• ChaseDesign to advance with existing leadership, expanded resources
• Momentum accesses ChaseDesign’s design and shopper expertise
• New global scale for ChaseDesign via Momentum footprint

NEW YORK –August 8, 2012 – Momentum Worldwide, a global marketing agency within McCann Worldgroup, a unit of the Interpublic Group of Companies (NYSE:IPG), has acquired design consultancy ChaseDesign and their subsidiary 10Red Design in a deal announced today by Momentum CEO/Chairman Chris Weil. ChaseDesign is one of the original design consulting firms in the U.S., with a 54-year legacy of providing specialized design services to an elite core of Fortune 100 clients. With this partnership, Momentum creates a world-class, comprehensive shopper marketing offering – with global resources and talent encompassing shopper research, behavior-based retailing technology and e-commerce across out-of-store, in-store and point-of-purchase – poised to lead in the massively booming shopper marketing sector.

ChaseDesign and 10Red will continue to operate as autonomous brands with their own sets of clients – under the leadership and management of President Marty Cregg and Executive Vice President Peter Lynch – and the two companies will work in strategic alignment with Momentum to pursue growth opportunities for clients and leverage the combined organizations to create new capabilities for CPG companies.

ChaseDesign’s shopper-based design innovation will complement Momentum Worldwide’s shopper marketing capabilities – including out-of-store communications and global footprint – to create the first truly global physical and digital retailing firm. Momentum brings a full range of brand experience services including retail promotions, event, sponsorship, music, entertainment, content and beyond, coupled with ChaseDesign’s capabilities in product innovation, package design and shopper experiences to provide shared clients and partners with new offerings and opportunities.

Over the last 20 years, ChaseDesign has expanded its capabilities into branding, packaging, user research and product design, developing one of the only firms in the U.S. with multidisciplinary design studios under one management team. Specifically, ChaseDesign’s award-winning product design group now augments Momentum offerings through industrial design, engineering, model labs and prototype facilities.

The partnered agencies will initially focus on U.S. growth opportunities and client support, though the deal’s alignment of ChaseDesign with Momentum’s global network of resources, talent and connections provides growth opportunities on a new worldwide scale – beginning in Europe, South America and China.

“We’re confident that this unprecedented deal between Momentum and ChaseDesign – marrying sales and marketing with expertise that drives engagement from product innovation, packaging, communication out-of-store and in-store to purchase – is in many ways, the Holy Grail for our clients,” said Momentum’s Weil. “Our research shows that nearly 90 percent of CPG companies and retailers expect to reinvent and innovate to win; our new scope and capabilities, from ideas to action, give our clients the unique opportunity to reinvent the kinds of experiences and value we provide to every shopper wherever they shop.”

“The potential for growth from this point is limitless, as our continued ChaseDesign brand strength and identity will flourish within the idea-sharing and resource-rich environment that is the Momentum network,” said Cregg. “Our clients have long considered us an innovation leader and a proven partner in their pursuit of expanded shopper opportunities. Our package, product and retail design resources will continue to provide clients with business building solutions, now on a global stage.”

Momentum has made many recent moves to expand its capabilities in the creation of immersive, valued experiences, including the creation of content production unit Momentum Entertainment Group and its alignment with publicity, talent and entertainment agency PMK*BNC.

A recent study by the Grocery Manufacturers Association estimates that shopper marketing across the retail sector is now a $50-$60 billion category, and is expected to expand its growth at an annual rate of 15 percent.

# # #

ABOUT MOMENTUM WORLDWIDE

Momentum Worldwide (momentumww.com) is in the business of co-creating currency for the modern consumer on behalf of some of the world’s best brands. To provide the currency people need to tell their stories – in the form of entertainment, connection, participation and information –we need the ability to create almost anything, so we’re home to some of the industry’s brightest talent in events, sponsorship, promotions, strategy, advertising, shopper marketing, music, entertainment, social, content, design and beyond. Our approach to marketing is rooted in the knowledge that only through co-creating with brands and people – instead of for people – can you guarantee authenticity and value. Part of the Interpublic Group of Companies (NYSE:IPG), we operate in over 50 countries for partners including American Express, Coca-Cola, Kraft, Microsoft, William Grant & Sons, Subway and many more.

ABOUT CHASEDESIGN

ChaseDesign (chasedesign.net) is an international design firm with 50+ years of experience creating products, packaging and retail design solutions that grow sales and brand performance. Our strategic thought and collaborative work process yields visionary results and consistent wins for our clients – leaders in more than 30 product categories, from Fortune 25 companies to emerging innovators. Our100+ skilled and spirited employees focus their insights and energy on meaningful work that appears around the world, from top-tier retailers to prestige boutiques, on websites and in smartphones. Based at a unique facility in the Finger Lakes Region of New York, we believe that a stimulating work environment and an active lifestyle lead to great design.

ABOUT INTERPUBLIC

Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Huge, Initiative, Jack Morton Worldwide, Lowe and Partners, MAGNAGLOBAL, McCann, Momentum, MRM Worldwide, Octagon, R/GA, UM and Weber Shandwick. Leading domestic brands include Campbell Ewald; Campbell Mithun; Carmichael Lynch; Deutsch, a Lowe and Partners Company; Gotham Inc.; Hill Holliday; ID Media; Mullen and The Martin Agency. For more information, please visit interpublic.com.

Contact: Graham Nolan

VP, Marketing Communications, North America

Momentum Worldwide

+1 212 367 4515

graham.nolan@momentumww.com

Martin Cregg

President

ChaseDesign

+1 315 685 1000

mcregg@chasedesign.net

Momentum announces New Creative and Growth Leadership in New York

• · David Chamberlain named SVP, Executive Creative Director
• · Rick Arnstein welcomed as SVP, Business Development

NEW YORK – June 26, 2012 – Momentum Worldwide has announced two new additions to the leadership ranks of its New York operations: promoted Senior Vice President, Executive Creative Director David Chamberlain and new Senior Vice President, Business Development Rick Arnstein.

David Chamberlain

Chamberlain will focus his 16 years of experience – encompassing proven creative, event, experiential and digital expertise – on driving high impact activations for Momentum New York clients and transforming strategic ideas into realities that bring consumers closer to brands. In his new role, he reports to Jon Hamm, Chief Creative and Innovation Officer, Momentum Worldwide.

Chamberlain joined Momentum in February 2011, acting as group creative lead across all of the agency’s American Express activations – including efforts for U.S. Open Tennis, the TriBeCa Film Festival, New York Fashion Week, U.S. Open/PGA, Ryder Cup Golf and the NBA.

Before Momentum, Chamberlain was Executive Creative Director at Gyro, responsible for a broad range of operational duties including improved creative product, client relationship management, team development and client marketing communications strategy. Key accounts included Virgin Atlantic, Hess, Avaya, GE and Splenda. Prior, he worked as Associate Creative Director at Imagination in London on brands including Coca-Cola, Guinness, Samsung and NASDAQ. Earlier, he honed his skills at Fitch! and Saatchi & Saatchi.

Rick Arnstein

Arnstein’s role at Momentum NY will focus on new business development, stimulating client acquisition and organic growth. His multidisciplinary background includes entertainment, sports, health and fitness and technology. In his new role, he reports to SVP, Director Client Services for Momentum New York, Richard Black.

Arnstein was previously General Manager and Managing Director of GMR Marketing in New York City for over 15 years, during which time he expanded client partnerships to include Microsoft, Intel, Best Buy, ING, Sony, NBA, MLS, NFL and more. He also supported the launch of the agency’s Xbox business and the production of the first Vertical Fashion Show in the United States for Marshall Fields/Target. He managed the GMR New York office, which he established in 1994, until 2009.

Before GMR, Arnstein was an early player in music marketing, negotiating and implementing artist sponsorships for Reebok, Michelob, Swatch and others. Prior, he was a Frontier Booking International talent agent, after he produced the largest indoor concert in America at the Louisiana Superdome in 1981.

# # #

ABOUT MOMENTUM WORLDWIDE

Momentum Worldwide (www.momentumww.com), part of the Interpublic Group of Companies (NYSE:IPG), is a leading ideas agency with expertise across the marketing spectrum. Our philosophy: Today there is no wall between the physical and digital worlds. What happens in one creates an echo in the other. We call this The Phygital™ World. It is where modern consumers live and it is at the heart of everything we do. With this in mind, we make the digital world tangible and the physical world limitless. In adding a new layer – a Phygital dimension – we create greater value and engagement for clients and consumers. We collaborate globally to deliver Phygital solutions in over 50 countries for our partners including American Express, Coca-Cola, Nestle, Microsoft, Kraft, Subway, and William Grant & Sons, among others.

Contact: Graham Nolan

VP, Marketing Communications, North American

Momentum Worldwide

+1 212 367 4515

graham.nolan@momentumww.com

Momentum Worldwide’s Chris Weil Elected Chairman

New York, June 14, 2012—The 4A’s today announced the 2012-2013 Board of Directors and Board Officers following its Board of Directors’ meeting in Chicago. The officers, directors-at-large and regional representatives make up a 27-member Board that represents agencies of varying sizes throughout the United States.

Chris Weil, Chairman and CEO, Momentum Worldwide, is the new board chair elected to a two-year term. For the past year, he has served a one-year term as vice-chairman along with CP+B chairman Chuck Porter, chairman, who concludes his two-year chairmanship and now serves as immediate past chair for one year. Mr. Weil had also served as 4A’s Director-at-Large for three years.

“I could not be more honored and thrilled to accept the role of 4A’s chairman, at what is without a doubt the most exciting time for anyone to be a part of this business,” said Weil. “If you really look at the most exciting parts of the world right now – the exponential growth of technology, the personal behaviors and communities that are shifting every day, the ways new brand relationships are empowering positive change – you see that our industry is at the center, as the perfect place for creative ideas and thinkers who want to build what’s next.”

Sharon Napier, CEO, Partners + Napier, continues her two-year term as 4A’s Board of Directors’ secretary-treasurer until 2013.

“The 4A’s will be very well served by the industry representation and thought leadership we have on our new board,” said Nancy Hill, President-CEO, 4A’s. “I look forward to working with Chris and the other board members over the next year to advance the work we do on behalf of all our members.”

4A’s Directors-at-Large

Directors-at-large on the 4A’s Board serving through 2015 are:

● Andrew Benett, Global Chief Executive Officer, Arnold Worldwide and Chief Strategy Officer, Havas Worldwide

● Lisa Donohue, CEO, Starcom Worldwide/Chicago

● David Sable, Global CEO, Young & Rubicam

Directors-at-large on the 4A’s Board serving through 2013 are:

● Scott Hagedorn, CEO, Annalect

● Bill Koenigsberg, President /CEO, Horizon Media

● Eric Mower, Chairman & CEO, Eric Mower & Associates

● Susan Credle, Chief Creative Officer, Leo Burnett USA

Directors-at-large on the 4A’s Board who will serve through 2014 are:

● David Eastman, Worldwide Digital Director & CEO, JWT North America

● Rob Norman, CEO, N.A., GroupM North America

● Troy Ruhanen, Chairman & CEO, The Americas, BBDO,

● Linda Sawyer, Chief Executive Officer, N.A., Deutsch, a Lowe & Partners Company

4A’s Regional Directors

Eastern Region Directors:

● Bryan Wiener, Chief Executive Officer, 360i, LLC

● Linda Rosanio, Chairman/CEO, The Star Group

● Andrew Graff, CEO, Allen & Gerritsen

Central Region Directors:

● Ron Bess, COO, Euro USA

● Christine Fruechte, President & CEO, Colle + McVoy

● Steve Swanson, Managing Director, Engauge/Columbus

Southern Region Directors

● Brad W. Brinegar, Chairman & CEO, McKinney

● Eugene M. Faison, Jr., Chairman & CEO, Equals Three Communications

● Bruce Kelley, Vice Chairman, The Martin Agency

Western Region Directors:

● Greg Stern, CEO, Butler, Shine, Stern & Partners

● Jo Muse, Chairman & CEO, Muse Communications

● Eric Johnson, President, Ignited

About the 4A’s

The 4A’s is the national trade association of the advertising agency business. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies from across the country. The 1,200 member agency offices served by the 4A’s employ 65,000 people; offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association founded in 1917 helps its members build their businesses, and acts as the industry’s spokesperson with government, media, and the public sector. For more information, visit the 4A’s Web site at www.aaaa.org.

Contact:

Kathleen Ruane

DiGennaro Communications

Kathleen@digennaro-usa.com

212-966-9525

MOMENTUM WORLDWIDE STRENGHTENS EXECUTIVE TEAM

February 13, 2012 – Global marketing agency Momentum Worldwide has bolstered its European & UK operations with a series of executive appointments, designed to drive continued growth across the agency’s global network.

A testament to the agency’s dedication to one of its most important regions - Europe- current CMO of Momentum Worldwide, Kevin McNulty, has expanded his remit to become Regional Director of Europe. Based at Momentum’s London office, Kevin will assume these duties in addition to his existing CMO responsibilities, allowing him to lead the agency’s European business strategy, as well as apply a keen focus on growth and client services.

Kevin joined Momentum in 1996 and has held multiple positions with the agency over that time, including Head of Global Accounts, Managing Director of the San Francisco office and Regional Director for APAC and EMEA.

Joining the European executive board will be newly promoted Joint Managing Directors of Momentum UK, Simon White and Allan Cobb who were promoted from their previous positions as Managing Director of Momentum London and Shopper Marketing Director of Momentum Worldwide respectively. With over three decades of combined experience in marketing and strategy, Simon and Allan will be responsible for the overall growth of the UK agency based across London, Cheshire and Manchester.

Paul Slater joins the agency as Executive Creative Director of Momentum London. Paul will be heavily involved with the creative direction for some of Momentum’s most important clients while also supporting its ambitious business development programme. Internationally renowned Paul has a proven track record of inspiring and motivating design teams to deliver brand experiences and creative campaigns across

In addition to traditional television production, Momentum Entertainment Group’s scripted department will develop material with an eye toward creating quality programming suitable for distribution across multiple platforms. Momentum Entertainment Group plans to leverage its significant relationships in the global community and advertising world to explore innovative business models for television production.

Marketing agency Momentum Worldwide announced the newly formed Momentum Entertainment Group led by Steven Marrs in June.

Momentum Worldwide’s Chairman and CEO Chris Weil stated, “The addition of a full scripted department helmed by a great talent like Nick Hamm is evidence of Momentum’s commitment to the entertainment space.”

“We are thrilled to be expanding our TV team into the scripted space,” stated Marrs. “We are dedicated to creating a world class content production company and having someone as versatile and experienced as Nick at the helm of our new scripted division brings that vision to life.”

“I am eager to collaborate with Steven and the Momentum Entertainment team in this new venture,” said Hamm. “Our goal is to produce dynamic material that will resonate with various buyers while creating unique models for funding development and production that work effectively in today’s marketplace.”

Acclaimed director and producer of feature films, television and digital content, Hamm began his career as a resident director of the Royal Shakespeare Company before transitioning into television, directing award winning programming for both the BBC and ITV in the UK. Hamm has also directed numerous feature films, most notably THE HOLE (2001) for Pathé, GODSEND (2004) for Lionsgate and the critically acclaimed indie film KILLING BONO (2011), which was released by Paramount Pictures in March in the UK and was just acquired by ARC Entertainment and Xlrator Media for North American theatrical distribution this fall.

Joining Hamm on Momentum Entertainment’s scripted division team is Alex Maggioni who will serve as Senior Vice President of Scripted Entertainment. Maggioni brings an equally diverse range of television experience to the group with more than fifteen years in television production and development. Maggioni has worked as both a producer and network executive on comedy, drama and alternative series for broadcast, cable and internet distribution including SPIN CITY (ABC), PRISON BREAK (FOX), CHELSEA LATELY (E!) and AWESOMETOWN (Fox).

Rounding out the scripted department is Kevin Wandell, Manager of Scripted Entertainment, who joins Momentum Entertainment Group from HBO where he worked closely with the drama department. Prior to working at HBO, Wandell was at John Wells Productions.

About Momentum Entertainment Group
Momentum Entertainment Group is a future generation content studio where ideas are brought to life by connecting talent, brand and ideas with distributors to deliver unparalleled content experiences globally. Led by Steven Marrs, MEG has offices in Hollywood, New Orleans and New York and is comprised of three divisions: Momentum Entertainment; Artist & Brand and Branded Pictures.

About Momentum Worldwide
Momentum Worldwide is the first and only marketing agency for the Phygital TM world. We create ideas that extend brand engagement with consumers through the interplay of experiences in both the physical and digital spaces—in the Phygital TM space, where they live today. While the heritage of Momentum is built on live events and sponsorships, our expertise spans across the marketing spectrum and we are truly discipline agnostic. We collaborate globally to deliver our best Phygital TM solutions in over 50 countries for our partners including American Express, Anheuser-Busch In Bev, Coca-Cola, Nestle, Microsoft, Kraft, William Grant & Sons and Subway.

# # #

Contact:

Stacy Freeman-Weitz

PMK*BNC

310-854-4775

Stacy.weitz@pmkbnc.com 

NEW YORK – August 3, 2011 – Momentum Worldwide, LG Mobile and alternative rock pioneers, Jane’s Addiction, made innovation history last week at the world’s first 3D user-generated concert broadcasted live on YouTube, and broadcasted tomorrow on YouTube 3D. At a packed Terminal 5 with 1,500 guests in Hell’s Kitchen, New York, more than 100 ticket holders selected by Momentum, LG and Jane’s Addiction received a rare opportunity to be the first to experience LG Thrill 4G™ and capture live, 3D footage of the exclusive Jane’s Addiction performance. Equipped with a stunning 360° stage that allowed for surround-sound and panoramic viewing, the concert also featured LG CINEMA 3D TVs throughout the venue to help put every attendee directly into the action. This unique concert experience, created by Momentum, was part of LG’s “Bring Your World Alive” campaign empowering consumers to experience the benefits of mobile 3D entertainment by creating content that is unique and personal.

Armed with LG Thrill 4G devices, Jane’s Addiction’s fans enjoyed the band’s most famous songs -- including their new tracks “Irresistible Force” and “End To The Lies” from their upcoming album The Great Escape Artist (Capitol Records)-- while capturing 3D video of the concert that will help create a 60-minute documentary of the “World’s First 3D User-Generated Concert.” Premiering on LG Thrill YouTube 3D channel (youtube.com/comealive) tomorrow, August 4, 2011, the 3D documentary will tell the story of how technology has changed the way we create, view and share life’s most memorable moments.

In addition to the Jane’s Addiction concert, the “Bring Your World Alive” campaign will also encourage consumers to fight in 3D with a 3D Gaming Tournament with LG partner Gameloft at the Ferry Building Marketplace in San Francisco on August 10, 2011. Using LG Thrill 4G devices, teams of gamers will battle it out in “Near Orbit Vanguard Alliance (N.O.V.A.) 3D,” Gameloft’s 3D action game, during this exclusive 3D event experience. After multiple timed battles, top scorers will go head-to-head in a projected 3D main event for the chance to be crowned the N.O.V.A. Intergalactic Gaming Champion.

The “Bring Your World Alive” campaign kicked off earlier this summer at the 3D Entertainment Summit in New York on June 22 with a keynote speech delivered by Tim O’Brien, vice president of marketing for LG Mobile, encouraging all consumers to experience barrier-free, LG 3D mobile technology.

The ideal handset for on-the-move entertainment enthusiasts, LG Thrill 4G allows users to do it all in 3D – create, share and enjoy content in 3D. For more information on the LG Thrill 4G, please visit www.thrillbylg.com.

# # #

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit http://www.lgmobilephones.com.

About Jane’s Addiction

Forming in 1985 in L.A., JANE'S ADDICTION has been firmly embedded in the collective pop culture consciousness for 25 years now. Perry Farrell stands out as one of music's most forward-thinking and enigmatic frontmen. Dave Navarro remains a veritable guitar god. Drummer Stephen Perkins' tribal stomp has also influenced a generation of percussionists. The hugely influential Los Angeles-based band has sold in excess of seven million records in the U.S. alone. When lead singer Perry Farrell created the traveling Lollapalooza festival, it galvanized the alternative rock movement and brought it to a whole new level. JANE'S ADDICTION have written the rule book for alternative music and culture through a combination of genre-defying classic songs and a cinematic live experience. For THE GREAT ESCAPE ARTIST, their new album due out fall 2011 on Capitol Records, JANE'S ADDICTION are working with producer Rich Costey (Muse, Franz Ferdinand, Interpol), with TV on the Radio's Dave Sitek on the team. Sitek, best known for his production work on TV on the Radio, Yeah Yeah Yeahs and the Foals, is writing, programming, and playing bass on the album. The band, with Chris Chaney on bass, will be touring throughout 2011. Great bands break rules, but legends write their own. www.janesaddiction.com; www.facebook.com/janesaddiction; www.twitter.com/janesaddiction

ABOUT MOMENTUM WORLDWIDE

Momentum Worldwide is a leading ideas agency with expertise across the marketing spectrum. Our philosophy: Today there is no wall between the physical and digital worlds. What happens in one creates an echo in the other. We call this The Phygital World, it is where modern consumers live and it is at the heart of everything we do. With this in mind, we make the digital world tangible and the physical world limitless. In doing so we add a new layer, a Phygital dimension, that creates greater value and engagement for our clients and consumers. We collaborate globally to deliver our best Phygital™ solutions in over 50 countries for our partners including American Express, Anheuser-Busch InBev, Coca-Cola, Nestle, Microsoft, Kraft, William Grant & Sons and Subway, among others.

Links:

WEBSITE: www.momentumww.com

For further information contact:

Momentum Worldwide: Adrienne Scordato

+1 212 367 4515 

DArcy will focus on raising the profile and awareness of the Momentum Worldwide brand, driving new and organic growth across the agency and overseeing the new business and marketing teams around the world. He will also sit on the McCann Worldgroup growth team, driving new business performance and strategy along with his counterparts at Momentum’s sister agencies.

DArcy rejoined the agency in April 2010, having previously worked at Momentum from 2002-2006.

McNulty said: “This is a great opportunity for Luke to bring his estimable qualities to the global stage. His track record and passion for our Brand and what we stand for made Luke the obvious choice for this high-profile position.”

Before joining Momentum for the second time, DArcy worked directly with Sir Richard Branson, launching the Virgin Racing F1 Team. From 1996-2001, he was new business director for network agency Euro RSCG KLP twice seeing the shop win Marketing Week’s Agency of the year and picking up Euro RSCG’s internal New Business Agency of the Year award. Account wins included winning Microsoft and PepsiCo assignments across 40 countries.

DArcy became a partner of leading global independent agency iris, where he served from 2006-2009. With 14 offices worldwide he led the global new business, PR and marketing of the agency culminating with international account wins like Hertz, Volkswagen, Shell, and ING. This period also saw the agency twice voted UK agency of the Year, APAC Agency of the Year, Sunday Times Top 10 places to work and winner of the £5m Bank of Scotland Entrepreneurs Challenge.

DArcy said: "It is a terrific role and inspiring to be working with such a great global team across Momentum and McCann Worldgroup. The work, people and culture here is unique and I relish the chance to help evolve the brand and drive its new business performance."

ABOUT MOMENTUM WORLDWIDE
Momentum Worldwide is a leading ideas agency with expertise across the marketing spectrum. Our philosophy: Today there is no wall between the physical and digital worlds. What happens in one creates an echo in the other. We call this The Phygital World, it is where modern consumers live and it is at the heart of everything we do. With this in mind, we make the digital world tangible and the physical world limitless. In doing so we add a new layer, a Phygital dimension, that creates greater value and engagement for our clients and consumers. We collaborate globally to deliver our best Phygital™ solutions in over 50 countries for our partners including American Express, Anheuser-Busch InBev, Coca-Cola, Nestle, Microsoft, Kraft, William Grant & Sons and Subway, among others.

Links:

WEBSITE: www.momentumww.com

For further information contact:

Momentum Worldwide: Adrienne Scordato

+1 212 367 4515

adrienne.scordato@momentumww.com 

Momentum Philippines Creates Country’s First Plant Billboard for Coca-Cola and WWF

Momentum Philippines, gives Manila commuters a breath of fresh air by creating the country’s first plant billboard that helps protect the environment.  This breakthrough project was launched by Coca-Cola and World Wide Fund for Nature Philippines (WWF).   Momentum Philippines also collaborated with Coca-Cola's other agencies including: McCann Erickson Philippines and Starcom MediaVest Group on the "Living" billboard.

The 60x60 ft. plant billboard utilizes the most creative and innovative eco-friendly mechanisms. Located in the heart of Manila’s busiest street, the billboard uses 3,600 pots of thriving Fukien tea plants, which absorb air pollutants.  Each plant can absorb an average of 13 pounds of carbon dioxide a year (which is an annual total of 46,800 pounds of dissolved toxic chemicals.) Recycled Coca-Cola bottles were used as pots; all filled with a mixture of industrial by-products and organic fertilizers. A drip irrigation system, also known as trickle irrigation or micro-irrigation, was installed for efficient water distribution. This irrigation method saves water and fertilizer by allowing water to drip slowly to the roots of plants, providing them with what they need when they need it.

“We are proud that we have brought to life the first plant billboard in the country. It is an embodiment of our company’s Live Positively commitment to making a positive difference in the world by incorporating sustainability into everything that we do. With this, we hope to inspire Filipinos to join us in our journey, because we know that together, we can make a positive impact,” said Guillermo Aponte, president of Coca-Cola Philippines.

Majo Tomas, head of Momentum Philippines, said:  “We wanted to create a campaign that will make an impact amidst Manila’s jungle of out-of-home ads. With the positive attention the plant billboard is getting, we are confident that we will fulfill the campaign’s ultimate objective to encourage Filipinos to be active participants in making a positive impact to the environment. That will be Momentum’s biggest achievement- to transform not only out-of-home advertising, but also the Filipinos’ mindset and ways as well.”

“This is an incredibly creative effort and exemplifies the innovation across Momentum’s offices,” said Momentum Worldwide Chairman and CEO Chris Weil.  “Our agency has transformed itself from an events and promotions shop into one of the leading marketing IDEAS agencies around the world.  I am proud of the team in the Philippines and also very excited about the other big platform ideas that we are generating to capture the attention of the consumer on behalf of our clients.”

ABOUT MOMENTUM WORLDWIDE

Momentum Worldwide is a leading ideas agency with expertise across the marketing spectrum.  Our philosophy:  Today there is no wall between the physical and digital worlds.  What happens in one creates an echo in the other.  We call this The Phygital World, it is where modern consumers live and it is at the heart of everything we do.  With this in mind, we make the digital world tangible and the physical world limitless.  In doing so we add a new layer, a Phygital dimension, that creates greater value and engagement for our clients and consumers.  We collaborate globally to deliver our best Phygital™ solutions in over 50 countries for our partners including American Express, Anheuser-Busch InBev, Coca-Cola, Nestle, Microsoft, Kraft, William Grant & Sons and Subway, among others.

#  #  #

Links:

WEBSITE: www.momentumww.com

For further information contact:

Momentum Worldwide:         Adrienne Scordato

+1 212 367 4515 

adrienne.scordato@momentumww.com

Media and Entertainment Veteran Steven Marrs Leads the First Future-Generation Content Studio of its Kind

For Immediate Release

NEW YORK/HOLLYWOOD/NEW ORLEANS (June 27, 2011)—Momentum Worldwide announced today that it has launched Momentum Entertainment Group (MEG), the first agency-led future generation content studio.

MEG is set to capitalize on Momentum’s existing marketing expertise to forge closer ties with the Hollywood development and creative communities by providing unique financing models while connecting talent, brands, and ideas with distributors to create world class entertainment properties. With tri-coastal offices in Hollywood, New Orleans, and New York, MEG is the only content studio directly connected to a global marketing agency.

Momentum Entertainment Group will initially be comprised of three divisions; Momentum Entertainment, Artist & Brand and Branded Pictures.  Each of these divisions will offer specialized capabilities that complement the overall mission of the company.  MEG is led by President Steven Marrs, who reports to Momentum Worldwide Chairman and CEO Chris Weil. This move continues Momentum Worldwide’s growth in the entertainment space. PMK*BNC will remain its own unit within Momentum Worldwide, but will work along with MEG, to deliver solutions for clients across multiple channels. 

An accomplished media and entertainment executive, Marrs has been recognized as a pioneer in both the digital and branded entertainment industries.  Marrs brings to MEG his vast experience along with the production company he founded, Branded Pictures, which will now formally become a division of Momentum Entertainment Group.  Marrs and Branded Pictures created, produced and distributed programming across multiple platforms in markets around the world such as: “The World Music Awards,” “America’s Party New Year’s Eve Celebration,”  “Christmas from Central Park,”  “Anatomy of a Socially Awkward Situation” (Digital Series), among many others, working with broadcast networks such as ABC, CBS, CW, FOX and NBC.  Prior to creating Branded Pictures, Marrs was the co-founder of Tribal DDB Worldwide, where he was responsible for building a worldwide network of 30 offices in 21 countries, working with Fortune 500 clients.  Earlier, Marrs served as a founding partner of Blue Marble ACG, one of the first interactive agencies.

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Page 2 - MOMENTUM WORLDWIDE EXPANDS ITS ENTERTAINMENT BUSINESS

“We modeled ourselves after the original premise of the United Artist Studio—bringing great creative talent from various facets of entertainment together under one roof and providing a structure and ownership model to bring great programming to life,” said Marrs. “In creating Momentum Entertainment Group, we are building an innovative way of providing the Hollywood creative community with unique financing and packaging models to connect with broadcasters and brands worldwide. It’s never been done on this scale and we could not be any more excited about launching this venture with one of the pre-eminent global marketing agencies.”

“To ensure our path to grow, we are continuously looking at the Momentum business, client needs and what we need to do to hold our leadership position as one of the most innovative idea shops around the globe, “ said Weil. “Momentum Entertainment Group compliments the natural evolution of our entertainment service offering and builds upon our foothold in Hollywood.  With over 65 films produced in New Orleans last year, we believe this city is destined to explode with the creation of even more entertainment properties, and we are especially excited to be in business there.”

Joining Marrs on the MEG management team is Chuck Dalaklis who will serve as Senior Vice President, Alternative Programming & Development for Momentum Entertainment.  Dalaklis, former President and CEO of Dalaklis Media Enterprises (DME), brings 20 years of award-winning creative program development and production experience as well as DME into the MEG fold. Viewed as an industry visionary in the non-scripted world, he is the force behind such hit TV shows, specials and events including the Cartoon Network hit “Dude What Would Happen”, Lifetime’s “Merge,” and CBS’ Survivor spinoff special, “Rob and Amber Get Married.” Additionally, Dalaklis has produced multiple series for CBS, The Cartoon Network, E!, LOGO, Travel Channel, Lifetime, MTV, VH1, USA Networks and TLC.

To further support the MEG offering, the Artist & Brand team of Lori Sale, Jean Kwolek, Todd Waks and Jason Pinyan join to create one of the most powerful and robust entertainment packaging businesses.  The group will be led by Managing Partner Lori Sale. Prior to the creation of Artist & Brand (A&B) Sale held marketing positions in some of the entertainment industry’s most-prominent companies. She worked with the Artist Marketing division at Paradigm Talent Agency in Los Angeles, leading marketing, rebranding and sponsorship for Paradigm actors, musicians and producers across film, television and music. Sale also created the Global Branded Entertainment division for International Creative Management (ICM), working with such artists as Beyoncé, Angelica Huston, and Christina Ricci. At Miramax Films and The Weinstein Company, she launched “Project Runway” and the SPY Kids franchise. Lori has been recognized as one of the Hollywood’s most powerful woman by Variety and The Hollywood Reporter.

Momentum Entertainment will lead all of Momentum Entertainment Group’s content development, packaging and distribution for multi-platform broadcast and live events in a variety of formats including reality, comedy and drama.  Momentum Entertainment Group has strong relationships with writers, directors, producers and celebrities and major networks. These industry ties allow the division to produce stellar programming and distribute it around the world. 

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Page 3 - MOMENTUM WORLDWIDE EXPANDS ITS ENTERTAINMENT BUSINESS

Artist & Brand will be responsible for celebrity and music talent brokerage that works on behalf of talent to identify, negotiate and contract opportunities in advertising and sponsorship as well as sponsorship sales of originally created properties.  Branded Pictures will provide a full range of in-house production capabilities for broadcast and digital programming. The team has content-specific experts in all genres including scripted drama, comedy, sports and reality along with strong ties to writers and talent.

ABOUT MOMENTUM ENTERTAINMENT GROUP
Momentum Entertainment Group is a future generation content studio where ideas are brought to life by connecting talent, brand, and ideas with distributors to deliver unparalleled content experiences globally. Led by Steven Marrs, MEG has offices in Hollywood, New Orleans and New York and is comprised of three divisions: Momentum Entertainment; Artist & Brand and Branded Pictures

ABOUT MOMENTUM WORLDWIDE

Momentum Worldwide is a leading ideas agency with expertise across the marketing spectrum.  Our philosophy:  Today there is no wall between the physical and digital worlds.  What happens in one creates an echo in the other.  We call this The Phygital World, it is where modern consumers live and it is at the heart of everything we do.  With this in mind, we make the digital world tangible and the physical world limitless.  In doing so we add a new layer, a Phygital dimension, that creates greater value and engagement for our clients and consumers.  We collaborate globally to deliver our best Phygital™ solutions in over 50 countries for our partners including American Express, Anheuser-Busch InBev, Coca-Cola, Nestle, Microsoft, Kraft, William Grant & Sons and Subway, among others. 

#  #  #

Links:

WEBSITE: www.momentumww.com

For further information contact:

Momentum Worldwide:               Adrienne Scordato

+1 212 367 4515 

adrienne.scordato@momentumww.com

Expands Agency Offering and Expertise in Shopper Marketing

New York, NY – June 2, 2011 – Momentum Worldwide announced today that it has named two industry experts to new posts at Momentum China.  John J. Steere has been appointed as Managing Director and Korey Yu was named Business Director.  Steere will report to Momentum Worldwide Chairman and CEO Chris Weil and Yu will report to Steere. 

With over 20 years of experience in marketing, advertising and activation, Steere most recently served as Managing Director, Asia Pacific at Saatchi & Saatchi X.  Steere has experience working on the client and agency side, with stints at DDB Worldwide and Gartner in addition to AT&T and VISA International.  Steere is also a creative entrepreneur who has founded a few agencies in NYC and Asia, later selling them after building them into successful businesses.  He has handled accounts on recognized global brands such as P&G, Coke, Diageo, Adidas, Nike, HP, Philips, Johnson & Johnson, to name a few.  Steere has proven expertise in managing regional operations in APAC, identifying key market opportunities and cultivating strategic business partnerships.  His skill set includes a diverse level of disciplines including digital, PR, activation, multicultural and shopper marketing.

“John is the perfect candidate to lead Momentum China.  With his entrepreneurial spirit and success building Fortune 100 brands, he has the right combination of strategic marketing, creative and management skills to advance our business in China,” said Momentum Chairman and CEO Chris Weil.   “In addition, he also has an expertise in shopper marketing, which continues to be an important discipline in the Momentum offering for clients.”

Steere was named Chief Marketing Officer of McCann Worldgroup Greater China in February 2011 and now adds the Momentum assignment to his role.

TH Peng, CEO for McCann WorldGroup Greater China, said: “John has already added value to our agency group in the short time he has been with us.  He is a proven leader in the APAC region and has a strong understanding of the market, in addition to his sharp skills across multiple client categories and marketing disciplines.”

Additionally, Korey Yu was named Business Director for Momentum China.   With over 14 years of experience in brand planning and marketing, mobile and shopper marketing, Yu has worked for agencies including Ogilvy, Euro 4D and Y&R Approach.  He has worked across categories including FMCG, spirits, retail and information technology.

ABOUT MOMENTUM WORLDWIDE

Momentum Worldwide is a leading ideas agency with expertise across the marketing spectrum.  Our philosophy:  Today there is no wall between the physical and digital worlds.  What happens in one creates an echo in the other.  We call this The Phygital World, it is where modern consumers live and it is at the heart of everything we do.  With this in mind, we make the digital world tangible and the physical world limitless.  In doing so we add a new layer, a Phygital dimension, that creates greater value and engagement for our clients and consumers.  We collaborate globally to deliver our best Phygital™ solutions in over 50 countries for our partners including American Express, Anheuser-Busch InBev, Coca-Cola, Nestle, Microsoft, Kraft, William Grant & Sons and Subway, among others. 

#  #  #

Links:

WEBSITE: www.momentumww.com

For further information contact:

Momentum Worldwide:           Adrienne Scordato

+1 212 367 4515 

adrienne.scordato@momentumww.com

Leading Global Agency Joins Forces with Sports Icon Fittipaldi to Connect Brands to Fans

(Sao Paulo/New York)  May 20, 2011 – Momentum Worldwide has announced that it has launched Momentum Sports in Brazil.  Leveraging its heritage as one of the leading sports marketing companies in the world, Momentum Sports has created a new vision for sports marketing – a modern approach that is completely fan-centric and activates on Momentum’s “Phygital™” positioning.  With Sports Icon Emerson Fittipaldi, and some of the leading sports and event marketing experts in the world, Momentum Sports will strategically drive ground-breaking ideas for its clients and create programs built around the sports fan of today and tomorrow.  Momentum Sports will use this fan connection to fuel brand perception and increase sales.  This move builds upon Momentum Brazil’s enormous success.  The agency is currently one of the top five in Brazil and grew 10% ahead of the market last year.

“The fans of today experience sports in a dramatically different way than they did years ago.  And a new breed of fan deserves a new kind of agency,” said Momentum Worldwide CMO and Momentum Sports Co-Chairman Kevin McNulty.   “This is a new world and fans must come first and be approached with a completely tailored multi-channeled marketing program that connects them to the game, athletes and brands in both the physical and digital worlds.”

“In 2016, two monumental events will take place: the city of Rio de Janeiro will stage the Olympics and the first generation of “digital natives” will turn 18.  It is the perfect storm and Momentum Sports will tap into its research capabilities to launch understand how these passionate fans want to connect to the game.  Our first research findings on fan behavior and interests will break in August.  It will bring a new truth to how sports drives purchase behavior.” said Momentum Brazil’s President and Momentum Sports Co-Chairman Marcos “Mala” Lacerda.

Momentum Sports will be built on four pillars of expertise which includes brand knowledge, passion for sports, local market reputation in Brazil and global support from Momentum Worldwide and McCann Worldgroup offices around the world.  The Momentum Sports team has vast knowledge and expertise in managing and activating programs for brands in every Olympic game since 1996 and multiple other iconic sporting events including:  The U.S. Open, PGA, World Cup, NASCAR, Formula One and many others.  In addition, the division will have a suite of sponsorship tools that allow brands to properly value their sponsorship and measure return on investment while tracking real results. 

Momentum Sports, through its well-established connections with high-profile brands is already well-poised to play a leading role in serving the Brazilian marketing community.  Momentum Sports will be led by four co-chairmen including:   Momentum Worldwide CMO Kevin McNulty, Momentum Brazil’s President Marcos “Mala” Lacerda, WMcCann Worldgroup Latin America Creative Chairman Officer, Washington Olivetto and Global Sports Legend, two time Formula One World Champion, Indy car World Champion and two time Indy 500 winner Emerson Fittipaldi.  The division will report up to Momentum Worldwide Chairman and CEO Chris Weil.

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Page 2 -  MOMENTUM WORLDWIDE REINVENTS THE SPORTS MARKETING AGENCY MODEL

“Emerson is the ideal sports legend to help us lead this new venture.  He has the innate ability to connect to multi-generations of fans, across demographics and touchpoints, in an authentic and meaningful way,” said Lacerda.  “He exemplifies Momentum Sports vision and philosophy and will serve as a guiding light as we partner with clients to reach consumers.”

"Emerson brings two features that marked his mythological career as a sportsman: the ability to accelerate at the right time and manage the result when necessary," said Olivetto. 

Fittipaldi said: “I am very proud to be a part of the Momentum family.  I have been working with Momentum Brazil for the last 16 months and have been impressed by their strategic vision, creativity and passion.  It is an important time for Brazil across multiple sports and we are well prepared to cater to the needs of fans which is so important; because without them, sports simply could not exist.”

 “From the moment Brazil was announced as the host country of the World Cup and the Olympics, the world’s biggest brands have begun to investigate how they will get involved in these historic sporting events,” said Weil.  “This is Brazil’s shining moment.  The opportunities in sports marketing is literally at a boiling point in this market.  And we knew we wanted to be there at the forefront to represent our clients and how they will interact with the fans and consumers.”

Momentum Sport’s capabilities will include:  sponsorship evaluation and negotiation, endorsements, licensing, merchandising, sponsorship activation, event marketing, brand communication, promotions and results analysis and measurement.  With a passion for sports, the commitment to brand performance and the knowledge of and relationship with the sports industry, Momentum Sports has the brightest experts in brand communication disciplines, from planning and creation, to production and management.  It is a unique offering that will join local Brazilian culture, behavior and management, with global structure, experience and resources, with programs designed to turn sports fans into brand fans.

ABOUT MOMENTUM WORLDWIDE

Momentum Worldwide is the first and only marketing agency for the Phygital™ world. We create ideas that extend brand engagement with consumers through the interplay of experiences in both the physical and digital spaces – in the Phygital™ space, where they live today. While the heritage of Momentum is built on live events and sponsorships, our expertise spans across the marketing spectrum and we are truly discipline agnostic. We collaborate globally to deliver our best Phygital™ solutions in over 50 countries for our partners including American Express, Anheuser-Busch InBev, Coca-Cola, Nestle, Microsoft, Kraft, William Grant & Sons and Subway.

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 For further information contact:  Adrienne Scordato at 212-367-4515

Agency Raises Funds and Sends a Special Message of Love and Hope

FOR IMMEDIATE RELEASE

NEW YORK, NY (APRIL 25, 2011) – Japan remains in crisis after the devastating earthquake and a number of charities have set up appeals. One of those organizations is Just Giving, a non-profit that is distributing funds to those providing relief and emergency services to victims including the International Medical Corps, Save the Children, among others.

One of the corporate values at Momentum Worldwide is to “give back” by donating time and resources to charity. In that spirit, Momentum London created something extraordinary to help Japan: an online giving site called: Rebuild Japan Pixel by Pixel. This is the result: http://www.rebuildjapanpixelbypixel.com/

The goal is to raise $25,000 USD towards the Just Giving Japan fund. Site visitors can buy a pixel for just £2 to help with the fundraising effort. Using social media, Momentum Worldwide is encouraging others to buy a pixel and then ‘tweet,’ ‘share,’ ‘like’ and help to spread the word.

Momentum Worldwide also recently created a video message tribute during an off-site management summit as a sentiment of unity to those in Japan. On the last day of the summit, Momentum employees were led through the streets of the French Quarter of New Orleans by The Roots of Music marching band in a traditional New Orleans “second line.” Second line parades are put on throughout the year when a monumental event has occurred. Employees carried red and white umbrellas, each with the word “LOVE” written in a different language to pledge support for Japan.

“Disasters like the earthquake remind us how fragile life is…but it also reaffirms our strength,” said Chris Weil, Chairman and CEO of Momentum Worldwide. “We were especially touched by the children of New Orleans who led this parade. Though they have suffered enormous loss and destruction, their resilience is apparent. It is simply incredible to see them passionately carry on the musical tradition that makes The Big Easy so extraordinary.”

ABOUT MOMENTUM WORLDWIDE

Momentum Worldwide is the first and only marketing agency for the Phygital™ world. We create ideas that extend brand engagement with consumers through the interplay of experiences in both the physical and digital spaces – in the Phygital™ space, where they live today. While the heritage of Momentum is built on live events and sponsorships, our expertise spans across the marketing spectrum and we are truly discipline agnostic. We collaborate globally to deliver our best Phygital™ solutions in over 50 countries for our partners including American Express, Anheuser-Busch InBev, Coca-Cola, Nestle, Microsoft, Kraft, William Grant & Sons and Subway.

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For further information contact:

Adrienne Scordato +1 212 367 4515 or adrienne.scordato@momentumww.com 

Spotlights America’s Farmers and Their Contributions to Agriculture

For Immediate Release

New York, NY – April 18, 2011 – Momentum Worldwide along with client Monsanto has created a new America’s Farmers Mobile Experience. The Mobile Experience was created to put a face on America’s farmers.

“America’s farmers are some of the most dedicated, hard-working people you will ever meet,” says John Raines, Vice President of Customer Advocacy for Monsanto. “They are passionate about what they do and they do it well, producing more each year while caring for precious and limited resources like land and water. The new America’s Farmers Mobile Experience is designed to tell their story to consumers across the country, explaining the vital role farmers play in producing safe, affordable and abundant food, fuel and clothing.”

“The general consumer for the most part does not know where their food comes from nor do they appreciate the importance of the American farmer,” said Momentum Chairman and CEO Chris Weil. “The goal of this mobile experience is to educate the general population on the challenges famers face and showcase their contributions in helping us meet the challenges of a growing planet.”

The Mobile Experience transforms from a 53-foot trailer to a three-room, 1,000-square-foot display where visitors can take a journey through three distinctive focus areas.

Act I - Identifies the challenges farmers face as they increase food production to meet the needs of a world population expected to grow to 9 billion, while using finite resources like land and water.

Act II – Features a 180-degree theatre with a video spotlighting an American farmer and what he and his family are currently doing to meet those challenges.

Act III - Highlights the tools and technologies to help farmers. Three focus areas include breeding, biotechnology and agronomics.

America’s farmers grow our economy and care for our land. Monsanto wants to involve the consumer in every aspect of the farmer’s life, from food production to the challenges they face. America’s farmers grow enough food to feed our nation, ship nearly $100 billion worth of crops around the world, and generate 24 million jobs in the United States. But even with these significant accomplishments, the reality is that many Americans aren’t familiar with the increasing demands a skyrocketing population has placed on farmers to feed, fuel and clothe the world. Monsanto hopes to change that one person at a time through this new Mobile Experience.

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Page 2 Momentum Creates Mobile Experience for Monsanto

For more information on Monsanto’s America’s Farmers’ efforts or its Mobile Experience, including upcoming tour stops, please visit www.AmericasFarmers.com.

ABOUT MONSANTO COMPANY

Monsanto Company is a leading global provider of technology-based solutions and agricultural products that improve farm productivity and food quality. Monsanto remains focused on enabling both small-holder and large-scale farmers to produce more from their land while conserving more of our world’s natural resources such as water and energy. To learn more about our business and our commitments, please visit: www.monsanto.com. Follow our business on Twitter® at www.twitter.com/MonsantoCo, on the company blog, Beyond the Rows, at www.monsantoblog.com, or subscribe to our News Release RSS Feed.

ABOUT MOMENTUM WORLDWIDE

Momentum Worldwide is the first and only marketing agency for the Phygital™ world. We create ideas that extend brand engagement with consumers through the interplay of experiences in both the physical and digital spaces – in the Phygital space, where they live today. While the heritage of Momentum is built on live events and sponsorships, our expertise spans across the marketing spectrum and we are truly discipline agnostic. We collaborate globally to deliver our best Phygital™ solutions in over 50 countries for our partners including American Express, Anheuser-Busch InBev, Coca-Cola, Nestle, Microsoft, Kraft, William Grant & Sons and Subway.

# # #

Links:

WEBSITE: www.momentumww.com

For further information contact:

Momentum Worldwide: Adrienne Scordato

+1 212 367 4515

adrienne.scordato@momentumww.com 

JOINS MOMENTUM WORLDWIDE

NEW YORK (March 10, 2011) – Momentum Worldwide Chairman and CEO Chris Weil today announced that the agency has hired communications expert Adrienne Scordato as VP, Director of Global Communications, replacing Stephanie Rudnick.

Scordato will be spearheading all marketing communications across the company’s global network, dually reporting to Weil and Kevin McNulty, Chief Marketing Officer.

“Momentum Worldwide has undergone profound transformation over the last few years by adding stellar talent, leading edge clients and new service offerings to our arsenal,” said Weil. “Adrienne is a proven industry expert in promoting agency brands in the marketplace and we know she will add significant value to our company.”

McNulty added: “Adrienne's experience orchestrating internal and external communications programs and handling media relationships will have an immediate impact on how we market our agency. Additionally, she shares our passion for being the best, doing great work and giving back philanthropically.”

Prior to joining Momentum Worldwide, Scordato handled all public relations and corporate communications initiatives for digital shop T3. Before joining T3, she was Vice President, Director of Corporate Communications for Aegis Media North America (AMNA), where she led all communications efforts for AMNA and many of its company units including Isobar and Carat. Scordato’s previous work includes leading communications for Susan G. Komen for the Cure in New York. She has also worked for global search firm, Gundersen Partners, and began her career at Interpublic Group’s Bozell Worldwide (which closed its doors several years ago).

Scordato is a member of the Board of Directors of the NY Chapter of the Leukemia & Lymphoma Society and lives in New York City.

ABOUT MOMENTUM WORLDWIDE

Momentum Worldwide is the first and only marketing agency for the Phygital™ world. We create ideas that extend brand engagement with consumers through the interplay of experiences in both the physical and digital spaces – in the Phygital space, where they live today. While the heritage of Momentum is built on live events and sponsorships, our expertise spans across the marketing spectrum and we are truly discipline agnostic. We collaborate globally to deliver our best Phygital™ solutions in over 50 countries for our partners including American Express, Anheuser-Busch InBev, Coca-Cola, Nestle, Microsoft, Kraft, William Grant & Sons and Subway.

Links:

WEBSITE: www.momentumww.com

For further information contact: Hillary Vigdor, Global Marketing Associate

212.367.4511 

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