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April 18, 2011

Momentum Creates America's Farmers Mobile Experience for Monsanto

Spotlights America’s Farmers and Their Contributions to Agriculture

For Immediate Release

New York, NY – April 18, 2011 – Momentum Worldwide along with client Monsanto has created a new America’s Farmers Mobile Experience. The Mobile Experience was created to put a face on America’s farmers.

“America’s farmers are some of the most dedicated, hard-working people you will ever meet,” says John Raines, Vice President of Customer Advocacy for Monsanto. “They are passionate about what they do and they do it well, producing more each year while caring for precious and limited resources like land and water. The new America’s Farmers Mobile Experience is designed to tell their story to consumers across the country, explaining the vital role farmers play in producing safe, affordable and abundant food, fuel and clothing.”

“The general consumer for the most part does not know where their food comes from nor do they appreciate the importance of the American farmer,” said Momentum Chairman and CEO Chris Weil. “The goal of this mobile experience is to educate the general population on the challenges famers face and showcase their contributions in helping us meet the challenges of a growing planet.”

The Mobile Experience transforms from a 53-foot trailer to a three-room, 1,000-square-foot display where visitors can take a journey through three distinctive focus areas.

Act I - Identifies the challenges farmers face as they increase food production to meet the needs of a world population expected to grow to 9 billion, while using finite resources like land and water.

Act II – Features a 180-degree theatre with a video spotlighting an American farmer and what he and his family are currently doing to meet those challenges.

Act III - Highlights the tools and technologies to help farmers. Three focus areas include breeding, biotechnology and agronomics.

America’s farmers grow our economy and care for our land. Monsanto wants to involve the consumer in every aspect of the farmer’s life, from food production to the challenges they face. America’s farmers grow enough food to feed our nation, ship nearly $100 billion worth of crops around the world, and generate 24 million jobs in the United States. But even with these significant accomplishments, the reality is that many Americans aren’t familiar with the increasing demands a skyrocketing population has placed on farmers to feed, fuel and clothe the world. Monsanto hopes to change that one person at a time through this new Mobile Experience.


Page 2 Momentum Creates Mobile Experience for Monsanto

For more information on Monsanto’s America’s Farmers’ efforts or its Mobile Experience, including upcoming tour stops, please visit


Monsanto Company is a leading global provider of technology-based solutions and agricultural products that improve farm productivity and food quality. Monsanto remains focused on enabling both small-holder and large-scale farmers to produce more from their land while conserving more of our world’s natural resources such as water and energy. To learn more about our business and our commitments, please visit: Follow our business on Twitter® at, on the company blog, Beyond the Rows, at, or subscribe to our News Release RSS Feed.


Momentum Worldwide is the first and only marketing agency for the Phygital™ world. We create ideas that extend brand engagement with consumers through the interplay of experiences in both the physical and digital spaces – in the Phygital space, where they live today. While the heritage of Momentum is built on live events and sponsorships, our expertise spans across the marketing spectrum and we are truly discipline agnostic. We collaborate globally to deliver our best Phygital™ solutions in over 50 countries for our partners including American Express, Anheuser-Busch InBev, Coca-Cola, Nestle, Microsoft, Kraft, William Grant & Sons and Subway.

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For further information contact:

Momentum Worldwide: Adrienne Scordato

+1 212 367 4515