Momentum Worldwide New York, United States Advertising / Full Service / Integrated

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Momentum Worldwide Creative Work

Title "Voyages Into the Unusual"
Agency Momentum Worldwide
Campaign Voyages Into the Unusual
Advertiser William Grant & Sons
Brand Hendrick's Gin
Date of First Broadcast/Publication 2013
Business Sector Spirits, Fortified Wines
Story As curators of the unusual, Hendrick’s Gin has built a reputation bringing the peculiar to life in new and interesting ways. Voyages Into the Unusual (VITU) is a consumer experience providing guests the opportunity to interact with the world as we see it, featuring a cast of interesting Hendrick’s characters and, of course, Hendrick's cocktails. Shoppe of CuriositiesWe bring the universe of Hendrick’s to life as an apothecary shop that’s one-part botany lab and one part lounge. In the shoppe, guests will find unusual items, colorful characters, secret rooms, and other odd bits and bobs. The journey into the bottle resembles an adventure into a peculiar speakeasy inside an apothecary shoppe. Key Elements in the Shoppe The Explorer’s Bar: The hero piece of the event. This is where friends meet to catch up on their travels and unwind with a few cocktails.The Monster Box: A mysterious cluster of crates in the corner of the room that seems to be a home for an unknown creature that has a talent for making noise and serving luscious libations. White Ghost Shivers: The preferred house band that acts as the pulse of the event perform nightly in the Explorer’s Lounge. Subject to budget and availability.    Voyages Into the Unusual won Best Event Decor: Budget Over $50,000 at the 2013 National BizBash Event Style Awards
Tagline Voyages Into the Unusual
Media Type Promotion & Event
Length144 seconds

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