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M&C Saatchi Abel

Cape Town & Johannesburg, South Africa
Full Service

M&C Saatchi Abel Case Studies

TitleRemember Me Not
Campaign Remember Me Not
Advertiser Dementia SA
Brand Dementia
Date of First Broadcast/Publication
Tagline Remember Me Not

Dementia is a difficult disease to understand for those who have it and for those who don’t. To help people understand, we created an app that uses the viewer’s personal Facebook information to create a unique viewing experience. Create your own at – and get an insight into what it feels like to have this irreversible disease. 

Media Type Case Study
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