Momentum Worldwide New York, United States Full Service

Momentum Worldwide Creative Work

Title "One Love Japan Tribute "
Agency Momentum Worldwide
Campaign Message to Japan
Advertiser N/A
Brand N/A
Business Sector Disease Awareness, Support Groups & Associations
Philosophy

Momentum created a video message during an offsite management summit to demonstrate its support of Japan. On the last day of the summit, Momentum employees paraded through New Orleans' French Quarter with the Roots of Music marching band in "second line" parade. These traditional New Orleans parades are put on throughout the year to mark big events. The employees carried red and white umbrellas with the word "love" written in different languages to show their unity with Japan. "Disasters like the earthquake remind us how fragile life is ... but it also reaffirms our strength," said Chris Weil, chairman-CEO, Momentum Worldwide, in a statement. "We were especially touched by the children of New Orleans who led this parade. Though they have suffered enormous loss and destruction, their resilience is apparent." This video message is just a small sentiment of our support and unity. We are sending you our love and hope for a brighter future. 

Media Type Television & Cinema
Creative Director Benjamin Bailey

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