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M&C Saatchi Abel

Cape Town & Johannesburg, South Africa
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M&C Saatchi Abel Case Studies

TitleHeineken 'Star Mansion'
Campaign Star Mansion
Advertiser Heineken
Brand Heineken
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Tagline open your world

As a main sponsor of the UEFA Champions League, Heineken® wanted to reward its fans with the ultimate viewing experience, right here in South Africa. So the Heineken® Star Mansion came into being – a mansion in the heart of Joburg, where every football watching fantasy was brought to life. 

Media Type Case Study
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