Warren, Mich. - Campbell-Ewald was honored by Hospice of Michigan as the recipient of this year’s Outstanding Corporate Partner Crystal Rose Award in recognition of donating, through an impressive employee-giving campaign, more than $91,000 to Hospice of Michigan over the past eight years.

“Giving back to our communities is one of Campbell-Ewald’s core values,” remarked Tony Hopp, Campbell-Ewald Chairman and CEO. “On behalf of the 1,100 employees of Campbell-Ewald, we are extremely honored to receive this award from the Hospice of Michigan acknowledging our support and commitment to helping others in our community.”

Campbell-Ewald is among the most generous advertising agencies in the industry, annually donating more than $1 million through charitable contributions, community volunteer leadership, and pro bono advertising for nonprofit organizations, including National Fatherhood Initiative and HAVEN.

The Crystal Rose Award was presented to Campbell-Ewald at Hospice of Michigan’s 24th Annual Crystal Rose Ball held on October 2, 2009, at the Detroit Athletic Club.

Campbell-Ewald is one of the nation’s largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.

Warren, Mich. - Campbell-Ewald was honored by Hospice of Michigan as the recipient of this year’s Outstanding Corporate Partner Crystal Rose Award in recognition of donating, through an impressive employee-giving campaign, more than $91,000 to Hospice of Michigan over the past eight years.

“Giving back to our communities is one of Campbell-Ewald’s core values,” remarked Tony Hopp, Campbell-Ewald Chairman and CEO. “On behalf of the 1,100 employees of Campbell-Ewald, we are extremely honored to receive this award from the Hospice of Michigan acknowledging our support and commitment to helping others in our community.”

Campbell-Ewald is among the most generous advertising agencies in the industry, annually donating more than $1 million through charitable contributions, community volunteer leadership, and pro bono advertising for nonprofit organizations, including National Fatherhood Initiative and HAVEN.

The Crystal Rose Award was presented to Campbell-Ewald at Hospice of Michigan’s 24th Annual Crystal Rose Ball held on October 2, 2009, at the Detroit Athletic Club.

Campbell-Ewald is one of the nation’s largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.

Detroiters will recognize Greektown racing by as a stolen SUV makes its getaway in a new OnStar commercial filmed in Detroit. The “Cop Cam” TV spot premiered nationwide in September featuring Stolen Vehicle Slowdown, one of the newest crime-busting technology enhancements to the growing suite of Stolen Vehicle Assistance services offered by OnStar.

Filmed along the I-375 corridor, OnStar uses GPS to guide police toward the getaway route of a stolen Chevrolet Tahoe. Once in sight, the officer radios in, and OnStar first uses its latest technology to flash the vehicle’s lights to provide positive ID. And when the officer reports that conditions are safe, OnStar sends another signal to bring the stolen SUV to a gradual, safe stop. The thief is arrested.

“This is incredible OnStar technology, so we just wanted to recreate the experience of exactly what happens with Stolen Vehicle Slowdown,” said Campbell-Ewald Chief Creative Officer Bill Ludwig. “We’re just as enthusiastic about taking greater advantage of Michigan’s growing video production expertise. It would be even better if commercials were included in the Michigan production tax credit. Then OnStar could benefit, we could create even more Michigan jobs, and we’d drive ROI to at least $1.50 on the dollar back to the state.”

Created by OnStar ad agency Campbell-Ewald, Cop Cam was filmed this summer on a Saturday morning by RedOrange USA, a Birmingham, Mich., production company. Traffic on I-375 was diverted for a few minutes at a time to film the “stolen” vehicle and the police car. Final editing was done at Milagro in Southfield, Mich. Campbell-Ewald directed the use of state-of-the-art digital camera technology to allow the TV images to be repurposed for print and Internet applications.

Remote Ignition Block, which keeps a stolen vehicle from starting, and Stolen Vehicle Slowdown are seamless technology enhancements to the OnStar Stolen Vehicle Assistance service, which is now available on select 2009 and 2010 GM vehicles. OnStar is the world's most comprehensive in-vehicle security, communications and diagnostics system with more than 5.5 million subscribers.

Thousands of OnStar fans got a sneak preview of “Cop Cam” on the Internet at onstarconnections.com.

About Campbell-Ewald
Campbell-Ewald is one of the nation’s largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.

For more information on Campbell-Ewald, visit www.campbell-ewald.com.

WARREN, Mich. - The United States Mint has again awarded Campbell-Ewald its national advertising contract following a mandatory competitive solicitation, according to Campbell-Ewald Chairman and Chief Executive Officer Anthony J. Hopp.

Campbell-Ewald's winning proposal, which integrated insightful strategy, brilliant creative and solid execution, led to this win of a one-year contract with four option years.

Campbell-Ewald recently launched a highly targeted campaign for the 2009 Ultra High Relief Double Eagle Gold Coin, resulting in more than 65,000 visitors to the microsite, with two-thirds clicking for more information in only 12 weeks.

"We are delighted to renew our successful relationship with the U.S. Mint," said Hopp. "We have helped them with their objectives for the past three years and look forward to the opportunity to continue the momentum by providing innovative and creative communications solutions."

Campbell-Ewald will help the U.S. Mint develop highly targeted campaigns to launch specific products.


Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.

Warren, Mich.

Campbell-Ewald put their own spin on the concept of "bring your kids to work day" during their 11th annual Creativity for Kids event held last week. The agency was transformed inside and out with fun-filled activities for employees and their young relatives.

"This annual tradition allows our employees to share their work experiences and environment with their children and have some fun in the process," said Campbell-Ewald Chairman and Chief Executive Officer Anthony J. Hopp. "It also recognizes and thanks our employees for all they so generously do for others in our communities."

This year's "gaming" theme set the stage for the annual art contest which challenged the kids to express their creativity by crafting their favorite gaming character using Arts & Scraps kits that contain recycled objects.

"We all - parents and kids alike - look forward to the art contest every year," said Vice Chairman, Chief Creative Officer Bill Ludwig. "The imagination and creativity of the kids never cease to amaze us."

The kids showed off their gaming skills as they competed in several Wii game contests and learned how advertising and gaming relate through employee-led demos and focus groups.

There was never a shortage of fun as the young visitors also enjoyed giant inflatables, laser tag, miniature golf, airbrush tattoos, caricaturists' drawings, coney dogs, ice cream, cotton candy, popcorn and sno-cones throughout the day. In the end, the kids went home with their works of art, faces decorated with tattoos and heads full of thoughts that this was just a typical day at Campbell-Ewald.

Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Mint, the United States Navy and the United States Postal Service.