M&C Saatchi Abel, Cape Town & Johannesburg Follow Update

  • Media Quarter, 5th Floor Cnr Somerset Road & De Smit Street. De Waterkant Cape Town 8005 Johannesburg Block D, Unit 1 152 Ann Crescent Sandton Gauteng 2196
  • Cape Town & Johannesburg
  • South Africa
  • Phone: (+27) CPT: 021 421 1024 / JHB:011 263 3900
  • Fax: (+27) CPT: 021 418 5680 / JHB: 0866 364 4553

WHEAT - "Minki" - M&C Saatchi Abel

  • Minki
  • M&C Saatchi Abel
  • South Africa
  • Stop Judging. Start Helping.
Product CategoryCharities, Foundations, Volunteers
More Informationhttp://www.wheattrust.co.za/
Date of First Broadcast/PublicationJanuary 1, 2013
Media TypePrint
Executive Creative Director Gordon Ray
Creative Director Sonja Fahn
Art Director Sonja Fahn
Copywriter Kayli Vee Levitan
Copywriter Carien Eloff
Producer Bronwyn Henry
Account Manager Sarah McDonald
Business Director Wouter Lombard
Photographer Gerda Genis


The Women’s Hope Education and Training Trust was given free media to solicit donations. The challenge was to engage women in a superficial space. The Solution? Celebs donated their time for portraits that were paired with hard-hitting headlines. We played into pre-conceived notions and incited women to “Stop judging and start helping”.