The Barbarian Group is a daring ideas agency driven by digital. In a world in which people are overwhelmed and indifferent to most marketing efforts, our mission is to create ideas that provoke a reaction.
Part brand consultancy, part creative agency, part technology lab and part PR machine, we work with a broad range of businesses - from Pepsi, Bacardi & Jim Beam to Samsung, Google, GE & IBM – to ensure that digital delivers to the bottom line.
In 2013, we were awarded the inaugural Grand Prix Lion for Innovation at Cannes for our Cinder software, a creative tool for digital experiences across all digital display platforms.
Philosophy & Competitive Advantages
It's gonna be awesome(TM).
The Barbarian Group is part of Cheil Worldwide network.
Cheil Worldwide is Korea’s largest marketing agency and the 16th largest advertising agency in the world, as ranked by Advertising Age. Established in 1973 with headquarters in Seoul, Korea, Cheil has 29 offices in 25 countries with close to 2,100 employees. Cheil offers a full portfolio of marketing communications services including advertising, digital, PR, sports marketing, exhibition and display production, and production of large-scale performance events.