San Diego, CA — The U.S. Navy has a new TV spot titled “100%,” created by Campbell Ewald, to introduce the deterrence tenet of Navy’s Maritime Strategy. This tenet focuses on Navy’s forward deployment and force readiness while showing Navy’s relevance across the globe by sharing some memorable facts including how a large percentage of the world’s population and trade is impacted by water.

“Deterring aggression is part of what we do as America’s Navy,” said Commander Brent Phillips, Director of Marketing and Advertising for Navy Recruiting Command. “This latest commercial helps us share this important mission with those we serve.”

The new :30 spot begins with a shot of a wide expanse of sea seen from above as supers begin to move in and out of the scene, that say: 70% of the earth is covered in water; 80% of people live near water; 90% of all trade travels by water. These visuals are followed by one of a U.S. Navy aircraft carrier entering the frame as it eclipses the last super. Its massive presence fills the entire frame. As it passes by, the viewer sees the unbelievable length of this great ship along with the arsenal and sailors around the flight deck. It finally clears leaving a wake behind as another super appears on the screen with the words: 100% on Watch. A voice-over then says “America’s Navy. A Global Force For Good.”

Navy’s Maritime Strategy is comprised of six tenets — power projection, humanitarian assistance/disaster response, deterrence, forward presence, maritime security and sea control. Together, these tenets define America’s Navy as A Global Force For Good. The spot created by Campbell Ewald introducing the Maritime Strategy is entitled “The Calling,” and was released in 2009. It describes the men and women who answer the Navy’s call. The first two tenets depicted — Power Projection and Humanitarian Assistance — were represented through two separate :30 commercials – “Power” and “Until”.

“The strategy behind the work shows the role Navy plays not only in deterring aggression, but how relevant the Navy is to our daily lives. It makes viewers think twice about the impact the Navy has on their safety, and way of life, every day,” said Mark Simon, chief creative officer from Campbell Ewald.

The spot ran exclusively during the inaugural Carrier Classic event that took place on November 11, 2011. The Carrier Classic was the NCAA men’s basketball season opener played between the Michigan State University Spartans and the University of North Carolina Tar Heels. The game was played at Naval Base Coronado aboard the USS Carl Vinson, a Navy aircraft carrier that was constructed to have a regulation-size basketball court and seating. The game, won by North Carolina 67-55, was ESPN’s highest-rated game since 2006.

Campbell Ewald has been the U.S. Navy's agency of record since 2000.

About The United States Navy

America’s Navy is very much a global force for good, on station around the world and around the clock, deterring aggression, keeping the sea lanes open for free trade, and, when necessary, projecting power.

The Navy is ideally suited for today’s challenges, because the Navy is fast and flexible.  It can go anywhere on the ocean on short notice, and can do all of its work from the water: 

• Navy ships and submarines can shoot at targets and knock out enemy missiles far inland – from the water. 
• Navy planes fly about half of the aerial combat missions in Afghanistan.  They don’t need airstrips on the ground.  They take off from aircraft carriers – from the water. 
• Navy SEAL teams can carry out special operations worldwide – from the water.
• In a humanitarian crisis like a tsunami or an earthquake, the Navy can deliver huge amounts of supplies and provide hospital-quality medical care – from the water.

About Campbell Ewald

Campbell Ewald is a collaborative marketing communications agency that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of the Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, and the United States Postal Service.

San Antonio, TX — This weekend USAA kicked off a new campaign, created by Campbell Ewald, to salute our military heroes. The TV spot, "Speech," features legendary NFL Hall of Fame coach Vince Lombardi’s heroic speech, “What It Takes to Be Number One.” The riveting speech invokes a sense of confidence, national pride and emotion, as it is set against historic and present day imagery of our brave servicemen and servicewomen of the U.S. Military.

Football in America is a proud tradition passed down from generation to generation, not unlike membership eligibility with USAA which allows servicemen and servicewomen to share their legacy benefits with sons, daughters, from one generation to the next. The new work displays the heroism and dedication of American servicemen and servicewomen while portraying the USAA values of service, loyalty, honesty and integrity.

“USAA has a long-standing history of supporting the values and legacy of our military,” said Mark Simon, chief creative officer of Campbell Ewald. “The new creative work evokes a meaningful sense of pride as a fan of the ultimate home team, all the men and women who serve our country.”

The campaign also includes TV, FSI, direct mail, in-stadium, banner advertising, rich media and mobile and broke on Sunday, November 13.

Campbell Ewald has been USAA's agency of record since 2009.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, and the United States Postal Service.

Los Angeles, CA — The Ghirardelli Chocolate Company is bringing back Peppermint Bark SQUARES™ chocolate just in time for the holiday season with a new TV spot, “Disappear,” created by Campbell Ewald. The spot focuses on the blissful moment a woman experiences as her busy and hectic life is delightfully interrupted by a holiday chocolate square.

“Ghirardelli Peppermint Bark SQUARES® chocolate provides a special moment of appreciation and very unique flavor that is only available in limited quantities during the holiday season,” said Mona Maher, vice president of marketing for Ghirardelli. “Our goal is to invite women to step back from the chaos and just enjoy a special moment with the seasonal Ghirardelli Peppermint Bark flavor that only comes around during the holidays.”

The spot features the square itself — a combination of intense, slow-melting milk chocolate on the bottom and a layer of white chocolate that is sprinkled with refreshing festive peppermint. Ghirardelli Peppermint Bark SQUARES® chocolate perfectly combines rich ingredients and intense Ghirardelli chocolate wrapped in a lustrous package.

“Women lead very busy lives, especially around the holidays,” said Mark Simon, chief creative officer of Campbell Ewald. “The new work celebrates that brief, cherished intermission amidst a crazed day and builds upon our existing campaign for Ghirardelli SQUARES® chocolate.”

The TV spot will run nationally on network television alongside the previously released Ghirardelli “Rendezvous” spot, and digital elements will run on MarthaStewart.com, Hulu.com, Target.com, Walmart.com and other various online ad networks. The campaign breaks on November 14, 2011.

Campbell Ewald has been Ghirardelli's agency of record since 2006.

About The Ghirardelli Chocolate Company
The Ghirardelli Chocolate Company is a manufacturer and marketer of premium chocolate products.  Incorporated in 1852, Ghirardelli has an incredibly rich American history.  As the country’s longest continuously operating chocolate manufacturer, Ghirardelli has established its position as America’s Premium Chocolate Company with more than 150 years of chocolate making experience.  Ghirardelli’s product line includes its signature SQUARES™ chocolate, Intense Dark™ chocolate, and other premium chocolate confections, baking chocolate and beverages.  These items are sold through select specialty stores, grocery stores, drug stores, mass merchandisers and department stores.  In addition, Ghirardelli sells a line of premium chocolate, syrups and drinks for the Food Service channel.  Ghirardelli currently owns and operates 16 retail stores in six states, including the original Soda Fountain & Chocolate Shop located in San Francisco’s historic Ghirardelli Square.  For more information about Ghirardelli, visit www.ghirardelli.com.  

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, and the United States Postal Service.

Kaiser Permanente has launched a new advertising campaign to help consumers achieve mind, body and spirit by putting the tools to do so in their hands. Created by marketing communications company Campbell Ewald, the work is based on research that found the key to sticking with an exercise regimen is motivation, and that occurs when consumers activate three components, finding the reason, partner and activities that move them to a healthier lifestyle.

“This new, engaging work elevates the brand message from health advocacy to health activation to motivate consumers while continuing to convey Kaiser Permanente’s commitment to the total health of its members and the communities they serve,” said Christine Paige, senior vice president of Brand Marketing at Kaiser Permanente. “Improving one’s health is highly personalized and Kaiser Permanente wants to provide the tools and resources to not only help people get started but stay with their health and wellness programs.”

The new work taps into the human truth that we put off until tomorrow what we should do today and provides the next logical step toward achieving a healthy lifestyle of activation. For example, in “Find Your Thing,” the light-hearted spot features a well-intentioned health “newbie” as she endures a trial and error process of finding the exercise that fits her best. To see the work, click here.

“People have enough information on how to live well. What they need is the motivation to take the first step. This campaign provides a real and honest approach to help them get started,” said Mark Simon, chief creative officer of Campbell Ewald. “The evolution of the message was the next step in helping the consumer unlock the motivation that gets them on the path to better health, while still maintaining the brand personality.” The campaign continues to use the Kaiser Permanente “Thrive” tagline, introduced in 2004.

The integrated campaign launched across media channels in regional markets on September 12, with television ads airing in spot markets on shows such as Dancing with the Stars, Glee, Grey’s Anatomy, Modern Family and Private Practice. Print ads will run in regional editions of Better Homes & Gardens, Cooking Light, Sunset, Time, Newsweek, and National Geographic among others. Web ads will appear on sites such as foodnetwork.com, meredith.com, aol.com, gsn.com and tasteofhome.com. Mobile ads will appear on sites such as pandora.com, mapmyfitness.com, and graystripe.com. Print ads will appear in regional editions of publications such as Time and Newsweek. The campaign also features vibrant and engaging out-of-home placements that include bus wraps, billboards and food trucks. An array of eight radio spots that further engage listeners in fun and thought-provoking ways about the components of motivation will also run throughout the Kaiser Permanente footprint.

Campbell Ewald has been Kaiser Permanente's advertising agency of record since 2003.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, and the United States Postal Service.

About Kaiser Permanente
Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of America’s leading health care providers and not-for-profit health plans. Founded in 1945, our mission is to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. We currently serve 8.8 million members in nine states and the District of Columbia. Care for members and patients is focused on their total health and guided by their personal physicians, specialists and team of caregivers. Our expert and caring medical teams are empowered and supported by industry-leading technology advances and tools for health promotion, disease prevention, state-of-the art care delivery and world-class chronic disease management. Kaiser Permanente is dedicated to care innovations, clinical research, health education and the support of community health.