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M&C Saatchi Abel Creative Work

TitleKhanyi
Agency
Campaign Stop Judging. Start Helping.
Advertiser WHEAT
Brand WHEAT
Date of First Broadcast/Publication
Business Sector Charities, Foundations, Volunteers
LanguageEnglish
Tagline Stop Judging. Start Helping.
Story

The Women’s Hope Education and Training Trust was given free media to solicit donations. The challenge was to engage women in a superficial space. The Solution? Celebs donated their time for portraits that were paired with hard-hitting headlines. We played into pre-conceived notions and incited women to “Stop judging and start helping”. 

Media Type Print
More Information http://www.wheattrust.co.za/
Executive Creative Director
Creative Director
Art Director
Copywriter
Copywriter
Producer
Account Manager
Business Director
Photographer

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