Momentum Worldwide Acquires ChaseDesign Shopper Design Consultancy
August 8, 2012
Momentum Worldwide Acquires ChaseDesign Shopper Design Consultancy
- ChaseDesign to advance with existing leadership, expanded resources
- Momentum accesses ChaseDesign’s design and shopper expertise
- New global scale for ChaseDesign via Momentum footprint
NEW YORK –August 8, 2012 – Momentum Worldwide, a global marketing agency within McCann Worldgroup, a unit of the Interpublic Group of Companies (NYSE:IPG), has acquired design consultancy ChaseDesign and their subsidiary 10Red Design in a deal announced today by Momentum CEO/Chairman Chris Weil. ChaseDesign is one of the original design consulting firms in the U.S., with a 54-year legacy of providing specialized design services to an elite core of Fortune 100 clients. With this partnership, Momentum creates a world-class, comprehensive shopper marketing offering – with global resources and talent encompassing shopper research, behavior-based retailing technology and e-commerce across out-of-store, in-store and point-of-purchase – poised to lead in the massively booming shopper marketing sector.
ChaseDesign and 10Red will continue to operate as autonomous brands with their own sets of clients – under the leadership and management of President Marty Cregg and Executive Vice President Peter Lynch – and the two companies will work in strategic alignment with Momentum to pursue growth opportunities for clients and leverage the combined organizations to create new capabilities for CPG companies.
ChaseDesign’s shopper-based design innovation will complement Momentum Worldwide’s shopper marketing capabilities – including out-of-store communications and global footprint – to create the first truly global physical and digital retailing firm. Momentum brings a full range of brand experience services including retail promotions, event, sponsorship, music, entertainment, content and beyond, coupled with ChaseDesign’s capabilities in product innovation, package design and shopper experiences to provide shared clients and partners with new offerings and opportunities.
Over the last 20 years, ChaseDesign has expanded its capabilities into branding, packaging, user research and product design, developing one of the only firms in the U.S. with multidisciplinary design studios under one management team. Specifically, ChaseDesign’s award-winning product design group now augments Momentum offerings through industrial design, engineering, model labs and prototype facilities.
The partnered agencies will initially focus on U.S. growth opportunities and client support, though the deal’s alignment of ChaseDesign with Momentum’s global network of resources, talent and connections provides growth opportunities on a new worldwide scale – beginning in Europe, South America and China.
“We’re confident that this unprecedented deal between Momentum and ChaseDesign – marrying sales and marketing with expertise that drives engagement from product innovation, packaging, communication out-of-store and in-store to purchase – is in many ways, the Holy Grail for our clients,” said Momentum’s Weil. “Our research shows that nearly 90 percent of CPG companies and retailers expect to reinvent and innovate to win; our new scope and capabilities, from ideas to action, give our clients the unique opportunity to reinvent the kinds of experiences and value we provide to every shopper wherever they shop.”
“The potential for growth from this point is limitless, as our continued ChaseDesign brand strength and identity will flourish within the idea-sharing and resource-rich environment that is the Momentum network,” said Cregg. “Our clients have long considered us an innovation leader and a proven partner in their pursuit of expanded shopper opportunities. Our package, product and retail design resources will continue to provide clients with business building solutions, now on a global stage.”
Momentum has made many recent moves to expand its capabilities in the creation of immersive, valued experiences, including the creation of content production unit Momentum Entertainment Group and its alignment with publicity, talent and entertainment agency PMK*BNC.
A recent study by the Grocery Manufacturers Association estimates that shopper marketing across the retail sector is now a $50-$60 billion category, and is expected to expand its growth at an annual rate of 15 percent.
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ABOUT MOMENTUM WORLDWIDE
Momentum Worldwide (momentumww.com) is in the business of co-creating currency for the modern consumer on behalf of some of the world’s best brands. To provide the currency people need to tell their stories – in the form of entertainment, connection, participation and information –we need the ability to create almost anything, so we’re home to some of the industry’s brightest talent in events, sponsorship, promotions, strategy, advertising, shopper marketing, music, entertainment, social, content, design and beyond. Our approach to marketing is rooted in the knowledge that only through co-creating with brands and people – instead of for people – can you guarantee authenticity and value. Part of the Interpublic Group of Companies (NYSE:IPG), we operate in over 50 countries for partners including American Express, Coca-Cola, Kraft, Microsoft, William Grant & Sons, Subway and many more.
ChaseDesign (chasedesign.net) is an international design firm with 50+ years of experience creating products, packaging and retail design solutions that grow sales and brand performance. Our strategic thought and collaborative work process yields visionary results and consistent wins for our clients – leaders in more than 30 product categories, from Fortune 25 companies to emerging innovators. Our100+ skilled and spirited employees focus their insights and energy on meaningful work that appears around the world, from top-tier retailers to prestige boutiques, on websites and in smartphones. Based at a unique facility in the Finger Lakes Region of New York, we believe that a stimulating work environment and an active lifestyle lead to great design.
Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Huge, Initiative, Jack Morton Worldwide, Lowe and Partners, MAGNAGLOBAL, McCann, Momentum, MRM Worldwide, Octagon, R/GA, UM and Weber Shandwick. Leading domestic brands include Campbell Ewald; Campbell Mithun; Carmichael Lynch; Deutsch, a Lowe and Partners Company; Gotham Inc.; Hill Holliday; ID Media; Mullen and The Martin Agency. For more information, please visit interpublic.com.
Contact: Graham Nolan
VP, Marketing Communications, North America
+1 212 367 4515
+1 315 685 1000
Momentum Announces New Creative and Growth Leadership in New York
June 26, 2012
Momentum announces New Creative and Growth Leadership in New York
- · David Chamberlain named SVP, Executive Creative Director
- · Rick Arnstein welcomed as SVP, Business Development
NEW YORK – June 26, 2012 – Momentum Worldwide has announced two new additions to the leadership ranks of its New York operations: promoted Senior Vice President, Executive Creative Director David Chamberlain and new Senior Vice President, Business Development Rick Arnstein.
Chamberlain will focus his 16 years of experience – encompassing proven creative, event, experiential and digital expertise – on driving high impact activations for Momentum New York clients and transforming strategic ideas into realities that bring consumers closer to brands. In his new role, he reports to Jon Hamm, Chief Creative and Innovation Officer, Momentum Worldwide.
Chamberlain joined Momentum in February 2011, acting as group creative lead across all of the agency’s American Express activations – including efforts for U.S. Open Tennis, the TriBeCa Film Festival, New York Fashion Week, U.S. Open/PGA, Ryder Cup Golf and the NBA.
Before Momentum, Chamberlain was Executive Creative Director at Gyro, responsible for a broad range of operational duties including improved creative product, client relationship management, team development and client marketing communications strategy. Key accounts included Virgin Atlantic, Hess, Avaya, GE and Splenda. Prior, he worked as Associate Creative Director at Imagination in London on brands including Coca-Cola, Guinness, Samsung and NASDAQ. Earlier, he honed his skills at Fitch! and Saatchi & Saatchi.
Arnstein’s role at Momentum NY will focus on new business development, stimulating client acquisition and organic growth. His multidisciplinary background includes entertainment, sports, health and fitness and technology. In his new role, he reports to SVP, Director Client Services for Momentum New York, Richard Black.
Arnstein was previously General Manager and Managing Director of GMR Marketing in New York City for over 15 years, during which time he expanded client partnerships to include Microsoft, Intel, Best Buy, ING, Sony, NBA, MLS, NFL and more. He also supported the launch of the agency’s Xbox business and the production of the first Vertical Fashion Show in the United States for Marshall Fields/Target. He managed the GMR New York office, which he established in 1994, until 2009.
Before GMR, Arnstein was an early player in music marketing, negotiating and implementing artist sponsorships for Reebok, Michelob, Swatch and others. Prior, he was a Frontier Booking International talent agent, after he produced the largest indoor concert in America at the Louisiana Superdome in 1981.
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ABOUT MOMENTUM WORLDWIDE
Momentum Worldwide (www.momentumww.com), part of the Interpublic Group of Companies (NYSE:IPG), is a leading ideas agency with expertise across the marketing spectrum. Our philosophy: Today there is no wall between the physical and digital worlds. What happens in one creates an echo in the other. We call this The Phygital™ World. It is where modern consumers live and it is at the heart of everything we do. With this in mind, we make the digital world tangible and the physical world limitless. In adding a new layer – a Phygital dimension – we create greater value and engagement for clients and consumers. We collaborate globally to deliver Phygital solutions in over 50 countries for our partners including American Express, Coca-Cola, Nestle, Microsoft, Kraft, Subway, and William Grant & Sons, among others.
Contact: Graham Nolan
VP, Marketing Communications, North American
+1 212 367 4515
4A's Board Announced: Momentum CEO Chris Weil Elected Chairman
June 14, 2012
2012-2013 4A’S BOARD OF DIRECTORS ANNOUNCED
Momentum Worldwide’s Chris Weil Elected Chairman
New York, June 14, 2012—The 4A’s today announced the 2012-2013 Board of Directors and Board Officers following its Board of Directors’ meeting in Chicago. The officers, directors-at-large and regional representatives make up a 27-member Board that represents agencies of varying sizes throughout the United States.
Chris Weil, Chairman and CEO, Momentum Worldwide, is the new board chair elected to a two-year term. For the past year, he has served a one-year term as vice-chairman along with CP+B chairman Chuck Porter, chairman, who concludes his two-year chairmanship and now serves as immediate past chair for one year. Mr. Weil had also served as 4A’s Director-at-Large for three years.
“I could not be more honored and thrilled to accept the role of 4A’s chairman, at what is without a doubt the most exciting time for anyone to be a part of this business,” said Weil. “If you really look at the most exciting parts of the world right now – the exponential growth of technology, the personal behaviors and communities that are shifting every day, the ways new brand relationships are empowering positive change – you see that our industry is at the center, as the perfect place for creative ideas and thinkers who want to build what’s next.”
Sharon Napier, CEO, Partners + Napier, continues her two-year term as 4A’s Board of Directors’ secretary-treasurer until 2013.
“The 4A’s will be very well served by the industry representation and thought leadership we have on our new board,” said Nancy Hill, President-CEO, 4A’s. “I look forward to working with Chris and the other board members over the next year to advance the work we do on behalf of all our members.”
Directors-at-large on the 4A’s Board serving through 2015 are:
● Andrew Benett, Global Chief Executive Officer, Arnold Worldwide and Chief Strategy Officer, Havas Worldwide
● Lisa Donohue, CEO, Starcom Worldwide/Chicago
● David Sable, Global CEO, Young & Rubicam
Directors-at-large on the 4A’s Board serving through 2013 are:
● Scott Hagedorn, CEO, Annalect
● Bill Koenigsberg, President /CEO, Horizon Media
● Eric Mower, Chairman & CEO, Eric Mower & Associates
● Susan Credle, Chief Creative Officer, Leo Burnett USA
Directors-at-large on the 4A’s Board who will serve through 2014 are:
● David Eastman, Worldwide Digital Director & CEO, JWT North America
● Rob Norman, CEO, N.A., GroupM North America
● Troy Ruhanen, Chairman & CEO, The Americas, BBDO,
● Linda Sawyer, Chief Executive Officer, N.A., Deutsch, a Lowe & Partners Company
4A’s Regional Directors
Eastern Region Directors:
● Bryan Wiener, Chief Executive Officer, 360i, LLC
● Linda Rosanio, Chairman/CEO, The Star Group
● Andrew Graff, CEO, Allen & Gerritsen
Central Region Directors:
● Ron Bess, COO, Euro USA
● Christine Fruechte, President & CEO, Colle + McVoy
● Steve Swanson, Managing Director, Engauge/Columbus
Southern Region Directors
● Brad W. Brinegar, Chairman & CEO, McKinney
● Eugene M. Faison, Jr., Chairman & CEO, Equals Three Communications
● Bruce Kelley, Vice Chairman, The Martin Agency
Western Region Directors:
● Greg Stern, CEO, Butler, Shine, Stern & Partners
● Jo Muse, Chairman & CEO, Muse Communications
● Eric Johnson, President, Ignited
About the 4A’s
The 4A’s is the national trade association of the advertising agency business. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies from across the country. The 1,200 member agency offices served by the 4A’s employ 65,000 people; offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association founded in 1917 helps its members build their businesses, and acts as the industry’s spokesperson with government, media, and the public sector. For more information, visit the 4A’s Web site at www.aaaa.org.
Momentum Worldwide Strengthens Executive Team
February 13, 2012
MOMENTUM WORLDWIDE STRENGHTENS EXECUTIVE TEAM
February 13, 2012 – Global marketing agency Momentum Worldwide has bolstered its European & UK operations with a series of executive appointments, designed to drive continued growth across the agency’s global network.
A testament to the agency’s dedication to one of its most important regions - Europe- current CMO of Momentum Worldwide, Kevin McNulty, has expanded his remit to become Regional Director of Europe. Based at Momentum’s London office, Kevin will assume these duties in addition to his existing CMO responsibilities, allowing him to lead the agency’s European business strategy, as well as apply a keen focus on growth and client services.
Kevin joined Momentum in 1996 and has held multiple positions with the agency over that time, including Head of Global Accounts, Managing Director of the San Francisco office and Regional Director for APAC and EMEA.
Joining the European executive board will be newly promoted Joint Managing Directors of Momentum UK, Simon White and Allan Cobb who were promoted from their previous positions as Managing Director of Momentum London and Shopper Marketing Director of Momentum Worldwide respectively. With over three decades of combined experience in marketing and strategy, Simon and Allan will be responsible for the overall growth of the UK agency based across London, Cheshire and Manchester.
Paul Slater joins the agency as Executive Creative Director of Momentum London. Paul will be heavily involved with the creative direction for some of Momentum’s most important clients while also supporting its ambitious business development programme. Internationally renowned Paul has a proven track record of inspiring and motivating design teams to deliver brand experiences and creative campaigns across
a wide range of media, including identity, print, interactive, motion graphics, advertising, 3D, outdoor, environments, merchandising and radio. Most recently Paul’s projects have included several films for Hudson Whiskey and The Balvenie (William Grant & Sons), national activations for Coca-Cola, American Express and Powerade, as well as packaging design for Stoli Chocolate Raspberry - the first frosted Stoli bottle to hit the shelves in 70 years.
Commenting of the recent appointments, Chris Weil, Chairman & CEO, Momentum Worldwide said: “I am extremely excited to announce the new additions to our UK executive team which will help us to continue to build on Momentum’s global success. This is a significant appointment, as it signals a focused effort to leverage the strengths of our Manchester and London agencies into a combined UK offering”
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For interviews with or comment from Momentum London, or any other further information, please contact Rami Aulak, James Steward or Oliver Pink at Eulogy!
T: 020 7927 9999
Notes to Editors:
About Momentum Worldwide
Momentum Worldwide is the first and only marketing agency for the Phygital™ world. We create ideas that extend brand engagement with consumers through the interplay of experiences in both the physical and digital spaces – in the Phygital™ space, where they live today. While the heritage of Momentum is built on live events and sponsorships, our expertise spans across the marketing spectrum and we are truly discipline agnostic. We collaborate globally to deliver our best Phygital™ solutions in over 50 countries for our partners including American Express, Anheuser-Busch InBev, Coca-Cola, Nestle, Microsoft, Kraft and William Grant & Sons.
About Momentum UK
Momentum UK is a creative integrated marketing agency, comprising three offices in London, Manchester and Cheshire, employing over 200 people. Momentum moves brands forward by creating rich experiences that spark conversations and inspire action. Momentum UK services include sponsorship, events, content, shopper marketing, promotions, in-store, digital marketing and social media management.
Momentum UK key clients include:
American Express, Cereal Partners Worldwide, Microsoft, The Gap, Nokia, UPS, Ricoh, Hamelin
Paperbrands, Channel 4, UPS, Subway, Sony Pictures International, Nestlé and Coca-Cola.
MOMENTUM ENTERTAINMENT GROUP LAUNCHES SCRIPTED DIVISION LED BY DIRECTOR-PRODUCER NICK HAMM
August 9, 2011
LOS ANGELES, CA (August 09, 2012) ---- The recently announced Momentum Entertainment Group expands its television presence with the launch of a newly formed Scripted Entertainment division being led by BAFTA award-winning director and producer Nick Hamm. In addition, veteran producer and former TV executive Alex Maggioni will serve as Senior Vice President of Scripted Entertainment. The announcement arrives on the heels of last week’s acquisition of Hamm’s latest feature film, rock & roll comedy Killing Bono slated for theatrical release this fall.
In addition to traditional television production, Momentum Entertainment Group’s scripted department will develop material with an eye toward creating quality programming suitable for distribution across multiple platforms. Momentum Entertainment Group plans to leverage its significant relationships in the global community and advertising world to explore innovative business models for television production.
Marketing agency Momentum Worldwide announced the newly formed Momentum Entertainment Group led by Steven Marrs in June.
Momentum Worldwide’s Chairman and CEO Chris Weil stated, “The addition of a full scripted department helmed by a great talent like Nick Hamm is evidence of Momentum’s commitment to the entertainment space.”
“We are thrilled to be expanding our TV team into the scripted space,” stated Marrs. “We are dedicated to creating a world class content production company and having someone as versatile and experienced as Nick at the helm of our new scripted division brings that vision to life.”
“I am eager to collaborate with Steven and the Momentum Entertainment team in this new venture,” said Hamm. “Our goal is to produce dynamic material that will resonate with various buyers while creating unique models for funding development and production that work effectively in today’s marketplace.”
Acclaimed director and producer of feature films, television and digital content, Hamm began his career as a resident director of the Royal Shakespeare Company before transitioning into television, directing award winning programming for both the BBC and ITV in the UK. Hamm has also directed numerous feature films, most notably THE HOLE (2001) for Pathé, GODSEND (2004) for Lionsgate and the critically acclaimed indie film KILLING BONO (2011), which was released by Paramount Pictures in March in the UK and was just acquired by ARC Entertainment and Xlrator Media for North American theatrical distribution this fall.
Joining Hamm on Momentum Entertainment’s scripted division team is Alex Maggioni who will serve as Senior Vice President of Scripted Entertainment. Maggioni brings an equally diverse range of television experience to the group with more than fifteen years in television production and development. Maggioni has worked as both a producer and network executive on comedy, drama and alternative series for broadcast, cable and internet distribution including SPIN CITY (ABC), PRISON BREAK (FOX), CHELSEA LATELY (E!) and AWESOMETOWN (Fox).
Rounding out the scripted department is Kevin Wandell, Manager of Scripted Entertainment, who joins Momentum Entertainment Group from HBO where he worked closely with the drama department. Prior to working at HBO, Wandell was at John Wells Productions.
About Momentum Entertainment Group
Momentum Entertainment Group is a future generation content studio where ideas are brought to life by connecting talent, brand and ideas with distributors to deliver unparalleled content experiences globally. Led by Steven Marrs, MEG has offices in Hollywood, New Orleans and New York and is comprised of three divisions: Momentum Entertainment; Artist & Brand and Branded Pictures.
About Momentum Worldwide
Momentum Worldwide is the first and only marketing agency for the Phygital TM world. We create ideas that extend brand engagement with consumers through the interplay of experiences in both the physical and digital spaces—in the Phygital TM space, where they live today. While the heritage of Momentum is built on live events and sponsorships, our expertise spans across the marketing spectrum and we are truly discipline agnostic. We collaborate globally to deliver our best Phygital TM solutions in over 50 countries for our partners including American Express, Anheuser-Busch In Bev, Coca-Cola, Nestle, Microsoft, Kraft, William Grant & Sons and Subway.
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