World’s First 3D User Generated Concert will Premier on YouTube 3D

NEW YORK – August 3, 2011 – Momentum Worldwide, LG Mobile and alternative rock pioneers, Jane’s Addiction, made innovation history last week at the world’s first 3D user-generated concert broadcasted live on YouTube, and broadcasted tomorrow on YouTube 3D. At a packed Terminal 5 with 1,500 guests in Hell’s Kitchen, New York, more than 100 ticket holders selected by Momentum, LG and Jane’s Addiction received a rare opportunity to be the first to experience LG Thrill 4G™ and capture live, 3D footage of the exclusive Jane’s Addiction performance. Equipped with a stunning 360° stage that allowed for surround-sound and panoramic viewing, the concert also featured LG CINEMA 3D TVs throughout the venue to help put every attendee directly into the action. This unique concert experience, created by Momentum, was part of LG’s “Bring Your World Alive” campaign empowering consumers to experience the benefits of mobile 3D entertainment by creating content that is unique and personal.

Armed with LG Thrill 4G devices, Jane’s Addiction’s fans enjoyed the band’s most famous songs -- including their new tracks “Irresistible Force” and “End To The Lies” from their upcoming album The Great Escape Artist (Capitol Records)-- while capturing 3D video of the concert that will help create a 60-minute documentary of the “World’s First 3D User-Generated Concert.” Premiering on LG Thrill YouTube 3D channel (youtube.com/comealive) tomorrow, August 4, 2011, the 3D documentary will tell the story of how technology has changed the way we create, view and share life’s most memorable moments.

In addition to the Jane’s Addiction concert, the “Bring Your World Alive” campaign will also encourage consumers to fight in 3D with a 3D Gaming Tournament with LG partner Gameloft at the Ferry Building Marketplace in San Francisco on August 10, 2011. Using LG Thrill 4G devices, teams of gamers will battle it out in “Near Orbit Vanguard Alliance (N.O.V.A.) 3D,” Gameloft’s 3D action game, during this exclusive 3D event experience. After multiple timed battles, top scorers will go head-to-head in a projected 3D main event for the chance to be crowned the N.O.V.A. Intergalactic Gaming Champion.

The “Bring Your World Alive” campaign kicked off earlier this summer at the 3D Entertainment Summit in New York on June 22 with a keynote speech delivered by Tim O’Brien, vice president of marketing for LG Mobile, encouraging all consumers to experience barrier-free, LG 3D mobile technology.

The ideal handset for on-the-move entertainment enthusiasts, LG Thrill 4G allows users to do it all in 3D – create, share and enjoy content in 3D. For more information on the LG Thrill 4G, please visit www.thrillbylg.com.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit http://www.lgmobilephones.com.

About Jane’s Addiction

Forming in 1985 in L.A., JANE'S ADDICTION has been firmly embedded in the collective pop culture consciousness for 25 years now. Perry Farrell stands out as one of music's most forward-thinking and enigmatic frontmen. Dave Navarro remains a veritable guitar god. Drummer Stephen Perkins' tribal stomp has also influenced a generation of percussionists. The hugely influential Los Angeles-based band has sold in excess of seven million records in the U.S. alone. When lead singer Perry Farrell created the traveling Lollapalooza festival, it galvanized the alternative rock movement and brought it to a whole new level. JANE'S ADDICTION have written the rule book for alternative music and culture through a combination of genre-defying classic songs and a cinematic live experience. For THE GREAT ESCAPE ARTIST, their new album due out fall 2011 on Capitol Records, JANE'S ADDICTION are working with producer Rich Costey (Muse, Franz Ferdinand, Interpol), with TV on the Radio's Dave Sitek on the team. Sitek, best known for his production work on TV on the Radio, Yeah Yeah Yeahs and the Foals, is writing, programming, and playing bass on the album. The band, with Chris Chaney on bass, will be touring throughout 2011. Great bands break rules, but legends write their own. www.janesaddiction.com; www.facebook.com/janesaddiction; www.twitter.com/janesaddiction

ABOUT MOMENTUM WORLDWIDE

Momentum Worldwide is a leading ideas agency with expertise across the marketing spectrum. Our philosophy: Today there is no wall between the physical and digital worlds. What happens in one creates an echo in the other. We call this The Phygital World, it is where modern consumers live and it is at the heart of everything we do. With this in mind, we make the digital world tangible and the physical world limitless. In doing so we add a new layer, a Phygital dimension, that creates greater value and engagement for our clients and consumers. We collaborate globally to deliver our best Phygital™ solutions in over 50 countries for our partners including American Express, Anheuser-Busch InBev, Coca-Cola, Nestle, Microsoft, Kraft, William Grant & Sons and Subway, among others.

Links:

WEBSITE: www.momentumww.com

For further information contact:

Momentum Worldwide: Adrienne Scordato

+1 212 367 4515 

New York (August 2, 2011) – Momentum Worldwide announced today that Luke DArcy has been named to the new position of Chief Growth Officer from director, business development, EMEA, reporting to CMO Kevin McNulty.

DArcy will focus on raising the profile and awareness of the Momentum Worldwide brand, driving new and organic growth across the agency and overseeing the new business and marketing teams around the world. He will also sit on the McCann Worldgroup growth team, driving new business performance and strategy along with his counterparts at Momentum’s sister agencies.

DArcy rejoined the agency in April 2010, having previously worked at Momentum from 2002-2006.

McNulty said: “This is a great opportunity for Luke to bring his estimable qualities to the global stage. His track record and passion for our Brand and what we stand for made Luke the obvious choice for this high-profile position.”

Before joining Momentum for the second time, DArcy worked directly with Sir Richard Branson, launching the Virgin Racing F1 Team. From 1996-2001, he was new business director for network agency Euro RSCG KLP twice seeing the shop win Marketing Week’s Agency of the year and picking up Euro RSCG’s internal New Business Agency of the Year award. Account wins included winning Microsoft and PepsiCo assignments across 40 countries.

DArcy became a partner of leading global independent agency iris, where he served from 2006-2009. With 14 offices worldwide he led the global new business, PR and marketing of the agency culminating with international account wins like Hertz, Volkswagen, Shell, and ING. This period also saw the agency twice voted UK agency of the Year, APAC Agency of the Year, Sunday Times Top 10 places to work and winner of the £5m Bank of Scotland Entrepreneurs Challenge.

DArcy said: "It is a terrific role and inspiring to be working with such a great global team across Momentum and McCann Worldgroup. The work, people and culture here is unique and I relish the chance to help evolve the brand and drive its new business performance."

ABOUT MOMENTUM WORLDWIDE
Momentum Worldwide is a leading ideas agency with expertise across the marketing spectrum. Our philosophy: Today there is no wall between the physical and digital worlds. What happens in one creates an echo in the other. We call this The Phygital World, it is where modern consumers live and it is at the heart of everything we do. With this in mind, we make the digital world tangible and the physical world limitless. In doing so we add a new layer, a Phygital dimension, that creates greater value and engagement for our clients and consumers. We collaborate globally to deliver our best Phygital™ solutions in over 50 countries for our partners including American Express, Anheuser-Busch InBev, Coca-Cola, Nestle, Microsoft, Kraft, William Grant & Sons and Subway, among others.

Links:

WEBSITE: www.momentumww.com

For further information contact:

Momentum Worldwide: Adrienne Scordato

+1 212 367 4515

adrienne.scordato@momentumww.com 

FOR IMMEDIATE RELEASE

Momentum Philippines Creates Country’s First Plant Billboard for Coca-Cola and WWF

Momentum Philippines, gives Manila commuters a breath of fresh air by creating the country’s first plant billboard that helps protect the environment.  This breakthrough project was launched by Coca-Cola and World Wide Fund for Nature Philippines (WWF).   Momentum Philippines also collaborated with Coca-Cola's other agencies including: McCann Erickson Philippines and Starcom MediaVest Group on the "Living" billboard.

The 60x60 ft. plant billboard utilizes the most creative and innovative eco-friendly mechanisms. Located in the heart of Manila’s busiest street, the billboard uses 3,600 pots of thriving Fukien tea plants, which absorb air pollutants.  Each plant can absorb an average of 13 pounds of carbon dioxide a year (which is an annual total of 46,800 pounds of dissolved toxic chemicals.) Recycled Coca-Cola bottles were used as pots; all filled with a mixture of industrial by-products and organic fertilizers. A drip irrigation system, also known as trickle irrigation or micro-irrigation, was installed for efficient water distribution. This irrigation method saves water and fertilizer by allowing water to drip slowly to the roots of plants, providing them with what they need when they need it.

“We are proud that we have brought to life the first plant billboard in the country. It is an embodiment of our company’s Live Positively commitment to making a positive difference in the world by incorporating sustainability into everything that we do. With this, we hope to inspire Filipinos to join us in our journey, because we know that together, we can make a positive impact,” said Guillermo Aponte, president of Coca-Cola Philippines.

Majo Tomas, head of Momentum Philippines, said:  “We wanted to create a campaign that will make an impact amidst Manila’s jungle of out-of-home ads. With the positive attention the plant billboard is getting, we are confident that we will fulfill the campaign’s ultimate objective to encourage Filipinos to be active participants in making a positive impact to the environment. That will be Momentum’s biggest achievement- to transform not only out-of-home advertising, but also the Filipinos’ mindset and ways as well.”

“This is an incredibly creative effort and exemplifies the innovation across Momentum’s offices,” said Momentum Worldwide Chairman and CEO Chris Weil.  “Our agency has transformed itself from an events and promotions shop into one of the leading marketing IDEAS agencies around the world.  I am proud of the team in the Philippines and also very excited about the other big platform ideas that we are generating to capture the attention of the consumer on behalf of our clients.”

ABOUT MOMENTUM WORLDWIDE

Momentum Worldwide is a leading ideas agency with expertise across the marketing spectrum.  Our philosophy:  Today there is no wall between the physical and digital worlds.  What happens in one creates an echo in the other.  We call this The Phygital World, it is where modern consumers live and it is at the heart of everything we do.  With this in mind, we make the digital world tangible and the physical world limitless.  In doing so we add a new layer, a Phygital dimension, that creates greater value and engagement for our clients and consumers.  We collaborate globally to deliver our best Phygital™ solutions in over 50 countries for our partners including American Express, Anheuser-Busch InBev, Coca-Cola, Nestle, Microsoft, Kraft, William Grant & Sons and Subway, among others.

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Links:

WEBSITE: www.momentumww.com

For further information contact:

Momentum Worldwide:         Adrienne Scordato

+1 212 367 4515 

adrienne.scordato@momentumww.com

MOMENTUM WORLDWIDE EXPANDS ITS ENTERTAINMENT BUSINESS WITH THE LAUNCH OF MOMENTUM ENTERTAINMENT GROUP

Media and Entertainment Veteran Steven Marrs Leads the First Future-Generation Content Studio of its Kind

For Immediate Release

NEW YORK/HOLLYWOOD/NEW ORLEANS (June 27, 2011)—Momentum Worldwide announced today that it has launched Momentum Entertainment Group (MEG), the first agency-led future generation content studio.

MEG is set to capitalize on Momentum’s existing marketing expertise to forge closer ties with the Hollywood development and creative communities by providing unique financing models while connecting talent, brands, and ideas with distributors to create world class entertainment properties. With tri-coastal offices in Hollywood, New Orleans, and New York, MEG is the only content studio directly connected to a global marketing agency.

Momentum Entertainment Group will initially be comprised of three divisions; Momentum Entertainment, Artist & Brand and Branded Pictures.  Each of these divisions will offer specialized capabilities that complement the overall mission of the company.  MEG is led by President Steven Marrs, who reports to Momentum Worldwide Chairman and CEO Chris Weil. This move continues Momentum Worldwide’s growth in the entertainment space. PMK*BNC will remain its own unit within Momentum Worldwide, but will work along with MEG, to deliver solutions for clients across multiple channels. 

An accomplished media and entertainment executive, Marrs has been recognized as a pioneer in both the digital and branded entertainment industries.  Marrs brings to MEG his vast experience along with the production company he founded, Branded Pictures, which will now formally become a division of Momentum Entertainment Group.  Marrs and Branded Pictures created, produced and distributed programming across multiple platforms in markets around the world such as: “The World Music Awards,” “America’s Party New Year’s Eve Celebration,”  “Christmas from Central Park,”  “Anatomy of a Socially Awkward Situation” (Digital Series), among many others, working with broadcast networks such as ABC, CBS, CW, FOX and NBC.  Prior to creating Branded Pictures, Marrs was the co-founder of Tribal DDB Worldwide, where he was responsible for building a worldwide network of 30 offices in 21 countries, working with Fortune 500 clients.  Earlier, Marrs served as a founding partner of Blue Marble ACG, one of the first interactive agencies.

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“We modeled ourselves after the original premise of the United Artist Studio—bringing great creative talent from various facets of entertainment together under one roof and providing a structure and ownership model to bring great programming to life,” said Marrs. “In creating Momentum Entertainment Group, we are building an innovative way of providing the Hollywood creative community with unique financing and packaging models to connect with broadcasters and brands worldwide. It’s never been done on this scale and we could not be any more excited about launching this venture with one of the pre-eminent global marketing agencies.”

“To ensure our path to grow, we are continuously looking at the Momentum business, client needs and what we need to do to hold our leadership position as one of the most innovative idea shops around the globe, “ said Weil. “Momentum Entertainment Group compliments the natural evolution of our entertainment service offering and builds upon our foothold in Hollywood.  With over 65 films produced in New Orleans last year, we believe this city is destined to explode with the creation of even more entertainment properties, and we are especially excited to be in business there.”

Joining Marrs on the MEG management team is Chuck Dalaklis who will serve as Senior Vice President, Alternative Programming & Development for Momentum Entertainment.  Dalaklis, former President and CEO of Dalaklis Media Enterprises (DME), brings 20 years of award-winning creative program development and production experience as well as DME into the MEG fold. Viewed as an industry visionary in the non-scripted world, he is the force behind such hit TV shows, specials and events including the Cartoon Network hit “Dude What Would Happen”, Lifetime’s “Merge,” and CBS’ Survivor spinoff special, “Rob and Amber Get Married.” Additionally, Dalaklis has produced multiple series for CBS, The Cartoon Network, E!, LOGO, Travel Channel, Lifetime, MTV, VH1, USA Networks and TLC.

To further support the MEG offering, the Artist & Brand team of Lori Sale, Jean Kwolek, Todd Waks and Jason Pinyan join to create one of the most powerful and robust entertainment packaging businesses.  The group will be led by Managing Partner Lori Sale. Prior to the creation of Artist & Brand (A&B) Sale held marketing positions in some of the entertainment industry’s most-prominent companies. She worked with the Artist Marketing division at Paradigm Talent Agency in Los Angeles, leading marketing, rebranding and sponsorship for Paradigm actors, musicians and producers across film, television and music. Sale also created the Global Branded Entertainment division for International Creative Management (ICM), working with such artists as Beyoncé, Angelica Huston, and Christina Ricci. At Miramax Films and The Weinstein Company, she launched “Project Runway” and the SPY Kids franchise. Lori has been recognized as one of the Hollywood’s most powerful woman by Variety and The Hollywood Reporter.

Momentum Entertainment will lead all of Momentum Entertainment Group’s content development, packaging and distribution for multi-platform broadcast and live events in a variety of formats including reality, comedy and drama.  Momentum Entertainment Group has strong relationships with writers, directors, producers and celebrities and major networks. These industry ties allow the division to produce stellar programming and distribute it around the world. 

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Artist & Brand will be responsible for celebrity and music talent brokerage that works on behalf of talent to identify, negotiate and contract opportunities in advertising and sponsorship as well as sponsorship sales of originally created properties.  Branded Pictures will provide a full range of in-house production capabilities for broadcast and digital programming. The team has content-specific experts in all genres including scripted drama, comedy, sports and reality along with strong ties to writers and talent.

ABOUT MOMENTUM ENTERTAINMENT GROUP
Momentum Entertainment Group is a future generation content studio where ideas are brought to life by connecting talent, brand, and ideas with distributors to deliver unparalleled content experiences globally. Led by Steven Marrs, MEG has offices in Hollywood, New Orleans and New York and is comprised of three divisions: Momentum Entertainment; Artist & Brand and Branded Pictures

ABOUT MOMENTUM WORLDWIDE

Momentum Worldwide is a leading ideas agency with expertise across the marketing spectrum.  Our philosophy:  Today there is no wall between the physical and digital worlds.  What happens in one creates an echo in the other.  We call this The Phygital World, it is where modern consumers live and it is at the heart of everything we do.  With this in mind, we make the digital world tangible and the physical world limitless.  In doing so we add a new layer, a Phygital dimension, that creates greater value and engagement for our clients and consumers.  We collaborate globally to deliver our best Phygital™ solutions in over 50 countries for our partners including American Express, Anheuser-Busch InBev, Coca-Cola, Nestle, Microsoft, Kraft, William Grant & Sons and Subway, among others. 

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Links:

WEBSITE: www.momentumww.com

For further information contact:

Momentum Worldwide:               Adrienne Scordato

+1 212 367 4515 

adrienne.scordato@momentumww.com

MOMENTUM CHINA APPOINTS NEW LEADERSHIP TEAM

Expands Agency Offering and Expertise in Shopper Marketing

New York, NY – June 2, 2011 – Momentum Worldwide announced today that it has named two industry experts to new posts at Momentum China.  John J. Steere has been appointed as Managing Director and Korey Yu was named Business Director.  Steere will report to Momentum Worldwide Chairman and CEO Chris Weil and Yu will report to Steere. 

With over 20 years of experience in marketing, advertising and activation, Steere most recently served as Managing Director, Asia Pacific at Saatchi & Saatchi X.  Steere has experience working on the client and agency side, with stints at DDB Worldwide and Gartner in addition to AT&T and VISA International.  Steere is also a creative entrepreneur who has founded a few agencies in NYC and Asia, later selling them after building them into successful businesses.  He has handled accounts on recognized global brands such as P&G, Coke, Diageo, Adidas, Nike, HP, Philips, Johnson & Johnson, to name a few.  Steere has proven expertise in managing regional operations in APAC, identifying key market opportunities and cultivating strategic business partnerships.  His skill set includes a diverse level of disciplines including digital, PR, activation, multicultural and shopper marketing.

“John is the perfect candidate to lead Momentum China.  With his entrepreneurial spirit and success building Fortune 100 brands, he has the right combination of strategic marketing, creative and management skills to advance our business in China,” said Momentum Chairman and CEO Chris Weil.   “In addition, he also has an expertise in shopper marketing, which continues to be an important discipline in the Momentum offering for clients.”

Steere was named Chief Marketing Officer of McCann Worldgroup Greater China in February 2011 and now adds the Momentum assignment to his role.

TH Peng, CEO for McCann WorldGroup Greater China, said: “John has already added value to our agency group in the short time he has been with us.  He is a proven leader in the APAC region and has a strong understanding of the market, in addition to his sharp skills across multiple client categories and marketing disciplines.”

Additionally, Korey Yu was named Business Director for Momentum China.   With over 14 years of experience in brand planning and marketing, mobile and shopper marketing, Yu has worked for agencies including Ogilvy, Euro 4D and Y&R Approach.  He has worked across categories including FMCG, spirits, retail and information technology.

ABOUT MOMENTUM WORLDWIDE

Momentum Worldwide is a leading ideas agency with expertise across the marketing spectrum.  Our philosophy:  Today there is no wall between the physical and digital worlds.  What happens in one creates an echo in the other.  We call this The Phygital World, it is where modern consumers live and it is at the heart of everything we do.  With this in mind, we make the digital world tangible and the physical world limitless.  In doing so we add a new layer, a Phygital dimension, that creates greater value and engagement for our clients and consumers.  We collaborate globally to deliver our best Phygital™ solutions in over 50 countries for our partners including American Express, Anheuser-Busch InBev, Coca-Cola, Nestle, Microsoft, Kraft, William Grant & Sons and Subway, among others. 

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Links:

WEBSITE: www.momentumww.com

For further information contact:

Momentum Worldwide:           Adrienne Scordato

+1 212 367 4515 

adrienne.scordato@momentumww.com