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Textron Marine & Land Systems Introduces Two New Vehicles to its COMMANDO(TM) Family of Vehicles

2013-02-17 13:43:00

IDEX 2013 – ABU DHABI – FEBRUARY 17, 2013 — Textron Marine & Land Systems, an operating unit of Textron Systems, a Textron Inc. (NYSE: TXT) company, today introduced the addition of two vehicles to its COMMANDO(TM) family of vehicles at the International Defence Exhibition and Conference (IDEX 2013). The new COMMANDO Select Mortar Vehicle and COMMANDO Utility Baserunner are being shown in Booth 03-B30 during IDEX 2013.

Designed to meet growing requirements of international combat units for a more operationally flexible and adaptable under-armor indirect fire capability, the new COMMANDO Select Mortar Vehicle is capable of firing up to 120mm mortars from a common mount, and stowing up to 82 rounds of high explosive, illumination and smoke rounds. The vehicle is expandable to other fire control systems. The Mortar Vehicle mount also can fire at an azimuth of up to a 360-degrees and a firing elevation of 45 to 85 degrees.

Three other COMMANDO Select variants are currently being produced and fielded for the Afghanistan National Army. Like all vehicles in this line, the Mortar Vehicle exceeds MRAP levels of crew protection and takes advantage of the proven mobility and survivability of TM&LS’ COMMANDO family of armored vehicles. COMMANDO Select vehicles are easy to operate and maintain, with readily available parts, training and service support.

TM&LS’ new Baserunner 4x4 selectable gas/electric hybrid COMMANDO Utility vehicle is built to facilitate missions in forward and rear echelon operational environments. These vehicles perform demanding tasks with ease, allowing users to efficiently and safely complete tasks. In gas mode the Baserunner powers through rough terrain and adverse conditions while electric mode provides quiet vehicle operation.

The COMMANDO Utility vehicle line also includes the Survivable Combat Tactical Vehicle(TM) (SCTV) System, an MRAP-style fully armored monocoque v-hull crew capsule designed to replace the crew compartment of the HMMWV in a one-for-one exchange. The SCTV is offered by Granite Tactical Vehicles Inc. and Textron Marine & Land Systems.

“These vehicles offer current and potential customers the new capabilities they seek,” said Tom Walmsley, TM&LS senior vice president and general manager. “A number of international militaries have expressed a need for a Mortar vehicle that combines indirect fire capabilities with outstanding mobility and protection, while others have expressed a desire for a robust and flexible utility vehicle to support military base operations. We’re pleased to bring both to market while expanding the range of our COMMANDO vehicle lines.”

Rigorously tested and proven in the toughest environments, the COMMANDO family of vehicles offers a range of protection up to and exceeding MRAP level, unmatched on-road/off-road mobility and ample firepower. TM&LS produces four lines of COMMANDO four-wheeled vehicles – COMMANDO Utility, COMMANDO Advanced, COMMANDO Select and COMMANDO Elite.

As an end-to-end armored vehicle provider, TM&LS also offers its customers COMMANDO fielding, training, maintenance and logistics support throughout each vehicle’s life cycle.

About Textron Marine & Land Systems

Textron Marine & Land Systems designs, produces and supports advanced wheeled combat vehicles and cutting-edge maritime craft used by U.S. and international armed forces, as well as civilian entities around the globe. Its COMMANDO family of armored vehicles offers a full range of vehicle options delivering enhanced survivability, mobility, lethality and sustainability. Textron Marine & Land Systems’ innovative turret technology and related subsystems also deliver outstanding performance and reliability. Its strategic business, MillenWorks, operates an Engineering Center of Excellence with a reputation as a highly sought-after solution center, which designs and develops advanced mobility solutions for demanding on- and off-road applications. Textron Marine & Land Systems is an operating unit of Textron Systems. More information is available at www.textronmarineandland.com.

About Textron Systems

Textron Systems has been providing innovative solutions to the defense, homeland security and aerospace communities for more than 50 years. Headquartered in Providence, R.I., the company is known for its unmanned aircraft systems, advanced marine craft, armored vehicles, intelligent battlefield and surveillance systems, intelligence software solutions, precision smart weapons, piston engines, test and training systems, and total life cycle sustainment and operational services. Textron Systems includes AAI Logistics & Technical Services, AAI Test & Training, AAI Unmanned Aircraft Systems, Advanced Systems, Aerosonde, ESL Defence, Lycoming Engines, Medical Numerics, MillenWorks, Overwatch, Textron Defense Systems and Textron Marine & Land Systems. More information is available at www.textronsystems.com.

About Textron Inc.

Textron Inc. is a multi-industry company that leverages its global network of aircraft, defense, industrial and finance businesses to provide customers with innovative solutions and services. Textron is known around the world for its powerful brands such as Bell Helicopter, Cessna Aircraft Company, Jacobsen, Kautex, Lycoming, E-Z-GO, Greenlee, and Textron Systems. More information is available at www.textron.com.

Certain statements in this press release are forward-looking statements which may project revenues or describe strategies, goals, outlook or other non-historical matters; these statements speak only as of the date on which they are made, and we undertake no obligation to update or revise any forward-looking statements. These statements are subject to known and unknown risks, uncertainties, and other factors that may cause our actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, our ability to keep pace with our competitors in the introduction of new products and upgrades with features and technologies desired by our customers; the efficacy of research and development investments to develop new products or unanticipated expenses in connection with the launching of significant new products or programs; changing priorities or reductions in the U.S. Government defense budget, including those related to military operations in foreign countries; changes in worldwide economic or political conditions that impact demand for our products, interest rates or foreign exchange rates; our ability to perform as anticipated and to control costs under contracts with the U.S. Government; changes in foreign military funding priorities or budget constraints and determinations, or changes in government regulations or policies on the export and import of military and commercial products; and performance issues with key suppliers, subcontractors or business partners.

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Zane Benefits Publishes New Information on Health Reimbursement Accounts

2013-02-17 07:00:00

Today, Zane Benefits, Inc. published new information on Health Reimbursement Accounts. Zane Benefits, which provides comprehensive and flexible alternatives to traditional employer sponsored health benefits, is the leader in defined contribution and health reimbursement arrangements.

According to Zane Benefits’ website, a Health Reimbursement Account, which is another term for Health Reimbursement Arrangement, or HRA, is a type of self-insured group health plan under which an employer makes available a specified maximum dollar amount to employees for the reimbursement of medical expenses and/or health insurance premiums.

Zane Benefits’ website outlines FAQs about Health Reimbursement Accounts:

What is the tax treatment of Health Reimbursement Accounts?

Assuming certain IRS rules are met, HRA reimbursements are excludable from employees' gross income under Sections 105 and 106 of the Internal Revenue Code.

How does a Health Reimbursement Account work?

An HRA works as follows:

1. A business establishes an HRA Plan with a specified monthly allowances for employees.

2. An Employee incurs a medical care expense (e.g. purchase of health insurance or doctor visit).

3. The Employee submits documentation for reimbursement to the HRA.

4. The HRA plan reimburses the employee tax-free for the expenses subject to the plan terms.

How does an employee benefit from a Health Reimbursement Account?

Health Reimbursement Accounts benefit employees because employees don’t pay taxes on the reimbursed expenses.

What happens to money in a Health Reimbursement Account at the end of the year?

Depending on the HRA plan design, unused HRA dollars during a plan year may roll over to the next plan year.

What expenses are covered under a Health Reimbursement Account?

Only eligible expenses can be reimbursed by an HRA. These expenses are defined by IRS rules and the HRA plan document.

Eligible expenses are those employees pay for out of pocket for medical care that’s provided to the employee, employee's spouse, and eligible dependents. Generally, IRS rules state that medical care includes items and services that are meant to diagnose, cure, mitigate, treat, or prevent illness or disease. Transportation that is primarily for medical care is also included. Health insurance premiums are also included to the extent that they have not already received favorable tax-treatment. Examples include:

1. Health plan deductible expense

2. Doctor’s office visit copay

3. Pharmacy expense

4. Individual health insurance premium

5. LASIK eye surgery

Click here to read full article.

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About Zane Benefits
Zane Benefits was founded in 2006 to provide a revolutionized SaaS (Software-as-a-Service) administration platform ("ZaneHRA") for Health Reimbursement Arrangements (HRAs) and defined contribution healthcare. The flagship software provides a 100% paperless administration experience to employers and insurance professionals that want to offer better health benefits without a traditional group health insurance plan at lower costs. For more information about ZaneHRA, visit http://www.zanebenefits.com.

Center of Scientology Israel Hosts Human Rights Forum

2013-02-16 19:40:00

More than 100 guests representing a broad panorama of civic, community and religious groups filled the Alhambra Auditorium at the Center of Scientology in Tel Aviv-Jaffa December 20 for a forum held in observance of Human Rights Day.

The forum marked the 64th anniversary of the United Nations Universal Declaration of Human Rights, a document of particular historical significance for Israel that applies all the more today. Eleanor Roosevelt, chair of the commission that drafted the document, stated on the occasion of its adoption by the United Nations General Assembly: “Man's desire for peace lies behind this Declaration. The realization that the flagrant violation of human rights by Nazi and Fascist countries sowed the seeds of the last world war has supplied the impetus for the work which brings us to the moment of achievement here today.”

Sefi Fichler, Director of Public Affairs of the Center ofScientology in Tel Aviv, hosted the forum. Speakers hailed from the broad cultural and religious tapestry of the country, including an advisor to the Prime Minister on Bedouin affairs; representatives from the Ministry of Justice, the Israel Anti-Drug Authority, Hebrew University of Jerusalem, the Lions Club, leaders of the Druze Community and other human rights advocates. The wide variety of topics they discussed all contributed to the central theme: peace and cooperation among all people.

Biblical scholar Dr. Rimon Kasher, a guest speaker at the Center’s grand opening in August 2012, spoke of the heritage of the Universal Declaration of Human Rights, giving specific examples of the human rights mandated by biblical commandments and laws.

Druze leader Sheikh Abu-Rukun praised Scientology Founder L. Ron Hubbard whose legacy has brought together so many different groups and faiths in the name of peace.

Scientology supports United for Human Rights and Youth for Human Rights. Scientologists on five continents engage in collaborative efforts with government agencies and nongovernmental organizations to bring about broad-scale awareness and implementation of the 1948 United Nations Universal Declaration of Human Rights, the world’s premier human rights document.

The Church of Scientology International has published a new brochure, Scientology: How We Help—United for Human Rights: Making Human Rights a Global Reality, to meet requests for more information about the human rights education and awareness initiative it supports. To learn more, visit http://www.Scientology.org/humanrights.

Scientology Founder L. Ron Hubbard wrote, “Human rights must be made a fact, not an idealistic dream,” and the Scientology religion is based on the principles of human rights. The Code of a Scientologist calls on all members of the religion to dedicate themselves “to support true humanitarian endeavors in the fields of human rights.”

Press Contact: Karin Pouw Tel: (323) 960-3500 eMail: MediaRelations(at)ChurchofScientology(dot)net

Zane Benefits Publishes New Information on Health Reimbursement Arrangements and New Healthcare Reform Laws

2013-02-16 15:00:00

Today, Zane Benefits, Inc. published new information on Health Reimbursement Arrangements (HRAs) Under New Healthcare Reform Laws. Zane Benefits, which provides comprehensive and flexible alternatives to traditional employer sponsored health benefits, is the leader in defined contribution and health reimbursement arrangements.

According to Zane Benefit’s website, a recent set of FAQs published on the Department of Labor website has created enormous confusion regarding Health Reimbursement Accounts. Despite the confusion, Health Reimbursement Accounts can still reimburse premiums.

What is a Health Reimbursement Account?

According to Zane Benefits’ website, a Health Reimbursement Account, which is another term for Health Reimbursement Arrangement, or HRA, is a type of self-insured medical expense reimbursement plan that allows employers to set aside funds to reimburse employees tax-free for qualified out-of-pocket medical care expenses.

Can a Health Reimbursement Account Still Reimburse Individual Health Insurance Premiums?

According to Zane Benefits’ website, yes. The recently issued DOL FAQs did not do away with reimbursing premiums from an HRA. Nothing in PHS Act Section 2711 (or the Affordable Care Act) removes individual health insurance premiums (whether purchased inside or outside an exchange) from being tax deductible within the definition of "medical care" via IRC Section 213(d).

So, according to Zane Benefits’ website, assuming an HRA can comply with the 2711 regulations (e.g. the 106(c)(2) exemption), an HRA (or any section 105 self-insured medical reimbursement plan) can still reimburse the non-subsidized portion of individual health insurance premiums (and the reimbursement can be excluded from income as allowed by IRC Section 105(b) via IRC Section 213(d)).

What Does Non-Subsidized Mean?

According to Zane Benefits’ website, non-subsidized refers to the portion of an individual health insurance premium that is not subsidized by the federal government via a tax credit.

For example, an individual’s premium is $10,000 per year. The government subsidizes $8,000 via a tax credit. The individual pays the remaining $2,000 out-of-pocket. The $2,000 is the non-subsidized portion of the premium.

Click here to read full article.

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About Zane Benefits
Zane Benefits was founded in 2006 to provide a revolutionized SaaS (Software-as-a-Service) administration platform ("ZaneHRA") for Health Reimbursement Arrangements (HRAs) and defined contribution healthcare. The flagship software provides a 100% paperless administration experience to employers and insurance professionals that want to offer better health benefits without a traditional group health insurance plan at lower costs. For more information about ZaneHRA, visit http://www.zanebenefits.com.

Artists Set to Compete Feb. 16th in Regional Art Competition in Boca Raton

2013-02-16 05:00:00

*Media Alert *Media Alert *Media Alert

What: Several South Florida Artists will compete in the Art of Printmaking Competition sponsored by The National Society of Arts & Letters Florida East Coast Chapter, a non-profit student scholarship and arts advocacy organization.

When: February 16, 2013 1pm

Where: Florida Atlantic University in Boca Raton, Florida

Details:
Prizes; $3,000 (1st place)
$1,500 (2nd place)
$750 (3rd place)
Local 1st place winner will have a chance to compete for a $15,000 Grand Prize and an all expense paid trip to the National Competition in Pittsburgh, PA. May 17-20, 2013.

About The National Society of Arts and Letters:
The National Society of Arts and Letters' is a non-profit organization. Our objective is to encourage and assist promising young artists through arts competitions, scholarships and other career opportunities. Some of the dance titans who have served or do serve on our advisory board are Rudolf Nureyev, Placido Domingo, Patricia McBride, Peter Martins, Maria Tallchief, Tommy Tune and Edward Villella. Since the first competition in 1941 NSAL has presented over 4,000 awards to talented young artists. Shari Upbin is President of the Florida East Coast Chapter.

Media: To interview Competition Director Judi Asselta or any of the competiting artists contact Tandi Wilder at She Got Game Media: twilder@shegotgame.com (914) 572-3671

HARD ROCK HOTEL & CASINO OFFERS SWEETHEARTS A ROMANTIC GETAWAY WITH RESTAURANT, SPA, HOTEL DEALS AND MORE

2013-02-04 21:08:29

Las Vegas – Love is in the air at Hard Rock Hotel & Casino with limited-time Valentine’s Day-inspired dining, spa, hotel specials and more.

Hard Rock Hotel & Casino Romantic Hotel Room Getaway – Feb. 1 – Feb. 28
Hard Rock Hotel & Casino is celebrating with sweet deals on romantic hotel room getaways (starting at $39). With the special booking, guests will receive a free gift with a purchase of $50 or more from lingerie and women’s boutique Love Jones and a complimentary upgrade with the purchase of a 50 minute or longer treatment at Reliquary Water Sanctuary, Spa & Salon. To reserve a room, call 800.343.4346 and mention the code H0114EB or visit www.hardrockhotel.com/february2013. Offer valid Friday, Feb. 1 through Thursday, Feb. 28.

Reliquary Water Sanctuary, Spa & Salon Valentine’s Day Treatment – Thursday, Feb. 14
Hard Rock Hotel & Casino offers love birds a little rest and relaxation with the intimate “Diamond & Drum Sticks” ($525 per couple and $275 for single) massage at Reliquary Water Sanctuary, Spa & Salon. Patrons can indulge in the lavish 80 minute treatment starting with a salt and aromatic lavender oil exfoliation, which leaves the body sparkling like a diamond. The treatment is complete with the spa’s signature Drum Sticks massage using bamboo reeds for drumming, tapping and rolling to rebalance the body’s energy flow. To top it all off, guests can raise a toast during their pampering with a complimentary glass of champagne.

35 Steaks + Martinis Four-Course Meal – Thursday, Feb. 14
35 Steaks + Martinis invites valentines to release their culinary inhibitions with its exquisite four-course meal ($150 per couple). The upscale dinner menu is bound to make any date swoon starting with a complimentary champagne toast and delicious entrées including a Shrimp and Oyster Platter for two; Filet Mignon, an 8-ounce filet with Vincotta Demi, figs, asparagus and asiago Gratin; Linguini all’aragosta, a Half Maine lobster with white wine sauce; and more. Chocolate lovers can finish off the fabulous meal with Lover’s Fondue, featuring several dipping options such as homemade marshmallows, strawberries, hazelnut cookies, angel food cake and brownies.

Fú Prix Fixe Valentine’s Day Menu – Thursday, Feb. 14
Hard Rock Hotel & Casino’s newest restaurant destination Fú offers a prix fixe menu for two ($100 per couple) served family style. Guests will feel the love as they dine within the contemporary restaurant adorned with red and gold accents and enjoy the delectable food items such as Curry Lobster Puffs; Stir Fried Seafood Medley of Salmon, Shrimp and Scallops on a bed of Longevity Noodles; Grilled Tenderloin of Beef with Spicy Fú Sauce; a Chocolate Ganace with Chocolate Dipped Strawberry dessert and more.

Mr. Lucky’s Café Special Valentine’s Day Dessert – Thursday, Feb. 14
For a casual date, couples can enjoy each other’s company at Mr. Lucky’s Café while sharing the delicious Raspberry Cheesecake Brownie Sundae ($14) made for two. The mouthwatering dessert will please the palate with its combination of warm cheesecake brownie, white chocolate ice cream, sweet raspberry sauce and rich dark chocolate sauce topped off with whipped cream, fresh strawberries and sugar almonds.

Nobu Seven-Course Meal – Thursday, Feb. 14
Modern and authentic Japanese restaurant Nobu features a grand seven-course meal ($150 per person) for the ultimate night on the town. Patrons will enjoy the restaurant’s exotic flavors starting off with a vegetable Zensai sushi roll. Following the light dish, servers deliver course after course offering guests the chance to try an array of the dining hot spot’s best dishes. Menu items include House made Tofu with Uni, Roasted Chilean Sea Bass, Bing Cherry Soy Mirin Reduction, Lobster Miso Cappuccino and more. Last but not least, a surprise dessert will be served to conclude the lavish dining experience.

Pink Taco Anti-Valentine’s Day Offerings – Thursday, Feb. 14
Sour singles can celebrate together at Pink Taco with its Anti-Valentine’s Day offerings. Guests can satisfy their taste buds with Sweet Chipotle Lobster Tacos ($18) or Heated Hearts ($8), a spicy heart-shaped dessert with a jalapeno chocolate mousse with raspberries, candied jalapenos and an almond crisp. Patrons can also receive their first Love on the Rocks Margarita ($5) for free while expressing their resentment towards love by shredding a picture of their ex at the bar.

Culinary Dropout Valentine’s Day A La Carte Menu – Thursday, Feb. 14 – Saturday, Feb. 16
Culinary Dropout will be serving an a la carte menu, Feb. 14 – 16. Guests can enjoy several four-course menu options featuring the gastropub’s signature appetizers, salads, main entrées, special limited-time options and desserts. The special limited-time options include the Raw Bar Royale featuring crab, oysters and shrimp ($50 per couple or $85 for four) or the Bistro Steak “Oscar” ($36) topped with king crab and peppercorn gastrique and served with a side of hand-cut fries. Other a la carte items available include the French onion soup, the Winter Salad, fried chicken, and butternut squash cannelloni. Guests can finish with a sweet treat and delight in the restaurant’s dessert items including the apple monkey bread, peanut butter & chocolate tart and salted caramel custard. For reservations, call 702.522.8100.

Valentine’s Day Weekend at Body English Nightclub & Afterhours – Thursday Feb. 14 – Sunday, Feb. 17
Body English Nightclub & Afterhours will be popping with a line-up of trendsetting DJs. MiM0Sa, Brillz and ETC!ETC! will be turning up the noise for the Thursday night party BASSment. The fun continues with resident DJ Richard Beynon on Friday, and Saturday will not disappoint with artists Destructo, Oliver and Claude VonStroke. Sunday, alternative hip hop group The Pharcyde will be the main event to conclude the exciting weekend. Body English Nightclub & Afterhours is opens at 10 p.m. Cover charge is $20 for ladies and $30 for men. Locals are free on Sundays and receive $10 off on Friday and Saturday. For table/VIP reservations, call 702.693.5555.

Hard Rock Hotel & Casino Entertainment Date-Night Options – Friday, Feb. 15
Music lovers can arrange a special rendezvous at The Joint or Vinyl. Rock fans can wow their valentine with tickets to see legends Stone Sour and Papa Roach (tickets start at $35) at The Joint. The band is known for its electrifying and explosive shows and has had critics around the world hailing the group as “the best live band.” For a more low-key experience, guests can hit up Vinyl and enjoy Moksha ($15). The Las Vegas band has a strong following on the West Coast and blends the sounds of guitar, keyboard, bass, drums and horns to create an unforgettable jam session. Attendees at Moksha must be 21 or older with a valid form of identification.
Tickets for The Joint and Vinyl can be purchased at the Hard Rock Hotel Box Office, online at hardrockhotel.com, ticketmaster.com or charge-by-phone at 800.745.3000.

Culinary Dropout “Single’s Awareness Day” Celebration – Friday, Feb. 15
Culinary Dropout will celebrate Single’s Awareness Day by offering specials on champagne ($5), paperbag special beers ($2), well drinks ($4) and specialty cocktails ($8). The specialty cocktails will include the Cat Lady, a feisty mix of Veev, lime juice, Tanqueray Gin, honey and a splash of Drambuie; Effen Cupid, a sweet drink complete with Effen Black Cherry vodka, raspberry, lime and simple syrup garnished with conversation hearts; the Permanent Bachelor, a libation to honor all the single studs made with Jim Beam, strawberry and orange bitters; and SADCakes, a fruity getaway created by mixing Mailbu, Cruzan Rum, crème de cacao, cream, and lemon finished with pomegranate foam and sprinkles.

About Hard Rock Hotel & Casino
Hard Rock Hotel & Casino is Las Vegas’ off-strip playground, just minutes and less than three miles from McCarran International Airport. The premier destination entertainment resort is owned by Brookfield Real Estate Finance Fund II, a division of Brookfield Asset Management (NYSE: BAM) and managed by WG-Harmon, LLC, a subsidiary of Warner Gaming, LLC. Built in 1995, the property completed a $750 million expansion in 2010. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene where acts such as The Rolling Stones, Bon Jovi, Paul McCartney, Incubus, Foo Fighters, Carlos Santana, Mötley Crüe and Guns N’ Roses have all performed. Features of the property include an 11-story Casino Tower with 640 guest rooms, 17-story Paradise Tower with 490 rooms and suites and the all-suite HRH Tower with 359 suites, eight spa villas and seven penthouse suites; 72,000 square feet of casino space featuring Peacock High-Limit gaming and Asian gaming amenities; 80,000 square feet of flexible meeting and convention space; more than $4 million in rare music memorabilia; Body English Nightclub & Afterhours; Reliquary Water Sanctuary, Spa & Salon; 4.5 acres of tropical pool paradise housing world-famous pool parties REHAB Sunday and RELAX Monday; live music/entertainment venues The Joint and Vinyl; Hart & Huntington Tattoo Co.; restaurants Culinary Dropout, Nobu, The Ainsworth, 35 Steaks + Martinis, Mexican cantina Pink Taco, ‘round the clock diner Mr. Lucky’s Café and ?Fú Asian restaurant; a state-of-the-art fitness center and trendsetting retailers John Varvatos, Affliction, Love Jones and Rocks The Jewelers. For room availability and additional information, call 800.HRD.ROCK (800.473.7625) or visit www.hardrockhotel.com.

Press Contacts:
Lindsey Rathjen / Laura Bucklin
Kirvin Doak Communications
702.737.3100
Lrathjen@kirvindoak.com / Lbucklin@kirvindoak.com

AGENCY RETAINS BERMUDA AFTER COMPETITIVE REVIEW

2013-02-04 17:05:16

NEW YORK, N.Y. – The Bermuda Department of Tourism will continue its association with Lou Hammond & Associates (LH&A) as its public relations agency of record after a competitive review. “We are delighted to continue our partnership with Bermuda. It’s a wonderful Island and we are proud of this long-standing relationship,” said Lou Hammond, Chairman.

NEW CLIENTS

Wild Dunes Resort, Charleston’s Island Resort, nestled on a lush barrier island 30 minutes from the city’s famous historic district, occupies 1,600 acres of oceanfront property. Offering a year-round menu of golf, tennis, fishing and restaurant options, this award-winning retreat is a favorite for families, couples and groups.
Currently operating as Mansion on Judges’ Hill in the heart of Austin, Texas, Hotel Ella will debut this coming summer. Originally constructed in 1897, the boutique property is neoclassical in design and will feature an interior courtyard with pool, private cabanas, outdoor dining and lounge as well as a new restaurant and fresh interiors.
L’Apogee Courchevel, a premium resort located in the French Alps, will open in late 2013. The property will boast stunning suites and double rooms along with a two-star Michelin chef in its signature restaurant.
Best Chefs America is the inaugural chef’s guide to chefs, launching early 2013. Analysts conducted some 5,000+ interviews with chefs nominated by fellow chefs, culinary professionals and food enthusiasts. The results were compiled into a 386-page glossy book, complete with chef listings broken down both geographically and alphabetically, to be updated annually.
Guided by a team of experienced professionals, including Chairman and CEO Robert Hess, former commissioner of the Department of Homeless Services in New York, and President Cara Pace, a well-respected leader in the housing community, Housing Solutions USA provides a range of high-quality housing services. The organization supports the homeless and low-income individuals and families, our nation's veterans and victims of domestic abuse or other special needs.

LH&A BROADENS PRESENCE IN THE SOUTH
The agency has moved to larger offices in Charleston, S.C., and hired a number of new employees under the direction of Senior Vice President and 15-year LH&A veteran Gina Stouffer. “We see the South as an arena of opportunity with its fast-growing population base and delighted to be in the world’s favorite city as designated by Condé Nast Traveler magazine,” advised President Stephen Hammond who oversees strategic direction for the company.

In addition to an increased presence in Charleston, the agency has opened a satellite office in San Francisco.

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CONTACT:
Cristiana Necea
LOU HAMMOND & ASSOCIATES
Phone: 212-308-8880
E-mail: crisn@lhammond.com
www.louhammond.com

Son Will Press Late Father’s Asbestos Suit

2013-02-04 16:00:00

The son of a deceased United Kingdom postal worker has vowed to continue his father’s mesothelioma lawsuit.

Alnwick, England resident John Deeble died from mesothelioma right before Christmas last year. According to Journal Live, a Northumberland, England news site, his death came less than two years after being diagnosed with the incurable disease. Deeble, 91, had gone to see his physician in March 2011, complaining of being breathless and sudden weight loss. After undergoing an operation to drain fluid from his lungs, Deeble was diagnosed with the illness, which is caused by asbestos exposure.

Deeble claimed he was exposed to deadly asbestos dust in the 1960s. He worked at the Alnwick post office as it was being renovated, and said he was never warned about the dangers of inhaling the dust or given protective clothing or a mask to wear. Deeble's attorney is now investigating the case by actively seeking people who may have worked with Deeble during the renovation.

His son Peter Deeble confirmed that he will continue to pursue the mesothelioma lawsuit as a tribute to his father. Additionally, this act is for "other people as well, who may have been affected by [mesothelioma].” Peter Deeble noted: “Ninety-one is a good age, a really good age and he was fit and active until a couple of months before he died. It was a painful end.”

If you or a loved one has developed mesothelioma as a result of exposure to asbestos, you may be eligible for a mesothelioma lawsuit. Call Sokolove Law today for a free legal consultation.

Japan’s Tsunami Has Asbestos Legacy

2013-02-04 15:00:00

The 2011 tsunami that rolled over parts of Japan left lingering fears about radioactive fallout from the Fukushima nuclear power plant. Unfortunately, the tragedy has left another sinister legacy: the presence of potentially carcinogenic asbestos.

Many tons of asbestos were spread across tsunami-stricken areas, according to this news video report by the Australian Broadcast Corporation (a transcript of the newscast is available on the Web page). “While many fear the invisible fallout from Fukushima, it may be another poisonous substance closer to home that could prove even deadlier for some,” notes the Australian reporter presenting the piece.

Rushing seawater ripped apart asbestos sheeting, fireproofing, insulation and other materials from buildings. The tide mixed with other debris, creating toxic mounds over hundreds of miles of Japan’s northeast coast. The deadly microscopic asbestos fibers eventually dried out for the wind to carry them away.

For about one year after the tsunami, many people rebuilding devastated communities labored without protective gear, leading to worries about future asbestos-related illnesses. Tests have so far confirmed 14 locations in which asbestos levels exceed the World Health Organization’s safety limit for the material. Japan only enacted a complete ban on asbestos in 2005, so even relatively new buildings may contain the material.

Japan relied on cheap, strong, and durable asbestos to rebuild and build up communities in the post-World War II years. In America, asbestos was also widely used in construction. Also in America, as in Japan, most people were unaware of the dangers of inhaling asbestos, which has been definitively linked to a wide range of serious illnesses, including asbestosis and mesothelioma, a rare but deadly cancer.

There is no safe level of asbestos exposure, according to the National Cancer Institute, and latency periods can be as long as 40 years between exposure to asbestos and the onset of mesothelioma symptoms.

Lucas Howard Signs Publishing Deal With CelebrityPress For New Book, “Cracking the Real Estate Code”

2013-02-04 14:52:58

Lucas Howard will team with CelebrityPress, a leading book publishing company, and several leading experts from around the world to release the book, “Cracking the Real Estate Code”

Grand Rapids, Mich. – January 14, 2013 – Lucas Howard has joined a select group of the world’s leading real estate experts co-write the forthcoming book titled, “Cracking the Real Estate Code: The Nations Leading Expert Advisors Reveal Their Proven Repeatable Systems to Help You Get the Best Deal on Either Side of Any Real Estate Transaction.” Two of these experts are noted real estate professionals, members of the National Association of Expert Advisors and coaches Jay Kinder and Michael Reese. Nick Nanton, Esq., along with business partner, JW Dicks, Esq., recently signed a publishing deal with each of these authors to contribute their expertise to the book, which will be released under their CelebrityPress imprint.

Lucas Howard is the “Rain Maker” for the Lucas Howard Group, and has been serving Grand Rapids and West Michigan in spectacular fashion since 2004. He and his team of Real Estate expert advisors specialize in the West Michigan market, and reside in Grand Rapids Michigan. Lucas developed his successful business by simply being committed to helping home buyers and sellers, by educating and empowering them to make confident Real Estate decisions that are in their best interest, even if that means not buying or selling a home with him. Lucas is known for his positive attitude, joyful personality, and relentless pursuit to better himself so he can bring a higher standard of service to his clients.

“Cracking the Real Estate Code” will feature proven secrets and strategies that the top real estate agents and consultants employ in order to realize the biggest gains from selling a home – and to gain the strongest leverage in buying one. These proven secrets, used by the pros in the know, are gathered together here for the first time in one easy-to-access guide. The book is expected to
be published in May 2013.

If you’re interested in working with Lucas Howard and the Lucas Howard Group, you can connect with us at: www.lucashowardgroup.com

About Celebrity Press™:

Celebrity Press™ is a business book publisher that publishes books from thought leaders around the world. Celebrity Press™ specializes in helping its authors grow their businesses through book publishing. Celebrity Press™ has published books alongside Brian Tracy, Dr. Ivan Misner, Ron Legrand, Mari Smith, Kelly O’Neil, Alexis Martin Neely and many of the biggest experts across diverse fields.

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Contact:
Lindsey Showalter
Dicks and Nanton Celebrity Branding Agency®
800-980-1626
lshowalter@dnagency.com

MotorCity Casino Hotel Launches New Outdoor Campaign Brand Look

2012-12-04 10:30:00

Warren, Michigan (December 4, 2012) –– Clever new MotorCity Casino Hotel billboards are popping up all over metro Detroit with an updated look and new messaging –– at MotorCity, you can enjoy a variety of luxurious amenities, from restaurants and live entertainment at Sound Board to gaming and the hotel and spa, all in one place.

Created by Campbell Ewald, the new outdoor billboards juxtapose words and pictures to show the contrast and breadth of everything you can do at MotorCity Casino Hotel. For example, one of the boards shows images of a guest enjoying a concert at Sound Board and dice being rolled at a casino table next to the words “Rock. Roll.” Another board shows an image of different wines and a photo of a roulette table with the words “Red & White. Black & Red.” Other boards have messages like:

“Get amped up. And rubbed down.”
“Ante up. Mellow out.”
“Turn it up. Sleep it off.”

Jenny Holaday, senior vice president of operations at MotorCity Casino Hotel, said, “MotorCity has the widest variety of entertainment options for guests that are unmatched in the area. We want to drive that message in a fun, creative way to entice consumers to visit the one place in Detroit to escape for the best-in-class amenities all under one roof.”

“The fresh, colorful new look for the boards is built around a compelling and entertaining way to entice consumers to visit,” said Mark Simon, chief creative officer of Campbell Ewald, “and the juxtaposition of words helps to inform consumers on all the great things in store for them at MotorCity Casino Hotel.”

The outdoor boards will run in the metro Detroit area through spring 2013.

About MotorCity Casino Hotel
Located on Grand River Avenue at the Lodge Freeway (M-10), MotorCity Casino Hotel is owned by Marian Ilitch and is the only locally-owned and operated casino in Detroit. The entertainment complex is comprised of an expansive gaming space including a smoke-free gaming area and an award-winning 400-room ultra-comfortable and high tech hotel with a luxury spa and fitness center. MotorCity Casino Hotel offers several unique dining options including Iridescence, an award winning fine dining restaurant, Little Caesars, the Assembly Line buffet, the Lodge Diner, Pit Stop and the Grand River Deli. Other amenities include Sound Board, an intimate live performance venue, and over 67,000 square feet of function and banquet space. For more information about MotorCity Casino Hotel, or to make a reservation, visit www.MotorCityCasino.com or call 1-866-STAY-MCC.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Los Angeles Tourism & Convention Board, Olympic Paints and Stains, OnStar, USAA, and the United States Navy.

Alltel’s Chad Is Pitted Against Verizon To Sell Santa A Phone

2012-11-12 05:00:00

Warren, Michigan (November 12, 2012) –– Santa needs a new cell phone this Christmas so he’s interviewing providers for the best service plan and Alltel is ready to answer the call with a better offer than Verizon. Created by Campbell Ewald, this new, humorous Season of Savings holiday work features Chad the Alltel Guy pitching the Alltel Wireless service plan against Verizon in a meeting with Santa.

“As consumers begin their holiday shopping they’re looking for dependable products and services that offer a great value,” said Lesa Handly, chief marketing officer for Alltel Wireless. “The new work is a fun, attention grabbing way to tell consumers that with Alltel they can get everything they need for the holidays and save hundreds of dollars each year.”

Mark Simon, chief creative officer at Campbell Ewald, said, “Santa needs to stay connected, especially at the holidays, so we considered how Santa might go about making a selection on a cell provider and came up with The Interview. Just like everyone else, Santa is looking for the best product at the lowest price and finds it with Alltel.”

Alltel backs up their best value plans with their new money-saving offers called Bluepons -- special featured items and discounts on products and services throughout the holiday season. Bluepons will change weekly from November 9 – December 25, 2012.

The new campaign began airing November 9, and features TV, radio and online banners and will run in the Savannah, GA; Greenville-Spartanburg, SC; Lima, OH; Paducah, KY; Augusta, GA; Toledo, OH; and Columbia, SC markets.

About Alltel Wireless
Allied Wireless Communications Corporation (AWCC), doing business as Alltel Wireless, is a wireless telecommunications provider serving customers in six states. Headquartered in Little Rock, AR., AWCC is a subsidiary of Atlantic Tele-Network, Inc. (NASDAQ: ATNI). For more information, please visit http://alltelwireless.com or http://awcc.com.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Los Angeles Tourism & Convention Board, Olympic Paints and Stains, OnStar, USAA, and the United States Navy.

Yolles Joins Campbell Ewald as Chief Marketing Officer

2012-08-09 03:31:08

Warren, Michigan (August 9, 2012) –– Marketing communications firm Campbell Ewald has announced that Barbara Yolles will join the agency as Chief Marketing Officer. The announcement was made today by Bill Ludwig, chairman and CEO of Campbell Ewald.

“I am pleased to add Barbara to this new role and the Campbell Ewald team,” Ludwig said. “Her experience in developing game-changing solutions to build and grow agency business, along with her innovative tactics and industry relationships, will bring a fresh and complementary perspective to our efforts to further grow the Campbell Ewald brand.”

In this position, Yolles will be responsible for developing market and business development plans and implementing winning strategies to drive growth for the agency. She will also oversee the marketing and communications efforts.

“I’m thrilled to be joining such an amazing agency to help accelerate their vision of success through new and organic growth,” Yolles said. “I’ve been most impressed by the people, passion and drive to fearlessly innovate.”

Yolles joins Campbell Ewald most recently from McCann Erickson where she was Chief Growth Officer of North America. There she led the business development efforts of nine McCann offices and was instrumental in repositioning the agency among key growth prospects. Prior to McCann, Barbara was EVP, Group Managing Director at Kirshenbaum Bond Senecal & Partners leading integrated marketing initiatives for agency clients including Vanguard and TJX Corporation. Previously, she held positions with Doner, McDonald’s Corporation, Hair Cuttery, and Ally & Gargano.

She attended the University of Michigan and received her Bachelor of Arts degree from the University of Maryland. Yolles currently resides in Birmingham, Michigan.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Los Angeles Tourism & Convention Board, Olympic Paints and Stains, OnStar, USAA, the United States Navy and the United States Postal Service. Please visit us on www.c-e.com, Facebook and Twitter.

Campbell Ewald’s Kaiser Permanente Thrive Campaign Focuses on the Benefits of High-Quality Health Care

2012-07-26 20:00:00

Los Angeles, California –– July 27, 2012 –– Campbell Ewald, a marketing communications company, has created a new ad campaign for Kaiser Permanente that reflects their commitment to providing an integrated health care delivery system to further enhance the quality of their member’s health. One spot, entitled “Small Stuff,” from the TV portion of the campaign will debut during the Opening Ceremony of the 2012 Summer Olympic Games. A second commercial, entitled “Patient Info” will run during the Olympic Games.

As part of the overall Thrive campaign positioning –– which in the past has focused on prevention, wellness and “thriving” at every stage in life –– the new work differentiates Kaiser Permanente from other health care providers by defining the role the organization plays as a health advocate and highlights Kaiser Permanente’s expertise and high-quality health care.

Mark Simon, chief creative officer for Campbell Ewald, said, “The Thrive campaign has always been about Kaiser Permanente’s focus on helping their members be happy and healthy at every stage of life. The new work extends that message to communicate the amazing quality of care they provide."

The marketing and advertising solutions in this campaign include TV, radio and online advertising and will run in select media markets in California, Hawaii, Oregon, Colorado, Georgia, Ohio, Maryland, Virginia and the District of Columbia. “Small Stuff” breaks tonight in the Opening Ceremony of the 2012 Summer Olympic Games in the San Francisco, Sacramento/Stockton/Modesto, Fresno, LA, San Diego, Hawaii, Portland, Denver, Colorado Springs/Pueblo, Atlanta, Cleveland and Washington DC markets.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Los Angeles Tourism & Convention Board, Olympic Paints and Stains, OnStar, USAA, the United States Navy and the United States Postal Service. Please visit us on www.c-e.com, Facebook and Twitter.

Campbell Ewald Expands Rapidly Growing LA Office

2012-07-17 01:51:17

Los Angeles, CA — July 18, 2012 — Campbell Ewald, a marketing and communications agency, announced the addition of two key employees to its expanding team to serve its existing client roster as well as help grow its West Coast presence. Jim DiPiazza will join as the new Executive Creative Director and Ruth Amir has joined as Director, Solutions Planning. Managing Director Angela Zepeda, Campbell Ewald Los Angeles, made the announcement.

“Our Los Angeles office has experienced tremendous growth and success in the past year,” said Zepeda. “Both Jim and Ruth bring a wealth of experience to the team and a passion for inspired strategic and creative thinking that will serve our current clients well and help continue to increase our client base on the West Coast.” DiPiazza and Amir will be responsible for the work on the Agency’s West Coast accounts including Kaiser Permanente, Chicken of the Sea, Los Angeles Tourism & Convention Board, Ghirardelli and McKesson.

Previously, DiPiazza was Executive Creative Director at Swirl Integrated Marketing in San Francisco overseeing clients that included eBay, Microsoft Store, Torani, Cost Plus World Market, and Western Athletic Clubs. Prior to that, he was with Deutsch Los Angeles where he worked on the well-known Volkswagen “Punch Dub” campaign; David&Goliath, where he created Kia’s first fully integrated campaign and led other key award-winning work for Universal Studios Hollywood and Bacardi, including the memorable “Bacardi & Cola” campaign. A writer by trade, Jim has also held creative positions at McCann (NY), Foote Cone & Belding (San Francisco), Citron Haligman Bedecarre (San Francisco) and Lambesis (San Diego). Over the years he has worked on several high-profile accounts including Mike’s Hard Lemonade, MasterCard, MTV, Sega Dreamcast, Tequila Cazadores, Charles David and Airwalk. DiPiazza studied at San Jose State.

Mark Simon, Campbell Ewald’s chief creative officer, said, “Given the recent growth of our Los Angeles office, we wanted to bring in the right creative leadership to build upon the groundbreaking work we’ve already established for our clients, while looking to grow our West Coast presence. Jim has the experience and passion to do just that.”

Prior to joining Campbell Ewald, Amir was Chief Marketing Officer at Siltanen & Partners Advertising, helping to grow the agency and develop strategies for new clients like Coldwell Banker. Her experience also includes Group Head Planning Director at TBWA\Chiat\Day, where she worked on the Nissan Motor Corporation account and Mars Petcare Pedigree Brand; Managing Partner/Director of New Business and Planning at David&Goliath, where she worked with a team that grew the agency’s client base 40% in less than five years while overseeing the account planning department; and National Advertising Manager at Nissan Motor Corporation. She has won 10 Effie Awards, including two grand and seven gold. Amir holds a bachelor’s degree in cultural history from UCLA.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Los Angeles Tourism & Convention Board, Olympic Paints and Stains, OnStar, USAA, the United States Navy and the United States Postal Service. Please visit us on www.c-e.com, Facebook and Twitter.

Award Winning Fatherhood Ads Are Re-released in time for Father’s Day

2012-06-15 02:23:18

Warren, Michigan –– “Cheerleader,” the award winning television public service announcement (PSA) that reminds viewers to “Take time to be a dad today,” will be re-distributed nationally by the Ad Council on June 14, 2012, along with several other Fatherhood PSA’s in time for Father’s Day.

The PSA’s, some developed as early as 2008, were created with the mission to inspire and educate fathers on how to be a good Dad. The National Responsible Fatherhood Clearinghouse campaign set a record for donated media, was featured twice on the popular talk show The View, garnered numerous hits on YouTube and earned the personal participation of President Obama.

For more information, see the Ad Council multimedia press release.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

CE has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, LA INC., Olympic Paints and Stains, OnStar, USAA, the United States Navy and the United States Postal Service. Please visit us on www.c-e.com, Facebook and Twitter.

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Alltel Takes On Verizon Wireless With Best Savings and Value in New TV Work

2012-06-08 03:19:52

Warren, Michigan — (June 8, 2012) Alltel Wireless has announced it will break a series of entertaining, humorous TV commercials to unveil the items that former Verizon Wireless customers have purchased with money saved by switching to Alltel.

In the first of a series of TV spots, Chad — the character viewers have come to know as the face of Alltel — meets up with a Verizon Wireless representative who shows off the new 40" katana samurai sword he could afford to purchase after switching to Alltel. While the Verizon representative humorously demonstrates his newfound samurai technique and expresses thanks to Chad for saving him so much money compared to his Verizon plan, Chad wryly pretends that one of the samurai moves cuts off his hand and the two scream in horror. Once Chad reveals he was just kidding about the hand, the Verizon rep is annoyed and wields another samurai move, abruptly replying, “Hatchet chop.” The voiceover then says, “Switch to Alltel. Save hundreds. It’s really that simple.”

“The wireless market is extremely competitive, and we need to continuously differentiate ourselves from our competitors,” said Lesa Handly, chief marketing officer for Alltel Wireless. “Our creative team continues to elevate our brand and drive subscriber growth by clearly positioning Alltel as the hometown provider of the best savings and value in wireless.”

Campbell Ewald Chief Creative Officer Mark Simon said, “For this campaign, we created work that would cleverly reinforce the strategy of leveraging the amazing savings subscribers can obtain by switching to Alltel with a message that would resonate and engage with consumers in a fun, memorable way. Our comedic approach expresses just how big these savings really are while reinforcing the brand’s value promise.”

“Samurai” is the first in a series of TV spots that will begin airing June 8, 2012 in the Savannah, Ga.; Greenville-Spartanburg, S.C.; Lima, Ohio; Paducah, Ky.; Augusta, Ga.; and Columbia, S.C. markets.

About Alltel Wireless
Allied Wireless Communications Corporation (AWCC), doing business as Alltel Wireless, is a wireless telecommunications provider serving customers in six states. Headquartered in Little Rock, AR., AWCC is a subsidiary of Atlantic Tele-Network, Inc. (NASDAQ: ATNI). For more information, please visit http://alltelwireless.com or http://awcc.com.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

CE has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, LA INC., Olympic Paints and Stains, OnStar, USAA, the United States Navy and the United States Postal Service. Please visit us on www.c-e.com, Facebook and Twitter.

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Campbell Ewald To Speak Alongside Kaiser Permanente On Connecting With Women To Create A Movement For A Brand

2012-04-23 08:29:13

Detroit, MI — Campbell Ewald, a marketing and communications company, has announced that Los Angeles Managing Director, Angela Zepeda, will speak with Kaiser Permanente’s Lisa Ryan at the 8th Annual M2W: Marketing To Women Conference in Chicago, April 24–25. Zepeda will address how Campbell Ewald has elevated the thinking behind the basic fundamentals of marketing to women and applied these fundamentals to major brands and communications to drive deep engagement. Ryan will then explain how that process helped drive new thinking for the Kaiser Permanente brand.

Campbell Ewald has also applied this approach to brands such as Ghirardelli Chocolate, Chicken of the Sea, the U.S. Navy and others to create a unique communication approach that has moved women from apathy to loyalty for those brands. Zepeda will highlight a few case studies demonstrating the use of this thought process and its results.

“Throughout the years, Campbell Ewald’s Women to Women practice has tapped into the insights that connect women to brands and elevated that thinking to create marketing strategies that build a path to purchase,” said Zepeda. “Kaiser Permanente’s Thrive campaign is an example of the tremendous success experienced from emotionally connecting with a female target to change the focus of conversation surrounding a brand.”

M2W is a two-day conference featuring a series of general sessions, keynote speakers, workshops and roundtable discussions. The conference features the best speakers and the brightest minds, with real-world track records and the ability to show you how to successfully market your brand to today’s woman.

M2W will be held April 24–25 at the Chicago Cultural Center. For more information and complete conference schedule, go to www.m2w.biz.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, LA INC., Olympic Paints and Stains, OnStar, USAA, the United States Navy and the United States Postal Service. Please visit us on www.c-e.com, Facebook and Twitter.

About M2W
M2W® is presented by Global Sponsor: Chicago Sister Cities International; Associate Sponsors: Fleishman-Hillard, Hearst Magazines, Carmichael Lynch, Carmichael Lynch Spong, Campbell Ewald, PMP, General Growth Properties, Tropicana, GolinHarris, The Hunter-Miller Group, GfK Roper Consulting NA, WebMD, Yahoo!; Workshop Sponsors: YWomen, Anthem!, SheSpeaks, CraveBox, Social Media Link, The Gate Worldwide, Royal Kingdom PR Agency; Showcase Sponsors: Carolina Pad, BlogHer, Sonos, and Trek Women; Video Content Resource: Snippies; Media Sponsor: Today’s Chicago Woman; Special Event Sponsor: The God Box Project. This Year, M2W® Proudly Supports: Habitat for Humanity.

For complete conference schedule and information visit: www.m2w.biz or call 860.724.2649 x11. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

Campbell Ewald Announces New Digital Leader

2012-03-18 19:00:00

Warren, MI — March 19, 2012 — Campbell Ewald, a marketing and communications agency, announced the hire of Ken Burbary as chief digital officer. The announcement was made today by Bill Ludwig, chairman and CEO of Campbell Ewald.

“Campbell Ewald has had a long history in digital leadership, including being among the first full-service agencies to have a social media practice,” said Ludwig. “The addition of Ken’s expertise will play a key role in keeping the Agency on the leading edge of digital marketing capabilities and emerging media technologies that help deliver game-changing digital solutions that build and grow our clients’ business.”

In this position, Burbary will drive strategic thinking and ideation; guide development and application of new media tools and technology to gain consumer insights; and integrate talent, technology and capabilities to optimize the use of digital channels to create game-changing solutions that build and grow Campbell Ewald clients’ business. He will also contribute significantly to new business and organic growth.

Burbary said, “I look forward to bringing my experience across digital marketing and advertising channels to complement the agency’s accomplished digital team and further drive innovative ideation and activation for Campbell Ewald’s clients.”

Burbary brings more than 18 years of experience in all areas of digital marketing with a strong expertise in digital strategy, social media, analytics, mobile marketing, website and web application development, and technology operations. Prior to rejoining Campbell Ewald, Burbary was vice president, group director, strategy and analysis at Digitas. His past experience also includes director, digital strategy and social media, advisory services at Ernst & Young and senior vice president, chief technology officer — client operations at Campbell Ewald.

About Campbell Ewald

Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, LA INC., Olympic Paints and Stains, OnStar, USAA, the United States Navy and the United States Postal Service. Please visit us on www.c-e.com, Facebook and Twitter.

Campbell Ewald Named a Recipient of USAA’s Strategic Supplier Excellence Award for Second Consecutive Year

2012-01-25 18:00:00

San Antonio, TX – USAA, a financial services provider for military members and their families, has recently honored Campbell Ewald for the second consecutive year as a recipient of their 2011 Strategic Supplier Excellence Award. USAA created this award in 2010 as a way to honor its suppliers who have been critical to the organization’s success. Campbell Ewald received the award in the Innovation category for their ability to achieve business objectives.

The agency’s assignment was to develop and launch a brand awareness campaign that was designed to raise awareness of USAA among 61 million Americans and their families who may be eligible for USAA membership based on their military service, or that of their parent’s.

“Campbell Ewald’s overall work on the Breakthrough Awareness media campaign was innovative and insightful from concept to execution,” said Roger Adams, chief marketing officer at USAA. “Their ability to tap into the ‘fabric and DNA’ of USAA helped make the campaign a tremendous success with veterans and their families by increasing their awareness of USAA.”

In 2010, Campbell Ewald also received USAA’s Innovation award for work that helped increase USAA’s brand awareness.

“Receiving USAA’s Innovation award for the second consecutive year is an astounding tribute to the quality of work we are doing to help USAA grow their brand,” said Jim Palmer, Chief Client Officer from Campbell Ewald. “Our client’s recognition of our contributions and our ability to assist them in achieving their mission is the highest honor we can receive.”

About USAA

USAA provides insurance and other financial services to 8.4 million members of the U.S. military and their families. Known for its legendary commitment to its members, USAA is consistently recognized for outstanding service, employee well-being and financial strength. USAA membership is open to all who are serving or have honorably served our nation in the U.S. military – and their families. For more information about USAA, or to learn more about membership, visit USAA.com.

About Campbell Ewald

Campbell Ewald is a collaborative marketing communications agency that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of the Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, LA INC., Olympic Paints and Stains, OnStar, USAA, the United States Navy, and the United States Postal Service.

Consumers Energy Engages Campbell Ewald for Customer Engagement Initiative

2011-12-20 01:30:02

Warren, MI — December 20, 2011 — Consumers Energy, one of the nation’s largest electric and natural gas utilities, has engaged Campbell Ewald to provide marketing and communications expertise for the company’s customer engagement initiative.

“We selected Campbell Ewald based on its strategic strengths, creativity and collaborative approach to increasing customer awareness and understanding of our brand,” said Pramada Reddy, Consumers Energy’s executive director of strategy communications.

"With our 125-year history, we have a huge commitment to Michigan and the 6.8 million people we serve. We will work closely with Campbell Ewald to develop and implement marketing and advertising strategies designed to build a closer relationship with our customers and communicate the full value of the products and services we provide."

Campbell Ewald’s first task will be to assess customer attitudes and perception of the full breadth of products and services that Consumers Energy provides. The overall goal of the marketing communications efforts will be to raise brand perception and understanding of the products and services provided to the utility’s customers in Michigan. First work is expected to break in fall 2012.

“We are proud to add Consumers Energy to our portfolio of clients that provide such vital services to families and businesses in Michigan,” said Bill Ludwig, chairman and CEO of Campbell Ewald. “We look forward to developing strategies and work that will elevate the recognition of what the company offers customers and what it does for communities throughout the state of Michigan.”

About Consumers Energy
Consumers Energy, the principal subsidiary of CMS Energy (NYSE: CMS), provides natural gas and electricity to nearly 6.8 million of Michigan’s 10 million residents in all 68 Lower Peninsula counties.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications agency that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald Finds Santa in Northeast Detroit

2011-12-19 08:29:23

Detroit’s very own Santa Claus, Myron Benford, has been spreading holiday cheer to less-fortunate children for the past 44-years on his “sleigh” created out of a 1992 Dodge Caravan. This year, Campbell Ewald helped Santa by filling his sleigh with toys and first aid kits as well as featuring his amazing act of kindness in our annual holiday card. See the story at webelieve.c-e.com.

About Campbell Ewald

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, LA INC., Olympic Paints and Stains, OnStar, USAA, the United States Navy, and the United States Postal Service.

Kalypso Issues Top 5 innovation Predictions for 2012

2011-12-13 23:22:48

BEACHWOOD, Ohio – Kalypso, the world's premier innovation consulting firm, released its top five predictions in innovation, product development and product lifecycle management (PLM) for 2012 today. The firm anticipates key trends in the areas of PLM technology, the cloud, social product innovation strategies, “reverse innovation” and consumer safety.

1. PLM adopts the cloud - With the recent release of new cloud-based PLM technologies from Dassault Systèmes and Autodesk, companies have a growing list of options for transitioning to cloud-based PLM systems. This, coupled with cloud-based energy savings and the potential to reduce cost of software ownership, will likely draw more companies to these solutions.

"In 2012 we will see a number of firms start exploring cloud-based PLM solutions, particularly small to midsize companies in industries like consumer packaged goods (CPG) that tend to be more green-conscious," said George Young, a founding and managing partner at Kalypso.

2. Social innovation practices get less cloudy - In Kalypso’s recent study on how social media is impacting innovation and product development, almost half (46 percent) of surveyed companies admitted that they are not sure which approaches work. Over one-third (36 percent) said they are challenged by a lack of internal expertise or best practices to follow.

"In 2012 we will see more clarity as organizations find tangible ways to take advantage of the power of social computing platforms to transform the way products are developed," said Bill Poston, a founding and managing partner at Kalypso. "Some companies will be dipping their toes into the field of social technologies and product development for the first time, while others will be developing more targeted strategies and metrics systems for their social product innovation programs."

3. Shift to emerging markets continues - Recent research reports indicate that as high as 40 percent of companies plan to shift foreign investments from developed to emerging markets in the upcoming years.

"With this shift in investment to emerging markets, we plan on seeing a large spike in ‘reverse innovation’ – developing products specifically for breakthrough markets," said Poston. "Furthermore, these products will then be at price points that are attractive to developed markets."

4. PLM becomes ubiquitous in consumer packaged goods industry – CPG companies have traditionally lagged behind other industries in adopting PLM to drive innovation, despite an industry focus on product and process innovation. However, critical industry factors over the last several years, such as supply chain and raw material cost fluctuations and regulatory compliance, have caused a shift in the industry that has led to an influx of CPG companies adopting PLM as a core business process.

"Over the next 18 to 24 months, PLM will cease to be a competitive advantage in CPG," said Young. "Just as ERP was a competitive advantage at first, we're going to see the same thing happen with PLM in CPG."

5. Failure to keep consumers safe leads to criminal prosecutions – As numerous product recalls have demonstrated over the last several years – most recently with this year’s cantaloupe recall – product quality and safety issues can result in much worse things than lost revenue. Particularly in the world of food and beverage product safety, manufacturing executives who fail to meet regulatory standards may face jail time.

"The recent criminal prosecution of executives from the New Jersey-based dietary supplement companies QLF and ASN is just the start of criminal prosecutions for violating food or beverage safety," said Young. "As we look ahead to 2012, we expect to see at least one large food company put in jail for this very reason."

About Kalypso

Kalypso is the world's premier innovation consulting firm, helping clients improve performance, drive profitability and create sustainable results by delivering on the promise of innovation. The people of Kalypso are leading business professionals who combine unparalleled expertise in innovation, product development, and product lifecycle management (PLM) with a depth of experience in the consumer goods, high technology, manufacturing, medical device, life sciences and retail industries. For more information, visit http://kalypso.com. Follow @KalypsoLP on Twitter and on Facebook at http://facebook.com/KalypsoLP.

(TRAVPR.COM) DIRECTROOMS.COM – SEE TRADE SHOWCASES IN BALKANICA WEDDING EXPO IN JANUARY 2012

2011-12-13 21:02:21

(TRAVPR.COM) THAILAND - December 14th, 2011 - Last year the 2011 trade show did exceptionally well with the number of public attendees numbering over 5,000, many of whom had come from overseas. The organisers of the 2012 event, Expoline Ltd., aim to make the Balkanica Wedding Expo trade show bigger and better yet with more exhibits than ever before.

The Balkanica Wedding Expo trade show 2012 will bring together the leaders in the wedding industry both in Bulgaria and overseas, primarily from Bulgaria, Greece, Romania, Turkey and Serbia but now opening up to include wedding professionals from other European countries. Attendees of the trade show will then have a great opportunity to ask questions of the experts and to see what’s new on the wedding scene for 2012.

The exhibits will showcase bridal dresses, veils, shoes, bridesmaids’ dresses, flower girl and mother of the bride outfits, formal wedding suits for groom and best man as well as wedding accessories and decorations. There will also be exhibits of christening clothes and accessories.

Those attending the Balkanica Wedding Expo trade show and who wish to stay in a hotel Sofia City Centre will enjoy the experience of a centrally situated hotel perfectly suited to corporate and business requirements. Demand for accommodation at this time is expected to rise so early booking is recommended.

About DirectRooms

DirectRooms is an independent discount hotel reservations company based in Asia. Established and online since 2000 with over 55,000 hotels worldwide.

For further information please contact Lek Boonlert:

Email: lek@directrooms.com
Tel: + 66 (0)76 241 145
Website: http://directrooms.com

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PRESS RELEASE TAGS:
Balkanica Wedding Expo, Sofia, Bulgaria

CONTACT INFORMATION:
Contact Name:     Lek Boonlert - DirectRooms
Phone #:     +66 (0) 76 241 145
Email:     lek@directrooms.com
Web:     http://directrooms.com

(TRAVPR.COM) DIRECTROOMS.COM – JOIN ZERMATT 21ST HORU TROPHY ON 12 TO 15 JANUARY 2012

2011-12-13 21:00:03

(TRAVPR.COM) THAILAND - December 14th, 2011 - The Zermatt Horu Trophy is one of the most prestigious and largest open air curling tournaments in Europe, if not the world, and offers teams not only a fine competition but also the pleasure of playing against a backdrop of the most stunning Swiss scenery and the incredibly life-like ice sculpture of a curler in motion.

Curling is rising in popularity throughout the world and in 2012 it is expected that the 21st Horu Trophy will attract around 70 curling teams from Switzerland and all across Europe who will take part, playing across 17 curling lanes to compete for the impressive title of 21st Horu Trophy Champions.

It is expected that the Zermatt 21st Horu Trophy event will once again be well attended by visitors and curling enthusiasts from Switzerland, Europe and Canada as well as past champions, local officials, sportspeople and the media.

The Natureisbahn ice rink is situated right in the centre of Zermatt city centre so visitors choosing hotels in Zermatt City Centre will find it a convenient location for the ice rink and other city centre attractions. Zermatt City Centre has a wide-ranging choice of hotel and chalet accommodation suited to both business and leisure stays.

The evenings in Zermatt offer some wonderful traditional Swiss and European fine dining options along with typically Swiss ambient cafes and bars where one can breathe in the fresh clean air and enjoy the optimum in relaxation in this wonderful location.

About DirectRooms

DirectRooms is an independent discount hotel reservations company based in Asia. Established and online since 2000 with over 55,000 hotels worldwide.

For further information please contact Lek Boonlert:

Email: lek@directrooms.com
Tel: + 66 (0)76 241 145
Website: http://directrooms.com

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PRESS RELEASE TAGS:
21st Horu Trophy, Zermatt, Switzerland

CONTACT INFORMATION:
Contact Name:     Lek Boonlert - DirectRooms
Phone #:     +66 (0) 76 241 145
Email:     lek@directrooms.com
Web:     http://directrooms.com

A Wide Assortment Of Forklift Accessories For The Business Entrepreneurs Online

2011-12-13 20:55:24

In the field of offering effective and innovative material handling solutions, Evleonard.com is the name to reckon with. The leading online provider of reliable and quality forklift accessories has been ruling in the operating domain for more than forty years. It is solely on the base of its effective management system and high-quality products that the company has soared high in terms of increasing its list of clientele.

The diverse and voluminous catalogue of the potent website has a host of forklift attachments that cater to the business requirements of the entrepreneurs. To ensure the smooth progress of work, it is the well-designed equipments offering longevity of the products. The commendable customer care services offered by the sales team of the leading site helps in hooking the interest of the clients who keep coming back to the website to pick up their choicest forklift truck attachments. When the customers make up their mind in buying the forklift attachments in heaps, then to meet the specific requirements of the clients, the sales team back up the decision of the clients with their nuggets of wisdom.

It is the pronouncement of the exciting offers on buying the quality forklift equipments which lure the clients operating in various business domains to enter into business dealings with the popular online company. The reputed company vouches for offering equipments that are manufactured in tune with the current EEC legislation and abides by the legal requirements of UK Health and Safety laws. The captivating quality of the products offered helps this renowned provider of forklift attachments to gain an edge over its rivals in the competitive business domain. The interested buyers are spoilt with choice to select from the drum handling equipments, forklift jibs, crane arms, drop bottom bins, tipping skips, spare parts and the like. To bring efficiency in the production process and to speed up the process of business functions, Evleonard is the site to bank on. Buying of top-quality forklift accessories has not been so cost-effective before!

For more information, visit http://www.evleonard.com/

(TRAVPR.COM) 2012 GLOBAL TRAVEL INDICATORS POINT UP

2011-12-13 20:34:42

(TRAVPR.COM) USA - December 13th, 2011 - America's traditional blue-chip AAA’s Leisure Travel Index shows that more American's will be hitting the road this holiday season, but a deeper look into more 21st century mashup travel metrics point to an even bigger year for international travelers in 2012.

The World's Greatest Travelers 2012 Aggregate Travel Metrics, as selected in expert focus groups and online survey data at the WorldsGreatestTravelers.com website, reveal that optimistic travel trends are looking up with international travel high on the list of travelers in 2012 as there is a tremendous amount of pent up leisure travel demand.

Here are the top seven global travel-related metrics uncovered in the survey that indicate positive global travel trends:

1. Call it the International Peace Index that shows the world ripe to visit. Despite the Arab Spring, the world is becoming a safer and safer place to travel with actual acts of terrorism continually declining, along with fewer and fewer failed states, with the number of ongoing high-intensity military conflicts also reducing. In fact, despite the media's Mean World Syndrome, the US State Department issued only 31 "travel warnings" in 2011 and of the 193 UN members, less than seven are currently iffy travel destinations.

2. The key Travelers Misery Index is in decline. Known informally among frequent travelers as the home-grown American Airport Hassle Factor, reveals that travelers are learning to better handle both domestic airline dishonesty and service inefficiencies, as well as the TSA ever shifting security standards. In fact, long tarmac delays are down (except for JFK!), airport body scanners are now an accepted norm, and the TSA is actually lightening up a little making domestic travel easier for all. Interestingly enough, foreign travel has never been better with international air carriers increasing customer amenities and services (the introduction of the new Boeing 787 Dreamliner and Airbus A-380) as prices fall!

3. Known as the Photo Album Index, combined with significant increases in digital camera sales, more and more tourists are traveling the globe. Led by an mobile invasion of middle class Chinese, Indian and Brazilian travelers—and thus more travel snap shots taken. In fact, contrary to popular belief, more Americans than ever before have valid passports today—there are 109,780,364 valid US passports—a record!

4. The Travel Show TV Ratings Index points out that travelers are imitating cultural trends again. Ratings for CBS's travel reality show The Amazing Race continue to be high, as are Anthony Bourdain's twin Travel Channel shows No Reservations and The Layover. Similar to how TV's Love Boat and Fantasy Island led to a travelers boom in the 1980's, these shows are driving adventurous travelers to new and exciting places. Sadly however, ABC's nostalgic looking drama Pan Am may not be so lucky!

5. The Adventurous Travel Index is growing and expanding, with Gen Y's, Gen Xers and young-at-heart Baby Boomers, wanting to experience more than the traditional cruises and sleep-on-the-beach vacation clichés. Savvy travelers want a mind, body and soul mix of authentic experiences, like the one offered with the annual around the world travel adventure The Global Scavenger Hunt, that combine in a singular event them seeing bucket lists items with real cultural immersion, great food and hands-on sight-doing experiences.

6. tripadvisor's 2012 trend-spotting Trip Index, reveals that globetrotters are looking for "affordably exotic enclaves" and ready to visit places that offer the biggest travel bang for the buck, like: China, Thailand, Egypt, Malaysia, Bulgaria, Dubai and Portugal. They also report that sixty-eight percent of Americans plan to travel outside the U.S. in 2012!

7. The Travel Apps Index is sky-rocketing. With the merging of iPads, smart phones and social media, travel apps—there are an estimated 17,000 travel apps—allow travelers to have a more seamless and real-time experience in booking flights and hotels, looking at maps when they are lost, reading fellow travelers reviews and insights, helping as instant translators, and of course, as hand-held guidebooks.

The complete World's Greatest Travelers 2012 Aggregate Travel Metrics can be found for use and publication at WorldsGreatestTravelers.com.

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PRESS RELEASE TAGS:
Travel, Indicators, Adventure, Travel Apps, Global Scavenger Hunt

CONTACT INFORMATION:
Contact Name:     Pamela L. Finmark - WorldsGreatestTravelers.com
Phone #:     310.281.7809
Email:     mediarelations@worldsgreatesttravelers.com
Web:     www.WorldsGreatestTravelers.com

USA.gov Simplifies the Complex in New Ad Campaign Created by Campbell Ewald

2011-12-08 03:53:33

Warren, MI — December 8, 2011 — USA.gov, the U.S. government’s official web portal is launching a new PSA campaign that communicates to consumers the depth and breadth of useful information on the USA.gov website. The work, created by marketing communications company Campbell Ewald, leverages a unique, creative perspective to help readers conceptualize the relevancy of the information and how it can be applied in everyday situations.

“Whether you’re signing up for Social Security, applying for student aid, dealing with a consumer problem or a thousand other things you can think of, we created USA.gov to be the one place you can trust to connect you with the information you need from the government to help you navigate daily life,” said Bev Godwin, Director of the U.S. General Services Administration’s Federal Citizen Information Center, home of USA.gov.

An infographic ad which will run in print and out-of-home features a large magnifying glass exclaiming “We’ve got the stuff you’ve been searching for all your life” and communicates the diverse sections of USA.gov in a manageable and easy-to-read web like format. Readers are directed to USA.gov and its social media channels to experience and engage with a multitude of government information.

The campaign also includes an innovative online banner that delivers the top four most-searched topics in real time on USA.gov. Powered by the actual search tool on the USA.gov website, the banner brings USA.gov to the reader in a fresh, interactive way.

“We’re creating a streamlined message as it relates to the breadth and depth of the information USA.gov provides and the services it offers,” said Mark Simon, chief creative officer of Campbell Ewald. “The work is highly integrated and purposeful, communicating to a broad audience a simple message: USA.gov gives you relevant and trustworthy government information when and where you need it.”

Print PSAs will run nationally in MNI’s network of magazines, such as Sports Illustrated, TIME, The Week, Parents and Forbes. Online banners will run on ten online media networks nationally, and out-of-home will run in Chicago and Washington, D.C. Previously aired TV and radio will support the new campaign elements.

Campbell Ewald has been USA.gov's agency of record since 2003.

About USA.gov

As the U.S. government's official web portal, USA.gov makes it easy to get information from the government online or by mobile device. Search by topic or keyword; browse FAQs, email or webchat to connect with government information, benefits and services. It serves as the catalyst for a growing electronic government, helping people get the information they need when, where and how they want to receive it. USA.gov is managed by the Federal Citizen Information Center, part of the U.S. General Services Administration’s Office of Citizen Services and Innovative Technologies.

About Campbell Ewald

LA INC. Names Campbell Ewald Agency of Record

2011-11-29 03:29:15

Los Angeles, CA – LA INC., a nonprofit organization with the mission to promote tourism to Los Angeles, has named Campbell Ewald (CE) as their agency of record. Chief Marketing Officer of LA INC., Don Skeoch, made the announcement.

“Campbell Ewald’s ability to develop creative solutions to complex business decisions with proven marketing strategies will play a key role in strengthening the marketing efforts for Los Angeles tourism,” said Skeoch. “The Agency’s successful client track record with campaigns such as ‘Thrive” for Kaiser Permanente led us to our decision.”

Campbell Ewald will be responsible for the strategy, creative development, media planning/buying and execution of the first-ever global branding and advertising campaign for Los Angeles tourism. The campaign’s goal is to increase the amount of both business and leisure travel to Los Angeles, and will target U.S. markets as well as business planners and travel agents in key markets such as the U.K., Canada, Australia, Japan and China as well as emerging international markets.

“Los Angeles is a world-class city that has so much to offer travelers,” said Campbell Ewald Managing Director, Angela Zepeda. “We look forward to building the Los Angeles tourism brand and making this City a premier travel destination.” The first campaign is planned to launch in second quarter 2012.

About LA INC.

LA INC., a private, nonprofit 501(c)(6) business association, is the driving force behind marketing Los Angeles as a destination for leisure travelers as well as meetings and conventions. Los Angeles is among the nation's top visitor destinations, attracting more than 25 million annual visitors. Los Angeles is one of the world's most popular travel destinations, ranking as the second most visited city in the U.S. for international travelers, and among the top five most visited cities by residents of the United States.

About Campbell Ewald

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of the Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, and the United States Postal Service.

Campbell Ewald Launches CE CITY — Creative Initiative for Detroit Youth

2011-11-23 07:24:21

Warren, MI — Campbell Ewald (CE) is celebrating its centennial anniversary by creating CE CITY — Creatively Inspiring Talented Youth. The agency is donating time and talent with an initiative that underscores its historical commitment to giving back to the community by supporting the next generation of creative talent. CE CITY consists of the CE CITY Panel; CE CITY Workshop at the College for Creative Studies; the Mac Shack, a Mac computer lab at YouthVille Detroit; and an annual scholarship to attend the College for Creative Studies.

“The vibrant, talented youth of Detroit are the future of the creative industry,” said Bill Ludwig, chairman and CEO of Campbell Ewald. “CE CITY will ignite, build and support this new generation by providing awareness and educational opportunities as well as tools, mentoring and hands-on learning to further develop their creative talents.”

Campbell Ewald has partnered with two Detroit organizations — the College for Creative Studies (CCS) and YouthVille Detroit — who share the same passion to cultivate and nurture future creative talent.

The CE CITY Panel — a symposium for high school students to learn about the educational and career opportunities in creative-related fields, such as advertising, will kick off the CE CITY initiative on November 29, 2011. WDIV-TV’s meteorologist Andrew Humphrey will moderate the event, and panelists will share insights about experiences as well as answer questions.

The event will take place at the A. Alfred Taubman Center for Design Education, General Motors Auditorium at CCS, 460 West Baltimore, Detroit, MI 48202. Doors will open at 4:30 p.m., with the panel discussion beginning at 5 p.m. and concluding with a reception to allow students to network with the panelists.

The CE CITY Workshop will take place at CCS during their 2012 winter semester. Campbell Ewald and CCS will provide high school students with hands-on learning opportunities and mentoring as they develop creative solutions addressing real marketing challenges. Applications for the Workshop will be available in February.

CE CITY Scholarship — an annual scholarship for one talented student to attend CCS will be available through the generous support of Campbell Ewald.

“Partnering with Campbell Ewald allows us to bridge the gap between education and real-life experience,” said Mark Zapico, associate professor and chair of the advertising department, College for Creative Studies. “Our collaborative efforts will allow us to foster student development on a deeper level.”

Campbell Ewald and its employees will also fund the Mac Shack, a Mac lab at YouthVille Detroit that will provide tools for students to explore creative talent in digital media arts. YouthVille Detroit is an after-school “safe space” for 11-to-19 year-olds.

“The resources and commitment Campbell Ewald has donated supports our mission of developing today’s youth and helping shape Detroit’s future,” said Judith Jackson, president and CEO of YouthVille. “The new Mac Shack will allow our students to further explore their creative talents in ways that would not have been possible before.”

For more information, please visit CE CITY's Facebook page.

About Campbell Ewald

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of the Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, and the United States Postal Service.

About the College for Creative Studies

The College for Creative Studies, one of the nation’s leading art education institutions, provides a dynamic learning environment where students explore issues of art and design, while preparing for careers in the professional world. In addition, we offer non-credit courses in the visual arts through our Continuing Education programs and provide opportunities for youth through Community Arts Partnerships.

About YouthVille Detroit

YouthVille Detroit is a non-profit organization dedicated to enhancing the lives of youth and fostering positive youth development in Detroit and surrounding communities. Founded in 1999 as a 501(c)(3) nonprofit organization, YouthVille Detroit’s mission is to benefit youth by facilitating effective partnerships. In 2005, YouthVille Detroit opened a 75,000 square-foot building in Detroit’s New Center area. Since then, the organization has served over 7,500 youth ages 11-19.

YouthVille Detroit provides safe space, broad opportunities and support, and structured activities so young people can learn new skills, develop positive peer relationships and interact with caring adults. Programming is offered during out-of-school hours within the core areas of educational enrichment and career development; leadership development and community service; digital media arts and technology; cultural arts; and prevention and healthy life skills. Activities include homework assistance, college prep, television and video production, fashion design, graphic design, ceramics, broadcast journalism, fitness, robotics and more. The organization serves about 200 metro Detroit area youth on a daily basis.

New Navy TV Commercial Gives Viewers a Powerful Image of Navy’s Impact

2011-11-17 05:03:16

San Diego, CA — The U.S. Navy has a new TV spot titled “100%,” created by Campbell Ewald, to introduce the deterrence tenet of Navy’s Maritime Strategy. This tenet focuses on Navy’s forward deployment and force readiness while showing Navy’s relevance across the globe by sharing some memorable facts including how a large percentage of the world’s population and trade is impacted by water.

“Deterring aggression is part of what we do as America’s Navy,” said Commander Brent Phillips, Director of Marketing and Advertising for Navy Recruiting Command. “This latest commercial helps us share this important mission with those we serve.”

The new :30 spot begins with a shot of a wide expanse of sea seen from above as supers begin to move in and out of the scene, that say: 70% of the earth is covered in water; 80% of people live near water; 90% of all trade travels by water. These visuals are followed by one of a U.S. Navy aircraft carrier entering the frame as it eclipses the last super. Its massive presence fills the entire frame. As it passes by, the viewer sees the unbelievable length of this great ship along with the arsenal and sailors around the flight deck. It finally clears leaving a wake behind as another super appears on the screen with the words: 100% on Watch. A voice-over then says “America’s Navy. A Global Force For Good.”

Navy’s Maritime Strategy is comprised of six tenets — power projection, humanitarian assistance/disaster response, deterrence, forward presence, maritime security and sea control. Together, these tenets define America’s Navy as A Global Force For Good. The spot created by Campbell Ewald introducing the Maritime Strategy is entitled “The Calling,” and was released in 2009. It describes the men and women who answer the Navy’s call. The first two tenets depicted — Power Projection and Humanitarian Assistance — were represented through two separate :30 commercials – “Power” and “Until”.

“The strategy behind the work shows the role Navy plays not only in deterring aggression, but how relevant the Navy is to our daily lives. It makes viewers think twice about the impact the Navy has on their safety, and way of life, every day,” said Mark Simon, chief creative officer from Campbell Ewald.

The spot ran exclusively during the inaugural Carrier Classic event that took place on November 11, 2011. The Carrier Classic was the NCAA men’s basketball season opener played between the Michigan State University Spartans and the University of North Carolina Tar Heels. The game was played at Naval Base Coronado aboard the USS Carl Vinson, a Navy aircraft carrier that was constructed to have a regulation-size basketball court and seating. The game, won by North Carolina 67-55, was ESPN’s highest-rated game since 2006.

Campbell Ewald has been the U.S. Navy's agency of record since 2000.

About The United States Navy

America’s Navy is very much a global force for good, on station around the world and around the clock, deterring aggression, keeping the sea lanes open for free trade, and, when necessary, projecting power.

The Navy is ideally suited for today’s challenges, because the Navy is fast and flexible. It can go anywhere on the ocean on short notice, and can do all of its work from the water:

Navy ships and submarines can shoot at targets and knock out enemy missiles far inland – from the water.
Navy planes fly about half of the aerial combat missions in Afghanistan. They don’t need airstrips on the ground. They take off from aircraft carriers – from the water.
Navy SEAL teams can carry out special operations worldwide – from the water.
In a humanitarian crisis like a tsunami or an earthquake, the Navy can deliver huge amounts of supplies and provide hospital-quality medical care – from the water.

About Campbell Ewald

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of the Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, and the United States Postal Service.

Campbell Ewald’s Campaign for USAA Brings New Meaning to Hometown Heroes

2011-11-14 06:49:16

San Antonio, TX — This weekend USAA kicked off a new campaign, created by Campbell Ewald, to salute our military heroes. The TV spot, "Speech," features legendary NFL Hall of Fame coach Vince Lombardi’s heroic speech, “What It Takes to Be Number One.” The riveting speech invokes a sense of confidence, national pride and emotion, as it is set against historic and present day imagery of our brave servicemen and servicewomen of the U.S. Military.

Football in America is a proud tradition passed down from generation to generation, not unlike membership eligibility with USAA which allows servicemen and servicewomen to share their legacy benefits with sons, daughters, from one generation to the next. The new work displays the heroism and dedication of American servicemen and servicewomen while portraying the USAA values of service, loyalty, honesty and integrity.

“USAA has a long-standing history of supporting the values and legacy of our military,” said Mark Simon, chief creative officer of Campbell Ewald. “The new creative work evokes a meaningful sense of pride as a fan of the ultimate home team, all the men and women who serve our country.”

The campaign also includes TV, FSI, direct mail, in-stadium, banner advertising, rich media and mobile and broke on Sunday, November 13.

Campbell Ewald has been USAA's agency of record since 2009.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, and the United States Postal Service.

Ghirardelli’s Peppermint Bark SQUARES™ Back in Time for a “Holiday Rendezvous”

2011-11-14 06:07:43

Los Angeles, CA — The Ghirardelli Chocolate Company is bringing back Peppermint Bark SQUARES™ chocolate just in time for the holiday season with a new TV spot, “Disappear,” created by Campbell Ewald. The spot focuses on the blissful moment a woman experiences as her busy and hectic life is delightfully interrupted by a holiday chocolate square.

“Ghirardelli Peppermint Bark SQUARES® chocolate provides a special moment of appreciation and very unique flavor that is only available in limited quantities during the holiday season,” said Mona Maher, vice president of marketing for Ghirardelli. “Our goal is to invite women to step back from the chaos and just enjoy a special moment with the seasonal Ghirardelli Peppermint Bark flavor that only comes around during the holidays.”

The spot features the square itself — a combination of intense, slow-melting milk chocolate on the bottom and a layer of white chocolate that is sprinkled with refreshing festive peppermint. Ghirardelli Peppermint Bark SQUARES® chocolate perfectly combines rich ingredients and intense Ghirardelli chocolate wrapped in a lustrous package.

“Women lead very busy lives, especially around the holidays,” said Mark Simon, chief creative officer of Campbell Ewald. “The new work celebrates that brief, cherished intermission amidst a crazed day and builds upon our existing campaign for Ghirardelli SQUARES® chocolate.”

The TV spot will run nationally on network television alongside the previously released Ghirardelli “Rendezvous” spot, and digital elements will run on MarthaStewart.com, Hulu.com, Target.com, Walmart.com and other various online ad networks. The campaign breaks on November 14, 2011.

Campbell Ewald has been Ghirardelli's agency of record since 2006.

About The Ghirardelli Chocolate Company
The Ghirardelli Chocolate Company is a manufacturer and marketer of premium chocolate products. Incorporated in 1852, Ghirardelli has an incredibly rich American history. As the country’s longest continuously operating chocolate manufacturer, Ghirardelli has established its position as America’s Premium Chocolate Company with more than 150 years of chocolate making experience. Ghirardelli’s product line includes its signature SQUARES™ chocolate, Intense Dark™ chocolate, and other premium chocolate confections, baking chocolate and beverages. These items are sold through select specialty stores, grocery stores, drug stores, mass merchandisers and department stores. In addition, Ghirardelli sells a line of premium chocolate, syrups and drinks for the Food Service channel. Ghirardelli currently owns and operates 16 retail stores in six states, including the original Soda Fountain & Chocolate Shop located in San Francisco’s historic Ghirardelli Square. For more information about Ghirardelli, visit www.ghirardelli.com.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, and the United States Postal Service.

Event Marketer Magazine Recognizes Campbell Ewald as One of Top 100 Experiential Marketing Agencies

2011-09-28 04:41:32

Warren, Michigan — Campbell Ewald has been named one of the top experiential marketing agencies in Event Marketer’s Annual “It List.” The “It List” highlights the industry’s top 100 event agencies in the nation and covers strategic work that has exceeded expectations in a variety of ways.

Event Marketer sites Campbell Ewald’s mobile tours and guerilla marketing capabilities as standouts in their experiential portfolio. The publication also applauded CE by stating, “taking high-tech to the next level with its Navy Simulator Tour featuring a 12-passenger ride and video experience. (Their) smart iPad-based backend data tool helps recruiters connect with potential targets.”

“We are honored to be recognized for the success our work brings to our clients’ business,” said Denis Mohr, CE Experiential Marketing Director. “Our experiential marketing team brings brands to life with innovative concepts, strategic development and logical precision and we are appreciative of the industry recognition.”

See more on Campbell Ewald's experiential marketing capabilities.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.

New Kaiser Permanente Ads Encourage Consumers to Find Their ‘Reason, Partner and Thing’

2011-09-13 08:50:45

Kaiser Permanente has launched a new advertising campaign to help consumers achieve mind, body and spirit by putting the tools to do so in their hands. Created by marketing communications company Campbell Ewald, the work is based on research that found the key to sticking with an exercise regimen is motivation, and that occurs when consumers activate three components, finding the reason, partner and activities that move them to a healthier lifestyle.

“This new, engaging work elevates the brand message from health advocacy to health activation to motivate consumers while continuing to convey Kaiser Permanente’s commitment to the total health of its members and the communities they serve,” said Christine Paige, senior vice president of Brand Marketing at Kaiser Permanente. “Improving one’s health is highly personalized and Kaiser Permanente wants to provide the tools and resources to not only help people get started but stay with their health and wellness programs.”

The new work taps into the human truth that we put off until tomorrow what we should do today and provides the next logical step toward achieving a healthy lifestyle of activation. For example, in “Find Your Thing,” the light-hearted spot features a well-intentioned health “newbie” as she endures a trial and error process of finding the exercise that fits her best. To see the work, click here.

“People have enough information on how to live well. What they need is the motivation to take the first step. This campaign provides a real and honest approach to help them get started,” said Mark Simon, chief creative officer of Campbell Ewald. “The evolution of the message was the next step in helping the consumer unlock the motivation that gets them on the path to better health, while still maintaining the brand personality.” The campaign continues to use the Kaiser Permanente “Thrive” tagline, introduced in 2004.

The integrated campaign launched across media channels in regional markets on September 12, with television ads airing in spot markets on shows such as Dancing with the Stars, Glee, Grey’s Anatomy, Modern Family and Private Practice. Print ads will run in regional editions of Better Homes & Gardens, Cooking Light, Sunset, Time, Newsweek, and National Geographic among others. Web ads will appear on sites such as foodnetwork.com, meredith.com, aol.com, gsn.com and tasteofhome.com. Mobile ads will appear on sites such as pandora.com, mapmyfitness.com, and graystripe.com. Print ads will appear in regional editions of publications such as Time and Newsweek. The campaign also features vibrant and engaging out-of-home placements that include bus wraps, billboards and food trucks. An array of eight radio spots that further engage listeners in fun and thought-provoking ways about the components of motivation will also run throughout the Kaiser Permanente footprint.

Campbell Ewald has been Kaiser Permanente's advertising agency of record since 2003.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, and the United States Postal Service.

About Kaiser Permanente
Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of America’s leading health care providers and not-for-profit health plans. Founded in 1945, our mission is to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. We currently serve 8.8 million members in nine states and the District of Columbia. Care for members and patients is focused on their total health and guided by their personal physicians, specialists and team of caregivers. Our expert and caring medical teams are empowered and supported by industry-leading technology advances and tools for health promotion, disease prevention, state-of-the art care delivery and world-class chronic disease management. Kaiser Permanente is dedicated to care innovations, clinical research, health education and the support of community health.

UMHS Launches Ad Campaign for New University of Michigan C.S. Mott Children’s Hospital

2011-09-06 06:04:54

University of Michigan Health System (UMHS) launched a new campaign to announce the opening of the C. S. Mott Children’s Hospital. Created by marketing communications company Campbell Ewald, the campaign drives consumers online to view 12 new in-depth videos that focus on patients featured in the campaign and their experience with UMHS doctors and staff. From Jake who was born with portions of his tibia missing and has been fitted with over nine different prosthetic legs to Ariana who is living and breathing with an expandable, titanium rib — these heartwarming videos take viewers through a timeline of touching accounts of patients’ procedures, recovery and triumphs.

“This new, engaging campaign provides the consumer a window into the patient lives and stories of the incredible care they received that is the hallmark of doctors and staff at the University of Michigan Health System,” said UMHS Director of Marketing Dave Brudon. “Their dedication, skill and compassion are improving lives today, while their innovations are paving the way to better treatments and cures for tomorrow. That’s really the message the campaign captures and drives home.”

As part of the overall “Michigan Difference” creative, the campaign features the iconic and inspiring music of the University of Michigan’s fight song alongside impactful imagery to showcase new faces and stories that portray the Michigan Difference. The work –– which includes TV, radio, print and online videos –– describes the relationships and partnerships that grow between patients, doctors and staff at C.S. Mott Children’s Hospital, while capturing moments within stories and bringing them to life. At the end of the TV spots, viewers are invited to visit mottchildren.org to view the online videos and discover more about the new C. S. Mott Children’s Hospital. A new Mott Children’s Hospital logo, also created by CE, is revealed and features a child’s wooden block with the iconic University of Michigan “M” letter on the front in maize and blue.

Mark Simon, chief creative officer of Campbell Ewald said, “We developed the campaign, and in particular the videos, to take a more personal, in-depth look at the impact the entire hospital has had on the lives of these patients and their families. The stories of these ‘little victors’ and the people who dedicate their lives to helping them is what ‘Hail to the Victors’ is all about.”

The television spots and online videos will debut on September 3 during the first University of Michigan home football game vs. Western Michigan University that begins at 3:30 p.m. on ABC-TV. Radio and print, which highlights the newly designed hospital and its features, will break on September 5, with TV also running locally on primetime cable and network programming. Campbell Ewald has been advertising agency of record for University of Michigan Health System since 2005.

About Campbell Ewald
CE (Campbell Ewald) is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, CE is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

CE has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.

About C. S. Mott Children’s Hospital
The University of Michigan C. S. Mott Children’s Hospital is consistently ranked as one of the best hospitals in the country. It was nationally ranked in all ten pediatric specialties in the U.S. News Media Group’s 2011 edition of “America’s Best Children’s Hospitals” including third in the country for heart and heart surgery. In November, the hospital moves to a new 1.1 million square feet, $754 million state-of-the-art facility that will be home to cutting-edge specialty services for newborns, children and women.

New OnStar FMV Campaign Goes Out-of-the-Box

2011-08-01 04:23:22

The newly launched OnStar FMV (For My Vehicle) product –– the first out-of-the-box application of OnStar’s automotive safety and connectivity services –– is now the focus of a new marketing campaign designed to help more consumers understand the dynamic capabilities behind the trusted OnStar service now available to over 90 million older vehicles. Created by marketing communications company Campbell Ewald (CE), the campaign “Power of the Box” invites viewers to enter the safer world inside the OnStar FMV box to experience the connectivity of the OnStar “blue button.” This campaign marks the first time OnStar has used mobile online media in their marketing, and the first time in this category that one technology platform is being used to deliver a single social media experience across paid and earned channels simultaneously.

OnStar FMV is a replacement rearview mirror that features OnStar’s core services such as Automatic Crash Response, Turn-by-Turn Navigation, Hands-Free Calling, Stolen Vehicle Location Assistance, Emergency Services and Roadside Assistance and is available at consumer electronics stores such as Best Buy.

“The campaign is a multimedia experience that connects consumers to OnStar FMV and communicates a whole new world of safety and connectivity that is now available to be added to millions of vehicles currently on the road,” said Sam Mancuso, chief marketing officer of OnStar. “The rich media platform allows us to educate and inform consumers about the features and benefits of the OnStar FMV product while allowing them to engage in real-time multi-channel conversations, all through the OnStar FMV brand channel.”

To provide the consumer with this innovative, real-time social/digital experience, thismoment, a leading SaaS technology company has applied a single platform to allow consumer conversations about OnStar FMV to be aggregated from Facebook and YouTube. These conversations will be delivered to the OnStar FMV brand channel and across Apple and Android mobile devices so that consumers in this single, interactive brand channel can learn more about FMV from each other.

The art direction of the overall campaign creative takes the audience into an unfolding world inside of the box where an OnStar Advisor quickly addresses every challenge. Viewers get a deeper dive into the world inside the OnStar FMV box with CGI rotating cars and flipping locations. Life-size boxes were created to match the dimensions of online banners with firemen, police and other professionals “living” inside the box. For example, a fireman or policeman may communicate safety while a gas station attendant or waiter may communicate Turn-by-Turn Navigation. A :30 television spot along with banner ads, digital, website, mobile and fully integrated online media are all part of this campaign to lead the consumer to a unique experience and an education about OnStar FMV.

The TV campaign will launch August 1, and will run on key prime time network and cable programming shows such as The Bachelor, Shark Tank, Same Name, So You Think You Can Dance, and more. The award-winning OnStar “Real Calls” radio spots will also continue to air, reminding listeners of the everyday impact OnStar has on people’s lives.

“Our mission was to create the world of OnStar inside of the box to engage a new, broader spectrum of consumers at key touch points in their lives to educate them on the power of the blue button –– to which they now can purchase and have installed in their car,” said Bill Ludwig, chairman and CEO of Campbell Ewald. “We believe this rich brand experience will capture the attention of the consumer, ignite conversations and connect more people with the OnStar brand.”

CE collaborated with The Mill, an award-winning creator of seamless visual effects, to create the world inside the box for both broadcast and digital and media by artfully bringing together live action and animation. CE also partnered with thismoment, using their Distributed Engagement Channel (DEC) platform to design an environment to foster a deeper, more meaningful relationship between the OnStar brand and consumers.

About OnStar
OnStar, a wholly owned subsidiary of General Motors (NYSE: GM), is the leading provider of connected safety and security solutions, value-added mobility services and advanced information technology. Currently available on more than 40 MY 2011 GM models, OnStar soon will be available for installation on most other vehicles already on the road through local electronics retailers, including Best Buy. The OnStar Mobile App is a recipient of the 2011 Edison Award for Best New Product in the Remote Driving Aids segment and OnStar Stolen Vehicle Slowdown is a recipient of the 2010 Edison Award for Best New Product in the Technology segment. OnStar safely connects its more than six million subscribers, in the U.S., Canada and China, in ways never thought possible. More information about OnStar can be found at www.onstar.com.

About Campbell Ewald
Campbell Ewald (CE) is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, CE is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

CE has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.

Launched on Father’s Day, New National PSAs Promote Fun and Affordable Ways to be an Involved Father

2011-06-22 02:47:37

“The smallest moments can have the biggest impact on a child’s life. Take time to be a dad today.” That’s the campaign message of new public service advertisements (PSAs) that launched as part of a nationwide recognition of Father’s Day. Campbell Ewald (CE) created the PSA’s pro bono as part of a long standing, 15 year effort to encourage fathers to be more involved in their children’s lives.

The campaign is an effort between the U.S. Department of Health and Human Services’ (HHS) Administration for Children and Families, Office of Family Assistance and the Ad Council to show fathers the unique and irreplaceable role they play in their children’s lives.

The PSAs have featured different segments of the population and the various challenges fathers face. This year’s campaign includes new TV, radio, outdoor and Web PSA’s that include Hispanic fathers and Military dads, and the small, yet precious moments they share with their children. For example, in one PSA an unforgettable reunion between a military father and his daughter is captured when he surprises her in her classroom.

According to the National Responsible Fatherhood Clearinghouse (NRFC), children who live without their biological fathers are on average at least two to three times more likely to experience educational, health, emotional and behavioral problems, to be victims of child abuse and to engage in criminal behavior than their peers who live with their married, biological (or adoptive) parents. According to the U.S. Census Bureau, an estimated 24 million children (34%) in the U.S. live apart from their fathers.

Whether they live together or just see each other occasionally, research shows kids benefit greatly when their fathers are actively involved in their lives. The Responsible Fatherhood campaign urges fathers to be proactive and not wait for their children to ask them to read them a book, play a game, or sit down together for a meal —but take the lead. Spending time with a child can energize the relationship and create a stronger bond between a father and child.

“This Sunday we celebrate fathers nationwide, including those men who are serving in the military.” said Peggy Conlon, president and CEO of the Ad Council. “By launching this campaign in advance of Father’s Day, we strongly believe these touching PSAs will inspire fathers throughout the year to take the time to be involved in their children’s lives.”

“We are proud to further the conversation our work ignited years ago about the irreplaceable role fathers play in their children’s lives,” said Bill Ludwig, chairman and CEO of Campbell Ewald. “We hope to inspire and engage fathers through the relevant and heartwarming messages while enhancing the quality of life of their children.”

The U.S. Census reports that 34% (slightly higher than the national average) of Hispanic children live in father-absent homes; while more than 1.8 million children of military dads suffer from the unique stresses of military life. New Spanish television, radio and outdoor PSAs were developed in collaboration with the Hispanic Communications Network.

All of the PSAs direct fathers to visit the campaign website, www.fatherhood.gov, or to call 1-877-4DAD411 for fatherhood programs, resources and a series of downloadable “Take Time Tips” that are fun and budget friendly, including:

Create small moments that bring big rewards – Go for a walk, read a story, cook dinner, play a video game or board game, color a picture, or do a crossword puzzle with your child. These everyday activities are easy, affordable and can spark conversation, laughter and lasting memories.

Be a digital dad – Send your child a text message for no reason at all, other than to say, “I love you,” or “Great job on the test.”

Come and get it – Eat meals with your children. Breakfast, lunch and dinner create an opportunity to give your child your full attention. It’s a time to share news about your lives, have discussions and make plans for your family.

To date, the campaign has received nearly $123 million in donated media across television, radio, outdoor, print and digital. Per the Ad Council’s model, the PSAs will run and air in advertising time and space that is donated by the media.

About Campbell Ewald
CE is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, CE is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

CE has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.

About U.S. Department of Health and Human Services’
Through HHS, the federal government supports responsible fatherhood in diverse ways. Because engaged fathers strengthen families and contribute to healthy outcomes for children, many HHS programs integrate support for fathers. These include Head Start, Child Support programs, and Temporary Assistance for Needy Families. HHS also supports programs that focus on responsible fatherhood, such as the Promoting Responsible Fatherhood grant program administered by the Office of Family Assistance.

About National Responsible Fatherhood Clearinghouse
The National Responsible Fatherhood Clearinghouse (NRFC) is funded by the Administration for Children and Families' Office of Family Assistance's (OFA) efforts to assist States and communities in promoting and supporting Responsible Fatherhood. Primarily a tool for professionals operating Responsible Fatherhood programs, the NRFC provides access to print and electronic publications, timely information on fatherhood issues, and targeted resources that support OFA-funded Responsible Fatherhood grantees. The NRFC Website also provides essential information for other audiences interested in fatherhood issues. The address for the NRFC website is www.fatherhood.gov.

About The Advertising Council
The Ad Council is a non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action, and saving lives. The Ad Council-Central Region office serves the Detroit media market and is located in Warren, MI. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org.

About Hispanic Communications Network
Hispanic Communications Network - HCN - is the leading social & cause marketing communications firm targeting Latinos in the U.S. With over 27 years of experience, with an unrivaled network of more than 200 affiliated radio stations and nearly 100 newspapers, HCN serves Hispanics nationwide with vital information in Spanish on healthcare, higher education, financial literacy, homeownership, science, technology, immigration and the environment. We produce dynamic media campaigns that blend television, radio, print and online elements to open doors of opportunity for the nation’s largest minority group. HCN partners with organizations that share a commitment to strong communities.

Related News:
New Public Service Advertisements Inspire Fatherhood Involvement (Ad Council, 6/14/2011)

Adelantándose al Fin de Semana del Día del Padre, Nuevos Anuncios de Servicio Público Promueven la Diversión y las Formas Económicas de Ser un Padre Comprometido (Ad Council, 6/14/2011)

Tony Hopp to be Inducted into the 2011 Adcraft Club of Detroit's Hall of Fame

2011-06-21 05:26:00

Former Campbell Ewald (CE) Chairman & CEO Tony Hopp will be recognized for his distinguished contributions to the Detroit advertising community when he is inducted into the Adcraft Club of Detroit’s 2011 Hall of Fame on Wednesday, June 22.

Hopp devoted his career to CE and its clients. He joined the agency in 1968 as an assistant account executive and was named president in 1993. He later rose to vice chairman and chief operating officer in 1995, chief executive officer in 1996, and chairman in 1997.

“As chairman, Tony had the vision to diversify the Agency’s business by leveraging the capabilities CE had developed over the years,” said Bill Ludwig, current chairman and CEO of CE. “He built an inspired culture on one philosophy: focus on the quality of the work, and the rewards would follow.”

During his 13-year chairmanship, Hopp and his executive team led the Agency’s diversification and new business acquisition efforts that contributed to agency growth and account wins, including U.S. Navy, U.S. Postal Service, Kaiser Permanente, Alltel, OnStar, and USAA. Hopp also played an instrumental role in developing CE’s relationship with longtime client Chevrolet by leading the charge on several iconic campaigns, including “Like a Rock,” “An American Revolution,” and “Our Country, Our Truck.”

Hopp was CE’s seventh chairman and chief executive officer, serving from 1997 to 2009. He has served on the boards of the American Association of Advertising Agencies (past chairman), Michigan Advertising Industry Alliance, The Advertising Council, the American Advertising Federation, and the Adcraft Club of Detroit. He was also a founding member of the Detroit Leadership Committee of The Advertising Council, as well as a recipient of the Michigan State University's Distinguished Alumni Award.

Hopp will be honored at the June 22 Adcraft Club’s “Mad Men & Women of Detroit” event — a 60s style celebration of the advertising industry’s heritage. Hopp is one of eight inductees into the 2011 Adcraft Hall of Fame.

About CE
CE (Campbell Ewald) is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, CE is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

CE has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.

Campbell Ewald Wins Effie Award for USPS Campaign

2011-06-08 03:28:19

The North American Effie Awards — which recognizes ideas that formulate the most effective marketing campaigns and a global symbol for marketing achievement — has honored Campbell Ewald’s work for the United States Postal Service (USPS) by awarding “A Simpler Way to Ship” holiday campaign with a Silver Effie Award. This is the second consecutive year Campbell-Ewald's work on behalf of USPS won the coveted award.

Behind the success of the campaign was consumer insight about holiday shipping and returns, which led to a game-changing idea that drove a new strategy for USPS during the six-week holiday shipping season. A new version of the highly successful “Simpler Way to Ship” campaign featuring Priority Mail Flat Rate Boxes was created. By penetrating the promotional noise of the holiday season and convincing consumers that shipping would be easier with Flat Rate Boxes, USPS was able to reinvent the holiday gift shipping and returns process for consumers by eliminating the hassle.

“The consumer insight not only led us to understand the perceived burden of shipping during and after the holidays, but also helped us to develop an easy-to-use solution for consumers,” said CE Managing Director Mark Bellissimo. “We recognized there was a simpler solution we could offer consumers by leveraging the well-known USPS Priority Mail Flat Rate Boxes into the holiday shipping challenge — ultimately changing the game for holiday shipping and leading to unparalleled results.”

The campaign launched in November 2009 and utilized TV, direct mail/email, cinema and online advertising to generate awareness.

About CE
CE (Campbell Ewald) is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, CE is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

CE has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service. Please visit us on www.c-e.com, Facebook and Twitter.

Campbell Ewald Wins 5 of 5 at the DMAD’s 2011 Target Awards

2011-05-25 09:43:35

For the 11th consecutive year, Campbell Ewald (CE) was recognized for excellence in direct marketing at last night’s Target Awards, presented by the Detroit Direct Marketing Association (DMAD). CE won five awards for its five entries — winning first place for the United States Postal Service "San Francisco Heart" campaign, United States Navy "Physician Workforce" direct mail, USAA "Win-Win" sweepstakes and USAA "Retirement" direct marketing campaign. CE was awarded second place for the Navy.com Website Redesign.

In addition, Janice Easton, CE’s Director of Strategic Analytics, was honored with the DMAD Lifetime Achievement Award. Easton, a 20-plus-year veteran of strategic CRM analytics, actively supports the industry by teaching a DMAD Education Series on statistical modeling, leading conference sessions on segmentation and loyalty programs, and sharing her expertise as an Echo Awards judge.

“We are honored that the creativity and effectiveness of our work has been recognized especially considering the tough competition we were up against,” said Bill Ludwig, CE’s chairman and CEO. “We also join the rest of the ad community in saluting our own team member, Janice Easton for her expertise, insight and contributions to the direct marketing industry.”

About CE
CE (Campbell Ewald) is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, CE is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

CE has offices in Detroit, Los Angeles, San Antonio and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.

Most Played Game on GSN.com Moves to Facebook

2011-04-29 05:29:52

The newly introduced Chicken of the Sea’s Undersea Treasure Match game has quickly become the most played game in GSN.com history amassing more than 4 million total plays and averaging approximately 150,000 plays per day. Branded and skinned by Campbell Ewald for Chicken of the Sea, the game is now also making a debut on Facebook via GSN’s Games Application, the largest gaming platform on Facebook.

The casino-esque Undersea Treasure Match game originally launched on GSN’s website March 9, 2011, is now on their Facebook game page. Similar to a slot-style video game, players click a button to cast up to nine fishing lines to match as many various undersea objects and Chicken of the Sea goodies as possible. When a player makes a successful match, they are awarded Mesmo tokens, which can be redeemed for additional game play. Undersea Treasure Match will be available on Facebook for a limited time and on GSN.com through August.

This game is part of the new Chicken of the Sea advertising and marketing campaign created by Campbell Ewald and introduced in March. This campaign also brought the iconic Chicken of the Sea Mermaid back to life in a series of online video and radio commercials.

About CE
CE {Campbell Ewald} is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, CE is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

CE has offices in Detroit, Los Angeles and San Antonio, as well as service offices in Atlanta, Chicago, Dallas, Memphis, New York and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service. Please visit us on www.c-e.com, Facebook and Twitter.

CE Media Maven Received 2011 Genii Award

2011-04-07 09:18:34

LOS ANGELES, California – Linda Southern, director of local media buying at Campbell Ewald (CE), one of the nation’s largest marketing communications company, received the Excellence in Advertising award from the Alliance for Women in Media at the 54th Annual Genii Awards Gala on Wednesday, April 6. Southern was one of seven women honored at the evening event.

“Linda Southern was the clear choice to be the 2011 Excellence in Advertising Award recipient based on her stellar career in the industry, perspectives from both the client and agency sides of the business, and the outpouring of respect and accolades shared by her peers in the media industry,“ said Daria Linvill and Julie Kertes, co-presidents of The Alliance for Women in Media, Southern California Chapter. “Her strong work ethic, grace and passion for the industry exemplify the mission of our organization and spirit of the award.”

The annual Genii Awards celebrate the outstanding contributions of women in radio, television, film, new media and advertising. With over twenty years experience in advertising, Linda Southern is one of Southern California’s senior professionals in broadcast media. She has experience working on the client side with Fortune 500 companies such as Anheuser-Busch and Wherehouse Entertainment. She currently oversees more than $70 million in the local media buying operation for CE and is responsible for negotiating high-profile television and radio schedules for clients including Kaiser Permanente, Olympic Paints and Stains, the U.S. Postal Service and the U.S. Navy.

“Linda is a seasoned veteran in the industry whose talent and innovative thinking allow us to further push the envelope in advertising and media for our clients,” said Tom Talbert, group director of media services at CE. “She displays an outstanding degree of professionalism in the high-profile work she does.”

Southern has lived in Los Angeles with her husband for over 25 years. She holds a Bachelor of Arts degree in advertising with a minor in marketing from Michigan State University and has also completed work from Arizona State University in marketing and business.

About Alliance for Women in Media:
Alliance for Women in Media is a national, nonprofit organization that extends membership to qualified professionals in the electronic media and allied fields. Founded in 1951, our mission is to advance the impact of women in the media and allied fields by educating, advocating and acting as a resource to our members, the industry, and the public. The Southern California Chapter of Alliance for Women in Media offers local benefits to its members, including: Networking Events, Educational Programs, Community Outreach, Mentorship and a Scholarship Program. The chapter also holds the annual Genii Awards that celebrates the outstanding contributions of women in Radio, Television, Film, New Media and Advertising. Proceeds from the Genii Awards fund the AWM SoCal student scholarships.

About CE:
CE {Campbell Ewald} is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, CE is made up of a collective of thought leaders with innovative capabilities, both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

CE has offices in Detroit, Los Angeles and San Antonio, as well as service offices in Atlanta, Chicago, Dallas, Memphis, New York and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.

Ghirardelli SQUARES™ Connects With Women to Enrich Their Busy Lives

2011-02-16 07:50:51

Los Angeles, CA – The Ghirardelli Chocolate Company has just launched “Rendezvous,” a new national TV spot created by CE (Campbell Ewald), for its largest and most successful product line – Ghirardelli SQUARES™ chocolates. The spot brings to life the rendezvous between the Ghirardelli Squares chocolates and a woman’s busy life by combining the imagery of rich chocolate and luscious caramel with uniquely composed storyline lyrics and music.

“Ghirardelli Chocolate is an American-rooted company with a rich history amongst premium chocolate brands,” said Angela Zepeda, managing director at Campbell Ewald. “We set out to create a spot that conveyed the experience only a Ghirardelli SQUARES™ can offer – a special reward for all that a woman does every day.” The spot, which began running Monday, January 31, 2011, will run nationally on network TV.

In “Rendezvous,” a woman rewards herself by enjoying a Ghirardelli SQUARES™ chocolate in her home overlooking the serenity of San Francisco. The spot’s tagline, Moment of Timeless Pleasure, alludes to that well-deserved respite, taking a moment out of your day to stop, reset and keep going.

“Working with Campbell Ewald was a collaborative process that began with extensive consumer research, new product positioning and, ultimately, the creation of ‘Rendezvous’,” said Mona Maher, Vice President of Marketing at Ghirardelli Chocolate Company. “Campbell Ewald met our challenge by developing a breakthrough, unique spot with incredible appetite-appeal that stays true to the Ghirardelli brand and heritage.”

The spot was filmed by world-renowned film director Michael Bindlechner, who has directed more than 300 commercials and has been awarded a Gold Lion at the Cannes Advertising Festival for his visionary food shots.

About The Ghirardelli Chocolate Company
The Ghirardelli Chocolate Company is a manufacturer and marketer of premium chocolate products. Incorporated in 1852, Ghirardelli has an incredibly rich American history. As the country’s longest continuously operating chocolate manufacturer, Ghirardelli has established its position as America’s Premium Chocolate Company with more than 150 years of chocolate making experience. Ghirardelli’s product line includes its signature SQUARES™ chocolate, Intense Dark™ chocolate, LUXE MILK™ chocolate, and other premium chocolate confections, baking chocolate and beverages. These items are sold through select specialty stores, grocery stores, drug stores, mass merchandisers and department stores. In addition, Ghirardelli sells a line of premium chocolate, syrups and drinks for the Food Service channel. Ghirardelli currently owns and operates 16 retail stores in six states, including the original Soda Fountain & Chocolate Shop located in San Francisco’s historic Ghirardelli Square. For more information about Ghirardelli, visit www.ghirardelli.com.

About CE
CE (Campbell Ewald) is one of the nation's largest advertising, direct and digital communications agencies, with offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paint and Stain, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.

Chicken of the Sea Names CE Agency of Record

2010-12-08 07:03:17

Warren, Michigan –December 7, 2010 – Chicken of the Sea®, nearly a century-old seafood category leader offering a variety of canned, pouched, and cupped tuna, salmon, and specialty seafood items, announced today that it has selected Campbell-Ewald (CE) as its agency of record. The announcement was made by John Sawyer, VP of Marketing and Sales for Chicken of the Sea.

“CE captured our attention with a strategic, fresh approach to reigniting our brand,” said Sawyer. “They understand how to capitalize on our heritage to effectively create an engaging brand experience.”

The account will be handled out of the Agency’s Los Angeles office and will include account, strategy, creative, production, and media planning and buying. First work will be comprised of radio, online video, digital and social media and will launch in spring 2011.

“Ask any Mermaid, Chicken of the Sea and the Mermaid are among the most well-loved brands and icons,” said CE Chairman and CEO Bill Ludwig. “We look forward to further growing this brand’s customer loyalty and market share.”

About CE
Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.

Campbell-Ewald PSAs Inspire Continued Commitment to Responsible Fatherhood

2010-11-29 02:29:20

CE (Campbell-Ewald) has created a series of new public service announcements on behalf of the U.S. Department of Health and Human Services’ and Administration for Children and Families’, Office of Family Assistance, the National Responsible Fatherhood Clearinghouse (NRFC) and the Advertising Council. The campaign, created pro bono by CE, continues delivering messages that inspire fathers to give their children what they need to succeed — their time.

This year’s campaign continues on the strategy CE started in 2008 to build awareness of the significant impact fathers can have in their children’s lives. The message continues telling fathers “the smallest moments can have the biggest impact on a child’s life” and urges them to “take time to be a dad today.”

“We have had the honor of being involved in the Fatherhood work since 1996,” said Bill Ludwig, CE chairman and CEO. “Our inspiration comes from knowing how important the role of a father is in a child’s life and having the chance to make a lifelong difference in the relationship of so many dads and their kids.”

The new series of PSAs include TV, outdoor, online and mobile advertising. Certain outdoor ads feature a mobile element whereby texting “dad” to 30364 returns a text message with the campaign’s website address, providing fathers with information they need to become better dads. Spanish outdoor and web PSAs were also produced in collaboration with the Hispanic Communications Network.

This campaign has been extremely successful — earning more than $97 million in donated media since 2008. CE’s television work has also earned critical acclaim and numerous awards, including the Bronze Lion Award at Cannes.

For more information visit www.fatherhood.gov.

About Campbell-Ewald
Campbell-Ewald is one of the nation’s largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.

Related news:
Ads Urge Fathers to ‘Take Time’ to Be a Dad (New York Times, 10/19/10)
New Public Service Advertisements Inspire Fatherhood Involvement (Ad Council, 10/18/10)
Nuevos anuncios de servicio público inspiran a comprometerse con la paternidad (Ad Council, 10/18/10)

U.S. Department of Education Awards Work to Campbell-Ewald

2010-11-22 03:00:14

Warren, Michigan – The U.S. Department of Education’s office of Federal Student Aid (FSA) has awarded a five-year contract to Campbell-Ewald (CE) to help them achieve President Obama’s goal for America to lead the world in college graduates by 2020. CE plans various campaigns that position FSA as the most trusted and reliable source of financial aid, information and services in the nation.

CE’s work will help students, parents and influencers to understand that a postsecondary education is possible, raise awareness of the availability of financial aid, encourage the use of FSA’s tools and resources, and support and communicate a seamless experience through the entire student lifecycle. To increase education, awareness and trust of FSA within disadvantaged and diverse communities, CE will partner with MAYA, a multicultural agency, to reach these important target audiences using various grassroots efforts.

Chairman and CEO of Campbell-Ewald Bill Ludwig said, “We are excited to play a role in reaching out and motivating students to complete their postsecondary education and make this important endeavor a reality.” CE’s work will include branding, campaign development, PSAs and social media.

About CE
CE (Campbell-Ewald) is one of the nation’s largest advertising, direct and digital communications agencies, with offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, Remington Arms, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service. For more information on CE, visit www.c-e.com.

Campbell-Ewald helps Kaiser Permanente Thrive

2010-10-21 09:03:16

Kaiser Permanente recently launched the seventh year of “Thrive,” a marketing communications campaign developed by CE (Campbell-Ewald) that promotes total health (mind, body & spirit) through all stages of life. And while the importance of integrated care plays as large of a role as ever, the recent campaign highlights Kaiser Permanente’s dedication to total health for the whole family.

“We are very proud of the evolution Thrive has gone though during the past seven years. This campaign builds on current successes, reminding people that Kaiser Permanente provides the tools and resources required to implement positive change,” said CE Chief Creative Officer, Mark Simon.

The campaign includes three new television commercials: “Where Do Babies Come From” features kids answering that very question; “Integrated Care,” takes the viewer on a metaphorical jaunt through a life-time of medical records; and “Plus One” is a playful twist on maternity offerings through the eyes of a positive maternity test. Rounding out the integrated campaign are print, radio, online and out-of-home executions, all of which evoke humor and emotion while creatively delivering the message of Thrive.

The television spots will run on shows such as Dancing With the Stars, Glee, American Idol and Grey's Anatomy. The print ads will run in Better Homes and Gardens, Cooking Light, Sunset, Time, Newsweek and National Geographic. Web ads will appear on sites such as Pandora.com, MapMyFitness.com, Health.com, Yahoo.com, Babyzone.com and Disney.com.

About CE
CE (Campbell-Ewald) is one of the nation's largest advertising, direct and digital communications agencies, with offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, Remington Arms, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.

About Kaiser Permanente
Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of America’s leading health care providers and not-for-profit health plans. Founded in 1945, our mission is to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. We currently serve 8.6 million members in nine states and the District of Columbia. Care for members and patients is focused on their total health and guided by their personal physicians, specialists and team of caregivers. Our expert and caring medical teams are empowered and supported by industry-leading technology advances and tools for health promotion, disease prevention, state-of-the-art care delivery and world-class chronic disease management. Kaiser Permanente is dedicated to care innovations, clinical research, health education and the support of community health. For more information, go to www.kp.org/newscenter.

New OnStar Campaign Safely Connects You in Ways<br>You Never Thought Possible

2010-09-23 03:44:41

(Warren, Mich) OnStar recently launched "LiveOn," a marketing communications campaign created by CE (Campbell-Ewald) that redefines the brand and highlights the company's newly unveiled services, capabilities and technology. The campaign is part of OnStar's realignment of their long-term business strategy built around "responsible connectivity.'"

The new "LiveOn" campaign retains all the core strengths of the safety and security message and adds the features of powerfully simple connectivity. "LiveOn," "AlwaysOn," "LogOn," "SendOn," "TravelOn," "DriveOn" and "HandsOn" all help to expand the meaning and definition of the brand and can be extended as OnStar rolls out major innovations that increase drivers' in-car connections in the future.

"What is key to this campaign is the everyday relevancy the brand provides the consumer through this new technology," said Mark Simon, CE's Chief Creative Officer. "Capitalizing on the recognizable equity of the OnStar logo, the creative showcases OnStar's ability to easily provide a connection to things that matter most family, friends, social media tools and OnStar advisors."

The "LiveOn" campaign features TV, out of home, digital, social media, magazine and newspaper executions. A radio campaign will run simultaneously, primarily focusing on OnStar's "Real Calls" campaign.

About CE
CeE (Campbell-Ewald) is one of the nation's largest advertising, direct and digital communications agencies, with offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, Remington Arms, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.

For more info:

OnStar Looks to Connect Drivers With More Than Their Stolen Cars (Ad Age)
The making of the OnStar campaign (YouTube)

Escape from the Everyday in New MotorCity Casino Hotel Marketing Campaign

2010-09-08 06:04:40

Warren, Mich., –– After recently hiring a new marketing communications agency to develop a unique approach to marketing its AAA Four Diamond entertainment property, Detroit’s MotorCity Casino Hotel will launch a new ad campaign today titled “A Million Miles Away, Right Down the Street.” Developed and created by CE (Campbell-Ewald), the new campaign leverages the consumer insight that uncovered the desire for an escape from everyday life without leaving town.

“This is a whole new approach for our brand that will help us connect with the community to invite them to experience the full range of luxurious amenities unique to MotorCity Casino Hotel, whether it be fine dining, a relaxing spa, our Four Diamond hotel, night club, gaming or one-of-a kind music theater,” said Jenny Holaday, senior vice president of marketing for MotorCity Casino Hotel. The entire campaign was created, filmed, edited and produced in metro Detroit and was the first work CE has created for MotorCity Casino Hotel since being awarded the account in July 2010.

Using TV, print, radio and outdoor, the campaign connects with communities to invite them to escape from the everyday. In one TV spot, the lights from the MotorCity Casino Hotel brighten the night sky to suburbs across metro Detroit as the voice-over says, “From Rochester to rocking out in exactly 25.3 miles.” The camera takes the viewer speeding through the city, lights streaking past, and flashes to a scene inside Sound Board, as the stage lights turn on to a roar from the crowd. The voice-over says, “MotorCity Casino Hotel. A million miles away, right down the street.” The campaign will also have online banner ads, a presence on Facebook and on the MotorCity Casino Hotel’s website, MotorCityCasino.com.

“This is a great opportunity for CE. The MotorCity Casino relationship enables us to fuse the depth and breadth of our capabilities in all media, with an innate appreciation for our lifestyle and culture in Southeastern Michigan,” said Bill Ludwig, chairman and chief executive officer of CE.

The Michigan crew hired to bring the campaign to life included Anthony Garth, director; Cameron Davidson, aerial photographer; Nick McMahon, pilot, McMahon Helicopter Services; Eric Perry, photographer; and all on-camera talent was Michigan-based. The production company was Avalon Films. Consumer research was conducted by GLS Research.

About MotorCity Casino Hotel
MotorCity Casino Hotel is owned by Marian Ilitch and is the only locally-owned and operated casino in Detroit. The entertainment complex has recently undergone a multimillion dollar renovation and expansion, involving a major expansion of its gaming space, construction of a 400-room hotel with a luxury spa and fitness center, ultra-lounge, award winning restaurant, and new convention and banquet area, plus retail outlets and multiple dining and live entertainment facilities.

About CE
CE (Campbell-Ewald) is one of the nation’s largest advertising, direct and digital communications agencies, with offices in Detroit, Los Angeles, San Antonio, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, Remington Arms, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.