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M&C Saatchi Abel Case Studies

Title "Remember Me Not"
Agency M&C Saatchi Abel
Campaign Remember Me Not
Advertiser Dementia SA
Brand Dementia
Date of First Broadcast/Publication 2012
Story

Dementia is a difficult disease to understand for those who have it and for those who don’t. To help people understand, we created an app that uses the viewer’s personal Facebook information to create a unique viewing experience. Create your own at www.remembermenot.com – and get an insight into what it feels like to have this irreversible disease. 

Tagline Remember Me Not
Media Type Case Study
Length134 seconds
More Information http://www.dementiasa.org/

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