MOMENTUM ALONG WITH JANE’S ADDICTION AND LG MOBILE “THRILL” ATTENDEES AND YOUTUBE VIEWERS WITHWORLD’S FIRST 3D USER-GENERATED CONCERT
August 3, 2011
World’s First 3D User Generated Concert will Premier on YouTube 3D
NEW YORK – August 3, 2011 – Momentum Worldwide, LG Mobile and alternative rock pioneers, Jane’s Addiction, made innovation history last week at the world’s first 3D user-generated concert broadcasted live on YouTube, and broadcasted tomorrow on YouTube 3D. At a packed Terminal 5 with 1,500 guests in Hell’s Kitchen, New York, more than 100 ticket holders selected by Momentum, LG and Jane’s Addiction received a rare opportunity to be the first to experience LG Thrill 4G™ and capture live, 3D footage of the exclusive Jane’s Addiction performance. Equipped with a stunning 360° stage that allowed for surround-sound and panoramic viewing, the concert also featured LG CINEMA 3D TVs throughout the venue to help put every attendee directly into the action. This unique concert experience, created by Momentum, was part of LG’s “Bring Your World Alive” campaign empowering consumers to experience the benefits of mobile 3D entertainment by creating content that is unique and personal.
Armed with LG Thrill 4G devices, Jane’s Addiction’s fans enjoyed the band’s most famous songs -- including their new tracks “Irresistible Force” and “End To The Lies” from their upcoming album The Great Escape Artist (Capitol Records)-- while capturing 3D video of the concert that will help create a 60-minute documentary of the “World’s First 3D User-Generated Concert.” Premiering on LG Thrill YouTube 3D channel (youtube.com/comealive) tomorrow, August 4, 2011, the 3D documentary will tell the story of how technology has changed the way we create, view and share life’s most memorable moments.
In addition to the Jane’s Addiction concert, the “Bring Your World Alive” campaign will also encourage consumers to fight in 3D with a 3D Gaming Tournament with LG partner Gameloft at the Ferry Building Marketplace in San Francisco on August 10, 2011. Using LG Thrill 4G devices, teams of gamers will battle it out in “Near Orbit Vanguard Alliance (N.O.V.A.) 3D,” Gameloft’s 3D action game, during this exclusive 3D event experience. After multiple timed battles, top scorers will go head-to-head in a projected 3D main event for the chance to be crowned the N.O.V.A. Intergalactic Gaming Champion.
The “Bring Your World Alive” campaign kicked off earlier this summer at the 3D Entertainment Summit in New York on June 22 with a keynote speech delivered by Tim O’Brien, vice president of marketing for LG Mobile, encouraging all consumers to experience barrier-free, LG 3D mobile technology.
The ideal handset for on-the-move entertainment enthusiasts, LG Thrill 4G allows users to do it all in 3D – create, share and enjoy content in 3D. For more information on the LG Thrill 4G, please visit www.thrillbylg.com.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit http://www.lgmobilephones.com.
About Jane’s Addiction
Forming in 1985 in L.A., JANE'S ADDICTION has been firmly embedded in the collective pop culture consciousness for 25 years now. Perry Farrell stands out as one of music's most forward-thinking and enigmatic frontmen. Dave Navarro remains a veritable guitar god. Drummer Stephen Perkins' tribal stomp has also influenced a generation of percussionists. The hugely influential Los Angeles-based band has sold in excess of seven million records in the U.S. alone. When lead singer Perry Farrell created the traveling Lollapalooza festival, it galvanized the alternative rock movement and brought it to a whole new level. JANE'S ADDICTION have written the rule book for alternative music and culture through a combination of genre-defying classic songs and a cinematic live experience. For THE GREAT ESCAPE ARTIST, their new album due out fall 2011 on Capitol Records, JANE'S ADDICTION are working with producer Rich Costey (Muse, Franz Ferdinand, Interpol), with TV on the Radio's Dave Sitek on the team. Sitek, best known for his production work on TV on the Radio, Yeah Yeah Yeahs and the Foals, is writing, programming, and playing bass on the album. The band, with Chris Chaney on bass, will be touring throughout 2011. Great bands break rules, but legends write their own. www.janesaddiction.com; www.facebook.com/janesaddiction; www.twitter.com/janesaddiction
ABOUT MOMENTUM WORLDWIDE
Momentum Worldwide is a leading ideas agency with expertise across the marketing spectrum. Our philosophy: Today there is no wall between the physical and digital worlds. What happens in one creates an echo in the other. We call this The Phygital World, it is where modern consumers live and it is at the heart of everything we do. With this in mind, we make the digital world tangible and the physical world limitless. In doing so we add a new layer, a Phygital dimension, that creates greater value and engagement for our clients and consumers. We collaborate globally to deliver our best Phygital™ solutions in over 50 countries for our partners including American Express, Anheuser-Busch InBev, Coca-Cola, Nestle, Microsoft, Kraft, William Grant & Sons and Subway, among others.
For further information contact:
Momentum Worldwide: Adrienne Scordato
+1 212 367 4515