From Thomson to Technicolor: a new image, from B2C browngoods to B2B high-tech.
The best technology is the one you can feel, not see.
Life driving Technicolor technology.
Technicolor brings ideas to life
Logo, on and offline graphic guidelines, B2B and B2C audiovisual identity, website, brochures, etc. for a global rollout.
A highly successful brand change with teams and external targets.