M&C Saatchi Abel, Cape Town & Johannesburg Follow Update

  • Cape Town Media Quarter, 5th Floor Cnr Somerset Road & De Smit Street. De Waterkant Cape Town 8005 Johannesburg Block D, Unit 1 152 Ann Crescent Sandton Gauteng 2196
  • Cape Town & Johannesburg
  • South Africa
  • Phone: CPT: 021 421 1024 / JHB:011 263 3900
  • Fax: CPT: 021 418 5680 / JHB: 0866 364 4553

WHEAT - "Minki" - M&C Saatchi Abel

  • Minki
  • WHEAT
  • WHEAT
  • M&C Saatchi Abel
  • South Africa
  • Stop Judging. Start Helping.
Product CategoryCharities, Foundations, Volunteers
More Informationhttp://www.wheattrust.co.za/
Date of First Broadcast/PublicationJanuary 1, 2013
Media TypePrint

Story

The Women's Hope Education and Training Trust was given free media to solicit donations. The challenge was to engage women in a superficial space. The Solution? Celebs donated their time for portraits that were paired with hard-hitting headlines. We played into pre-conceived notions and incited women to "Stop judging and start helping".