M&C Saatchi Abel, Cape Town & Johannesburg Follow Update

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Dementia - "Remember Me Not" - M&C Saatchi Abel

  • Remember Me Not
  • Dementia
  • Dementia SA
  • M&C Saatchi Abel
  • South Africa
  • Remember Me Not
More Informationhttp://www.dementiasa.org/
Date of First Broadcast/Publication2012
Media TypeCase Study
Length134 Seconds
Awards Bookmarks Awards, 2012 (Bronze) for Microsites
Bookmarks Awards, 2012 (Bronze) for Social Media Campaign
Assegai Awards, 2011 (Silver) for Craft Awards - Copy

Story

Dementia is a difficult disease to understand for those who have it and for those who don't. To help people understand, we created an app that uses the viewer's personal Facebook information to create a unique viewing experience. Create your own at www.remembermenot.com – and get an insight into what it feels like to have this irreversible disease.