Warren, Mich.

The U.S. Environmental Protection Agency has chosen Campbell-Ewald to partner with them in their mission to eliminate childhood lead poisoning by providing marketing support for the Renovation, Repair and Painting (RRP) rule.

"As one of the largest providers of marketing communications services to federal government agencies, our thorough and deep insights into the EPA's target audiences led to this competitive win," said Campbell-Ewald Chairman and Chief Executive Officer Tony Hopp.

Under the RRP rule, which goes into effect in April 2010, contractors who perform renovation, repair and painting projects that disturb lead-based paint in homes, child-care facilities and schools built before 1978 must be certified and follow specific work practices to prevent lead contamination.

The agency will create an integrated public awareness campaign to draw attention to the dangers of childhood lead poisoning and build awareness of the RRP requirements. The campaign will involve multi-targeted communications to reach the many audiences affected by the RRP rule, including building owners and managers of multifamily dwellings and child-care facilities, building contractors, trade associations, and renovation DIYers.

Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.

Warren, MI

Just a week after President Obama appeared in Campbell-Ewald's campaign on behalf of the U.S. Department of Health and Human Services' Administration for Children and Families' Office of Family Assistance, the National Responsible Fatherhood Clearinghouse (NRFC) and the Ad Council, the campaign's "Cheerleader" spot, featuring a cheerleading dad and daughter duo, received a Bronze Lion at the 2009 Cannes Lions International Advertising Festival.

"It is an important cause, and an important campaign," said Bill Ludwig, Vice Chairman, Chief Creative Officer. "That's why President Obama wanted to be a part of it. And it is great to be recognized by one of the industry's most important festivals."

It's a significant win for Campbell-Ewald, and a testament to the agency's commitment to creative excellence on behalf of every client -- even the ones who rely on a pro bono relationship for their advertising.

The "Cheerleader" spot, a favorite among bloggers and ad industry sites, has nearly half a million views and a five-star rating on YouTube. It was also featured on ABC's popular talk program The View.

Campbell-Ewald has partnered with the Ad Council on the fatherhood campaign since 1996 to build awareness of the significant impact dads have and to inspire them to take a more active role in the lives of their children.

The agency's "Take Time To Be A Dad Today" campaign still ranks as one of the Ad Council's top 10 most effective campaigns. As a result, the campaign will be extended into 2009 with new work based on the same highly successful strategy.

Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Mint, the United States Navy and the United States Postal Service.

Warren, MI

Giving back to the community is one of Campbell-Ewald's core values, and it showed on June 26 as the agency equipped and funded 19 deserving kids for the summer camp experience of a lifetime through its "Multiply the Moments for Others" program.

"For so many of these kids, the camp experience would only be a dream without the generosity of our employees," said Jim Palmer, Vice Chairman, Chief Client Officer.

The agency covers all camp fees for the participating campers, who are selected by the United Way of Southeast Michigan. Employees participate by donating camp supplies, such as duffle bags, sleeping bags, and all the things a kid might need at camp - flashlights, beach towels, sunscreen, toiletries, etc. The selected campers were given their gear at an agency send-off and ice cream party on Friday.

"'Multiply the Moments for Others' is an agency-wide tradition of helping others in the community," said Tony Hopp, Chairman, Chief Executive Officer. "With the generous support of individual employees, the agency celebrates four seasons of giving. In addition to Kids for Camp, Campbell-Ewald hosts its own children for a day of fun with Creativity for Campbell-Ewald Kids in July. In the fall, the agency raises donations and awareness for United Way and other community organizations through the Gift of Giving pledge campaign. And in the winter, Campbell-Ewald helps make the holidays special for less fortunate families through an Adopt A Family program."

In 2009, Campbell-Ewald and its employees will again contribute more than $1 million and provide volunteer leadership to many charitable and industry endeavors.

"We are pleased to be able to set the pace for the advertising industry through our financial contributions and pro bono services to groups that serve our communities," said Palmer.

Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Mint, the United States Navy and the United States Postal Service.

Warren, MI

This Sunday marks the centennial celebration of Father's Day. For Campbell-Ewald's client, the National Responsible Fatherhood Clearinghouse (NRFC), it's a monumental event -- one that was made even more significant when President Obama agreed to lend his influence to a Public Service Announcement (PSA) campaign.

The new PSAs, coinciding with Father's Day, are designed to highlight the important role fathers play in the lives of their children. According to the NRFC, an estimated 25 million children live without their biological fathers. Children with involved, loving fathers are significantly more likely to do well in school, have healthy self-esteem, exhibit empathy and pro-social behavior, and avoid high-risk behaviors.

The U.S. Department of Health and Human Services' Administration for Children and Families' Office of Family Assistance, on behalf of the Ad Council and the NRFC, reached out to President Obama who agreed to participate in the campaign.

"We consider it an honor to work on behalf of the NRFC," said Bill Ludwig, vice chairman, chief creative officer of Campbell-Ewald. "We are very proud that our work informs so many American families about the impact of a father's presence in a child's life and has inspired fathers to simply spend time with their kids. Having the support of President Obama magnifies the attention and the inspiration of this critical message."

Campbell-Ewald's pro-bono work for the NRFC has garnered a lot of media attention. The Cheerleader and Super Soaker spots quickly became popular with the blogging and ad industry communities and were highlighted on NBC's popular talk program "The View."

In addition, the Ad Council honored the agency's NRFC work with a Bronze Bell for Creative Excellence in 2008. Campbell-Ewald was one of three agencies honored from among 40 volunteer agencies that create PSAs for the Ad Council.

Today, the campaign still ranks as one of the Ad Council's top 10 most effective campaigns. As a result, Campbell-Ewald and the NRFC will be extending the campaign into 2009 with new work based on the same strategy.

Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Mint, the United States Navy and the United States Postal Service.