Herezie, Paris

  • 5 rue Vernet
  • Paris 75008
  • France
  • Phone: 01 73 03 23 83
  • Fax: 01 49 52 01 54
  • Country Phone Code: 33
In partnership with:
VTSCAN

Isla Délice - “Ramadan”

Isla Délice


TitleRamadan
AgencyHerezie
AdvertiserIsla Délice
BrandIsla Délice
Product CategoryFood
Campaign NameRamadan
Country of ProductionFrance
LanguageEnglish
Date of First Broadcast/PublicationAugust 10, 2010
Media TypeOutdoor / Out of Home
Awards EFFIE France, 2011 (Argent) for Petits Budgets
AdPrint - European Creative Teams Competition, 2011 (Gold Angel) for Fast Moving Consumer Goods
Cristal Festival, 2010 (France Cristal) for Ambient
Executive Creative Director Andrea Stillacci
Art Director Sébastien Boutebel
Copywriter Jean-Laurent Py
Director Alexandre Ducroquet
Agency Producer Marion Liebschutz
Advertising Manager Frédérique Hertzog
Strategic Planning Director Luc Wise
Post Production Chez Louis

Concept

Emphasize the Feast of Ramadan through a remarkable and relevant way

Media Plan

JC Decaux Innovative Outdoor in Île de France (examples: Gare Saint Lazare, Boulevard Montmartre)

Result

As well as the billboards, more than 3000 views through different sharing websites