Herezie, Paris Follow Update

  • 5 rue Vernet
  • Paris 75008
  • France
  • Phone: (+33) 01 73 03 23 83
  • Fax: (+33) 01 49 52 01 54

Isla Délice - "Ramadan" - Herezie

  • Ramadan
  • Isla Délice
  • Isla Délice
  • Herezie
  • France
  • Ramadan
Product CategoryFood
LanguageEnglish
Date of First Broadcast/PublicationAugust 10, 2010
Media TypeOutdoor / Out of Home
Awards EFFIE France, 2011 (Argent) for Petits Budgets
AdPrint - European Creative Teams Competition, 2011 (Gold Angel) for Fast Moving Consumer Goods
Cristal Festival, 2010 (France Cristal) for Ambient
Eurobest, 2010 (Finaliste) for outdoor
Post Production Chez Louis
Executive Creative Director Andrea Stillacci
Art Director Sébastien Boutebel
Copywriter Jean-Laurent Py
Director Alexandre Ducroquet
Agency Producer Marion Liebschutz
Advertising Manager Frédérique Hertzog
Strategic Planning Director Luc Wise

Concept

Emphasize the Feast of Ramadan through a remarkable and relevant way

Media Plan

JC Decaux Innovative Outdoor in Île de France (examples: Gare Saint Lazare, Boulevard Montmartre)

Result

As well as the billboards, more than 3000 views through different sharing websites