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M&C Saatchi Abel Creative Work

Title "Minki"
Agency M&C Saatchi Abel
Campaign Stop Judging. Start Helping.
Advertiser WHEAT
Brand WHEAT
Date of First Broadcast/Publication 1/2013
Business Sector Charities, Foundations, Volunteers
Story

The Women’s Hope Education and Training Trust was given free media to solicit donations. The challenge was to engage women in a superficial space. The Solution? Celebs donated their time for portraits that were paired with hard-hitting headlines. We played into pre-conceived notions and incited women to “Stop judging and start helping”. 

Media Type Print
More Information http://www.wheattrust.co.za/
Executive Creative Director Mr. Gordon Ray
Creative Director Ms. Sonja Fahn
Art Director Ms. Sonja Fahn
Copywriter Ms. Kayli Vee Levitan
Copywriter Carien Eloff
Producer Mr. Bronwyn Henry
Account Manager Ms. Sarah McDonald
Business Director Mr. Wouter Lombard
Photographer Ms. Gerda Genis

Recent Work