LG, Emaar, Sony, Ford, Absolut Vodka, Emirates, Pepsi and Masterfoods.
Fiona Menzies, Managing Director, gyro Dubai, said: “We finally have the rock-star we've been searching for to front our global ideas shop in Dubai. Guilherme brings an unstoppable energy and Brazilian-passion that will help us create unconventional, unique and humanly relevant ideas. Today marks the start of something very special.”
Commenting on his new role, Rangel commented: "I feel joining gyro and its fantastic team is an amazing opportunity to share my vision of creating and delivering humanly relevant ideas.”
Rangel is one of several recent appointments made by the Dubai team. Neil Harrison was recently hired in as creative lead from Saatchi and Saatchi. Recent client wins included; Fosters, Meydan and Yahoo!.
GYRO CINCINNATI NAMED TOP WORKPLACE
June 25, 2012
[Cincinnati – June 19] gyro Cincinnati has been recognized as one Cincinnati’s Top Workplaces for 2012, according to a survey published by the Cincinnati Enquirer.
The annual Top Workplace List evaluates 4,000 companies across the country. Seventy-five companies, in total, were selected in the Cincinnati region. The evaluations for the list are based purely on employee opinions.
“We set out on a very deliberate journey to create a unconventional culture marked by inspiration, collaboration and mutual respect,” said Adryanna Sutherland, president, gyro Cincinnati. ”This recognition is a tribute to the effort on everyone's part to make gyro a great place to work. We are thrilled to receive this award and all that it represents."
The best places share common traits, per the Cincinnati Enquirer namely “conviction by employees that their work is valued and their ideas sought out. Confidence that top managers are leading their businesses in the right direction. And commitment from every level to finding better ways of producing products and delivering service.”
"There is nothing more humanly relevant than creating a creative and exciting workplace—one that allows talent to thrive,” said gyro ceo+cco Christoph Becker. “gyro Cincinnati, led by President Adryanna Sutherland and Executive Creative Director Mike Tittel have elevated their gyro culture and have been rewarded for doing so."
To learn more about the Top Workplaces designation and see who else made the list, visit www.topworkplaces.com
GYRO DEBUTS FIRST TV CAMPAIGN FOR TURN DURING 'MAD MEN' FINALE
June 7, 2012
[SAN FRANCISCO – June 7, 2012] gyro, the global ideas shop, plans to debut its first integrated campaign for digital marketing specialist Turn during the finale of the AMC series “Mad Men” on Sunday, June 10.
The cross-channel effort kicks off with a high-profile TV spot shot by acclaimed director Michael Lehmann. Lehmann’s credits include “True Blood,” “Californication,” “Dexter” and the cult classic “Heathers.”
The TV spot, which is also going to air during the finale of “The Pitch,” is the first for Turn. Turn is a cloud platform that enables marketers to make smarter decisions to precisely execute cross-channel campaigns. Turn tapped gyro San Francisco as its agency of record late last year, to create a fully integrated platform effort that uses the same principles that Turn brings to its client base.
After Sunday, the campaign continues online at turn.com/decision, which includes three alternate endings to the TV spot, a blog diary chronicling the campaign’s creation and further information about Turn’s capabilities (the Turn Effect) that other digital media can support.
“In digital marketing, great creative and great technology go hand in hand,” said Paul Alfieri, vice president, global marketing, Turn Inc. “This campaign perfectly accentuates our innovative marketing technology platform.”
The ad is set in the offices of a Madison Avenue agency, circa 1962, where an impeccably groomed ad executive is about to begin a tryst with a shapely young woman from the secretarial pool. Then, another woman walks in. Overcome with jealousy, one of the women fires a bullet, and the scene shifts to super-slow motion. A voice-over breaks in, likening the “10 milliseconds” required for the bullet to traverse the room to the speed of Turn’s digital advertising platform. “Turn targets all the right online audiences with deadly accuracy,” the voice-over explains. “Never second-guess a decision, at least not a business decision.”
The ad is meant to be an immediate profile-raiser for Turn by capitalizing on the marketing-heavy makeup of the “Mad Men” viewership. “There is a burning cigarette in this commercial, a couple makes love, a weapon is fired, none of those things happen in commercials, but they happen in this one,” says Steffan Postaer, gyro San Francisco executive creative director. “It’s a game-changer.”
"Turn is a very inspiring and brave client, and gyro San Francisco President Robert Ray and ECD Steffan Postaer are an amazing team,” said Christoph Becker, gyro CEO and chief creative officer. “Together, they led the creation of a brilliantly unconventional campaign.”
Dark Light Pictures, which has worked with Coca-Cola, Budweiser, Honda and a host of other A-List brands, handled the production duties.
GYRO NAMED BMA AGENCY OF THE YEAR 2012
May 31, 2012
gyro, the global ideas shop has today been named “Agency of the Year” by the international Business Marketing Association (BMA). The gyro network with 17 offices in North America, Europe, Middle East and Asia was presented with the honor at today’s BMA’s annual conference.
Founded in 1922, the BMA is headquartered in Chicago and is the world’s premier community devoted to advancing B2B advertising and marketing. The BMA agency of the year accolade is awarded to an agency whose creative output has achieved the highest number of creative awards. At the recent BMA B2 International awards, gyro won more than a quarter of the available awards. Specific highlights include:
* B2B awards for our teams in Chicago, Cincinnati, London, Madrid, Manchester and our newest office in Singapore.
* Winning 44 individual B2B awards, almost three times more than any other agency.
* Client campaign wins across HP, FedEx, Hobart, Heathrow Express, gyro, Tetra Pak, Kimberly-Clark Professional, Venture Finance and USG.
* Top honors for John Deere and HP, winning in the top group categories.
Commenting on the accolade, gyro’s chief executive and chief creative officer, Christoph Becker said, “I’m extremely proud of my colleagues and hugely thankful to our clients. It’s easy to stay in the creative shadows, but in every office in our network we’re producing brave and humanly relevant ideas for clients who recognize that creative excellence is the only option. A proud moment in the evolution of gyro and a day we’re all celebrating with our clients.”
BMA Chairman Eduardo Conrado said, “gyro is a truly worthy winner of the BMA ‘Agency of the Year.’ The agency leads the charge in driving high standards of marketing excellence and innovation advanced by the BMA.”