Geometry Global Announces Acquisition of Majority Stake in Brandigital in Latin America
August 19, 2013
NEW YORK—(August 19, 2013)Geometry Global,WPP’s wholly owned activation agency, has acquired a majority stake in BrandigitalS.A. (“Brandigital”) in Latin America.
Brandigital is a digital agency that services clients across a spectrum of disciplines including social media, E-commerce, mobile and the creation of digital content.
Established in 2002, Brandigital’s unaudited revenue for the year ended 31 December 2012 were AR$19.3 million with total assets of AR$13.9 million at the same date. Clients include Adidas, Avon, Santander and SAP. The company is based in Cordoba, Argentina and employs 110 people working across offices in Buenos Aires, Mexico City, Bogota, Santiago and Panama.
“This is very exciting news for Geometry Global in Latin America,” said Steve Harding, Global CEO of Geometry Global. “Moving forward they will be a great partner to help make our digital offering more powerful across the region, so we can connect with people at precisely the right times, in the right places, and in the right ways, delivering the most effective solutions for our clients using Precision Activation.”
Moving forward, Brandigital will continue to work independently, expanding the company’s operation though out different markets across Latin America.
About Geometry Global
Geometry Global is the largest and most geographically complete activation agency of its kind, providing brand marketers with a unique solution for an unmet need: Precision Activation. This proprietary approach focuses on the exact blend of context and content that combine to influence consumer behavior, transforming proven communication techniques and big creative ideas into effective and profitable business growth drivers. With experts in 56 markets, the global network develops highly compelling marketing programs - informed by data and insights - connecting people with brands at precisely the right times, in the right places, and right ways - making a measurable difference to clients’ businesses. Launched in June 2013, Geometry Global delivers award-winning creativity and integrated talent across a range of disciplines including Shopper, Relationship, Promotional and Experiential, Trade and Digital Marketing. Geometry Global is part of the WPP group. For more information, visit www.geometry.com.
Lauren Smith, Geometry Global, +1 212 484 0314
Jessica Bayat, Geometry Global, +4420 3353 7037