MOMENTUM WORLDWIDE REINVENTS THE SPORTS MARKETING AGENCY MODEL AND LAUNCHES MOMENTUM SPORTS IN BRAZIL

Leading Global Agency Joins Forces with Sports Icon Fittipaldi to Connect Brands to Fans

 

(Sao Paulo/New York)  May 20, 2011 – Momentum Worldwide has announced that it has launched Momentum Sports in Brazil.  Leveraging its heritage as one of the leading sports marketing companies in the world, Momentum Sports has created a new vision for sports marketing – a modern approach that is completely fan-centric and activates on Momentum’s “Phygital™” positioning.  With Sports Icon Emerson Fittipaldi, and some of the leading sports and event marketing experts in the world, Momentum Sports will strategically drive ground-breaking ideas for its clients and create programs built around the sports fan of today and tomorrow.  Momentum Sports will use this fan connection to fuel brand perception and increase sales.  This move builds upon Momentum Brazil’s enormous success.  The agency is currently one of the top five in Brazil and grew 10% ahead of the market last year.

 

“The fans of today experience sports in a dramatically different way than they did years ago.  And a new breed of fan deserves a new kind of agency,” said Momentum Worldwide CMO and Momentum Sports Co-Chairman Kevin McNulty.   “This is a new world and fans must come first and be approached with a completely tailored multi-channeled marketing program that connects them to the game, athletes and brands in both the physical and digital worlds.”

 

“In 2016, two monumental events will take place: the city of Rio de Janeiro will stage the Olympics and the first generation of “digital natives” will turn 18.  It is the perfect storm and Momentum Sports will tap into its research capabilities to launch understand how these passionate fans want to connect to the game.  Our first research findings on fan behavior and interests will break in August.  It will bring a new truth to how sports drives purchase behavior.” said Momentum Brazil’s President and Momentum Sports Co-Chairman Marcos “Mala” Lacerda.

 

Momentum Sports will be built on four pillars of expertise which includes brand knowledge, passion for sports, local market reputation in Brazil and global support from Momentum Worldwide and McCann Worldgroup offices around the world.  The Momentum Sports team has vast knowledge and expertise in managing and activating programs for brands in every Olympic game since 1996 and multiple other iconic sporting events including:  The U.S. Open, PGA, World Cup, NASCAR, Formula One and many others.  In addition, the division will have a suite of sponsorship tools that allow brands to properly value their sponsorship and measure return on investment while tracking real results. 

 

Momentum Sports, through its well-established connections with high-profile brands is already well-poised to play a leading role in serving the Brazilian marketing community.  Momentum Sports will be led by four co-chairmen including:   Momentum Worldwide CMO Kevin McNulty, Momentum Brazil’s President Marcos “Mala” Lacerda, WMcCann Worldgroup Latin America Creative Chairman Officer, Washington Olivetto and Global Sports Legend, two time Formula One World Champion, Indy car World Champion and two time Indy 500 winner Emerson Fittipaldi.  The division will report up to Momentum Worldwide Chairman and CEO Chris Weil.

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“Emerson is the ideal sports legend to help us lead this new venture.  He has the innate ability to connect to multi-generations of fans, across demographics and touchpoints, in an authentic and meaningful way,” said Lacerda.  “He exemplifies Momentum Sports vision and philosophy and will serve as a guiding light as we partner with clients to reach consumers.”

 

"Emerson brings two features that marked his mythological career as a sportsman: the ability to accelerate at the right time and manage the result when necessary," said Olivetto. 

 

Fittipaldi said: “I am very proud to be a part of the Momentum family.  I have been working with Momentum Brazil for the last 16 months and have been impressed by their strategic vision, creativity and passion.  It is an important time for Brazil across multiple sports and we are well prepared to cater to the needs of fans which is so important; because without them, sports simply could not exist.”

 

 “From the moment Brazil was announced as the host country of the World Cup and the Olympics, the world’s biggest brands have begun to investigate how they will get involved in these historic sporting events,” said Weil.  “This is Brazil’s shining moment.  The opportunities in sports marketing is literally at a boiling point in this market.  And we knew we wanted to be there at the forefront to represent our clients and how they will interact with the fans and consumers.”

 

Momentum Sport’s capabilities will include:  sponsorship evaluation and negotiation, endorsements, licensing, merchandising, sponsorship activation, event marketing, brand communication, promotions and results analysis and measurement.  With a passion for sports, the commitment to brand performance and the knowledge of and relationship with the sports industry, Momentum Sports has the brightest experts in brand communication disciplines, from planning and creation, to production and management.  It is a unique offering that will join local Brazilian culture, behavior and management, with global structure, experience and resources, with programs designed to turn sports fans into brand fans.

 

ABOUT MOMENTUM WORLDWIDE

Momentum Worldwide is the first and only marketing agency for the Phygital™ world. We create ideas that extend brand engagement with consumers through the interplay of experiences in both the physical and digital spaces – in the Phygital™ space, where they live today. While the heritage of Momentum is built on live events and sponsorships, our expertise spans across the marketing spectrum and we are truly discipline agnostic. We collaborate globally to deliver our best Phygital™ solutions in over 50 countries for our partners including American Express, Anheuser-Busch InBev, Coca-Cola, Nestle, Microsoft, Kraft, William Grant & Sons and Subway.

 

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 For further information contact:  Adrienne Scordato at 212-367-4515

 

MOMENTUM HELPS REBUILD JAPAN PIXEL BY PIXEL

Agency Raises Funds and Sends a Special Message of Love and Hope

FOR IMMEDIATE RELEASE

NEW YORK, NY (APRIL 25, 2011) – Japan remains in crisis after the devastating earthquake and a number of charities have set up appeals. One of those organizations is Just Giving, a non-profit that is distributing funds to those providing relief and emergency services to victims including the International Medical Corps, Save the Children, among others.

One of the corporate values at Momentum Worldwide is to “give back” by donating time and resources to charity. In that spirit, Momentum London created something extraordinary to help Japan: an online giving site called: Rebuild Japan Pixel by Pixel. This is the result: http://www.rebuildjapanpixelbypixel.com/

The goal is to raise $25,000 USD towards the Just Giving Japan fund. Site visitors can buy a pixel for just £2 to help with the fundraising effort. Using social media, Momentum Worldwide is encouraging others to buy a pixel and then ‘tweet,’ ‘share,’ ‘like’ and help to spread the word.

Momentum Worldwide also recently created a video message tribute during an off-site management summit as a sentiment of unity to those in Japan. On the last day of the summit, Momentum employees were led through the streets of the French Quarter of New Orleans by The Roots of Music marching band in a traditional New Orleans “second line.” Second line parades are put on throughout the year when a monumental event has occurred. Employees carried red and white umbrellas, each with the word “LOVE” written in a different language to pledge support for Japan.

“Disasters like the earthquake remind us how fragile life is…but it also reaffirms our strength,” said Chris Weil, Chairman and CEO of Momentum Worldwide. “We were especially touched by the children of New Orleans who led this parade. Though they have suffered enormous loss and destruction, their resilience is apparent. It is simply incredible to see them passionately carry on the musical tradition that makes The Big Easy so extraordinary.”

ABOUT MOMENTUM WORLDWIDE

Momentum Worldwide is the first and only marketing agency for the Phygital™ world. We create ideas that extend brand engagement with consumers through the interplay of experiences in both the physical and digital spaces – in the Phygital™ space, where they live today. While the heritage of Momentum is built on live events and sponsorships, our expertise spans across the marketing spectrum and we are truly discipline agnostic. We collaborate globally to deliver our best Phygital™ solutions in over 50 countries for our partners including American Express, Anheuser-Busch InBev, Coca-Cola, Nestle, Microsoft, Kraft, William Grant & Sons and Subway.

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For further information contact:

Adrienne Scordato +1 212 367 4515 or [email protected] 

Momentum Creates America's Farmers Mobile Experience for Monsanto

Spotlights America’s Farmers and Their Contributions to Agriculture

For Immediate Release

New York, NY – April 18, 2011 – Momentum Worldwide along with client Monsanto has created a new America’s Farmers Mobile Experience. The Mobile Experience was created to put a face on America’s farmers.

“America’s farmers are some of the most dedicated, hard-working people you will ever meet,” says John Raines, Vice President of Customer Advocacy for Monsanto. “They are passionate about what they do and they do it well, producing more each year while caring for precious and limited resources like land and water. The new America’s Farmers Mobile Experience is designed to tell their story to consumers across the country, explaining the vital role farmers play in producing safe, affordable and abundant food, fuel and clothing.”

“The general consumer for the most part does not know where their food comes from nor do they appreciate the importance of the American farmer,” said Momentum Chairman and CEO Chris Weil. “The goal of this mobile experience is to educate the general population on the challenges famers face and showcase their contributions in helping us meet the challenges of a growing planet.”

The Mobile Experience transforms from a 53-foot trailer to a three-room, 1,000-square-foot display where visitors can take a journey through three distinctive focus areas.

Act I - Identifies the challenges farmers face as they increase food production to meet the needs of a world population expected to grow to 9 billion, while using finite resources like land and water.

Act II – Features a 180-degree theatre with a video spotlighting an American farmer and what he and his family are currently doing to meet those challenges.

Act III - Highlights the tools and technologies to help farmers. Three focus areas include breeding, biotechnology and agronomics.

America’s farmers grow our economy and care for our land. Monsanto wants to involve the consumer in every aspect of the farmer’s life, from food production to the challenges they face. America’s farmers grow enough food to feed our nation, ship nearly $100 billion worth of crops around the world, and generate 24 million jobs in the United States. But even with these significant accomplishments, the reality is that many Americans aren’t familiar with the increasing demands a skyrocketing population has placed on farmers to feed, fuel and clothe the world. Monsanto hopes to change that one person at a time through this new Mobile Experience.

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Page 2 Momentum Creates Mobile Experience for Monsanto

For more information on Monsanto’s America’s Farmers’ efforts or its Mobile Experience, including upcoming tour stops, please visit www.AmericasFarmers.com.

ABOUT MONSANTO COMPANY

Monsanto Company is a leading global provider of technology-based solutions and agricultural products that improve farm productivity and food quality. Monsanto remains focused on enabling both small-holder and large-scale farmers to produce more from their land while conserving more of our world’s natural resources such as water and energy. To learn more about our business and our commitments, please visit: www.monsanto.com. Follow our business on Twitter® at www.twitter.com/MonsantoCo, on the company blog, Beyond the Rows, at www.monsantoblog.com, or subscribe to our News Release RSS Feed.

ABOUT MOMENTUM WORLDWIDE

Momentum Worldwide is the first and only marketing agency for the Phygital™ world. We create ideas that extend brand engagement with consumers through the interplay of experiences in both the physical and digital spaces – in the Phygital space, where they live today. While the heritage of Momentum is built on live events and sponsorships, our expertise spans across the marketing spectrum and we are truly discipline agnostic. We collaborate globally to deliver our best Phygital™ solutions in over 50 countries for our partners including American Express, Anheuser-Busch InBev, Coca-Cola, Nestle, Microsoft, Kraft, William Grant & Sons and Subway.

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Links:

WEBSITE: www.momentumww.com

For further information contact:

Momentum Worldwide: Adrienne Scordato

+1 212 367 4515

[email protected] 

COMMUNICATIONS EXPERT ADRIENNE SCORDATO

JOINS MOMENTUM WORLDWIDE

NEW YORK (March 10, 2011) – Momentum Worldwide Chairman and CEO Chris Weil today announced that the agency has hired communications expert Adrienne Scordato as VP, Director of Global Communications, replacing Stephanie Rudnick.

Scordato will be spearheading all marketing communications across the company’s global network, dually reporting to Weil and Kevin McNulty, Chief Marketing Officer.

“Momentum Worldwide has undergone profound transformation over the last few years by adding stellar talent, leading edge clients and new service offerings to our arsenal,” said Weil. “Adrienne is a proven industry expert in promoting agency brands in the marketplace and we know she will add significant value to our company.”

McNulty added: “Adrienne's experience orchestrating internal and external communications programs and handling media relationships will have an immediate impact on how we market our agency. Additionally, she shares our passion for being the best, doing great work and giving back philanthropically.”

Prior to joining Momentum Worldwide, Scordato handled all public relations and corporate communications initiatives for digital shop T3. Before joining T3, she was Vice President, Director of Corporate Communications for Aegis Media North America (AMNA), where she led all communications efforts for AMNA and many of its company units including Isobar and Carat. Scordato’s previous work includes leading communications for Susan G. Komen for the Cure in New York. She has also worked for global search firm, Gundersen Partners, and began her career at Interpublic Group’s Bozell Worldwide (which closed its doors several years ago).

Scordato is a member of the Board of Directors of the NY Chapter of the Leukemia & Lymphoma Society and lives in New York City.

ABOUT MOMENTUM WORLDWIDE

Momentum Worldwide is the first and only marketing agency for the Phygital™ world. We create ideas that extend brand engagement with consumers through the interplay of experiences in both the physical and digital spaces – in the Phygital space, where they live today. While the heritage of Momentum is built on live events and sponsorships, our expertise spans across the marketing spectrum and we are truly discipline agnostic. We collaborate globally to deliver our best Phygital™ solutions in over 50 countries for our partners including American Express, Anheuser-Busch InBev, Coca-Cola, Nestle, Microsoft, Kraft, William Grant & Sons and Subway.

Links:

WEBSITE: www.momentumww.com

For further information contact: Hillary Vigdor, Global Marketing Associate

212.367.4511 

Momentum News Page:

http://momentumww.com/Home.aspx#/aboutus/pressreleases/pressreleases/