Momentum Worldwide Acquires ChaseDesign Shopper Design Consultancy
August 8, 2012
Momentum Worldwide Acquires ChaseDesign Shopper Design Consultancy
- ChaseDesign to advance with existing leadership, expanded resources
- Momentum accesses ChaseDesign’s design and shopper expertise
- New global scale for ChaseDesign via Momentum footprint
NEW YORK –August 8, 2012 – Momentum Worldwide, a global marketing agency within McCann Worldgroup, a unit of the Interpublic Group of Companies (NYSE:IPG), has acquired design consultancy ChaseDesign and their subsidiary 10Red Design in a deal announced today by Momentum CEO/Chairman Chris Weil. ChaseDesign is one of the original design consulting firms in the U.S., with a 54-year legacy of providing specialized design services to an elite core of Fortune 100 clients. With this partnership, Momentum creates a world-class, comprehensive shopper marketing offering – with global resources and talent encompassing shopper research, behavior-based retailing technology and e-commerce across out-of-store, in-store and point-of-purchase – poised to lead in the massively booming shopper marketing sector.
ChaseDesign and 10Red will continue to operate as autonomous brands with their own sets of clients – under the leadership and management of President Marty Cregg and Executive Vice President Peter Lynch – and the two companies will work in strategic alignment with Momentum to pursue growth opportunities for clients and leverage the combined organizations to create new capabilities for CPG companies.
ChaseDesign’s shopper-based design innovation will complement Momentum Worldwide’s shopper marketing capabilities – including out-of-store communications and global footprint – to create the first truly global physical and digital retailing firm. Momentum brings a full range of brand experience services including retail promotions, event, sponsorship, music, entertainment, content and beyond, coupled with ChaseDesign’s capabilities in product innovation, package design and shopper experiences to provide shared clients and partners with new offerings and opportunities.
Over the last 20 years, ChaseDesign has expanded its capabilities into branding, packaging, user research and product design, developing one of the only firms in the U.S. with multidisciplinary design studios under one management team. Specifically, ChaseDesign’s award-winning product design group now augments Momentum offerings through industrial design, engineering, model labs and prototype facilities.
The partnered agencies will initially focus on U.S. growth opportunities and client support, though the deal’s alignment of ChaseDesign with Momentum’s global network of resources, talent and connections provides growth opportunities on a new worldwide scale – beginning in Europe, South America and China.
“We’re confident that this unprecedented deal between Momentum and ChaseDesign – marrying sales and marketing with expertise that drives engagement from product innovation, packaging, communication out-of-store and in-store to purchase – is in many ways, the Holy Grail for our clients,” said Momentum’s Weil. “Our research shows that nearly 90 percent of CPG companies and retailers expect to reinvent and innovate to win; our new scope and capabilities, from ideas to action, give our clients the unique opportunity to reinvent the kinds of experiences and value we provide to every shopper wherever they shop.”
“The potential for growth from this point is limitless, as our continued ChaseDesign brand strength and identity will flourish within the idea-sharing and resource-rich environment that is the Momentum network,” said Cregg. “Our clients have long considered us an innovation leader and a proven partner in their pursuit of expanded shopper opportunities. Our package, product and retail design resources will continue to provide clients with business building solutions, now on a global stage.”
Momentum has made many recent moves to expand its capabilities in the creation of immersive, valued experiences, including the creation of content production unit Momentum Entertainment Group and its alignment with publicity, talent and entertainment agency PMK*BNC.
A recent study by the Grocery Manufacturers Association estimates that shopper marketing across the retail sector is now a $50-$60 billion category, and is expected to expand its growth at an annual rate of 15 percent.
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ABOUT MOMENTUM WORLDWIDE
Momentum Worldwide (momentumww.com) is in the business of co-creating currency for the modern consumer on behalf of some of the world’s best brands. To provide the currency people need to tell their stories – in the form of entertainment, connection, participation and information –we need the ability to create almost anything, so we’re home to some of the industry’s brightest talent in events, sponsorship, promotions, strategy, advertising, shopper marketing, music, entertainment, social, content, design and beyond. Our approach to marketing is rooted in the knowledge that only through co-creating with brands and people – instead of for people – can you guarantee authenticity and value. Part of the Interpublic Group of Companies (NYSE:IPG), we operate in over 50 countries for partners including American Express, Coca-Cola, Kraft, Microsoft, William Grant & Sons, Subway and many more.
ChaseDesign (chasedesign.net) is an international design firm with 50+ years of experience creating products, packaging and retail design solutions that grow sales and brand performance. Our strategic thought and collaborative work process yields visionary results and consistent wins for our clients – leaders in more than 30 product categories, from Fortune 25 companies to emerging innovators. Our100+ skilled and spirited employees focus their insights and energy on meaningful work that appears around the world, from top-tier retailers to prestige boutiques, on websites and in smartphones. Based at a unique facility in the Finger Lakes Region of New York, we believe that a stimulating work environment and an active lifestyle lead to great design.
Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Huge, Initiative, Jack Morton Worldwide, Lowe and Partners, MAGNAGLOBAL, McCann, Momentum, MRM Worldwide, Octagon, R/GA, UM and Weber Shandwick. Leading domestic brands include Campbell Ewald; Campbell Mithun; Carmichael Lynch; Deutsch, a Lowe and Partners Company; Gotham Inc.; Hill Holliday; ID Media; Mullen and The Martin Agency. For more information, please visit interpublic.com.
Contact: Graham Nolan
VP, Marketing Communications, North America
+1 212 367 4515
+1 315 685 1000