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June 26, 2012
Momentum announces New Creative and Growth Leadership in New York
NEW YORK – June 26, 2012 – Momentum Worldwide has announced two new additions to the leadership ranks of its New York operations: promoted Senior Vice President, Executive Creative Director David Chamberlain and new Senior Vice President, Business Development Rick Arnstein.
Chamberlain will focus his 16 years of experience – encompassing proven creative, event, experiential and digital expertise – on driving high impact activations for Momentum New York clients and transforming strategic ideas into realities that bring consumers closer to brands. In his new role, he reports to Jon Hamm, Chief Creative and Innovation Officer, Momentum Worldwide.
Chamberlain joined Momentum in February 2011, acting as group creative lead across all of the agency’s American Express activations – including efforts for U.S. Open Tennis, the TriBeCa Film Festival, New York Fashion Week, U.S. Open/PGA, Ryder Cup Golf and the NBA.
Before Momentum, Chamberlain was Executive Creative Director at Gyro, responsible for a broad range of operational duties including improved creative product, client relationship management, team development and client marketing communications strategy. Key accounts included Virgin Atlantic, Hess, Avaya, GE and Splenda. Prior, he worked as Associate Creative Director at Imagination in London on brands including Coca-Cola, Guinness, Samsung and NASDAQ. Earlier, he honed his skills at Fitch! and Saatchi & Saatchi.
Arnstein’s role at Momentum NY will focus on new business development, stimulating client acquisition and organic growth. His multidisciplinary background includes entertainment, sports, health and fitness and technology. In his new role, he reports to SVP, Director Client Services for Momentum New York, Richard Black.
Arnstein was previously General Manager and Managing Director of GMR Marketing in New York City for over 15 years, during which time he expanded client partnerships to include Microsoft, Intel, Best Buy, ING, Sony, NBA, MLS, NFL and more. He also supported the launch of the agency’s Xbox business and the production of the first Vertical Fashion Show in the United States for Marshall Fields/Target. He managed the GMR New York office, which he established in 1994, until 2009.
Before GMR, Arnstein was an early player in music marketing, negotiating and implementing artist sponsorships for Reebok, Michelob, Swatch and others. Prior, he was a Frontier Booking International talent agent, after he produced the largest indoor concert in America at the Louisiana Superdome in 1981.
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ABOUT MOMENTUM WORLDWIDE
Momentum Worldwide (www.momentumww.com), part of the Interpublic Group of Companies (NYSE:IPG), is a leading ideas agency with expertise across the marketing spectrum. Our philosophy: Today there is no wall between the physical and digital worlds. What happens in one creates an echo in the other. We call this The Phygital™ World. It is where modern consumers live and it is at the heart of everything we do. With this in mind, we make the digital world tangible and the physical world limitless. In adding a new layer – a Phygital dimension – we create greater value and engagement for clients and consumers. We collaborate globally to deliver Phygital solutions in over 50 countries for our partners including American Express, Coca-Cola, Nestle, Microsoft, Kraft, Subway, and William Grant & Sons, among others.
Contact: Graham Nolan
VP, Marketing Communications, North American
+1 212 367 4515