Warren, Michigan –– “Cheerleader,” the award winning television public service announcement (PSA) that reminds viewers to “Take time to be a dad today,” will be re-distributed nationally by the Ad Council on June 14, 2012, along with several other Fatherhood PSA’s in time for Father’s Day.

The PSA’s, some developed as early as 2008, were created with the mission to inspire and educate fathers on how to be a good Dad. The National Responsible Fatherhood Clearinghouse campaign set a record for donated media, was featured twice on the popular talk show The View, garnered numerous hits on YouTube and earned the personal participation of President Obama.

For more information, see the Ad Council multimedia press release.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

CE has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, LA INC., Olympic Paints and Stains, OnStar, USAA, the United States Navy and the United States Postal Service. Please visit us on www.c-e.com, Facebook and Twitter.

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Warren, Michigan — (June 8, 2012) Alltel Wireless has announced it will break a series of entertaining, humorous TV commercials to unveil the items that former Verizon Wireless customers have purchased with money saved by switching to Alltel.

In the first of a series of TV spots, Chad — the character viewers have come to know as the face of Alltel — meets up with a Verizon Wireless representative who shows off the new 40" katana samurai sword he could afford to purchase after switching to Alltel. While the Verizon representative humorously demonstrates his newfound samurai technique and expresses thanks to Chad for saving him so much money compared to his Verizon plan, Chad wryly pretends that one of the samurai moves cuts off his hand and the two scream in horror. Once Chad reveals he was just kidding about the hand, the Verizon rep is annoyed and wields another samurai move, abruptly replying, “Hatchet chop.” The voiceover then says, “Switch to Alltel. Save hundreds. It’s really that simple.”

“The wireless market is extremely competitive, and we need to continuously differentiate ourselves from our competitors,” said Lesa Handly, chief marketing officer for Alltel Wireless. “Our creative team continues to elevate our brand and drive subscriber growth by clearly positioning Alltel as the hometown provider of the best savings and value in wireless.”

Campbell Ewald Chief Creative Officer Mark Simon said, “For this campaign, we created work that would cleverly reinforce the strategy of leveraging the amazing savings subscribers can obtain by switching to Alltel with a message that would resonate and engage with consumers in a fun, memorable way. Our comedic approach expresses just how big these savings really are while reinforcing the brand’s value promise.”

“Samurai” is the first in a series of TV spots that will begin airing June 8, 2012 in the Savannah, Ga.; Greenville-Spartanburg, S.C.; Lima, Ohio; Paducah, Ky.; Augusta, Ga.; and Columbia, S.C. markets.

About Alltel Wireless
Allied Wireless Communications Corporation (AWCC), doing business as Alltel Wireless, is a wireless telecommunications provider serving customers in six states. Headquartered in Little Rock, AR., AWCC is a subsidiary of Atlantic Tele-Network, Inc. (NASDAQ: ATNI). For more information, please visit http://alltelwireless.com or http://awcc.com.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

CE has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, LA INC., Olympic Paints and Stains, OnStar, USAA, the United States Navy and the United States Postal Service. Please visit us on www.c-e.com, Facebook and Twitter.

Warren, MI — March 19, 2012 — Campbell Ewald, a marketing and communications agency, announced the hire of Ken Burbary as chief digital officer. The announcement was made today by Bill Ludwig, chairman and CEO of Campbell Ewald.

“Campbell Ewald has had a long history in digital leadership, including being among the first full-service agencies to have a social media practice,” said Ludwig. “The addition of Ken’s expertise will play a key role in keeping the Agency on the leading edge of digital marketing capabilities and emerging media technologies that help deliver game-changing digital solutions that build and grow our clients’ business.”

In this position, Burbary will drive strategic thinking and ideation; guide development and application of new media tools and technology to gain consumer insights; and integrate talent, technology and capabilities to optimize the use of digital channels to create game-changing solutions that build and grow Campbell Ewald clients’ business. He will also contribute significantly to new business and organic growth.

Burbary said, “I look forward to bringing my experience across digital marketing and advertising channels to complement the agency’s accomplished digital team and further drive innovative ideation and activation for Campbell Ewald’s clients.”

Burbary brings more than 18 years of experience in all areas of digital marketing with a strong expertise in digital strategy, social media, analytics, mobile marketing, website and web application development, and technology operations. Prior to rejoining Campbell Ewald, Burbary was vice president, group director, strategy and analysis at Digitas. His past experience also includes director, digital strategy and social media, advisory services at Ernst & Young and senior vice president, chief technology officer — client operations at Campbell Ewald.

About Campbell Ewald

Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, LA INC., Olympic Paints and Stains, OnStar, USAA, the United States Navy and the United States Postal Service. Please visit us on www.c-e.com, Facebook and Twitter.

San Antonio, TX – USAA, a financial services provider for military members and their families, has recently honored Campbell Ewald for the second consecutive year as a recipient of their 2011 Strategic Supplier Excellence Award. USAA created this award in 2010 as a way to honor its suppliers who have been critical to the organization’s success. Campbell Ewald received the award in the Innovation category for their ability to achieve business objectives.

The agency’s assignment was to develop and launch a brand awareness campaign that was designed to raise awareness of USAA among 61 million Americans and their families who may be eligible for USAA membership based on their military service, or that of their parent’s.

“Campbell Ewald’s overall work on the Breakthrough Awareness media campaign was innovative and insightful from concept to execution,” said Roger Adams, chief marketing officer at USAA. “Their ability to tap into the ‘fabric and DNA’ of USAA helped make the campaign a tremendous success with veterans and their families by increasing their awareness of USAA.”

In 2010, Campbell Ewald also received USAA’s Innovation award for work that helped increase USAA’s brand awareness.

“Receiving USAA’s Innovation award for the second consecutive year is an astounding tribute to the quality of work we are doing to help USAA grow their brand,” said Jim Palmer, Chief Client Officer from Campbell Ewald. “Our client’s recognition of our contributions and our ability to assist them in achieving their mission is the highest honor we can receive.”

About USAA

USAA provides insurance and other financial services to 8.4 million members of the U.S. military and their families. Known for its legendary commitment to its members, USAA is consistently recognized for outstanding service, employee well-being and financial strength. USAA membership is open to all who are serving or have honorably served our nation in the U.S. military – and their families. For more information about USAA, or to learn more about membership, visit USAA.com. 

About Campbell Ewald

Campbell Ewald is a collaborative marketing communications agency that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of the Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, LA INC., Olympic Paints and Stains, OnStar, USAA, the United States Navy, and the United States Postal Service.