Audience: Architects, Engineers and Construction

Project: New Product Launches

In Spring 2010, gyro was asked to launch three new HP Designjet products. Working with key stakeholders including ATL agency, Goodby, we created a cohesive campaign which aimed at driving sales both directly and through the channel. For each printer a comprehensive digital and print toolkit was created that ensured recognition and consistency in line with recent brand developments but also creative stand out in a crowded marketplace