Herezie Paris, France Full Service

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Herezie Creative Work

Title "Ramadan"
Agency Herezie
Campaign Ramadan
Advertiser Isla Délice
Brand Isla Délice
Date of First Broadcast/Publication 8/2010
Business Sector Food
LanguageEnglish
Problem (original language) <!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 9]><xml> Normal 0 false false false EN-US X-NONE X-NONE </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style>

Philosophy

Emphasize the Feast of Ramadan through a remarkable and relevant way

Media Plan

JC Decaux Innovative Outdoor in Île de France (examples: Gare Saint Lazare, Boulevard Montmartre)

Philosophy (original language)

Souligner la fête du Ramadan d’une façon remarquable et pertinente.

 

Plan média

Affichage tactique JC Decaux en région Île de France (exemples : Gare Saint Lazare, Boulevard Montmartre).

Result

As well as the billboards, more than 3000 views through different sharing websites

Result (original language)

En plus des affiches sur place, plus de 3000 vues à travers les différents sites de partage.

Media Type Outdoor/Out of Home
Post Production Chez Louis
Executive Creative Director Mr. Andrea Stillacci
Art Director Mr. Sébastien Boutebel
Copywriter Mr. Jean-Laurent Py
Director Mr. Alexandre Ducroquet
Agency Producer Mrs. Marion Liebschutz
Advertising Manager Mrs. Frédérique Hertzog
Strategic Planning Director Mr. Luc Wise

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