Campbell Ewald San Antonio, San Antonio
- 816 Camaron Street Suite 102
- San Antonio, Texas 78212
- United States
- Phone: 210 242-3760
- Country Phone Code: 1
- Website: www.c-e.com
- Email: Barbara.Yolles@c-e.com
Hopp to Retire as Chairman & CEO, Ludwig Named Successor
December 1, 2009
Detroit, Mich. — Fulfilling a succession plan that was first developed in 2003, Campbell-Ewald has announced that longtime Chairman and Chief Executive Officer Tony Hopp is retiring at the end of the year, and that current Vice Chairman and Chief Creative and Strategic Officer Bill Ludwig will be promoted to succeed him as the company’s top executive. Hopp, who turns 65 in January, is a visionary leader who in his 13 years as Chairman and CEO, significantly diversified Campbell-Ewald’s client roster and expanded the agency’s offerings in digital and social media, direct marketing and analytics, has agreed to serve the new leadership team as a senior advisor through 2013.
"Since we first began discussing a succession plan more than six years ago, I have been unwavering in my belief that Bill Ludwig is the right person to lead our company,” said Hopp. “He is an incredibly strong executive and leader. He establishes deep relationships with every client he touches. It’s not just that he is creative and strategic – he is a true visionary who understands consumer engagement in today’s environment in a way that helps our clients solve problems and grow their businesses.”
As Chairman and CEO of Campbell-Ewald, Ludwig will lead the agency’s efforts on behalf of an array of marquee brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Match.com, Medtronic, National Fatherhood Initiative, NEC, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, the United States Postal Service and Wyndham Worldwide.
“Our people are our crown jewels,” Hopp said. “My commitment to our clients and our employees has always been to ensure that we have the best talent in the industry and that we organize that talent around a vision that places us on the front edge of consumer engagement.
“Over the past several years, Bill has played a key role on our management council as we have taken Campbell-Ewald to a preeminent position in consumer engagement. We are successfully helping our clients reach their target audiences by combining our prowess in digital communications and direct marketing with an emphasis on sharp analytics and customer relationship management. And of course, we always maintain our traditional focus and core strength of building and maintaining client partnerships. With Bill and his team, Campbell-Ewald is well positioned for the future.”
Ludwig, who joined Campbell-Ewald in 1984, has most recently led the agency’s internationally recognized, award-winning creative staff of more than 450 talented professionals in Detroit and Los Angeles. Best known for his award-winning work on Chevrolet, he has additionally created winning campaigns for dozens of clients including Alltel, the American Cancer Society, the American Heart Association, Borders, DIRECTV, Ghirardelli, Kaiser Permanente, Michelin and Pier 1. In 1994, Ludwig was inducted into the American Advertising Federation Advertising Hall of Achievement. In 1999, he served as a Cannes juror. He is a member of the Wall Street Journal’s Creative Leaders and serves on the Ad Council.
“Tony Hopp is a legendary figure at Campbell-Ewald who has made a profound impact on the advertising industry,” said Michael Roth, Chairman and Chief Executive Officer of Interpublic Group. “In addition to being an award-winning ad executive, he is an unparalleled leader whose legacy will include this transition process. He has invested in Bill and the rest of the senior leadership team in a way that has positioned Campbell-Ewald for continued success and growth in the future. He assembled an incredibly talented team that, thanks to his mentorship, is now ready to lead the company. We are extremely fortunate to have Tony’s continued guidance and wisdom for the next four years.”
Hopp will serve as a Campbell-Ewald senior advisor as a part-time employee through 2013. He will offer counsel on a number of areas, including finances, business planning, strategy and problem solving for key clients.
“Tony has built an inspired culture on one philosophy: Focus on great work and the rewards will follow,” said Bill Ludwig, Vice Chairman and Chief Creative and Strategic Officer. “This announcement recognizes the importance we have always placed on the depth of our strategic knowledge and creative excellence in all forms of communications. Our mission will be to understand the conversations that surround brands better than anyone and to build content that engages the consumer and changes the conversations to create fans of the brand and endorsers of the product.”
Ludwig’s senior leadership team and members of the Campbell-Ewald Board of Directors also includes:
About Campbell-Ewald
Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Match.com, NEC, Medtronic, National Fatherhood Initiative, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, the United States Postal Service and Wyndham Worldwide. ???
"Since we first began discussing a succession plan more than six years ago, I have been unwavering in my belief that Bill Ludwig is the right person to lead our company,” said Hopp. “He is an incredibly strong executive and leader. He establishes deep relationships with every client he touches. It’s not just that he is creative and strategic – he is a true visionary who understands consumer engagement in today’s environment in a way that helps our clients solve problems and grow their businesses.”
As Chairman and CEO of Campbell-Ewald, Ludwig will lead the agency’s efforts on behalf of an array of marquee brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Match.com, Medtronic, National Fatherhood Initiative, NEC, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, the United States Postal Service and Wyndham Worldwide.
“Our people are our crown jewels,” Hopp said. “My commitment to our clients and our employees has always been to ensure that we have the best talent in the industry and that we organize that talent around a vision that places us on the front edge of consumer engagement.
“Over the past several years, Bill has played a key role on our management council as we have taken Campbell-Ewald to a preeminent position in consumer engagement. We are successfully helping our clients reach their target audiences by combining our prowess in digital communications and direct marketing with an emphasis on sharp analytics and customer relationship management. And of course, we always maintain our traditional focus and core strength of building and maintaining client partnerships. With Bill and his team, Campbell-Ewald is well positioned for the future.”
Ludwig, who joined Campbell-Ewald in 1984, has most recently led the agency’s internationally recognized, award-winning creative staff of more than 450 talented professionals in Detroit and Los Angeles. Best known for his award-winning work on Chevrolet, he has additionally created winning campaigns for dozens of clients including Alltel, the American Cancer Society, the American Heart Association, Borders, DIRECTV, Ghirardelli, Kaiser Permanente, Michelin and Pier 1. In 1994, Ludwig was inducted into the American Advertising Federation Advertising Hall of Achievement. In 1999, he served as a Cannes juror. He is a member of the Wall Street Journal’s Creative Leaders and serves on the Ad Council.
“Tony Hopp is a legendary figure at Campbell-Ewald who has made a profound impact on the advertising industry,” said Michael Roth, Chairman and Chief Executive Officer of Interpublic Group. “In addition to being an award-winning ad executive, he is an unparalleled leader whose legacy will include this transition process. He has invested in Bill and the rest of the senior leadership team in a way that has positioned Campbell-Ewald for continued success and growth in the future. He assembled an incredibly talented team that, thanks to his mentorship, is now ready to lead the company. We are extremely fortunate to have Tony’s continued guidance and wisdom for the next four years.”
Hopp will serve as a Campbell-Ewald senior advisor as a part-time employee through 2013. He will offer counsel on a number of areas, including finances, business planning, strategy and problem solving for key clients.
“Tony has built an inspired culture on one philosophy: Focus on great work and the rewards will follow,” said Bill Ludwig, Vice Chairman and Chief Creative and Strategic Officer. “This announcement recognizes the importance we have always placed on the depth of our strategic knowledge and creative excellence in all forms of communications. Our mission will be to understand the conversations that surround brands better than anyone and to build content that engages the consumer and changes the conversations to create fans of the brand and endorsers of the product.”
Ludwig’s senior leadership team and members of the Campbell-Ewald Board of Directors also includes:
- Joe Naporano – Vice Chairman, Chief Operating Officer and Chief Financial Officer
- Jim Palmer – Vice Chairman, Chief Client Officer
- Mike Ryan – Vice Chairman, General Motors
- Kathleen Donald – President, Managing Director
- Mark Bellissimo – President, Managing Director
- Mark Simon – Executive Vice President, Executive Creative Director
- Tim Copacia - Executive Vice President, Director of Customer Insights & Engagement
- Tracie Reihm – Executive Vice President, Managing Director
About Campbell-Ewald
Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Match.com, NEC, Medtronic, National Fatherhood Initiative, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, the United States Postal Service and Wyndham Worldwide. ???
Campbell-Ewald Wins Three 2009 Pearl Awards
November 30, 2009
Detroit, Mich. - Campbell-Ewald has been honored with three 2009 Pearl Awards for its custom publishing work on behalf of the United States Postal Service and Chevrolet, according to Chairman and Chief Executive Officer Anthony J. Hopp.
Deliver magazine, a custom publication produced for the United States Postal Service, won two bronze awards -- one for Best Cover and one for Best Overall Design.
Corvette Quarterly magazine, a custom publication produced for Chevrolet and now in its 21st year, won a bronze award for Best Use of Photography.
The Pearl Awards are sponsored by the Custom Publishing Council, the leading association for the custom publishing industry, and recognize excellence in various design, digital, editorial and strategy categories.
Campbell-Ewald operates one of the largest custom publishing agencies in the United States, managing 15 print and Web-based custom publishing programs across an array of mediums, including B-to-B and consumer magazines, online magazines, newsletters, e-newsletters, annual reports and commemorative books.
Campbell-Ewald is one of the nation’s largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
Deliver magazine, a custom publication produced for the United States Postal Service, won two bronze awards -- one for Best Cover and one for Best Overall Design.
Corvette Quarterly magazine, a custom publication produced for Chevrolet and now in its 21st year, won a bronze award for Best Use of Photography.
The Pearl Awards are sponsored by the Custom Publishing Council, the leading association for the custom publishing industry, and recognize excellence in various design, digital, editorial and strategy categories.
Campbell-Ewald operates one of the largest custom publishing agencies in the United States, managing 15 print and Web-based custom publishing programs across an array of mediums, including B-to-B and consumer magazines, online magazines, newsletters, e-newsletters, annual reports and commemorative books.
Campbell-Ewald is one of the nation’s largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
Alltel article - as released by MediaPost on November 17, 2009
November 20, 2009
repurposed with permission from MediaPost
Alltel Turns To Humor For Holiday Spots
by Aaron Baar, November 17, 4:03 PM
Everyone loves a heartwarming holiday story, and Alltel is hoping to sate that desire with a trio of holiday commercials employing comedic actor Fred Willard.
The television, radio and online effort, which broke earlier this week, features Willard (known for roles in "This is Spinal Tap," "Waiting for Guffman," "Best in Show" and several television guest spots) as the teller of cheerful holiday stories featuring Alltel's longtime spokescharacter Chad and his nemeses representing the big four wireless carriers.
The first television commercial, "The Woman and the LG," broke earlier this week. In the commercial, Willard tells the story of "Heather, who was stuck in a contract that seemed like forever." As the four competitors challenge "a new phone means more of us," Heather heads to an Alltel store, where Chad offers an LG phone with a one-year contract. Further commercials will break on Black Friday and the day after Christmas (with a message that it's not too late to get a new phone).
"The challenge in the holiday period is to break through," Lynette Jurgens, senior strategic marketing leader for Alltel, tells Marketing Daily. "[Alltel agency] Campbell-Ewald came up with this storyteller approach, knowing that the rhyming and tone of the campaign catches your ear."
For years, Alltel has used Chad -- a good-looking blond man -- and his four nebbish cohorts to promote various services, including Alltel's once-groundbreaking "My Circle" calling plan. But as other carriers have introduced similar plans, Alltel this year is promoting different services. "With all that noise around circle plans, we launched one-year service contracts," Jurgens says. "So our holiday campaign is focusing on those contracts. And we've expanded My Circle to include unlimited texting to those friends, and we'll be focusing on that."
With the change in tactics, the company felt Willard's inherent familiarity and acting ability could help the spots break through in a crowded holiday period, Jurgens says, adding: "He's immediately recognizable and brings credibility to the brand."
In January 2009, Verizon Wireless purchased most of the Alltel wireless network. But antitrust agreements required that about 2 million customers in areas where the two brands combined would have been dominant be put in a trust owned by -- but run separately from -- Verizon. Over the past year, the trust has continued to promote the Alltel brand and its services, Jurgens says.
"We've actually been growing our base since January," she says. "Our mission is to compete, so we've done what it takes to compete."
The unique business situation has also led to a sales platform promoting one-year contracts. Knowing that customers might be ware of signing a long-term contract with a company's whose future is up in the air, Alltel devised the one-year contract that is being promoted in the current commercial.
(original MediaPost article)
Alltel Turns To Humor For Holiday Spots
by Aaron Baar, November 17, 4:03 PM
Everyone loves a heartwarming holiday story, and Alltel is hoping to sate that desire with a trio of holiday commercials employing comedic actor Fred Willard.
The television, radio and online effort, which broke earlier this week, features Willard (known for roles in "This is Spinal Tap," "Waiting for Guffman," "Best in Show" and several television guest spots) as the teller of cheerful holiday stories featuring Alltel's longtime spokescharacter Chad and his nemeses representing the big four wireless carriers.
The first television commercial, "The Woman and the LG," broke earlier this week. In the commercial, Willard tells the story of "Heather, who was stuck in a contract that seemed like forever." As the four competitors challenge "a new phone means more of us," Heather heads to an Alltel store, where Chad offers an LG phone with a one-year contract. Further commercials will break on Black Friday and the day after Christmas (with a message that it's not too late to get a new phone).
"The challenge in the holiday period is to break through," Lynette Jurgens, senior strategic marketing leader for Alltel, tells Marketing Daily. "[Alltel agency] Campbell-Ewald came up with this storyteller approach, knowing that the rhyming and tone of the campaign catches your ear."
For years, Alltel has used Chad -- a good-looking blond man -- and his four nebbish cohorts to promote various services, including Alltel's once-groundbreaking "My Circle" calling plan. But as other carriers have introduced similar plans, Alltel this year is promoting different services. "With all that noise around circle plans, we launched one-year service contracts," Jurgens says. "So our holiday campaign is focusing on those contracts. And we've expanded My Circle to include unlimited texting to those friends, and we'll be focusing on that."
With the change in tactics, the company felt Willard's inherent familiarity and acting ability could help the spots break through in a crowded holiday period, Jurgens says, adding: "He's immediately recognizable and brings credibility to the brand."
In January 2009, Verizon Wireless purchased most of the Alltel wireless network. But antitrust agreements required that about 2 million customers in areas where the two brands combined would have been dominant be put in a trust owned by -- but run separately from -- Verizon. Over the past year, the trust has continued to promote the Alltel brand and its services, Jurgens says.
"We've actually been growing our base since January," she says. "Our mission is to compete, so we've done what it takes to compete."
The unique business situation has also led to a sales platform promoting one-year contracts. Knowing that customers might be ware of signing a long-term contract with a company's whose future is up in the air, Alltel devised the one-year contract that is being promoted in the current commercial.
(original MediaPost article)
Campbell-Ewald Helps NEC Display Solutions Develop VUKUNET
November 17, 2009
Detroit, Mich. — NEC Display Solutions of America enlisted Campbell-Ewald's expertise to help develop its newest product, VUKUNET, an innovative web-based platform that connects digital signage network owners to a whole new world of potential advertising revenue and also provides advertisers and ad agencies a revolutionary way to leverage digital out-of-home advertising.
NEC Display Solutions engaged Campbell-Ewald thirteen months ago to help bring the VUKUNET vision to life. Working with the forward-thinking NEC team, Campbell-Ewald contributed its ad industry insights and user experiences to VUKUNET's design and development. From there, the teams collaborated on identity development, including product name and logo design, as well as product launch strategy and execution.
"We feel extremely fortunate to have worked with Campbell-Ewald on the development of VUKUNET. Their knowledge was invaluable in designing this groundbreaking platform for digital place-based media," said Pierre Richer, President and COO at NEC Display Solutions. "They brought their ad industry knowledge to help us design a revolutionary ad-serving tool that will connect all digital network owners with potential advertisers."
"NEC is changing the digital out-of-home space," said Candace Graham, Campbell-Ewald Executive Vice President, Account and Digital Director, who spearheaded the VUKUNET efforts at Campbell-Ewald. She previously partnered with NEC on a Website project ten years ago. "It was very exciting to be immersed with them in the entire product development process -- from design to launch."
NEC developed the innovative VUKUNET platform to connect digital signage network owners (airports, retailers, hospitals, etc.) with advertisers. For network owners, the automated technology enables advertising inventory management, proof-of-performance reporting and payment consolidation for the ads. For advertisers and ad agencies, who formerly had to contact hundreds of potential network owners to determine rates and availability, the companion ADVUKU ad-serving platform enables easy searching for optimal networks in any location.
NEC Display Solutions announced the widespread availability of VUKUNET on November 10, 2009. For more information, visit www.VUKUNET.com.
About NEC Display Solutions of America, Inc.
Headquartered in Itasca, Ill., NEC Display Solutions of America, Inc., is a leading designer and provider of innovative desktop LCD monitors, commercial- and professional-grade large-screen LCD displays, a diverse line of multimedia and digital cinema projectors, and integrated display solutions. NEC Display Solutions develops leading-edge visual technology and customer-focused solutions for a wide variety of markets, including enterprise, health care, education and digital signage. For additional information about NEC Display Solutions of America monitors, consumers can call (866)-NEC-MORE, or visit the website at www.necdisplay.com.com.
About Campbell-Ewald
Campbell-Ewald is one of the nation’s largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, NEC Display Solutions of America, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
NEC Display Solutions engaged Campbell-Ewald thirteen months ago to help bring the VUKUNET vision to life. Working with the forward-thinking NEC team, Campbell-Ewald contributed its ad industry insights and user experiences to VUKUNET's design and development. From there, the teams collaborated on identity development, including product name and logo design, as well as product launch strategy and execution.
"We feel extremely fortunate to have worked with Campbell-Ewald on the development of VUKUNET. Their knowledge was invaluable in designing this groundbreaking platform for digital place-based media," said Pierre Richer, President and COO at NEC Display Solutions. "They brought their ad industry knowledge to help us design a revolutionary ad-serving tool that will connect all digital network owners with potential advertisers."
"NEC is changing the digital out-of-home space," said Candace Graham, Campbell-Ewald Executive Vice President, Account and Digital Director, who spearheaded the VUKUNET efforts at Campbell-Ewald. She previously partnered with NEC on a Website project ten years ago. "It was very exciting to be immersed with them in the entire product development process -- from design to launch."
NEC developed the innovative VUKUNET platform to connect digital signage network owners (airports, retailers, hospitals, etc.) with advertisers. For network owners, the automated technology enables advertising inventory management, proof-of-performance reporting and payment consolidation for the ads. For advertisers and ad agencies, who formerly had to contact hundreds of potential network owners to determine rates and availability, the companion ADVUKU ad-serving platform enables easy searching for optimal networks in any location.
NEC Display Solutions announced the widespread availability of VUKUNET on November 10, 2009. For more information, visit www.VUKUNET.com.
About NEC Display Solutions of America, Inc.
Headquartered in Itasca, Ill., NEC Display Solutions of America, Inc., is a leading designer and provider of innovative desktop LCD monitors, commercial- and professional-grade large-screen LCD displays, a diverse line of multimedia and digital cinema projectors, and integrated display solutions. NEC Display Solutions develops leading-edge visual technology and customer-focused solutions for a wide variety of markets, including enterprise, health care, education and digital signage. For additional information about NEC Display Solutions of America monitors, consumers can call (866)-NEC-MORE, or visit the website at www.necdisplay.com.com.
About Campbell-Ewald
Campbell-Ewald is one of the nation’s largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, NEC Display Solutions of America, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
Campbell-Ewald Campaigns Win Gold and Green ECHO Awards
October 29, 2009
Detroit, Mich. - Campbell-Ewald's work has been honored with two prestigious International ECHO Awards: a Gold award for the Navy Influencer/NAVYForMoms.com campaign on behalf of the United States Navy and the first-ever ECHO Green award for the Environmailist™ campaign on behalf of the United States Postal Service.
The ECHO Awards, presented by the Direct Marketing Association, honor the world’s best direct marketing campaigns — campaigns that have raised the bar in terms of strategy, creativity and results.
About Navy Influencer/NAVYForMom.com:
The Navy Influencer/NAVYForMoms.com campaign was designed to change parents' perceptions regarding their children enlisting in the Navy. The strategy: create an online community to engage moms on both sides of the conversation.
Campbell-Ewald conceived, created and launched NAVYForMoms.com, a social network to allow proud moms of Sailors to provide words of wisdom and encouragement to the skeptical moms of recruits. An integrated communications campaign, including TV, print, online, out-of-home, guerrilla marketing, and direct mail, was developed to attract visitors to the site.
NAVYForMoms.com launched in March 2008, and traffic and registrations have grown exponentially since day one. The site currently has 26,948 members (including Navy moms, dads, recruits and retired personnel), averages 60,000 visits a week and has had more than one million unique visits since it launched. NAVYForMoms.com is considered one of the most successful self-sustaining, social communities to date.
The ECHO Gold Award win adds to an impressive list of awards for this campaign, including a recent 2009 Silver Effie Award.
About Environmailist™:
The goal of the United States Postal Service's Environmailist™ campaign was to tackle the misconceptions about direct mail’s impact on the environment, and the strategy was to lead by example.
Campbell-Ewald developed a campaign that not only encouraged marketers to “go green” in their direct marketing processes, the campaign materials were as eco-friendly as possible from a creative and production standpoint, including the use of recycled paper and inks that were free of volatile organic compounds. Wind energy was used in production and a 100% organic cotton T-shirt was part of fulfillment.
This campaign is the first-ever recipient of the ECHO Green Award — a special award honoring the most innovative campaign employing environmentally responsible and sustainable marketing strategies and techniques. It also won the Direct Marketing Association of Detroit's 2009 Golden Target Award, that competition's grand prize, earlier this year.
About Campbell-Ewald:
Campbell-Ewald is one of the nation’s largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
The ECHO Awards, presented by the Direct Marketing Association, honor the world’s best direct marketing campaigns — campaigns that have raised the bar in terms of strategy, creativity and results.
About Navy Influencer/NAVYForMom.com:
The Navy Influencer/NAVYForMoms.com campaign was designed to change parents' perceptions regarding their children enlisting in the Navy. The strategy: create an online community to engage moms on both sides of the conversation.
Campbell-Ewald conceived, created and launched NAVYForMoms.com, a social network to allow proud moms of Sailors to provide words of wisdom and encouragement to the skeptical moms of recruits. An integrated communications campaign, including TV, print, online, out-of-home, guerrilla marketing, and direct mail, was developed to attract visitors to the site.
NAVYForMoms.com launched in March 2008, and traffic and registrations have grown exponentially since day one. The site currently has 26,948 members (including Navy moms, dads, recruits and retired personnel), averages 60,000 visits a week and has had more than one million unique visits since it launched. NAVYForMoms.com is considered one of the most successful self-sustaining, social communities to date.
The ECHO Gold Award win adds to an impressive list of awards for this campaign, including a recent 2009 Silver Effie Award.
About Environmailist™:
The goal of the United States Postal Service's Environmailist™ campaign was to tackle the misconceptions about direct mail’s impact on the environment, and the strategy was to lead by example.
Campbell-Ewald developed a campaign that not only encouraged marketers to “go green” in their direct marketing processes, the campaign materials were as eco-friendly as possible from a creative and production standpoint, including the use of recycled paper and inks that were free of volatile organic compounds. Wind energy was used in production and a 100% organic cotton T-shirt was part of fulfillment.
This campaign is the first-ever recipient of the ECHO Green Award — a special award honoring the most innovative campaign employing environmentally responsible and sustainable marketing strategies and techniques. It also won the Direct Marketing Association of Detroit's 2009 Golden Target Award, that competition's grand prize, earlier this year.
About Campbell-Ewald:
Campbell-Ewald is one of the nation’s largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
