M&C Saatchi Abel, Cape Town & Johannesburg Follow Update

  • Cape Town Media Quarter, 5th Floor Cnr Somerset Road & De Smit Street. De Waterkant Cape Town 8005 Johannesburg Block D, Unit 1 152 Ann Crescent Sandton Gauteng 2196
  • Cape Town & Johannesburg
  • South Africa
  • Phone: (+27) CPT: 021 421 1024 / JHB:011 263 3900
  • Fax: (+27) CPT: 021 418 5680 / JHB: 0866 364 4553

Heineken - "Heineken Crack The Case" - M&C Saatchi Abel

  • Heineken Crack The Case
  • Heineken
  • Heineken
  • M&C Saatchi Abel
  • South Africa
  • Crack The Case
Product CategoryCorporate Communication
Date of First Broadcast/Publication2013
Media TypeCase Study
Length179 Seconds
Awards Assegai Awards, 2013 (Silver) for Activations
Assegai Awards, 2013 (Silver) for 3D Direct Mail
Bookmarks Awards, 2013 (Bronze) for Social,Community & PR - Best Social Media Campaign

Story

We helped Heineken® give their consumers a chance to fill the shoes of James Bond in the form of our 'Crack the Case' campaign. The campaign consisted of a series of exciting challenges where participants had to literally 'crack the code' to win a secret agent trip to London.