|Title||"FIRST 3D USER-GENERATED CONCERT SIZZLE REEL"|
|Campaign||LG MOBILE AND JANES ADDICTION: BRING YOUR WORLD ALIVE|
|Brand||LG Thrill 4G|
|Date of First Broadcast/Publication||9/2011|
|Business Sector||Consumer Electronics & Audio-Visual|
MOMENTUM ALONG WITH JANE’S ADDICTION AND LG MOBILE “THRILL” ATTENDEES
AND YOUTUBE VIEWERS WITHWORLD’S FIRST 3D USER-GENERATED CONCERT
World’s First 3D User Generated Concert will Premier on YouTube 3D Tomorrow
NEW YORK – August 3, 2011 – Momentum Worldwide, LG Mobile and alternative rock pioneers, Jane’s Addiction, made innovation history last week at the world’s first 3D user-generated concert broadcasted live on YouTube, and broadcasted tomorrow on YouTube 3D. At a packed Terminal 5 with 1,500 guests in Hell’s Kitchen, New York, more than 100 ticket holders selected by Momentum, LG and Jane’s Addiction received a rare opportunity to be the first to experience LG Thrill 4G™ and capture live, 3D footage of the exclusive Jane’s Addiction performance. Equipped with a stunning 360° stage that allowed for surround-sound and panoramic viewing, the concert also featured LG CINEMA 3D TVs throughout the venue to help put every attendee directly into the action. This unique concert experience, created by Momentum, was part of LG’s “Bring Your World Alive” campaign empowering consumers to experience the benefits of mobile 3D entertainment by creating content that is unique and personal.
Armed with LG Thrill 4G devices, Jane’s Addiction’s fans enjoyed the band’s most famous songs -- including their new tracks “Irresistible Force” and “End To The Lies” from their upcoming album The Great Escape Artist (Capitol Records)-- while capturing 3D video of the concert that will help create a 60-minute documentary of the “World’s First 3D User-Generated Concert.” Premiering on LG Thrill YouTube 3D channel (youtube.com/comealive) tomorrow, August 4, 2011, the 3D documentary will tell the story of how technology has changed the way we create, view and share life’s most memorable moments.
In addition to the Jane’s Addiction concert, the “Bring Your World Alive” campaign will also encourage consumers to fight in 3D with a 3D Gaming Tournament with LG partner Gameloft at the Ferry Building Marketplace in San Francisco on August 10, 2011. Using LG Thrill 4G devices, teams of gamers will battle it out in “Near Orbit Vanguard Alliance (N.O.V.A.) 3D,” Gameloft’s 3D action game, during this exclusive 3D event experience. After multiple timed battles, top scorers will go head-to-head in a projected 3D main event for the chance to be crowned the N.O.V.A. Intergalactic Gaming Champion.
The “Bring Your World Alive” campaign kicked off earlier this summer at the 3D Entertainment Summit in New York on June 22 with a keynote speech delivered by Tim O’Brien, vice president of marketing for LG Mobile, encouraging all consumers to experience barrier-free, LG 3D mobile technology.
The ideal handset for on-the-move entertainment enthusiasts, LG Thrill 4G allows users to do it all in 3D – create, share and enjoy content in 3D. For more information on the LG Thrill 4G, please visit www.thrillbylg.com.
|Media Type||Case Study|