Momentum Worldwide, New York Follow Update

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Momentum Worldwide Strengthens Executive Team

February 13, 2012


MOMENTUM WORLDWIDE STRENGHTENS EXECUTIVE TEAM

February 13, 2012 – Global marketing agency Momentum Worldwide has bolstered its European & UK operations with a series of executive appointments, designed to drive continued growth across the agency’s global network.

A testament to the agency’s dedication to one of its most important regions - Europe- current CMO of Momentum Worldwide, Kevin McNulty, has expanded his remit to become Regional Director of Europe. Based at Momentum’s London office, Kevin will assume these duties in addition to his existing CMO responsibilities, allowing him to lead the agency’s European business strategy, as well as apply a keen focus on growth and client services.

Kevin joined Momentum in 1996 and has held multiple positions with the agency over that time, including Head of Global Accounts, Managing Director of the San Francisco office and Regional Director for APAC and EMEA.

Joining the European executive board will be newly promoted Joint Managing Directors of Momentum UK, Simon White and Allan Cobb who were promoted from their previous positions as Managing Director of Momentum London and Shopper Marketing Director of Momentum Worldwide respectively. With over three decades of combined experience in marketing and strategy, Simon and Allan will be responsible for the overall growth of the UK agency based across London, Cheshire and Manchester.

Paul Slater joins the agency as Executive Creative Director of Momentum London. Paul will be heavily involved with the creative direction for some of Momentum’s most important clients while also supporting its ambitious business development programme. Internationally renowned Paul has a proven track record of inspiring and motivating design teams to deliver brand experiences and creative campaigns across

a wide range of media, including identity, print, interactive, motion graphics, advertising, 3D, outdoor, environments, merchandising and radio. Most recently Paul’s projects have included several films for Hudson Whiskey and The Balvenie (William Grant & Sons), national activations for Coca-Cola, American Express and Powerade, as well as packaging design for Stoli Chocolate Raspberry - the first frosted Stoli bottle to hit the shelves in 70 years.

Commenting of the recent appointments, Chris Weil, Chairman & CEO, Momentum Worldwide said: “I am extremely excited to announce the new additions to our UK executive team which will help us to continue to build on Momentum’s global success. This is a significant appointment, as it signals a focused effort to leverage the strengths of our Manchester and London agencies into a combined UK offering”

** ENDS **

For interviews with or comment from Momentum London, or any other further information, please contact Rami Aulak, James Steward or Oliver Pink at Eulogy!

T: 020 7927 9999

E: momo@eulogy.co.uk

Notes to Editors:

About Momentum Worldwide

Momentum Worldwide is the first and only marketing agency for the Phygital™ world. We create ideas that extend brand engagement with consumers through the interplay of experiences in both the physical and digital spaces – in the Phygital™ space, where they live today. While the heritage of Momentum is built on live events and sponsorships, our expertise spans across the marketing spectrum and we are truly discipline agnostic. We collaborate globally to deliver our best Phygital™ solutions in over 50 countries for our partners including American Express, Anheuser-Busch InBev, Coca-Cola, Nestle, Microsoft, Kraft and William Grant & Sons.

www.momentumww.com

About Momentum UK

Momentum UK is a creative integrated marketing agency, comprising three offices in London, Manchester and Cheshire, employing over 200 people. Momentum moves brands forward by creating rich experiences that spark conversations and inspire action. Momentum UK services include sponsorship, events, content, shopper marketing, promotions, in-store, digital marketing and social media management.

Momentum UK key clients include:

American Express, Cereal Partners Worldwide, Microsoft, The Gap, Nokia, UPS, Ricoh, Hamelin

Paperbrands, Channel 4, UPS, Subway, Sony Pictures International, Nestlé and Coca-Cola.

www.momentumww.co.uk