Geometry Global North America Cements Merger in Move to the Chocolate Factory
July 30, 2013
OgilvyAction and G2 Worldwide Join Forces Under One Roof, Forming the World’s Largest Activation Agency
NEW YORK—(July 30, 2013) WPP’s Geometry Global, the largest and most complete activation agency in the world, today continued its integration process, moving all New York staff to its new US headquarters at The Chocolate Factory, 636 11th Avenue.
This move marks another step in the merger of OgilvyAction, JWTAction and G2 Worldwide, which forms Geometry Global, an autonomous network within WPP. The agency will be housed on two floors of the building. Built in 1913, it was originally the home of the Auerbach Chocolate Factory. The building features 13-foot ceilings, and access to a roof deck overlooking the Hudson River.
“The joining of OgilvyAction, JWTAction and G2 Worldwide brings together a heritage ofstrategic thinking, award-winningcreativity and specialist capability that has made each network a leader in its own right, “said Harvey Kipnis, Co-CEO of Geometry Global North America. “Our shared office space is reflective of the combined strengths of the network.”
Sheila Hartnett, Co-CEO of Geometry Global North Americaadded, “Our clients have expressed an increased demand for precision activation along the entire consumer path to purchase. Having the capabilities to do that under one roof further bolsters Geometry Global’s offering in North America.”
The new office incorporates every portion of Geometry Global’s business—shopper marketing, relationship marketing, promotional and experiential marketing, trade and digital marketing data and analytics—further demonstrating efforts to become the most effective, influential and largest activation agency network in the world. Geometry Global has operations in 56 markets, and boasts a client roster thatincludes some of the world’s most renowned brands.
About Geometry Global
Geometry Global is the largest and most geographically complete activation agency of its kind, providing brand marketers with a unique solution for an unmet need: Precision Activation. This proprietary approach focuses on the exact blend of context and content that combine to influence consumer behaviour, transforming proven communication techniques and big creative ideas into effective and profitable business growth drivers. With a team of 4000 experts in 56 markets, the global network develops highly compelling marketing programs - informed by data and insights - connecting people with brands at precisely the right times, in the right places, and right ways - making a measurable difference to clients’ businesses. Launched in June 2013, Geometry Global delivers award-winning creativity and integrated talent across a range of disciplines including Shopper, Relationship, Promotional and Experiential, Trade and Digital Marketing. Geometry Global is part of the WPP group. For more information, visit www.geometry.com.