M&C Saatchi Abel Cape Town & Johannesburg, South Africa Full Service

M&C Saatchi Abel Creative Work

TitleMinki
Agency
Campaign Stop Judging. Start Helping.
Advertiser WHEAT
Brand WHEAT
Date of First Broadcast/Publication
Business Sector Charities, Foundations, Volunteers
Story

The Women’s Hope Education and Training Trust was given free media to solicit donations. The challenge was to engage women in a superficial space. The Solution? Celebs donated their time for portraits that were paired with hard-hitting headlines. We played into pre-conceived notions and incited women to “Stop judging and start helping”. 

Media Type Print
More Information http://www.wheattrust.co.za/
Executive Creative Director
Creative Director
Art Director
Copywriter
Copywriter
Producer
Account Manager
Business Director
Photographer

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