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Hendrick's Gin - "Voyages Into the Unusual" - Momentum Worldwide

  • Voyages Into the Unusual
  • Hendrick's Gin
  • William Grant & Sons
  • Momentum Worldwide
  • United States
  • Voyages Into the Unusual
Product CategorySpirits, Fortified Wines
Date of First Broadcast/Publication2013
Media TypePromotion & Event
Length144 Seconds
Awards Biz Bash Awards, 2013 (Winner) for Best Event Decor, Budget over $50,000

Story

As curators of the unusual, Hendrick's Gin has built a reputation bringing the peculiar to life in new and interesting ways. Voyages Into the Unusual (VITU) is a consumer experience providing guests the opportunity to interact with the world as we see it, featuring a cast of interesting Hendrick's characters and, of course, Hendrick's cocktails. Shoppe of CuriositiesWe bring the universe of Hendrick's to life as an apothecary shop that's one-part botany lab and one part lounge. In the shoppe, guests will find unusual items, colorful characters, secret rooms, and other odd bits and bobs. The journey into the bottle resembles an adventure into a peculiar speakeasy inside an apothecary shoppe. Key Elements in the Shoppe The Explorer's Bar: The hero piece of the event. This is where friends meet to catch up on their travels and unwind with a few cocktails.The Monster Box: A mysterious cluster of crates in the corner of the room that seems to be a home for an unknown creature that has a talent for making noise and serving luscious libations. White Ghost Shivers: The preferred house band that acts as the pulse of the event perform nightly in the Explorer's Lounge. Subject to budget and availability. Voyages Into the Unusual won Best Event Decor: Budget Over $50,000 at the 2013 National BizBash Event Style Awards